www.iknowmine.org

Overview

Public Health and TechnologyDeveloping an Intervention

From Research to ActionDeveloping a Social Marketing Campaign

Process and TimelineAh...finally!

Iknowmine.orgMeasuring Success

Technology Use

PEW’S ANNUAL GADGETS SURVEY

YES NO

Desktop computer

68% 32%

Laptop computer

30% 69%

Cell Phone

73% 27%

NEW MEDIA, TECHNOLOGY AND INTERNET USE IN INDIAN COUNTRY

YES NO

Desktop computer

89.9% 10.1%

Laptop computer

73.9% 26.1%

Cell Phone

92.7% 7.3%

Among other things, there has been significant growth over the past four years in the number of teens who play games on the internet, get news, shop online, and get health information.

Tim

elin

e

Focus Group Results

STD/HIV and unplanned pregnancy are viewed within a framework of disease prevention and health protection activities

Sexual Health Messages should be delivered via the internet and in the schools

Young Adults want to hear messages promoting STD/HIV testing and condom use

Easier access to condoms is needed

Focus Group Results

There is a basic understanding of sexual health, but adolescents have lots of unanswered questions

Alcohol and drug use affect sexual behavior and risk taking

Issues of confidentiality and embarrassment affect healthcare seeking behaviors for sexual health issues

Use the information gathered in the focus group and interview project to create an intervention Alaska Native Youth Website Education/Health Promotion STD Screening/Treatment

Alaska Native Youth Social Marketing Campaign

Next Steps

Concept – Take 1

Concept – Take 2

Concept – Take 3

Features of www.iknowmine.org A place where youth can feel comfortable

going for sexual health information Promotion of STD/HIV testing and condom

use Ability to order condoms for easier access A place for adolescents to ask questions Incorporation of alcohol and drug

information

facebookmyspacetwitter

Measuring Successwebsite coverage and interactions

4 in-state newspapers

3 radio spots 2 news stations

Measuring Successwebsite hits: over 16,000

Youth Comments

What do you like about the website? Like the "become a fan" part. Gets the word out

there. Like the url. First thing I saw was the "Free Condoms"

part. Made me take a second look. Love the presentation. Pictures! Perfect. And the

personal story/info.

Would you visit the website more than once? I probably would, if I had questions about STD tests,

etc. Yes. If I need help or I had questions about the topics

discussed.

From Talkeetna, Alaska to Tanzania, Africa…

Connie Jessencmjessen@anthc.org907-729-3955