การตลาดผ่าน Search Engine
description
Transcript of การตลาดผ่าน Search Engine
![Page 1: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/1.jpg)
EEmail MMarketing
TTrawut LLuangsomboonby
![Page 2: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/2.jpg)
Adults Online Reported Activities
Source: marketingprofs.com
![Page 3: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/3.jpg)
Relationship builder:80% of visitors never return
(eMarketer)
Critical mass:Reaches 93% of internet users
(Jupiter Research)
Response rates:10x greater than
direct mail (DMA)
Lower costs:1/10 the cost per communication
(Andersen)
![Page 4: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/4.jpg)
Email Usage on Smartphones
Source: ExactTarget’s 2009 Channel Performance Survey
![Page 5: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/5.jpg)
Email Marketing Model
FindingFinding
GettingGettingKeepingKeeping
GrowingGrowing
![Page 6: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/6.jpg)
FindingFinding The Right Prospect
YouTubeYouTube
Pay Per ViewPay Per View
Link ExchangeLink Exchange
Forum SignaturesForum Signatures
Social BookmarkingSocial Bookmarking
Offline Advertising MethodsOffline Advertising Methods
ArticleArticle
ViralMarketing
ViralMarketing
TwitterTwitter
Blog ReviewsBlog Reviews
Pay Per ClickPay Per Click
FaceBookFaceBookBanner AdsBanner Ads
Affiliate Marketing Affiliate Marketing
Search Engine OptimizationSearch Engine Optimization
![Page 7: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/7.jpg)
GettingGetting Opt in Email
![Page 8: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/8.jpg)
Get Permission
• Opt-in– Recipient volunteeredto receive your email
• Opt-out– Recipient did not want to receive your email anymore
![Page 9: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/9.jpg)
Get Permission
• Double Opt-in/ Confirm Opt-in– Recipient confirm their
need to get your email
![Page 10: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/10.jpg)
Email Acquisition: Calls to Action
source: www.JeanneJennings.com
![Page 11: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/11.jpg)
• AIR MILES Reward Program (Canada)
Email Acquisition: Calls to Action
source: www.JeanneJennings.com
Peeling Script: www.peelyourads.com
![Page 12: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/12.jpg)
KeepingKeepingyour Relationship
![Page 13: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/13.jpg)
Personalization
![Page 14: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/14.jpg)
Look &
Feel
![Page 15: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/15.jpg)
Follow up email
![Page 16: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/16.jpg)
Broadcast email
![Page 17: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/17.jpg)
Easy to Read Email
• Word Wrap• White Space• Stress the important
![Page 18: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/18.jpg)
Every email is customized and includes agent’s• Photo• Email Address• Phone
Results• 5.5% Higher Open Rates• 23% Higher CTR
![Page 19: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/19.jpg)
GrowingGrowing Your Business
![Page 20: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/20.jpg)
Conversion Conversion RateRate
Open RateOpen Rate
Click Through RateClick Through Rate
![Page 21: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/21.jpg)
Email Performance by Industry
Source: marketingprofs.com
![Page 22: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/22.jpg)
Email Segmentation
![Page 23: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/23.jpg)
Knowing Your Customers
Give what they Want
and
![Page 24: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/24.jpg)
“We want to continue building relationships with our customers by sending them targeted communications and offers.”
Email 2 times/ month
Product NewsStore LocationsSpecial Store OffersSpecial Online offers
Promotion Depends on Geo Location Over 50% Open Rates
![Page 25: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/25.jpg)
Email Marketing
Social Media
![Page 26: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/26.jpg)
Store Your Email Online
![Page 27: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/27.jpg)
Archive Every Email
![Page 28: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/28.jpg)
Automatically Automatically Send EmailSend Email
from from BlogBlog UpdateUpdate
![Page 29: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/29.jpg)
Sharing Email to FaceBook/ Twitter
![Page 30: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/30.jpg)
Desired Content in Permission Based Email
Source: marketingprofs.com
![Page 31: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/31.jpg)
Quick Tip: Transactional Messages
• Higher open rates and higher click-through rates– Than other types of
email• Incorporate relevant
promotional messages– Even better: position as
a benefit
![Page 32: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/32.jpg)
Customer Retention is the Key
• Aim to build relationships and gain trust from your customers
• Aim to create brand advocates
Develop brand loyalty to improve customer lifetime value.
![Page 33: การตลาดผ่าน Search Engine](https://reader034.fdocuments.us/reader034/viewer/2022051816/5462e6cfb4af9f671c8b49c2/html5/thumbnails/33.jpg)