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Transcript of @ Perkins 100 Series Markets and Competition - revised by C Marrannino January 2001. Proprietary...
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
100 series
Markets and Competition
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Consumption - DI and IDI
34%
66%
DI (146.000)IDI (279.000)
Total Market: 425,0005-50 hp, 0.5 - 2.2l, Off - Highway
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Water Cooled Consumption DI and IDI
84%
16%
DI (53,000)IDI (279,000)
Total Market: 332.0005-50 hp, 0.5-2.2l, Water Cooled, Off Highway
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Consumption Europe and North America
60%
38%
2%
Eastern Europe (6,000)North America (193,131)Western Europe (121,000)
Total Market: 320,0005-50 hp, 0.5-2.2l, Water Cooled,
Non-integrated Off Highway
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Consumption - Sectors
18%
18%
24%
5%
1%
5%
10%19%
AGRICULTURAL (10%)
CONSTRUCTION (18%)
GENERAL INDUSTRIAL (18%)
LAWN AND GARDEN (18%)
MARINE (5%)
MATERIAL HANDLING
PUMPS & COMPRESSORS (5%)
WELDERS & GENERATORS (19%)
Total Market: 320,0005-50 hp, 0.5-2.2l, Water Cooled, Non-integratedOff Highway
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Consumption - Key Players % Sales
5%
23%
10%
2%
3%
1%5%
8%
38%
5%
PERKINS (8%) IHI-SHIBAURA (5%)
DEUTZ (1%) ISUZU (2%)
KUBOTA (38%) LISTER-PET. (5%)
LOMBARDINI (5%) MITSUBISHI (10%)
YANMAR (23%) OTHERS (3%)
Total Market: 320,0005-50 hp, 0.5-2.2l, Water Cooled, Non-integrated Off Highway
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Consumption - Key Players Europe
28%
1%8%
20%
13%
9%
16%
3%
1%
1%
PERKINS (16%)
DEUTZ (3%)
ISUZU (1%)
KUBOTA (28%)
LISTER-PETTER (9%)
LOMBARDINI (13%)
MITSUBISHI HVY (20%)
VM (1%)
YANMAR (8%)
OTHERS (1%)
Total Market: 127,0005-50 hp, 0.5-2.2l, Water Cooled,
Non-integrated Off Highway
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
1999 Perkins Sales by Sector
17%
7%2%
40%
10%
3%
21%
CONSTRUCTION (40%)
GENERAL INDUSTRIAL (21%)
LAWN AND GARDEN (10%)
MARINE (17%)
MATERIAL HANDLING (7%)
PUMPS &COMPRESSORS (2%)WELDERS &GENERATORS (3%)
Total Sales: 26,500
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Competitor Analysis
Kubota
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Introduction
• Main sector - agricultural equipment
• Compact tractor manufacturers in Japan
• Other sectors - construction and industrial
• Non-captive engine sales now exceed captive
• Employees, over 15,000
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Kubota International Sales
Europe28%
S.E Asia10%
Others2%
N.America60%
N.AmericaEuropeS.E AsiaOthers
• 205,000 units produced in 1999 ; 125,000 exported
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Engine Series
Super Mini Series (SM) 9.3 -14 kW
Super Three Series 21.6 - 42.9 kW
Super Five Series 14.9 - 31.3 kW
V Series 50.7 & 61.9 kW
Kubota's Product Range(Water-cooled)
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Kubota versus 104-22 and 404C-22Kubota
Super 3 Series
Model V2203-E*
Power 36.5 kW @ 2800 rpm
Cylinders 4
Cooling Water
Max Torque 154.5 Nm
Envelope m3 0.21
Dry Weight 180 kg
Power Density (kW/m3) 173.8
Power Density(kW/kg)0.2
100 Series
104-22
37.3 kW @ 2800 rpm
4
Water
141 Nm
0.21
184 kg
176.1
0.2
* Turbo version available (-TE). Output of 44.5 kW @ 2800 rpm# 404C-22T will develop 45 kW @ 2800 rpm.
400 Series
404C-22#
37.3 kW @ 2800 rpm
4
Water
143 Nm
0.19
184 kg
196
0.2Power Density (kW/l) 16.9 16.5 16.9
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Competitor Analysis
Yanmar
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Introduction
• Yanmar Diesel Engine Co. Ltd• Japanese HQ in Osaka
– Japanese family ownership– No annual report
• Established 1912 - post-war production now over 10 million units
• Employees c.3500• 1999 sales revenue - GBP 1412 million• Engines revenue - c. 23%
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Yanmar Production(volumes exclude 1 cylinder
product)
0 50 100 150
Volume (thousands)
10-40 hp
41-50 hp
51-100 hp
101-175 hp
176-300 hp
301-750 hp
751-1000 hp
1001-1500 hp
1501-3000 hp
• Products for all sectors - marine, industrial, construction, agriculture & others
• Power range 3-3730kW
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Agricultural 50%
Gen Set 10%
Construction 30%
Marine 10%
Yanmar Sectors
• c.200,000 units p.a
Represents c. 50%
marine pleasure market
share below 300 hp
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Yanmar International Sales
• 120,000 units exported in 99• N.America rapidly increasing• S.E Asia recovering (construction machinery)
140403000
36960
66000
South East Asia
North America
Europe
ROW (excl Japan)
55%
11.7%2.5%
30.8%
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Yanmar Product Range
• Series for export– TNE Series
• water-cooled, vertical, IDI & DI• 11 models: 8.6-51.5kw
– TF Series• water-cooled, horizontal, all DI• 39 models: 3.7-11.8kW
– LA Series• air-cooled, all DI• 7 models: 2.5-7.4kW
– Marine engines up to 28 litres
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Yanmar Models
• Competitive engines in TNE series• c. 108,000 exported per annum• Popular models
– 3TNE84, 88 4TNE84, 88– = 54% or 108,000 units
• Future products look to be going DI for improved fuel consumption
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Yanmar versus Perkins
Model Yanmar 4TNE88
Power (kW) 36.5 @ 3000Capacity (cc) 2190Cylinders 4Cooling LiquidAspiration NaturalInjection DI
Bore & Stroke (mm) 88 x 90Envelope (lwh mm) 639 x 525 x 629Envelope (m3) 0.21Torque (Nm) 138 @ 1600rpmWeight (kg) 160Power Density (kw/m3) 173.81Power Density (kw/kg) 0.23Power Density (kw/l) 16.67
Perkins104-22
37.3 @ 28002216
4LiquidNatural
IDI84 x 100
646 x 466 x 692 0.21
141 @ 2000rpm184
177.620.2
16.83
Perkins404C-22
38.0 @ 30002216
4LiquidNatural
IDI84 x 100
646 x 426 x 674 0.19
143 @ 1800rpm184
200.00.21
17.30
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Competitor Analysis
Lombardini
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
2%
8%
63%
4%
15%
8%
AgricultureGen set
Materials HandlingConstructionVehicles
Ind'l - pumps, compressors, l.towers, reefers
Lombardini Engine Consumption (1998)by Sector Excluding Marine
•Claims to have 29% of up to 90 hp European diesel engine market•Total diesel engine sales 1998 (excluding Asia) = 87,995 units
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Product range: Lombardini Vs. Perkins
0 20 40 60 80
100 series
LD315/350
LD360/400/435/325c
LD640/705/820
LDW1204
LW1204/T
LD825-3
LD930-3
700 Series
LD825-4
LD930-4
LDW2004MT
704-30T
900 Series
Perkins Lombardinihp
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
Product Range
• Best known historically as producer of small air cooled diesels
• Approx. 42% of groups production is water-cooled units
• 31 different engine models over a very narrow hp band
• 4 main groups1. Air-cooled petrol engines from 2 - 9 kW2. Liquid-cooled petrol engines from 10 - 25 kW3. Air-cooled diesel engines from 4 - 82 kW4. Liquid-cooled diesel engines from 4 - 43 kW
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
100 Series LombardiniFOCS Series
LombardiniFOCS Series
Model 103-10 LDW903 LDW1003
Power 15.1 kW @ 2800 rpm17.5 kW @ 3600 rpm
15.5 kW @ 3000 rpm7.5 kW @ 1500 rpm
16.5 kW @ 3000 rpm8.5 @ 1500 rpm
Cylinders 3 3 3
Cooling Water Water Water
Max Torque 58 Nm 53.5 Nm 37 Nm
Envelope m3 0.09 0.09 0.09
Dry Weight 83 kg 85kg 87 kg
Power Density (kW/m3) 165.1 172.2 183.3
Power Density(kW/kg)
0.19 0.18 0.19
103-10 versus Lombardini
@ Perkins100 Series Markets and Competition - revised by C Marrannino January 2001.Proprietary Information of Perkins Engines Limited © 2001 - All Rights Reserved
100 Series LombardiniCHD Series
LombardiniCHD Series
Model 104-22 LDW2004* LDW2204*
Power 37 kW @ 2800 rpm 33 kW @ 3000 rpm18 kW @ 1500 rpm
35 kW @ 3000 rpm19 kW @ 1500 rpm
Cylinders 4 4 4
Cooling Water Water Water
Max Torque 141 Nm 130 Nm 138 Nm**
Envelope m3 0.21 0.16 0.16
Dry Weight 184 kg 190 kg 192 kg
Power Density (kW/m3) 176.1 206 218.7
Power Density(kW/kg)
0.2 0.17 0.18
104-22 versus Lombardini