© Schoolwires ® 2014 the ROC The Schoolwires Roadmap for Optimizing Communities Driving optimal...

© Schoolwires® 2014

the ROCThe Schoolwires Roadmap for Optimizing CommunitiesDriving optimal community engagement for K12 districts

Marc RubnerVP, MarketingSchoolwiresFebruary 5, 2015


Why Schoolwires®


What is the ROC?

• Definition: Each K-12 district travels on a community engagement journey and Schoolwires provides them a • Roadmap for • Optimizing • Communities

• the ROC identifies your district’s areas of strength and opportunities for growth as you strive to optimize your community engagement initiatives


“Parental effort is consistently associated with higher levels of achievement, and the magnitude of the effect of parental effort is substantial. We found that schools would need to increase per-pupil spending by more than $1,000 in order to achieve the same results that are gained with parental involvement.”

— Karen Smith Conway, professor of economics at the University of New Hampshire


“When families of all backgrounds are engaged in their children’s learning, their children tend to do better in school, stay in school longer, and pursue higher education. Clearly, children at risk of failure or poor performance can profit from the extra support that engaged families and communities provide.” — A New Wave of Evidence, by Anne T. Henderson and Karen L.

Mapp


How does the ROC help K12 district leaders?

• Provides a benchmark• Reinforces success• Identifies opportunities• Contributes to your community engagement

strategic vision and tactical plan• Ultimately, the ROC provides a guidepost for

strengthening your district’s brand and overall impact on the community


5 levels of community engagement

• Create• Inform• Collaborate• Integrate•Optimize


Create

• Homegrown or free website• Static web pages• Limited/no coordination of content• Limited/no uniformity (branding, tone, voice)


Inform

• Centralized website management• Website design tools• Distributed content editing and publishing• Parent involvement initiatives• Brand development• Pushed out messages and information


Collaborate

• Shared website and community management • Two-way school-to-home communications• Social and mobile networking• Enhanced student, parent, partner, community

interaction• Standardized district-wide branding, PR and

engagement programs


Integrate

• Student, parent and community resources• Personalized workspaces, calendars and

information• Stakeholder adoption of systems via training, and

professional development• Engagement metrics and reporting• Interoperability and integration of 3rd-party

systems


Optimize

• District-wide extensibility• Custom, integrated apps and gadgets• Broad teacher and community adoption• Robust community authored content• National or global connections (sister schools)


The journey


the ROC grid


The road blocks


the ROC as a benchmark

• Knowing your place on the ROC gives you perspective• It helps to benchmark your district against others• It illuminates your community engagement

strengths and identifies areas of growth


the ROC as inspiration

• the ROC reinforces your vision for continuous improvement• There is no finish line• No matter what level of the ROC you find

yourself, there are always ways to improve community engagement.

• With every advancing level comes new heights of community engagement, • The ability to build upon the trust you’ve earned in

the community, • A stronger brand • A real impact on student achievement and overall

district performance


Where are you on the ROC?

• Review Digital Resource Score• Review Community Engagement Self-Assessment

score• Determine your place on the ROC


What do we do now?

• Let’s work together to develop a plan for getting you to the next level on the ROC• Define your aspirations• Review desired capabilities• Review products and services that get you there


THANK YOU!

Marc [email protected]

814.272.5178www.schoolwires.com

mailto:[email protected]

http://www.schoolwires.com/

© Schoolwires ® 2014 the ROC The Schoolwires Roadmap for Optimizing Communities Driving optimal...

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