Research-based publications that support ACES programs, communications, and marketing Most are...
-
Upload
ulysses-racy -
Category
Documents
-
view
213 -
download
1
Transcript of Research-based publications that support ACES programs, communications, and marketing Most are...
![Page 1: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/1.jpg)
Publishing for Extension & Writing Effective Success Stories
By Wendi A. Williams, Extension Communications Specialist
![Page 2: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/2.jpg)
Part 1Publishing Numbered
Publications
![Page 3: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/3.jpg)
Research-based publications that support ACES programs, communications, and marketing
Most are written by a specialist
What is a Numbered Publication?
![Page 4: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/4.jpg)
Fact Sheets Brochures Manuals or booklets Curricula Textbooks
Common Numbered Publications
![Page 5: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/5.jpg)
Complete publication – list references in APA style
Major research-based publications are to undergo a peer review by 3 subject matter experts (SMEs)
Getting Started
![Page 6: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/6.jpg)
Authors that write extensive research-based publications should complete Form T: Manuscript Review Request
Getting Started
![Page 7: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/7.jpg)
Complete UNP-Form A
Getting Started at AAMU
![Page 8: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/8.jpg)
Complete Publishing Request Form
Getting Started at Auburn
![Page 9: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/9.jpg)
Need Supervisor’s Signature (Must be relevant to program area)
Key Words: Words used for Internet searches
Synopsis: Short paragraph that describes publication content
UNP-Form A
![Page 10: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/10.jpg)
Always use the title Think about your audience – who
will use your publication? Use key words that will help your
audience to find your publication
UNP-Form A: Key Words
![Page 11: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/11.jpg)
Supervisor submits UNP-Form A to the communications specialist for technical editing (CSTE)
Author sends electronic copy of your publication to the CSTE via e-mail
Publication is Approved
![Page 12: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/12.jpg)
CSTE assigns number and edits publication – manages publication progress from start to finish
Lengthy and highly technical publications are sent to Auburn for a preliminary review (quality assurance)
Process Begins…
![Page 13: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/13.jpg)
If sent to Auburn, then please allow a minimum of two weeks to review
When a publication is e-mailed to an editor at Auburn, a copy also goes to the database manager along with the synopsis & key words
Process Begins…
![Page 14: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/14.jpg)
Author & CSTE reviews the publication again…
Once approved, then text is sent to communications specialist for electronic design (CSED)
Publication Returned from Auburn
![Page 15: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/15.jpg)
CSED formats (designs) publication Returns formatted publication to
author and CSTE If approved by author, then final draft
is printed, pub goes online as a Web only publication
Average process time: 1-2 months
Publication Returned from Auburn
![Page 16: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/16.jpg)
Length of publication & schedule of CSTE/CSED or auburn editor
If author does not return pub in a timely fashion after being formatted
Printing is outsourced
Publication Delays
![Page 17: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/17.jpg)
Procedures & UNP-Form A are online at www.aces.edu/urban
Other forms – found at https://ssl.acesag.auburn.edu/internal/ Scroll down to Communications
and click on Forms
Questions?
![Page 18: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/18.jpg)
Part 2Publishing
Articles
![Page 19: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/19.jpg)
Usually written for our online newsletter Metro News or for an ACES Web page like the home page or the Family website
Should be 700 words or less
Articles
![Page 20: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/20.jpg)
Metro News is published quarterly (October-January-April-July)
Research-based articles are accepted, success stories are not
Articles with at least 3 references are due one month prior to publishing
Metro News Articles
![Page 21: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/21.jpg)
October: Anniversary issue that focuses on community, youth & family development & consumer education
January: Health & wellness April: Urban gardening, wildlife, the
environment, & disaster management July: Animal management &
nontraditional Extension
Metro News Articles
![Page 22: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/22.jpg)
Publishing guidelines can be found online under “General Information” at www.aces.edu/urban/metronews
Browse the site to become familiar with content
Metro News Articles
![Page 23: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/23.jpg)
For websites: Home page has rotating banners about programs, events, or other newsworthy topics
Alabama Families First (Look at Alabama Families) website: in development (will contain all program areas, including info on disaster preparedness)
Other Articles
![Page 24: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/24.jpg)
Part 3Writing Effective Success Stories
![Page 25: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/25.jpg)
Definition of Success Story A success story is the successful –
favorable or desired result or outcome of a program.
In other words, you want to paint a picture of how Extension makes a positive difference in the lives of the people it serves.
![Page 26: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/26.jpg)
Success Story Consider these factors when you
write a success story: Pretend the reader knows nothing
whatsoever about your program. Don’t assume anything!
Remember… You are telling a short story about what you want to achieve and what you have achieved in a program.
![Page 27: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/27.jpg)
Success Story Tell the reader why and how your
program was implemented Define measurable results and/or
how program success was achieved Define the public value of a program
![Page 28: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/28.jpg)
Types of Success Stories A single event such as a program, meeting,
or conference – Green Living Expo Series of activities with varying participants
– Economic Development Conference A program with a predetermined length of
time – Urban Nutrition Education Program
![Page 29: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/29.jpg)
Types of Success Stories A comprehensive program that
partners with outside organizations to influence state or national policy.
A comprehensive program that includes a needs assessment, fund raising or marketing strategies, or applied research that lasts 6 months or longer. (Iowa State Extension, 2007)
![Page 30: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/30.jpg)
Why Write Success Stories? To document how and why ACES
uses public funds Ultimate Goal: Make positive and
lasting impacts in the lives of Alabama citizens
![Page 31: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/31.jpg)
Success Story To share program ideas and to
determine the effectiveness of your program.
To market Extension
(Purdue Extension, 2007)
![Page 32: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/32.jpg)
When to Write a Success Story When you have something important
to report and you have impact data to back up your work
When you’re proud of a program Ongoing: Don’t wait until you’re told
to write a story by your supervisor or to write one at the end of the year (Purdue Extension, 2007)
![Page 33: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/33.jpg)
How Stories are Used ACES administrators and public officials
use success stories for planning and reporting, which translates into $$$.
We want the public to know that we do good & valuable work that positively impacts the lives of Alabama citizens.
AND we want to keep doing what we do.
![Page 34: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/34.jpg)
Success Story OutlineAlthough you are writing a STORY,the following categories can serve to outline your story.
Situation/Background Program Activities Results/Impact Evaluation/Evidence
![Page 35: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/35.jpg)
Success Story Outline This outline, structure or format can be
used for other documents, including a Plan of Work or annual reports, or for presentations.
Situation/Background Program Activities Results/Impact Evaluation/Evidence
![Page 36: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/36.jpg)
Situation/Background This is a problem statement. Why does the program exist in the
first place? What are you trying to achieve? Why is this program important to the
people of Alabama?
![Page 37: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/37.jpg)
Program Activities What steps did you take to carry out
the program – how did you fulfill program objectives?
Who is your target audience? What were participants asked or
required to do?
![Page 38: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/38.jpg)
Results/Impact What was achieved as a result of
this program? Did participant behavior change/how? What actions are being put into place
to ensure your desired results?
![Page 39: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/39.jpg)
Evaluation/Evidence How do you determine or measure
program success? Did you use pre- and post-assessment
surveys/questionnaires? Do you have participant testimonials?
![Page 40: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/40.jpg)
Success Story Example Situation/Background: America is the
largest consumer of bottled water in the world. More than 2.4 million tons of plastic bottles were disposed of in 2008. Unfortunately, plastic does not break down easily. Plastic also contains chemicals that seep into the ground and contaminate water sources. (resuseit.com, 2011)
![Page 41: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/41.jpg)
Success Story Example Situation/Background: To reduce water
bottle usage and to encourage recycling in Alabama, ACES has created the “Clean Up Your Environmental Act” program that educates Alabama residents on how to be eco-friendly.
![Page 42: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/42.jpg)
Success Story Example Program Activities: Program participants
are required to attend two 4-hour workshops on key environmental issues such as water and air pollution, e-waste, alternative energy sources, and the advantages of recycling.
Participants also have a chance to visit a local recycling center, test the quality of water at local ponds and creeks, and attend the Green Living Expo at Alabama A&M.
![Page 43: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/43.jpg)
Success Story Example Results/Impacts: As a result of attending
the workshop, participants learned how humans negatively impact the environment and what they can do to reduce harmful “ecological footprints” and better preserve the state’s natural resources.
![Page 44: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/44.jpg)
Success Story Example Evaluation/Evidence: Participants were
given a pre- and post-assessment to assess their knowledge of common environmental issues and what they did to alleviate these issues.
![Page 45: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/45.jpg)
Success Story Example Evaluation/Evidence: Pre-assessments
indicated that 50% were aware of environmental issues facing their community, but only 10% knew how to alleviate these concerns.
![Page 46: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/46.jpg)
Success Story Example Evaluation/Evidence: Upon completion of
program, a post-assessment was administered and 100% of participants were able to list at least five major environmental concerns in addition to what they already knew and how to alleviate these concerns. 65% of participants began to recycle home waste based on a 3-month follow up survey.
![Page 47: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/47.jpg)
Success Story Example Results/Impact: After attending the
Green Living Expo, participants learned more about “green products and services” they can use daily.
Testimonial: “I was contemplating on whether or not to
purchase a hybrid car. At the Green Living Expo I was able to talk directly to a car salesman about the benefits and the tax breaks I can receive from owning a hybrid vehicle. Not only that, I was given a $500 coupon off the cost of the vehicle just by attending the event.”
![Page 48: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/48.jpg)
Success Story Example Situation/Background: African-American and
low-income families are at a greater risk for hypertension and other chronic diseases such as cardiovascular disease and diabetes. According to the American Heart Association in 2006, hypertension killed 56,561 Americans. There’s no question that hypertension is a deadly disease. Eliminating high blood pressure is possible with small lifestyle changes. (Source: Hypertension by Darlene Minniefield, ACES UREA)
![Page 49: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/49.jpg)
Success Story Example Program Activities: ACES partnered with
the Rose Hill Senior Center and the Midland City Senior Center to offer the WEALTH and the Power of Choice program for 10 weeks. Approximately 50 seniors and youth signed up for the program.
Evaluation/Evidence: All groups were asked to take a pre- and post-assessment survey.
(Source: Hypertension by Darlene Minniefield, ACES UREA)
![Page 50: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/50.jpg)
Success Story Example Result/Impact: As a result of these classes, 70% of
all participants are now using the information to eat healthy, to drink more fluids, to reduce their salt intake, and to increase physical activity.
Testimonial: Mrs. Lillie Smith indicated that as a result of applying the information she learned in the WEALTH classes, her blood pressure was slightly lower.
(Source: Hypertension by Darlene Minniefield, ACES UREA)
![Page 51: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/51.jpg)
Questions?
Please contact Wendi at [email protected] if you have questions and/or need help with your
success stories.
![Page 52: Research-based publications that support ACES programs, communications, and marketing Most are written by a specialist What is a Numbered Publication?](https://reader035.fdocuments.us/reader035/viewer/2022070308/551bf6c4550346ad4f8b46f7/html5/thumbnails/52.jpg)
References
Centers for Disease Control and Prevention. (2007). Impact and value: Telling your program’s story. National Center for Chronic Disease Prevention and Health Promotion,Division of Oral Health. Retrieved August 9, 2011, from http://www.cdc.gov/OralHealth/publications/library/pdf/success_story_workbook.pdf.
D. Minniefield. (2011, February 18). Hypertension. Alabama Cooperative Extension System.
A success story for SFP232. Retrieved August 9, 2011, from https://ssl.acesag.auburn.edu/etp/eval_public_view.php?id=4d5eec1decd95.
Iowa State University Extension. (2006, September 8). Success story guidelines for field
specialists and ceeds. Retrieved October 12, 2007, fromhttp://www.extension.iastate.edu/planofwork/success.html.
Nehiley, J. M., Dessaint, P. D., & Israel, G. University of Florida Extension. (2001, May). The fast and easy way to write effective success stories.
Purdue Extension. (2007). Success story guidelines. Publication 11-2003. Retrieved October 12, 2007, from http://www.uwex.edu/ces/prs/docs/successstory.doc.