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: Online Audience EDMONTONJOURNAL. com newspaper readership · 2009-10-28 · newspaper readership...
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*small sample, use with caution Source: NADbank ® 08/09 Base: 106,900 Edmonton area adults who have read/looked into the Edmonton Journal online in past week. Total may not equal 100 due to rounding. While providing strong reach to all demographic groups, both the Edmonton Journal and EDMONTONJOURNAL. com demonstrate exceptional strength in reaching adults who are well-educated and high-income earners. More people are reading the Journal than ever before! With the addition of our exclusive online readership, 59% of Edmonton area adults read the Edmonton Journal over the course of a week... 529,200 people! That’s more people being exposed to the Journal than we’ve ever recorded. Readership : Online Audience Weekly Readership The Face of Edmonton 09 newspaper readership Newspaper Readership NADbank ® 08/09 demographic profile Men Women < $30,000 $30,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000+ Own Rent Married/Living Together Single Other Professionals/Other White Collar Senior/Other Mgmt. Blue Collar Clerical/Admin/Bus. Support/Arts Post Secondary Grad or Higher Some Post Secondary High School Grad Some High School or Less 18 to 34 35 to 49 50 to 64 65+ AGE GENDER HOUSEHOLD INCOME HOUSEHOLD TENURE MARITAL STATUS OCCUPATION EDUCATION Globe and Mail Edmonton Sun EDMONTONJOURNAL National Post Calgary Sun Calgary Herald 0 150,000 300,000 450,000 600.000 137 ,300 206,800 349,100 366,700 487 ,200 497 ,400 NADbank ® The Newspaper Audience Databank, or NADbank®, is a comprehensive database of daily newspaper readership demographics and consumer behaviour information. It includes adults in 54 markets and encompasses 82 daily newspapers. 31% 49% 51% 10%* 88% 37% 24% 51% 71% 66% 38% 12%* 5%* 20%* 7%* 8%* 10%* 28% 22%* 21% 14% 9% 5%* 8%* The Edmonton Journal is the Number One Daily Newspaper across Alberta Source: NADbank ® 08/09 7-day cume
Transcript of : Online Audience EDMONTONJOURNAL. com newspaper readership · 2009-10-28 · newspaper readership...
*small sample, use with caution
Source: NADbank® 08/09Base: 106,900 Edmonton area adults who have read/looked into the Edmonton Journal online in past week. Total may not equal 100 due to rounding.
While providing strong reach to all demographic groups, both the Edmonton Journal and EDMONTONJOURNAL.com demonstrate exceptional strength in reaching adults who are well-educated and high-income earners.
More people are reading the Journal than ever before! With the addition of our exclusive online readership, 59% of Edmonton area adults read the Edmonton Journal over the course of a week... 529,200 people! That’s more people being exposed to the Journal than we’ve ever recorded.
Readership: Online Audience
Weekly Readership
The Face of Edmonton
09 n
ewsp
aper
rea
ders
hip
Newspaper ReadershipNADbank® 08/09
dem
ogra
phic
pro
file Men
Women
< $30,000$30,000-$49,999$50,000-$74,999$75,000-$99,999$100,000+
OwnRent
Married/Living TogetherSingleOther
Professionals/Other White Collar
Senior/Other Mgmt.
Blue Collar
Clerical/Admin/Bus. Support/Arts
Post Secondary Grad
or Higher
Some Post Secondary
High School Grad
Some High School or Less
18 to 3435 to 4950 to 6465+
AGE GENDER
HOUSEHOLDINCOME HOUSEHOLD
TENURE
MARITALSTATUS
OCCUPATION
EDUCATION
Globe and Mail
Edmonton Sun
EDMONTONJOURNAL
National Post
Calgary Sun
Calgary Herald
0 150,000 300,000 450,000 600.000
137,300
206,800
349,100
366,700
487,200
497,400
NADbank®The Newspaper Audience Databank, or NADbank®, is a comprehensive database of daily
newspaper readership demographics and consumer behaviour information. It includes adults in 54 markets and encompasses 82 daily newspapers.
31% 49%51%
10%*
88%
37%
24%
51%
71%
66%38%
12%*5%*
20%*
7%* 8%*
10%* 28%
22%*
21%
14%9%
5%*
8%*
The Edmonton Journal is the NumberOne Daily Newspaper across Alberta
Source: NADbank® 08/09 7-day cume
• Each weekday, 286,200 adults
in the Edmonton CMA read the
Edmonton Journal.
• Outside the CMA, an additional
64,229 adults read the
Edmonton Journal.
Source: NADbank® 08/09 — 286,200 weekday readers in the CMASource: Journal circulation — 64,229 readers outside the CMA based on 3.33 readers per copy
Reaching Albertans
0 100,000 200,000 300,000 400,000 500,000 Readers
497,400 55% Reach
366,700 41% Reach
255,700 28% Reach
157,000 17% Reach
284,100 32% Reach
132,000 15% Reach
286,200 32% Reach
179,600 20% Reach The Edmonton Journal reaches 32% of all Edmonton area adults on an average weekday.
That’s 286,200 potential buyers of your product or service reading the Edmonton Journal today. During the course of a week, 497,400 metro Edmonton adults will turn to the Edmonton Journal at least once to satisfy their information needs.
Source: NADbank® 08/09Base 902,900 Edmonton area adults
Weekday
Saturday
Sunday
Last Week
Readership: The Edmonton Journal — powerful every day of the week.
Edmonton Journal Edmonton Sun
29%
The Edmonton Journal is the exclusive choice of Edmontonians.
• 71% of all local weekday newspaper readers, are Edmonton Journal readers.
• 55% of all local daily newspaper readers, are exclusive Edmonton Journal readers.
Exclusive Edmonton Journal
221,700
Duplicate Audience64,500
Exclusive Sun115,000
16%
Source: NADbank® 08/09 Base: 401,200 Edmonton area local weekday newspaper readers
Exclusive Choice: Share of Average Weekday Audience
55%
While providing strong reach to all demographic groups, both the Edmonton Journal and EDMONTONJOURNAL.com demonstrate exceptional strength in reaching adults who are well-educated and high-income earners.
Readership:
Source: NADbank® 08/09Base: 286,200 Edmonton area adults – weekday readers.
Total may not equal 100 due to rounding.
MenWomen
< $30,000$30,000-$49,999$50,000-$74,999$75,000-$99,999$100,000+
OwnRent
Married/Living TogetherSingleOther
Professionals/Other White Collar
Senior/Other Mgmt.
Blue Collar
Clerical/Admin/Bus. Support/Arts
Post Secondary Grad
or Higher
Some Post Secondary
High School Grad
Some High School or Less
18 to 3435 to 4950 to 6465+
AGE GENDER
HOUSEHOLDINCOME HOUSEHOLD
TENURE
MARITALSTATUS
OCCUPATION
EDUCATION
CIRCULATION HOME SUBSCRIBERS
15%22%
69%
25%
53%
30%
21%
13%
20%31%
18%
24%
41%
51%
91%
23%9%
14%
14%
49%
8%14%
9%
8%
dem
ogra
phic
pro
file
350,429 Albertans read the Edmonton Journal each weekday.
Edmonton
If you’re not advertising in the Edmonton Journal, you’re missing 55% of Edmonton area local newspaper readers.
Journal:Monday-
Friday Avg*
Journal:Monday-
Friday Avg*
Sun:Monday-
Friday Avg**
Sun:Monday-
Friday Avg**
Journal:Saturday*
Journal:Saturday*
Journal:Sunday*
Journal:Sunday*
Sun:Saturday**
Sun:Saturday**
Sun:Sunday**
Sun:Sunday**
120,000
90,000
100,000
80,000
80,000
70,000
60,000
60,000
40,000
50,000
20,000
40,000
30,000
20,000
10,000
0 0
125,
589
87,5
32
126,
576
89,3
51
120,
742
89,2
45
61,4
38
17,0
65
57,17
7
19,3
91
76,14
7
26,3
61
With the largest circulation of any daily print publication in northern Alberta, our readers are loyal and value the Edmonton Journal brand to deliver trusted news and advertising.
The Edmonton Journal is delivered to approximately 87,532 homes every weekday morning….that’s 70% of our total circulation going to those who have chosen to make the Journal a part of their daily routine.
* Edmonton Journal - Audit Bureau of Circulations for the six months ending March 31, 2009; Average Total Paid Circulation
** Edmonton Sun - Canadian Circulations Audit Board for the 12 months ending December 2008, copies sold at less than 50% of basic price excluded
* Edmonton Journal - Audit Bureau of Circulations for the six months ending March 31, 2009; Average Total Paid Circulation
** Edmonton Sun - Canadian Circulations Audit Board for the 12 months ending December 2008, copies sold at more than 50% of basic price.
