© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

WEEK TWO:

OUT AND ABOUT

THE D.R.E.A.M SYSTEM

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Week 1: Ready > Aim > Fire

Week 2: Out and About

Week 3: Meet and Greet

Week 4: Build Your Audience

Week 5: Advanced Attraction Tactics

Week 6: Create Your Funnel

THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Week 1: Ready > Aim > Fire

Week 2: Out and About

Week 3: Meet and Greet

Week 4: Build Your Audience

Week 5: Advanced Attraction Tactics

Week 6: Create Your Funnel

THE D.R.E.A.M SYSTEMThe Ultimate Lead Generation System

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

There isn’t a CLIENT shortage….

…..there’s a TRUST shortage.

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

CANVASSING

• Mass leaflet campaigns

• Direct mail

• 50/50 – 20/20

• Sold in your street

• Touting.

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Canvassing is NOT deadbut it does need the kiss of

LIFE

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

market

mediummessage

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

The Quantity vs Quality Equation

INNOVATIVE

SAFE

QUANTITY QUALITY

You

r m

aile

r

Response

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

The Quantity vs Quality Equation

CreativeInnovativeExpensive

SafeSame-oldCheap

LESS QUALITY MORE QUALITY

HIGH RESPONSE LOW RESPONSE

5 - 10% 0.3 - 0.7%

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

DON’T do this

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Don’t even THINK of doing this

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Good idea – poor design

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Interesting strategy…

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Under the radar: selling without selling

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

You don’t have to send A5 postcards

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Thought you might like to see

this. Sold for full asking price

in 2 weeks!

Sam

Try this?

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

IDEAS TO TRY

• Letter to losts “we’ve sold all these” - if you’d like to be on the list next month, give us a call.

• “Discover the secret we use to Sell our clients’ houses faster, for more Sell on average 6 days faster Sell on average for £2000 more”

• Call for a free consultation to find out if now is the right time to sell your (type of) home

• SAME DAY market appraisals

• 20 MINUTE valuations

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

CANVASSING -> ONLINEOptin incentive

•Colouring competition

•Local quiz (where is this? photos)

•Selling checklist (printable version here>>)

•A list of all the sold prices in their streetSend by post:

•Starbucks voucher

•Packet of seeds

•Pot plant

•Window washIntegration

•Recipe + free ingredient

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Personal URL of street or areawww.mkiea.co.uk/nightingaleavenuewww.mkiea.co.uk/churchstreetwww.mkiea.co.uk/greenlane

Leads to

• Video

• Guide with photos

• Local information

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Gather your own intelligence

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Don’t target the property

target the people

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Always write to an audience of one

make her look good

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Forget trying to find clients…..

Look for the RESPONDERS

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

The Effort TriangleOffice visit

Post

Phone

Form

Email

TextSM

EASY

HARD FEW

LOTS

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Conversion =

motivation - friction

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Response =

incentive - effort

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

VENDORS LANDLORDS

RESPONDERSRESPONSIVE VENDORS

RESPONSIVE LANDLORDS

RESPONSIVE VENDOR/LANDLORDS

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Response = information

DISCARD NURTURE

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Canvassing on steroids…..

…..hand delivered

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Ask questions

• How long have you lived here?

• Which agent springs to mind?

• Are you on Facebook?

Thank you gift

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

TEST then clone

• Penetration, not saturation

• Fail forward

•Don’t outspend - outSMART

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

Anything you do more than once…

should be a

system

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

HOMEWORK

• Watch A Year of Canvassing Ideas

• Think about which of these ideas you could

implement

• Test and measure results

• Send Sam any canvassing designs for

feedback (if you dare)

© Sam Ashdown The D.R.E.A.M Lead Generation SystemWeek 2

WEEK 3: MEET AND GREET

SEE YOU NEXT WEEK!

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