Возможности разработчиков Nokia

Nokia Internal Use Only

Nokia Developer Opportunity

Naresh Chouhan Head of Strategic Marketing Nokia Developer Experience


Connect the next Billion

Win with Microsoft


June 2012

June 2009

Nokia Store: Over 5 Billion Downloads More than 15 million/day


June 2012

June 2009

Nokia Store - Russia: Growing Rapidly


April 2010 April 2011 April 2012

Everybody wants apps…


Highly local app

economies and partnerships

Best access to the Internet and to information

Aspirational product portfolio

We have chosen a clear direction The Next Billion Strategy Pillars


ASHA 305/306 ASHA 311


Developer Experiences with Series 40 Asha Devices…


Windows Phone 8 announcement by Microsoft

• Windows Phone and Windows share the same core code

• Windows Phone 8 brings new hardware capabilities like multi-core chips, more screen resolutions, SD card support and NFC

• Windows Phone 8 delivers a great new Start Screen, as well as other new features like IE 10 and Wallet

• Windows Phone 8 delivers better Enterprise capabilities such as encryption, management and Company Hub


100,000+


• A great new Start screen

• Better App engagement for developers

• WP7.8 Release from Nokia and Microsoft – allows Developers to leverage existing investments


Truly Global, Deeply Local


Nokia Lumia Experience keeps getting better

Windows Phone 7.5 Windows Phone 7.5 & Windows Phone 7.8

Windows Phone 8

Nokia differentiating experiences

Intuitive and fluid Metro UI

Beautifully different design

Familiar Nokia phone features

TODAY’S FOCUS


Our Commitment to Existing Lumia Customers

Nokia Music

Counters Camera Extension

Vcard


Nokia

DRIVE Nokia

TRANSPORT

Nokia

MAPS


Karl Ots ‏@fincooper

Absolutely loving the ‏#UX‏ of the new ‏#wp8‏ start

screen! Great job at ‏#wpsummit‏!

Prince GEE™ ‏@InnoCentGee

#WP8‏ will share the same kernel with ‏#Windows8‏

Meaning i will be able to use the same programming

code to write for both platforms...Awesome

Jonathan Kight ‏@jon_kight

Wow, LOB App Deployment in WP8? That's

actually really awesome. ‏#WindowsPhone

Jeremiah Billmann ‏@JBillmannI love the

current direction of Microsoft.... Metro, Surface,

Win8, WP8 & Xbox. Shared UX and

components. Awesome. Especially for devs ;-)

https://twitter.com/fincooper






https://twitter.com/search/













https://twitter.com/InnoCentGee















https://twitter.com/jon_kight








https://twitter.com/JBillmann






4 Lumia

Smartphones

54 Available Markets

130 Available

Operators

100,000 Available Apps


• Over 600 developers events globally

• University Programs and Challenge Cup Events

•Porting guides

• Business & Design Clinics

Joint Activities with Microsoft


20,000+


Nokia’s Windows Phone App Strategy

Top-performing apps on other platforms made better for Windows Phone

Original, exclusive apps with best-in-class features for top brands

Existing content used to develop a first-of-its kind experience


Big Brands with Global Appeal


Nokia Business

Development Kit


Monetization tools provide ways to increase revenue

In-App Analytics

In-App Advertising

In-App Purchasing


What local means?


100M

100M

$1000 / day

$1000 /

day

100M


Great Products & Expanded

Markets

Differentiated Consumer

Experiences

Monetization Tools

Local Support


Thank You!

Возможности разработчиков Nokia

Technology

Transcript of Возможности разработчиков Nokia