Graphic Design Final Review

What is a demographic?

referring to the class, race, age group, and gender of a group of people

What is a stereotype?

to make a generalization or assumption about a person based on his or her race, religion, class or gender

What is a target audience?

the group of people called which you are trying to reach in your marketing efforts

What are the parts of a corporate identity?

Letterhead Envelope Business card Packaging Stickers pens

What goes on a business card?

Logo Owner or employee Website Email Address Phone number Hours of operation (if applicable)

Where does text go on an envelope and letterhead? What information?

What is a logo?

. A word, name, or symbol, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertisement, etc

What to consider when making a logo:

Demographic for the brand Color and the feelings associate ie.

Purple represents royalty, loyalty, and trust; yellow for energy; green for natural; orange for creative and energy etc

Simple shape Readable text Minimal color

What is subliminal persuasion?

a hidden meaning in an advertisement that sways a consumer to purchase a product through association with status, wealth, sex and power

What is a tag line?

The text used on an ad that draws the readers attention, usually the catch phrase

Define minimalism:

A movement of abstract artists who produce uncluttered paintings and sculptures that make use of basic colors and geometric shapes in impersonal arrangements

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