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EXP/MASTER IN MARKETING 128 Mahendra Publication Pvt. Ltd.

EXP/MASTER IN MARKETING129


Mahendra Publication Pvt. Ltd.

Q.1.(5)

Q.2.(3) In product concept the main focus is on

quality of product so profit earn by qualityof product.

Q.3.(4) Specialty product which customers

purchase from special shop like car &petrol.

Q.4.(1) Big Bazaar is already divided into differentdepartments like cloths, electronics,

grocery etc.

Q.5.(3) In 4P’s sales and distribution come

under place heading.

Q.6.(1)

Q.7.(3)

Q.8.(4) Product having intangible attributes orfeature like taste and smell which can

feel only.

Q.9.(2) Market space concept of market relatedto internet market.

Q.10.(4)

Q.11.(3)

Q.12.(3) Diminish is the last step because every

product having it decline at last.

Q.13.(1)

Q.14.(4) Government university work for nominalsocial welfare or nominal profit, it comes

in non profit market.

Q.15.(3) Accountable marketing is that marketingin which company or its employee take

the responsibility of product performancemarket.

Q.16.(1) In Re-active, company call customer andtalk about the product performance which

it sale to customer previously.

Q.17.(4)

Q.18.(3)

Q.19.(2) Marketing is the activity done by thecompany so, it comes under company.

Q.20.(2) Political parties comes under broadenvironment in which company operate

so it come under macro environment.

Q.21.(2)

Q.22.(2)

Q.23.(4) Permanent Customer of any product orservice is called client.

Q.24.(5) The service which is going to serve bythe company or bank, marketing for suchthings come under pro-active marketing

Q.25.(1) Van with company poster is come underadvertisement because it is paid form ofpromotion.

Q.26.(3)

Q.27.(2) In internal marketing denotes theintranet transaction like B to B & B to C.

Q.28.(2)

Q.29.(2)

Q.30.(1) Competitors are the related part ofbusiness who come under microenvironment.

Q.31.(2) Niche market is a market which is havingsmall number of customer in it so it is avery small market.

Q.32.(5)

Q.33.(4) These are the distribution strategieswhich is depend on bank policy which itadopt, any strategy can be adopt by

bank.

Q.34.(4) Supply chain management is a chain in

which three things were running or flow.

1- Money

2- Goods or Product

3- Information

Q.35.(5)

Q.36.(3) Marketing starts from to know thecustomer need, want & demand.

Q.37.(4)

Q.38.(3)

Q.39.(2)

Q.40.(3) The first step in marketing process is tosetting the objectives because withoutobjective any work cannot be done soas in marketing.

EXPLANATION



Q.41.(3) Innovation means to do something newwhich not done something in past.

Q.42.(4) Perception means first sight thoughtwhich are psychological factors.

Q.43.(2) Post purchase behaviour is last step inbuying process.

Q.44.(5)

Q.45.(3) These are those customers who do notfollow a single product.

Q.46.(1)

Q.47.(2) People, process & physical evidencecollective called augmented P’s.

Q.48.(3) In growth stage profit, increasing inacceleration manner.

Q.49.(4) In differentiation strategies companyprovides things according to different typecustomer.

Q.50.(4) All the things are related to psychology.

Q.51.(5)

Q.52.(5) Habitual behaviour is the nature ofhardcore loyal they purchase same kindproduct every time.

Q.53.(5) Sale distribution include personal selling.

Q.54.(4) These directly related to business dothey come under micro environment.

Q.55.(3)

Q.56.(1) Bank use direct channel which isProvider–Ultimate customer

Q.57.(2) In peak stage company earns maximumprofit in PLC because sale is maximumin this stage.

Q.58.(2) Branding is the part of product mix.

Q.59.(1) Target market start from or aftersegmenting the market.

Q.60.(5) Marketing score include

–Service –Place

–Events –Goods

Because with help of all marketingobjective is complete.

Q.61.(2) Slow skimming is appropriate whenconsumer awareness levels are high i.e.the current demand is high, the high initialprice does not attract more competitors

to the market yet the high pricecommunicates the image of a superiorproduct.

Q.62.(1) Rapid penetration strategy involving Lowinitial price & HEAVY spending onpromotion is useful when a companywants to maximize its market shareassuming that the market is pricesensitive.

Q.63.(3) Rapid penetration strategy is best for ahighly price sensitive market, where alow price stimulates market growth, alsowith accumulated production experiencethe cost of each unit decreases, favoringsetting of a low price.

Q.64.(4) Slow penetration is best because themarket size is large, this will help theproduct find its own place in the market.Since market is aware of the productheavy production is not essential, alsothe level of competition is not verychallenging.

Q.65.(3) Maturity is the best stage for a newproduct because this stage normallylasts longer than the previous stages,also because of market saturation orovercapacity in industry, customerswould be motivated to switch over to newproducts.

Q.66.(3) Maturity stage lasts longer than the otherstages and can be divided into three,distinct phases- Growth, Stable &Decaying maturity.

Q.67.(1) Most products are in the maturity stagebecause this stage normally last longerwith each product Scrambling to find toown place in an overcrowded marketcomprising a few giant forms & a largenumber of specialized or “NICHER”firms.

Q.68.(4) Quality important aims at increasing thep r o d u c t s o f F U N C T I O N A LPERFORMANCE, Feature improvementaims at adding NEW FEATURES (Eg.SIZE, WEIGHT, ACCESSORIES ETC.)that expands the products’ performance,safety & convenience.




Style improvement aims at increasingthe products aesthetic appeal, trying togive the product a unique market identity.

Q.69.(1) Aesthetic appeal relates to the exteriorbeauty and look of a product; the strategy

is to give the product a UNIQUEMARKET IDENTITY which helps todistinguish it from others.

Q.70.(1) Single niche is better because a smallfirm does not have the resources forcapturing and holding the mass market.

Q.71.(3) By defending market charges the marketleader keeps increasing its competitivestrength and value to customers so thatthey face, the challenge of competitorsresolutely.

Q.72.(2) Because Needs are the BASIC humanrequirements, needs became WANTSwhen they are directed to specific objectsthat might satisfy the needs.

Q.73.(3) For eg. a laptop would be compatible withheadsets, presentation projectors, MP3players, cameras, mobile, handsets, etc.

Q.74.(2) All the accessories, although diverse arerelated items that function in acompatible manner.

Q.75.(4) The width refers to how many differentproduct lines the company covers, theLENGTH refers to the total number ofitems in the mix, the depth refers to howmany variants are offered of each productin the line, the consistency refers to howclosely related the various product linesare in end use, production requirements,distribution channels etc.

Q.76.(5) All of these are the functions ofmarketing; purchase of basic raw

consistency, storage, transport, & salesfor a profit of the goods manufactured.

Q.77.(3) Except marketing finance, all are primaryfunctions whereas marketing finance issecondary function of marketing.

Q.78.(1) Brand loyalty is a psychographic factor;consumer psychology plays a major rolein determining loyalty irrespective ofone’s Socioeconomic status.

Q.79.(4) The PLC of any product has Four BasicStages, Introduction, growth, Maturity,Decline.

Q.80.(1) USA

Q.81.(3) Transfers is not the core part of themarketing.

Q.82.(3) According to production conceptconsumer will prefer both product whichwidely available and with low cost.

Q.83.(3) In selling concept needs of buyer.

Q.84.(4) The given all the things related tomarketing concept.

Q.85.(4) Internal marketing includes all the thingsin the internal marketing.

Q.86.(1) Interest of top management is having nouse in developing the marketingstrategies.

Q.87.(1) A strategic Business unit is a singlebusiness or a collection of related

business that can be planned separatelyfrom the rest of the company, to has toown set of competitor, to manager isresponsible for strategy planning & profitperformance.

Q.88.(4)

Q.89.(2)

Q.90.(4)

Q.91.(3)

Q.92.(3) Multiple regression is the best tool

because it is used to know the effect ofseveral or different things.

Q.93.(2) Personal factors or influence play majorrole in adoption of and new product.

Q.94.(2) Product width includes the product lines.

Q.95.(2)

Q.96.(2)

Q.97.(2)

Q.98.(3)

Q.99. (1) Q.100. (3) Q.101. (3)Q.102. (3) Q.103. (3) Q.104. (5)Q.105. (2) Q.106. (4) Q.107. (1)Q.108. (5) Q.109. (4) Q.110. (4)Q.111. (3) Q.112. (2) Q.113. (3)

Q.114. (4) Q.115. (4) Q.116. (4)



Q.117. (1) Q.118. (3) Q.119. (1)

Q.120. (2) Q.121. (1) Q.122. (2)

Q.123. (4) Q.124. (1) Q.125. (4)

Q.126.(3) Market share - It means how many

percentage of market is covered by acompany in comparison to its competitors

Q.127.(1) CLC = Customer life cycle

Q.128.(1) Ideal ist ic-Market ing:- When al l

marketing tools are used to catch or to

get customers or to target the customer.

Q.129.(2) Prospecting is the first stage in personal

sell ing, means to make a l ist ofprospective customers or to find

prospects.

Q.130.(4) All given points are the role of selling

which a seller has to perform.

Q.131.(3) ATM is a specialty store because, it

provide a special service from its store.

Q.132.(4) All given are the characteristics of aservice and banking is a kind of service.

Q.133.(5) Passbook in bank is a product as wellas a physical evidence because it

change cost to issue and it is tangible

evidence which is use for a service.

Q.134.(1) Setting objectives is a first step in

marketing process.

Q.135.(2) Covert Advertising - It is a form of

advertising in which product are displayin films and serials or T.V. shows.

Q.136.(2) MKIS = Marketing Information System

Q.137.(3) Market Segmentation means to divide the

customers on basis of several factors.

Q.138.(4) All written points on the features of a

product.

Q.139.(1) Micro Environment:- Those factors whichare micro environment like competitors.

Q.140.(5) All the written points are the basicactivities of the VCM.

Q.141.(2) In skimming pricing strategy the price ofproduct is initially high and decreases

after time.

Q.142.(1) In marketing market means thecustomer of the company.

Q.143.(4) All the given points on the macro

environment factors.

Q.144.(3) Promotion is the 4th element of marketingmix for product.

Q.145.(2) Decline is the last stage of product likecycle.

Q.146.(5) All the given factors are the responsiblefor affecting buyer behaviour.

Q.147.(1) “Philip Kotler” is the father of marketing.

Q.148.(4) The given points are related to personalselling.

Q.149.(5) All the given points in the question arethe means of digital marketing

Q.150.(5) Selling starts from production.

Production - Promotion-Sale andDistribution

- Profit through selling

Q.151. (4) Q.152. (4) Q.153. (2)

Q.154. (4) Q.155. (1) Q.156. (3)Q.157. (2) Q.158. (2) Q.159. (3)

Q.160. (3) Q.161. (3) Q.162. (2)

Q.163. (4) Q.164. (2) Q.165. (4)

Q.166. (4) Q.167. (3) Q.168. (4)

Q.169. (1) Q.170. (2) Q.171. (3)

Q.172. (4) Q.173. (2)

Q.174. (3) Q.175. (4) Q.176. (2)

Q.177. (4) Q.178. (4)

Q.179. (3) Q.180. (2) Q.181. (4)

Q.182. (4) Q.183. (3)

Q.184. (2) Q.185. (4) Q.186. (3)

Q.187. (4) Q.188. (3) Q.189. (3)

Q.190. (3) Q.191. (1) Q.192. (3)

Q.193. (4) Q.194. (4) Q.195. (4)

Q.196. (3) Q.197. (3) Q.198. (4)

Q.199. (3) Q.200. (3) Q.201. (3)

Q.202. (4) Q.203. (4) Q.204. (1)

Q.205. (4) Q.206. (4) Q.207. (4)

Q.208. (4) Q.209. (3) Q.210. (1)

Q.211. (4) Q.212. (1) Q.213. (3)

Q.214. (4) Q.215. (1) Q.216. (3)

Q.217. (1) Q.218. (2) Q.219. (3)




Q.220. (1) Q.221. (3) Q.222. (4)

Q.223. (5) Q.224. (1) Q.225. (3)

Q.226. (2) Q.227. (1) Q.228. (1)

Q.229. (4) Q.230. (5)

Q.231. (3) Q.232. (1) Q.233. (4)

Q.234. (2) Q.235. (3) Q.236. (4)

Q.237. (1) Q.238. (4) Q.239. (3)

Q.240. (5) Q.241. (3) Q.242. (3)

Q.243. (4) Q.244. (1) Q.245. (3)

Q.246. (3) Q.247. (2) Q.248. (4)

Q.249. (1) Q.250. (3) Q.251. (1)

Q.252. (1) Q.253. (2) Q.254. (3)

Q.255. (3) Q.256. (4) Q.257. (1)Q.258. (3) Q.259. (3) Q.260. (2)Q.261. (3) Q.262. (3) Q.263. (2)Q.264. (2) Q.265. (3) Q.266. (5)

Q.267.(3)

Q.268.(5)

Q.269.(4)

Q.270.(4)

Q.271.(3)

Q.272.(3)

Q.273.(2)

Q.274.(2)

Q.275.(1)

Q.276.(2)

Q.277.(1)

Q.278.(1)

Q.279.(4)

Q.280.(4)

Q.281.(2)

Q.282.(5)

Q.283.(4)

Q.284.(4) Government, Trade Unions, ConsumerAssociation work for protection ofConsumer interests.

Q.285.(4) We promote sales by reducing price, bydistributing coupons, by ensuringcompetitions.

Q.286.(1) Marketing concept is consumer oriented,hence the main objective of marketing isto satisfy the consumer.

Q.287.(5)

Q.288.(4) To discover the need of consumer, toproduce accordingly, to generatedemand, to sale, to provide after saleservices are the part of new concept ofmarketing. So these are integrate tomarketing.

Q.289.(5) To approach the remote areas and toreduce the cost of production are themain objective of advertising.

Q.290.(2) Money spent on advertising is aninvestment because in future thisexpenditure increases sales and incomeultimately.

Q.291.(2) There are 5 stages of product life cycle,they are–

(1) Introduction (2) Growth

(3) Maturity (4) Saturation

(5) Obsolescence

Q.292.(3) Money deposited by Public is a liabilitybecause at the time of demand it isreturned to them.

Q.293.(5)

Q.294.(3) Packaging makes product safe againststorage and transporting.

Q.295.(4) In accounting, income and expenditureare treated so that real financial positionof the organization can be gauged at aparticular time.

Q.296.(2) All are abbreviations.

Q.297.(1)

Q.298.(4)

Q.299.(5)

Q.300.(1)

Q.301.(5)

Q.302.(5) The elements of marketing mix are alsoknown as 4Ps of marketing.

Q.303.(3) All other tools of marketing-mix used afterthe product generation

Q.304.(1)

Q.305.(4) All together form an organization

Q.306.(1)

Q.307.(4) All options together forms sales

promotion programme



Q.308.(2) Bank Building is an asset not product

Q.309.(4) All means given in the options are the

tool for collecting secondary data.

Q.310.(4)

Q.311.(3) Raw material decides the quality of

product not marketing segmentation

Q.312.(2) All are abbreviations

Q.313.(1)

Q.314.(3)

Q.315.(5)

Q.316.(3) Brand give special recognition to the

product.

Q.317.(5)

Q.318.(1) Deposits have largest share in domestic

savings

Q.319.(4) In direct marketing product is sold

directly to the end user or customer,

hence it is a zero base channel.

Q.320.(4)

Q.321.(1)

Q.322.(4)

Q.323.(4) All are the factors of Buying Behaviour

segmentation.


Q.325.(4)

Q.326.(3)

Q.327.(3)

Q.328.(5)

Q.329.(5) Import means to purchase from other

country. So it is a part of International

trade.

Q.330.(2) Sale is both mental and physical

process.

Q.331.(2) All are abbreviation and BEP is a pointat which a form earns no profit no loss,

so this is no profit no loss point.

Q.332.(5)

Q.333.(5) When brand is registered under trade and

merchandise marks, Act, 1958, it

becomes trademark. All the options are

examples of trade-mark.

Q.334.(1)

Q.335.(5)

Q.336.(1) Test Marketing means to test the product

in the market before commercial

production.

Q.337.(3)

Q.338.(3)

Q.339.(4) Service–It means customer service

customer service is the provision of a

service to a customer before, during &

after a service to a customer before,

during & after a purchase “Customerservice” is a series of countries designed

to enhance the level of customer

satisfaction.

(4) “gift coupon of a chain store” is the

method of sales promotion” not a service.

Value–It denotes money only.

Q.340.(4) Product concept–The producer

concentrates on “product quality”

performance, innovative feature, during

production.

Q.341.(2) Selling concept–In selling concept the

producer focuses on aggressive selling

through high promotional efforts. Selling

concept is applicable for products.

Like–Insurance, Encyclopedia, fund

raisers.

Q.342.(5)

Q.343.(1) SBU : “Strategic business unit” means

it is a single business of related business

that can be planned. Separately from therest of the company.

Q.344.(3) Product oriented definition will explain

about the product which the company is

making like “we make Cosmetic”, rest

of others are not defining the product they

are defining industry which they belong

to.

Q.345.(2) Market oriented definition define the

“market or industry” in which the

company is working like energy industry,

entertainment industry, FMCG industry.




Q.346.(1)

Q.347.(1) Intensive growth–The company identify

opportunities to achieve further growth

with current business. They see whether

they can gain more market share with

its current product in current market

(market penetration), next is to find

develop new market. for current product

(Met development), next they see or

develop new products to its current

market. (product development strategy).

Q.348.(4) Ver t ica l In tegra t ion–When the

company owns/hold all its suppliers and

downstream buyer.

Horizonta l Integrat ion–When a

company handles the different parts of

production process.

eg. Company is growing raw material,

own transport, marketing, retailing.

Forward Integration : When company

controls its distribution and retailers of

its own to sold its product.

Backward Integration–When the

company control/ produce some of its

products it is backward Integration.

eg. Car company may own/produced a

tire company.

Q.349.(5) Diversi f icat ion growth–When a

company finds, highly attractive new

industry is called. Diversification growth.

(i) Concentric Diversification : When

the company seek new products that can

fit with existing product.

(ii) Horizontal Diversification : When

a company develop new product that are

unrelated with current product like

cassette manufacturing company also

producer cassette tray.

(iii) Conglomerate–The company see

new opportunities which have no relation

with its current product like Tata has

many business steel, truck, salt.

Q.350.(3)

Q.351.(2) A style is a basic & distinction mode ofexpression appearing in a field of humanEndeavour. A style can last forgeneration.

Fashion : A fashion is a commonlyaccepted or popular style in a given field.The length of fashion cycle is hard topredict.

Fad : Fads are fashions that come quickinto public are adopted quickly, and it isalso decline very fast.

Trend–It is a direction or a sequence ofevents which have some movement &disability.

Q.352.(4)

Q.353.(4) To observe global picture, the companyhas to see all. Age, income, familymembers, Technological, Politicalchanges.

Q.354.(2)

Q.355.(3) St imulus response : Which thecustomer gives at the very first/ startingtime after using the product or seeingthe products.

Q.356.(5) Reference group : It consist of all thegroups that have a direct/indirectinfluence on his (customer) attitudes.

Aspirations groups : They are thegroups to which a person would like tobelong.

Q.357.(4)

Q.358.(4) Primary group : Primary group consistof people who interact or direct influencethe customer (family, friend, neighbors,relatives) The customer to whom interactmainly, continuously & informally.

Q.359.(4) In Maslow’s need hierarchy theory. Self-actualization is the last stage or top most-stage which tells the human what he hasgiven to the society in the past. So 4thanswers reflect the best answer.

Q.360.(1) Freud’s Theory :Sigmund Freudassumed that psychological forces.Shaping people behaviour which islargely “unconscious” (that a personcan’t fully understand).



Q.361.(4) Brand familiarity : When the consumer

is aware about the product or brand after

repetition done by marketer.

Brand Loyalty–The consumer is

showing faith & interest towards product

& using it from a long time.

Q.362.(2) Awareness–When the consumer likes

to know about the product, and at a

present he is not known to the product.

Interest–When the consumer shows

their interest towards the product for

purchase.

Trial–When the consumer likes to

purchase the product for trial basis.

Adoption : When consumer likes to

adopt the same.

Q.363.(1)

Q.364.(3)

Q.365.(3) ( i ) P u r e M o n o p o l y : o n l y o n e

manufacture, charges high price, little or

no advertising.

(ii) Oligopoly– Small no. of large

produces having both highly different

product as well as standard product eg.

Oil & Steel.

(iii) Monopolistic– Many competitors,

try to different their product whole or in

part (Heavy advertise) market. segment

to provide superior value.

(iv) Pure comp :Many competitors.

competitor’s price will be the same. No

advertisement unless advertisement can

make psychological difference.

Q.366.(2)

Q.367.(3)

Q.368.(2)

Q.369.(3) Customer :The person who purchases

a product of a company.

Prospective /Potential Customer :The

people who have shown interest would

be the customer of the company in future.

Q.370.(3) M arket demand :The total volume

bought by the customer in a definedgeographical and in a defined time period

and in a defined market environment anddefined market programme.

Q.371.(2)

Q.372.(1)

Q.373.(2) Product variety Marketing :Provide

several products of various stylesquantities, sizes. Offered variety to

buyers.

Mass Marketing :Offer products to

mass or number of people at large.

Target variety marketing : Offer varietyof products to only target group or

different target groups.

Q.374.(3)

Q.375.(3)

Q.376.(2) Market segment groups are those groupsfor which the product is made or it is also

called target market (segmented group)

Q.377.(4) Segmentation :Dividing the whole

population into different sections on thebasis of purchasing power, geographical

location, buyer attitudes, demographical.

Q.378.(3) HUL producing variety of soaps of

different price (expensive & cheap) byconsidering income factor of consumersor purchasing power.

Q.379.(1) (i) Split Loyal: Using 2 or 3 brands froma long time or showing their loyalty to

different brands from long time. eg. usingRed label, Taza, Tetley.

(ii) Shifting Loyal–Those consumer whoare using brands during the certain time

and then changes the brand. They areshifting their loyalty after a certain period.

(iii) Switches–The people/buyers who

frequently Switches to the differentbrands and not considered as loyal.

Q.380.(4) Rationality means based on somereason or logic which is actually

prohib i ted in a l l . In market ingsegmentation also denies rationality.




Q.381.(2) (1) Differentiated Marketing : Differentoffer/ programmes/ deign/ price fordifferent target markets.

(2) Undifferentiated Market. : Similarprice to the all No, differentiation in themarket.

Q.382.(3) HUL : Produces different product todifferent target market.

Maruti : Different models to differentbuyers.

Coca Cola : Similar product to all.

Q.383.(4)

Q.384.(3) New Product Line :Entirely new productSeries like HUL manufactures cream,soaps, tea. Suppose they start clothesproduct line also, this is called “Newproduct Line”.

Repositioning : Positioning meanscreating brand awareness in the eyes ofthe customer & repositioning meansexisting brand should be positioned inthe minds of new consumer.

Q.385.(3)

Q.386.(2)

Q.387.(3)

Q.388.(4)

Q.389.(4) Idea Pursing Stage :Idea Generation,Idea screaming, Idea evaluating, analysis

Q.390.(4) Commercialization is the stage whencost is high. The manufacturer has toorganize full manufacturing facility,m a r k e t i n g f a c i l i t y , m a r k e t i n gcommunication etc. While rest does notso much expensive stage.

Q.391.(1)

Q.392.(3) Customers/people react differently fordifferent products.

(i) early adapters : The opinion leaderswho carefully search the new product thatmight give them dramatic competitiveadvantage.

(ii) Early majority : They adopt theproduct when most of the advantage, isalso derived/ proves in the market & lotof adoption is also takes place.

(iii) Innovators : They are ready to adopt/

try new product. They relatively earlier in

adopting new ideas.

(iv) Laggards : They are tradition bound

and resist the innovation until they find

suitable for them.

Q.393.(2) Personal influence plays a major role in

the adoption of new products. The family

members, relatives, friends, influences

the buyers.

Q.394.(3) The PLC : The product life cycle is

similar like human life cycle. It says the

change in demand & technology changes

at every stage of it & it has 4 stages.

Q.395.(4)

Q.396.(3)

Q.397.(2) (i) Introduction : Cost is high, slow sales

volume, No competition, high advertising,No profit/ Little.

(i i) Growth : Reduced cost, sales

increases, competition begin, profit

substantially increases, price decrease.

(i i i) Maturity : Cost low, increase

competition, high advertising cost, price

drops, sales down.

(iv) Decline : Sales decline, price

promotion, profit is less or negative.

Q.398.(4)

Q.399.(4) Rapid Skimming : The strategy where

product is new, the producer can set high

prices and can extract maximum profitby high promotion & create awareness.

Q.400.(1) Slow Skimming : Product is new so

he fixes the price high but promote less

so that the profit derived from market is

slow because people aware about

product slowly.

Q.401.(3) By defending market charges the marketleader keeps increasing its competitive

strength and value to customers so that

they face, the challenge of competitors

resolutely.



Q.402.(2) Because Needs are the BASIC human

requirements, needs became WANTS

when they are directed to specific objectsthat might satisfy the needs.

Q.403.(3) For eg. a laptop would be compatible withheadsets, presentation projectors, MP3

players, cameras, mobile, handsets, etc.

Q.404.(2) All the accessories, although diverse are

related items that function in a

compatible manner.

Q.405.(4) The width refers to how many different

product lines the company covers, theLENGTH refers to the total number of

items in the mix, the depth refers to how

many variants are offered of each productin the line, the consistency refers to how

closely related the various product linesare in end use, production requirements,

distribution channels etc.

Q.406.(5) All of these are the functions ofmarketing; purchase of basic raw

consistency, storage, transport, & salesfor a profit of the goods manufactured.

Q.407.(3) Except marketing finance, all are primaryfunctions whereas marketing finance is

secondary function of marketing.

Q.408.(1) Brand loyalty is a psychographic factor;consumer psychology plays a major role

in determining loyalty irrespective ofone’s Socioeconomic status.

Q.409.(4) The PLC of any product has Four Basic

Stages, Introduction, growth, Maturity,Decline.

Q.410.(1) USA

Q.411.(4) 1982

Q.412.(2) 1986

Q.413.(5) Good packaging protects the contents,

the product & the contents their in areidentifiable because of good packaging,

is a means of advertising owing its

aesthetic appeal & increases ease ofhandling by consumer.

Q.414.(2) Fredric Winslow Taylor is the father ofScientific Management.

Q.415.(4) Since there is no intermediary in the

direct marketing channel it is called

ZERO LEVEL.

Q.416.(4) A transaction is an exchange or a trade

of values when an agreement is reachedbetween two parties; here both parties

receive something tangible during the

exchange, in case of transfer this doesnot happen.

Q.417.(3) Demography is a micro environmentalfactor, which is highly reliable, for the

short & intermediate run. The maindemographic force that marketers

monitor is population because people

make up markets.

Q.418.(4) The marketing department uses a three

stage procedure for demand forecastingof sales, it prepares a macroeconomic

forecast first, followed by forecast first,

followed by a company sales forecast.

Q.419.(4) Marketing deals, with identifying &

meeting human & social needs; itcustomize according to the needs of the

consumers where since it is consumer

o r i e n t e d . I t a i m s a t c r e a t i n g ,communicating & delivering value to

customers.

Q.420.(4) HRM Phase II

Q.421.(2) Conventions & Seminars are organizedfor facilitation direct interaction between

the employer & prospective employee .

Q.422.(3) Henry Fayol

Q.423.(4) Hugo Muntseber.

Q.424.(1) Abraham Maslow give the five tieredpyramidal need Hierarchy theory.

Q.425.(5) All the options are theories of motivation.

Q.426.(4)

Q.427.(4) Expansion of business is not an objectiveof pricing because pricing objective of a

product is very much oriented to productnot for company expansion purpose.

Q.428.(2) Marketing research is task of marketing

department in the company.




Q.429.(4) Inseparability and intangibility is the

option who are characteristics of the

services or bank services.

Q.430.(2)

Q.431.(5) All these are the core concept of

marketing.

Q.432.(2) Marketing starts from need wantDemand , and demand inc lude

willingness to pay plus ability to pay for

the product.

Q.433.(2) In marketing consumer is the controlling

force because marketing done according.

to customer need want & demand.

Q.434.(1)

Q.435.(1) VAIS stand for values and life style.

Q.436.(3) Who are their legal advisors this is the

part which companies are not interestedto know about their competitors.

Q.437.(4) In a potential market customer have all

the things interest to purchase incometo purchase accessibility to market.

Q.438.(1) In mass marketing the seller engage in

the mass production, mass distribution

of one product for all buyers.

Q.439.(2) Soft-core loyal one of those customers

whose shift from favouring one to another

brand.

Q.440.(4) In differentiated marketing company

make product according to different

customer according to their standard.

Q.441.(4) Type writers are in decline stage ofproduct life cycle.

Q.442.(4) Product awareness advertising is not the

part of marketing strategy.

Q.443.(1) All the things were started in the maturity

stage to increase the profit and sale of

product.

Q.444.(1) To maintain the market share for a

product the continuous innovation is the

best unchaining.

Q.445.(4) The products in product line are same isseveral things like shape, size, price,

function, cost etc.

Q.446.(2) When an individual feel deprivation somebasic satisfaction, it is need.

Q.447.(3) In production concept product is producemaximum and distribute widely.

Q.448.(3) The main objective or achievement ofmarketing is to satisfy the customer.

Q.449.(1) Under internal marketing the companyhiring, training and motivating theiremployees to serve the customer withefficiency.

Q.450.(2) Customer value means the benefitsexpected by the customer from theproduct against its cost.

Q.451.(2) In reactive marketing company andcustomer talk about the product,performance which is sell by thecompany or purchase by the customer.

Q.452.(4)

Q.453.(3)

Q.454.(1)

Q.455.(1)

Q.456.(3)

Q.457.(4)

Q.458.(1)

Q.459.(2)

Q.460.(3)

Q.461.(2)

Q.462.(4)

Q.463.(2)

Q.464.(5) Only survey of wants and desires ofconsumers is related to consumersurvey.

Q.465.(5)

Q.466.(1) In sandwich man advertising, joker, etc.displays the product.

Q.467.(3) In publicity there is no need of payment.It can be made by media, friends,relatives etc.

Q.468.(2) In Modern Concept of marketing,consumer is the king of market. SoModern market can be considered asbuyers market.

Q.469.(3)

Q.470.(5) All factors given in the options.

affect the consumer behaviour.




Q.472.(4)

Q.473.(2) Secondary Data can be collected easily,so researchers starts their research bycollecting secondary data.

Q.474.(3)

Q.475.(5) Society shapes our beliefs, values,norms. Hence option should be all ofthese

Q.476.(3) Reminder advertising is essential at thematurity stage of product life cycle.

Q.477.(2)

Q.478.(1)

Q.479.(4) All statements are true about product lifecycle.

Q.480.(3)

Q.481.(4) Cost Benefit Analysis is related to costaccounting.

Q.482.(2)

Q.483.(3)

Q.484.(2)

Q.485.(1)

Q.486.(2)

Q.487.(3)

Q.488.(4) In news Article we do not promote sale.

Q.489.(4)

Q.490.(4)

Q.491.(4) All the tasks given are needed forsuccessful internal marketing.

Q.492.(4)

Q.493.(2)

Q.494.(2)

Q.495.(4)

Q.496.(3) An advertisement does not tell how a newproduct works.

Q.497.(2)

Q.498.(4)

Q.499.(5)

Q.500.(2) Whole Sellers and Retailers purchasegoods for further sale.

Q.501.(5) All are the parts of structure of Economy,Hence option is None of these.

Q.502.(3) VAT (Value Added Tax) has replacedSales Tax.

Q.503.(4) All are abbreviations.

Q.504.(4)

Q.505.(5)

Q.506.(2)

Q.507.(1)

Q.508.(4) Old concept of marketing is related toproduct and seller while modern conceptis related to consumer.

Q.509.(5)

Q.510.(1) Marketing mix decides the marketingBudget of an organization.

Q.511.(4)

Q.512.(4)

Q.513.(1)

Q.514.(2)

Q.515.(1) All business activities revolves around themarketing so marketing concept is thecentral point of all business activities.

Q.516.(2)

Q.517.(1) In last few years back ICICI Bankadopted High-Pressure Selling of theirproducts, specially loan products.

Q.518.(3) Credit Card and Debit Card is PlasticMoney.

Q.519.(1)

Q.520.(3)

Q.521.(5) All factors together being developmentof Marketing.

Q.522.(5)

Q.523.(3)

Q.524.(1) PERT is a technique used for evaluatingthe programmes.

Q.525.(5) Mediators in distribution channel, salesperson and consumers are 3 parts of tri-party activity of sales promotion.

Q.526.(3) Tangible assets those assets which havephysical appearance like car, mobile,radio etc. And those assets that have nophysical appearance are known isintangible assets such as loan, goodwill,patent, copyright, royalty etc.




Q.527.(5)

Q.528.(2)

Q.529.(4)

Q.530.(3) Full form of ATM is “Automated Teller”

Machine.”

Q.531.(4)

Q.532.(5)

Q.533.(4) marketing research is necessary for

effective sale.

Q.534.(5) All options are true about product. So

on the above reason product life cycles

concept is developed.

Q.535.(1)

Q.536.(5)

Q.537.(2) Net Banking is a facility provided by

banks when technology has improved.

This is not a product, so there is no need

of marketing.

Q.538.(4)

Q.539.(4) All the qualities mentioned, should be in

a good brand.

Q.540.(3)

Q.541.(2)

Q.542.(2) marketing mix is the essence of

marketing, so it’s control is the key of

successful marketing.

Q.543.(1)

Q.544.(3)

Q.545.(3)

Q.546.(1)

Q.547.(5)

Q.548.(2)

Q.549.(2)

Q.550.(1)

Q.551.(3) Mobile technique changes frequently

hence it can be grouped under marketing

fluctuation.

Q.552.(3) Future customers are called Target

Customers.

Q.553.(2) Customer’s need, cost of customer,

convenience, communication formed 4C

of marketing mix.

Q.554.(5)

Q.555.(4)

Q.556.(1)

Q.557.(1)


Q.559.(3)

Q.560.(2)

Q.561.(2)

Q.562.(2) manufacturing cost is internal factor.

Q.563.(4)

Q.564.(4)

Q.565.(4)

Q.566.(1)

Q.567.(3)

Q.568.(4) For customer-oriented companies

customer satisfaction is target and

marketing tool.

Q.569.(1)

Q.570.(4)

Q.571.(5) All are the qualities of patent.

Q.572.(5) All are the elements of effective package.

Q.573.(3)

Q.574.(2)

Q.575.(4)

Q.576.(3) Knowledge of related markets

Q.577.(2) Cross-selling

Q.578.(5) All (1), (2) and (3)

Q.579.(1) A marketing staff

Q.580.(3) For good customer service



STATE BANK OF INDIAHELD ON 28-04-2013 Based O n Memory

Q.1.(3)Q.2.(4)Q.3.(3)Q.4.(2)Q.5.(4)

Q.6. (2) CUSTOMER FEEDBACKQ.7.(1)Q.8.(5)Q.9.(5)Q.10.(5)


Q.1.(1) Marketing is a critical business functionfor attracting customers.

Q.2.(2) A business needs to markets its productswhen the supply exceeds demand.

Q.3.(1) Traditional marketing involves door to doorcampaigns.

Q.4.(3) Telemarketing is a method of directmarketing in which a salesperson solicitsprospective customers to buy productsor services, either over the phone orthrough a subsequent face to face or Webconferencing.

Q.5.(4) A good salesperson must have goodcommunication skills.

Q.6.(2) Direct marketing allows businesses andnonprofits organizations to communicatestraight to the Customer.

Q.7.(2) Lead generation means identifying theprospective buyers and then approachingthem.

Q.8.(5) Web marketing is the marketing andpromotion of products or services over theInternet.

Q.9.(3) methods to improve marketing activities.

Q.10.(2) Planning workQ.11.(5)Q.12.(1) In push marketing, the information is just

“pushed” toward the buyer by the sellerto make him aware of his products andservices.

Q.13.(4)Q.14.(3) sales call planningQ.15.(3) Buyer resistance occurs when the buyer

is not able to decide whether to buy theproduct or not.

Q.16.(5) persuasive communicationQ.17.(4) Benchmarking is the process of

comparing one’s business processes andperformance metrics to industry bests orbest practices from other industries.

Q.18.(1) Innovation in marketing means developingas well as adopting new technologies.

Q.19.(1)Q.20.(1) USP stands for Unique selling proposition

here, which means an attraction or aspecific feature of a product or servicewhich renders it different from the others.


Q.1.(2) A family with more than 2 membersQ.2.(3) Lowering the selling priceQ.3.(5) Market segments allow companies to

create product differentiation strategies totarget them.

Q.4.(3)Q.5.(5) Telemarketing is a method of direct

marketing in which a salespersonapproaches prospective customers to buyproducts or services, either over the phoneor through a subsequent face to face orWeb conferencing.

Q.6.(5) Upselling is a sales technique whereby aseller induces the customer to purchasemore expensive items.

Q.7.(3) The process of marketing ends with thecustomer satisfaction.

Q.8.(2) An impulse purchase or impulse buyingis an unplanned decision to buy a productor service, made just before a purchase.

Q.9.(4)Q.10.(2) Do Not Call ListQ.11.(4) Test marketing is product development

stage where the product is exposed to a

EXPLANATION OF PREVIOUS PAPERS




carefully chosen sample of the populationfor deciding if to reject it before its fullscale launch.

Q.12.(2)Q.13.(4) Value based pricing sets prices primarily,

but not exclusively, on the value, perceivedor estimated, to the customer rather thanon the cost of the product or historicalprices.

Q.14.(2) Negative demand is situation whereconsumers avoid a product or firm withnegative image or connotations, such asthose associated with unfair labor policieso r t h e p r a c t i c e s t h a t h a r m t h eenvironment.

Q.15.(1)Q.16.(1) Internet banking allows customers of a

financial institution to conduct financialtransactions on a secure websiteoperated by the institution.

Q.17.(2) Market risk is the risk of losses inpositions arising from movements inmarket prices.

Q.18.(1) Improved Customer ServicesQ.19.(5) Marketing research is the systematic

gathering, recording, and analysis ofqualitative and quantitative data aboutissues relating to marketing products andservices.

Q.20.(3)

STATE BANK OF INDIAHELD ON 03-06-2012 (Ist Shift) Based O n Memory

Q.1.(1) Marketing is the function of only Sales

persons.

Q.2.(1) Ability and willingness of the Sales

person.

Q.3.(1) Product Distribution

Q.4.(4) Service marketing refers to both business

to consumer (B2C) and business to

business (B2B) services which includes

m a r k e t i n g o f s e r v i c e s l i k e

telcommunications services, financial

services etc.

Q.5.(2) Customization leads to improved

customer retention.

Q.6.(3) Marketing aims at increasing profits.

Q.7.(2) Aggressive marketing-when a market

becomes very aggressive, the prices of

stocks can go up significantly which in

turn makes it more expensive for a trader

to become involved in the market by

buying stock.

Q.8.(3)

Q.9.(4) Market information system is a set of

procedures and practices employed in

gathering, analyzing, and assessing

information about a firm's market

environment comprising competitors,

customers, suppliers, distribution

intermediaries & sales personnel.

Q.10.(1)

Q.11.(1) SME loans/finance is the funding of small

and medium sized enterprises &

represents a major function of the general

business finance market-in which capital

for different types of firms are supplied,

acquired and priced

Q.12.(2) Market segmentation enables companies

to target different categories of consumers

who perceive the full value of certain

products/services differently.

Q.13.(3) It is a specific group of people within the

target market at which a product or the

marketing message of a product is aimed

at.

Q.14.(4) S M E a r e c o m p a n i e s w h e r e t h e

investment in plant and machinery does

not exceed Rs. 25 lakh.

Q.15.(3) USP is a concept stating that such

campaigns made unique propositions to

the customer and that this convinced

them to switch brands.



STATE BANK OF INDIAHELD ON 03-06-2012 (IInd Shift) Based O n Memory

Q.1.(5) Cold calling is the marketing process ofapproaching prospective customers orclients typically via telephone who werenot expecting such an interaction.

Q.2.(1) Delivery channel/Distribution channel isa path through which goods and services

flow in one direction (from vendor to theconsumer), and the payments generated

by them that flow in the opposite direction(from consumer to the vendor).

Q.3.(4) All sales lead is the identification of a

person or entity that has the interest andauthority to purchase a product or service.

Q.4.(5) Advertisement is a form of communicationused to encourage or persuade an

audience to continue or take some newaction.

Q.5.(4) Selling is offering to exchange somethingof value for something else.

Q.6.(3)

Q.7.(3)

Q.8.(3)

Q.9.(1) Bench marking is the process ofcomparing one's business processes andperformance metrics to industry bests.

Q.10.(5)

Q.11.(5)

Q.12.(4)

Q.13.(1) Internet marketing or online marketing isreferred to as the marketing of productsor services over the internet.

Q.14.(2)

Q.15.(1)


Q.1.(3) Direct marketing is a channel ofadvertising that allows business and non-profits to communicate straight to thecustomer with advertising techniquessuch as mobile messaging, email.etc.

Q.2.(2) Web marketing also known as internetmarketing is the marketing of productsor services over the internet.

Q.3.(1) More business to the company.Q.4.(2) Lead generationQ.5.(3) Market share is the percentage of an

industry or market's total sales that isearned by a particular company over aspecified time period.

Q.6.(2) Increasing the sales volumeQ.7.(4) Market segmentation enables companies

to target different categories of consumerswho perceive the full value of certainproducts and services differently from oneanother.

Q.8.(2)Q.9.(3) Referral selling is acquiring new

customers who are suggested or referredto by existing customers. Referral sellingis the basis of all direct selling.

Q.10.(1) Unique selling proposition is a conceptthat gives real or perceived benefit of agood or service that differentiates it fromthe competing brands and gives its buyera logical reason to prefer it over otherbrands. USP is often a critical componentof a promotional theme around which anadvertising campaign is built.

Q.11.(4) converting prospective customers intopurchasers

Q.12.(3)Q.13.(4) Cross selling is the act of selling among

or between established clients, markets,traders etc.

Q.14.(3) Marketing strategy is a process that canallow an organization to concentrate itslimited resources on the greatestopportunities to increase sales.

Q.15.(1) all purchasersQ.16.(2)Q.17.(2)Q.18.(2)Q.19.(1) Digital marketing is similar to online

marketing.Q.20.(2) Direct selling Agent.





Q.1.(1) Safe Deposit locker can be canvassedamong all existing account holders.

Q.2.(4) Telemarketing is a method of directmarketing in which a salespersonrequests prospective customers to buyproducts or services through phone callsor web conferencing.

Q.3.(1) Cashless operationsQ.4.(3) It is very lowQ.5.(2) LiquidityQ.6.(3) Bancassurance is used to describe the

partnership or relationship between abank and an insurance company uses thebank sales channel in order to sellinsurance products.

Q.7.(4)Q.8.(1) increasing deposits.Q.9.(5)

Q.10.(1) Mutual funds investments can beeffectively canvassed among onlysalaried persons.

Q.11.(2) Product Design is the process of creatinga new product to be sold by a business

to its customers.Q.12.(3)

Q.13.(1) Advertisement is a form of communicationused to encourage or persuade an

audience to continue some actions. It isa notice or announcement in a publicmedium promoting a product, service.

Q.14.(1) Q.15.(2)Q.16.(3) Value added services refers to advanced

and/or additional services offered toincrease their revenue or make their

offering more competitive.Q.17.(4)

Q.18.(2) Cross sellingQ.19.(1) Globalization is growth to a global or

worldwide scale.Q.20.(4) Market Research is any organized effort

to gather information about market orcustomers.


Q.1.(3) Q.2.(4) Q.3.(2) Q.4.(2) Q.5.(5) Q.6.(1)

Q.7.(5) Q.8.(5) Q.9.(3) Q.10.(5) Q.11.(4) Q.12.(4)

Q.13.(3) Q.14.(5) Q.15.(4)


Q.1.(1) Q.2.(3) Q.3.(1) Q.4.(4) Q.5.(4) Q.6.(2)

Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(4) Q.11.(3) Q.12.(4)

Q.13.(2) Q.14.(5) Q.15.(4)


Q.1.(2) Q.2.(3) Q.3.(4) Q.4.(1) Q.5.(1)

Q.6.(3) Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(5)

Q.11.(5) Q.12.(4) Q.13.(1) Q.14.(2) Q.15.(1)

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