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Transcript of raise Germany‘s profile and reposition the country in the globalized world arouse curiosity and...
raise Germany‘s profile and reposition the country in the
globalized world
arouse curiosity and interest in Germany
provide information about Germany, its policies and its people
and in dialogue, build understanding for our values, our views
and forge lasting ties
The Federal Foreign Office promotes Germany with ...
multilingual information on the Internet:
www.diplo.de www.young-germany.de
visits and dialogue events for journalists
the magazine “Deutschland“ and the handbook “Facts about
Germany“ - both in print and online in 10 languages
Media and PR work for Germany
3.4 Media and PR work for Germany
Together with its 226 missions abroad, the Federal Foreign Office wants to ...
Contents
The most important partners in public diplomacy
Goethe-Institut
Institut für Auslandsbeziehungen
Deutscher Akademischer Austauschdienst
Alexander von Humboldt-Stiftung
Deutsches Archäologisches Institut
Fulbright-Kommission
Deutsche UNESCO-Kommission
Zentralstelle für das Auslandsschulwesen
Deutsche Welle
Germany’s international broadcaster is more than just a radio channel:
• DW-Radio is broadcast across the globe – in 30 languages
• DW-TV is regularly watched by 28 million people
• DW-WORLD.de
• DW-Akademie
Arte
German-French television
joint programme strategy and planning
strengthening german-french cooperation,
promoting it as a model abroad
Goethe-Institut
language training
exhibitions
theater, film and musical events,
library service
144 institutes in 75 countries
budget 2005: 178 million €
Deutscher Akademischer Austauschdienst (DAAD)
students and post-doc exchange,
2004: ca 50.000 persons, of which 30.000 non-German nationals. Since 1950: 620.000
500 lectors and teachers abroad
general cooperation between universities
promotion of Germany as a place to study
budget 2005: 109 Million €
Deutsches Archäologisches Institut (DAI)
archaeological research, excavations
Departments in Rome, Athens, Cairo, Istanbul, Madrid
principles of german public diplomacy
credibility (thou shalt not embellish the facts or gloss over handicaps)
promote Germany (there are enough strong points to emphasize)
long-term approach, including the different partner organisations and their specific tasks,
including the different media („cross-media“)
clearly defined objectives for communication, target groups, instruments
taking into account regional and national characteristics
What does this mean for relations between the ministry and the stations abroad ?
fastest possible information about events (speed over detail)
closer and de-centralized communication (speed over security)
quick feedbacks on what works and what does not; evolutionary strategies
The people ask, the Federal Foreign Office responds
Advice and information around the clock by telephone and email as well as on its website
Country and travel information: visa and custom regulations, security advice
Consular service, advice on visas
Information and advice from the Health Service
Contact with German missions abroad / foreign missions in Germany
3.7 The people ask, the Federal Foreign Office responds
www.diplo.de
Tel. 030-18 17 2000
(Information and emergency hotline)
Contents
4. What you need to know about us
Locations
History
Working for the Federal Foreign Office
Facts and figures
Organization
4. What you need to know about us
Contents
Missions abroad
• Consular missions
• Embassies
• Other missions
• Branches of an Embassy
• Multilateral missions
4.2 World map of missions
e.g.
Embassy in Paris
Branch in Kunduz (Afghanistan)
OSCE Vienna (multilateral mission)
Consulate-General in São Paulo
Small mission in Monrovia (Liberia)
Contents
Facts and figures
Staff
Total
In Germany
Abroad
5,948
2,890
3,058
Missions abroad
Total
Embassies
Consulates-General, Consulates, other
Permanent Representations
228
148
68
12
Budget
Budget 2005
Percentage of federal budget
Running costs
Cultural budget
Spending on political tasks
2.52 billion euro
0.93 %
ca. 32,3 %
ca. 22,7 %
ca. 40 %
4.3 Facts and figures
Contents
4.1 Headquarters
Organization of the Federal Foreign Office Political Staff
Federal Minister for Foreign Affairs
Policy Planning Staff
State Secretary Minister of State
Minister of State
1 Central Service
2 Political Directorate-General
E European Directorate-General
VN Directorate-General for the United Nations and Global Issues
7 Protocol
6 Culture and Communication Directorate-General
5 Legal Directorate-General
4 Directorate-General for Economic Affairs and Sustainable Development
3 Political Directorate-General
Crisis Response Centre & Help Desk
2A Federal Government Commissioner for Disarmament and Arms Control
State Secretary
Contents