! presented by ! Jose Henriquez Szu Yu L in (Cindy) Tzu Yu Tseng (Jessica )
description
Transcript of ! presented by ! Jose Henriquez Szu Yu L in (Cindy) Tzu Yu Tseng (Jessica )
!presented by!• Jose
Henriquez• Szu Yu Lin
(Cindy)• Tzu Yu Tseng
(Jessica)
The Coca-Cola Company is one of the world's largest beverage company.
A WORLDWIDE COMPANY
• Employees
• Stores
• Operations worldwide
Headquarters Midtown Atlanta, Georgia
Muhtar Kent, Coca-Cola Company president and CEO
History
Year Event
1886 John Pemberton, the creator
1887 Frank Robinson, named Coca-Cola
1889-1892 Asa Griggs Candler, founder of TCCC($2300) .
1893-1904 Only in U.S.A.
1905-1918 8 countries
1919-1940 • Ernest Woodruff ($25million)• Robert Winship Woodruff introduced to the world
1941-1959 120 countries
1960-1981 163 countries
History
Year Event
1982-1989 • Roberto C. Goizueta, a new public company
-Diet Coke (1982)
-New Coke (1985)
-First one in space(1985)
1990s • Continued growth
• Association with sports
2000-now • Coca-Cola Zero (2005)
• Over 200 countries and more than 500 brands.
Products
1.Energy Drinks
2.Juices
3.Soft drinks
Products
4.Sports drinks
5.Tea and coffee
6.Water
7.Other
The Secrets of SuccessSpecial Formula
Marketing
Globalization
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CONVENIENCE
VARIETY
CHARITY
COCA LEAF KOLA NUT