NPEC is the new essential in finding the perfect career fit.

NPEC promises to help students, employers, and career professionals make connections with educational and employment opportunities.

Local classifieds/JobFinder› Bulky and must be purchased.› Low student audience.› Can be hard to find the right fit.

Monster.com› Too broad of a database.› Listings can be unreliable.

NPEC is professional, strong, and innovative.

It reaches many audiences. Our new logo shows these qualities.

“Find your fit.”› The word “fit” is very important

It indicates a sense of belonging, invoking the phrase “fitting in”

It also is a phrase commonly used by job seekers, human resource managers, and career counselors, who are all looking for the right career fit.

We will be introducing NPEC to potential clients through eye-catching and sometimes unconventional means of advertising.› For students: Guerilla Tactics and Social

Networking Sites› For employers: Special deals, VIP access,

unique direct mailing.› For career professionals: Contests, unique

direct mailing.

Guerilla Tactics› Clever messages in unexpected places

with an “in-your-face” style tactic. Messages left around your school’s campus

in various places. Post-it notes Clings Paper airplanes

Social Networking Sites› Facebook, MySpace, and Blogs (All FREE!)

Paper for Paper Airplanes and Post-It Notes› Can be bought in bulk from most office

supply stores for less than $5.00 for 500 sheets

Window Clings› 100 sheets for $84.60

Affordable Printing› School print labs can create professional

products for a fraction of stores.

Special deals› If an employer recruits another employer,

the recruiter will receive a discount in price on their table.

VIP access› The employer can pay more to join the

career fair, but get more in return. E-mail Newsletter

› Latest NPEC news› Collect e-mail addresses from career fair

Unique direct mailing› Small Boxes containing all the necessary

information› Excite people about opening their mail

Chamber of Commerce› A partnership with the Chambers of

Commerce› They have a vast database of employers

and similar goals as NPEC.

Special Deals› The offer of special deals for referrals is

cost-free and will increase revenue by increasing the number of tables at your career fair.

VIP Access› Special access for higher paying employers

can increase revenue and cause employers to feel more connected to NPEC More travelled spots at the fair, product in

career fair gift bag, etc.

Unique Direct Mailing› Favor Boxes are $.39 per box› Flyers for inside can vary due to printer

and type of paper. We suggest using printers at school to save

money.

E-mail Newsletter› Low cost

Chamber of Commerce› $250 each month to include flyer in a

Chamber of Commerce packet that goes out to all businesses that are Chamber members.

Contests› Schools with the most students attending

job fairs receive a prize. Lunch for the office, t-shirts, etc. Each year the office wins in a row, the prize

gets better.

Unique direct mailing› Small Boxes containing all the necessary

information› Pique interest immediately

E-mail Newsletter› Including updates on NPEC, new features

of the site, and special events Media Connection

› Sponsored by King’s, but reaches local media professionals as well as King’s campus.

› Similar newsletters from the other schools would be equally as effective.

Contests› Main cost of contests is the cost of the

prizes, which can be adjusted according to budget.

Unique Direct Mailing› Favor Boxes are $.39 each› Flyers for inside can vary due to printer

and type of paper. We suggest using printers at school to save

money.

Utilize School Resources› School medias

Radio and TV stations Newspapers and Newsletters

Alumni and local based

› School Printshops More cost-effective than non-affiliated

printers

NPEC is an organization unlike any other. It needs advertising as unique as it is.

Our marketing plan will take NPEC to the next level and make it an essential part of the job search process.