Исследование Nokia: российские пользователи...

Camera Phones

METHODOLOGYRedshift Research conducted this study on behalf of Nokia

The survey was carried out in accordance with the Market Research Society’s code of conduct, which guarantees anonymity to all respondents, and was designed to measure brand perceptions, awareness and barriers to using Nokia.

Research was conducted between June and July 2013 using an email invitation and an online survey.

The survey was conducted among 4138 camera phone owners.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 1.5 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. Sample was selected from the Crowdology panel. Crowdology™ is an online panel owned and operated by Redshift Research. The Crowdology™ panel is balanced across regional, age and gender demographic factors, and is nationally representative of the population. Each respondent completes 120 profiling questions before being accepted to join our panel. Panel Quality Management is carried out frequently to ensure reliable surveys.

PICTURE TAKING HABITS

Italy are the most different with half having a “Film Camera” and over two thirds owning a disposable camera

Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500Q1 . Which of these devices do you own?

Digital point & click Digital SLR Film Camera Disposable camera

54%

29%

19%

8%

73%

24%

11%6%

22% 20%

50%

37%

43%

28%

18%

8%

57%

40%

23%

4%

UK France Italy Germany Russia

Devices owned in addition to Camera Phones

The French are less likely to use their camera phones to take pictures. Italians are more likely to use a disposable camera than anyone else. In general Camera phones are used slightly more than other cameras

Q2 . Which device do you commonly use to take pictures?

Camera Phone Digital point & click

Digital SLR Film Camera Disposable camera

None of the above

43%

34%

17%

2%0%

4%

29%

49%

16%

2%0%

4%

52%

8%

14%

6%

17%

4%

48%

27%

17%

3%1%

5%

39%

30% 29%

1% 0% 1%


Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Devices used

Countries differ a lot the situations in which they prefer to use their camera phone

Night out Walking/hiking Holiday Festival Children's event Business Trip Ski-ing

69%

38%41% 39%

27%

17%

11%

37% 36%

45%

33% 34%

17%20%

65%

51%46%

31%26%

21% 19%

54%

27%

34%

56%

21%25%

31%

44%

67%

28%

17% 17%

27%22%


Q3 . In which situations would you use a camera phone in preference to a SLR or Point & Click camera?

The situation most preferred is circled for each country


The results for each country are quite similar – the majority of people take between 1 and 50 photos a month. Russians take more pictures than other countries

None 1 to 25 26 to 50 51 to 75 76 to 100 100+

7%

55%

21%

8%4% 5%5%

56%

22%

8%

3%7%

2%

46%

21%

12%9% 10%

4%

46%

26%

11%

6% 7%

2%

30%32%

14%11% 11%


Q4 . How many photos do you take regularly, i.e. in 1 month? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

At home, family days out and on holiday are the occasions where most pictures are taken Russians are much more likely to take picture when they take “walks in the country” whereas the French are more likely to take pictures at Children’s party’s or events

At home Family days out

On holiday Night out with Friends

Walks in the country

Night out with partner

Children's parties

Children's event

83%78% 78%

60% 62%

40%37% 35%

76%80%

75%

64%

47%43%

54%

47%

69%75% 73%

68%

61%

48%45%

35%

81%

72%

80%

68%

55%49%

33%36%

82% 84%

59%

72%

83%

41%

48%42%


Q6. What occasions do you take pictures? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Pictures of respondents children and partner are the most treasured pictures. The French are more likely to treasure pictures of their children and less likely to treasure pictures of their partner. Russians treasure Landscape photos and pictures of their Parents more than other countries

Children Partner Holiday Friends Parents Landscape Night out

49%

39%

26%22%

18% 16%

9%

64%

31%27%

24%29%

21%

6%

52% 53%

37%

26%29%

26%20%

40%

55%

40%45%

28% 27%

14%

62%

50%

39%45% 45%

35%

17%


Q7. What are the most treasured pictures on your phone?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

The Italians are most likely to use take a picture with their phone in order to get out of a legal charge

•To aid with parking fine appeals.•Evidence after a car accident.•To alert the council about issues with the road.

Q5. Have you used a picture taken on your phone to help you get out of a legal charge? – parking on double yellow lines etc

Italy Russia Germany France UK

14%

12%

10%9%

7%

% who said yes


Conclusions

•Germans and British have similar photo taking habits and generally tend to use Camera Phones and Digital Point and Click cameras (the former more often)•Italians have a particular interest in film and disposable cameras•Those from France prefer to use a Digital Point and Click camera over a Camera Phone•Each country differs by the situations in which its residents prefer to use Camera Phones•Those from Russia take the most photo’s

CHALLENGES TAKING PHOTOS

The vast majority take photo’s outdoors, in the daytime. The Italians and French are less likely to take pictures in low light situations

94%

84%76%

70%59% 64%

94%

82%

58%50% 48% 46%

91%

65% 63%57%

68%

42%

94%

76% 73% 71%75%

59%

94%

82% 81%

48%43%

58%


Q9 . In which situations do you take pictures?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

The Russians and French are most likely to be concerned about photo quality

Q8. What is the importance of photo quality in the following occasions? Please rate on a scale of 1 – 5 with 5 being of highest importance and 1 being lowest

Night out friends

At home

Children’s parties



Children’s events

Family Days out

On Holiday

3.2

3.5

3.4

3.3

3.6

3.5

3.9

4.2

3.7

3.7

3.9

3.8

3.5

4.0

4.0

4.2

3.6

3.5

3.6

3.7

3.6

3.6

4.0

4.2

3.5

3.6

3.3

3.7

3.7

3.4

3.9

4.3

4.0

4.0

4.3

4.1

4.2

4.3

4.4

4.0

RussiaGermanyItalyFranceUK

Mean Scores shown1= completely unimportant 5= very important


The French find taking pictures after dark much less challenging than others. The British find taking pictures whilst moving less challenging than others

After dark/ in low light

Whilst moving (e.g. in car)

Animals Beach Children

71%

53%

27%

13% 14%

56%

70%

29%24%

17%

73%

61%

21%

32%

16%

66% 65%

26%

16%11%

74%

68%

25%

15%

21%

UK France Italy

Germany Russia

Q10 . What are the most challenging situations to take photos?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

The French and Italians are the least confident and the Russians the most confident when taking pictures in the dark/low-light

Q11. How confident are you about taking pictures after dark/in low light?

Showing % who answered – “Not really”, “Not at all” or “I avoid it completely”

Italy France UK Germany Russia

63% 62%

53%

41% 39%


The majority of all respondents have been disappointed with an image they took in low light. Those from France and Russia are least likely to be disappointed by an image they took in low light

66%

36%40%

25% 26%29%

48%

40%

30%

21% 21%16%

62%

42%38%

26% 27% 27%

68%

42%37%

31%

24% 25%

52%

34%31% 29%

26% 26%


Q12. Which of these statements about low light photography do you agree with?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Conclusions

•Those from France and Russia are more concerned about the quality of their photo’s than others•Those from France find the most challenging situation when taking a photo is if they are moving. Others find low-light most challenging•Germans, British, and Italians have similar thoughts on which situations are most challenging to take photo’s in

SHARING PHOTO’S

Across all countries the prime motive of taking a photo is “To save a memory”. Italians are more likely to take a photo to show off on Facebook

To save a memory To share with family To show off on facebook

To cause embar-rasement, to friends

90%

55%

15%7%

95%

57%

5% 3%

91%

45%

22%

4%

94%

57%

12%4%

97%

64%

10%3%


Q13. What are the prime motives for taking a photo ?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

British and Italians are more likely to take a photo to deliberately embarrass a friend or family member

Friend Partner Family member Stranger No

25%

19% 19%

2%

60%

14%

8% 9%

1%

79%

24%

14% 16%

4%

63%

14%9% 7%

4%

80%

7% 5% 5% 3%

87%


Q14. Have you ever taken a photo deliberately to embarrass a friend or family member?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

The majority save their photo’s digitally. Almost 90% of Russians save their photo’s in this way

Save digitally

Share digitally

Send to Frie

nds

Print th

em off and look at th

em later

Post on Face

book/ Instr

agram

None of the above

74%

41%

29% 30% 33%

7%

63%

33% 36% 36%

20%13%

70%

33%27% 30% 29%

6%

82%

34%42%

31%

19%

6%

89%

45% 45% 41%

22%

1%


Q15. Typically what do you with photos?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Almost half of British people regularly post holiday photos online or send friend links to them

Photo's of your friend's kids

Sporting/achievement events, e.g. marathons, sky diving

Promotional photos of your holiday home, interest group etc.

Everyday photo's of yourself

Photos of your kids

Animals

Party/Nights out shots

Family gatherings

Things that you’ve seen which are amusing

Holiday shots

7%

10%

11%

16%

23%

27%

33%

34%

35%

49%

Base: 2076Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?

There are similar results for France, but they post less regularly





Family gatherings

Photos of your kids

Animals



Holiday shots

9%

12%

12%

12%

26%

27%

28%

30%

34%

42%


Italians are more likely to post photos online regularly




Photos of your kids

Family gatherings


Animals



Holiday shots

10%

13%

17%

19%

19%

26%

33%

38%

41%

58%


Germans are more likely to post amusing things online than holiday shots




Photos of your kids

Family gatherings


Animals


Holiday shots


8%

9%

9%

14%

19%

23%

28%

35%

45%

47%


Two thirds of Russians regularly post holiday photo’s online




Family gatherings

Photos of your kids

Animals




Holiday shots

8%

13%

16%

34%

36%

37%

39%

41%

44%

67%


Russians are most likely to print out photos regularly. The British and Germans are less likely to print out photo’s of holidays, nights out and of their kids


Animals


Family gatherings

Photos of your kids

Holiday shots

7%

19%

12%

42%

37%

44%

7%

21%

26%

37%

47%

48%

16%

19%

24%

27%

39%

53%

15%

24%

19%

36%

26%

43%

28%

20%

32%

59%

59%

55%

RussiaGermanyItaly FranceUK

Q17. And which type do you typically print out regularly? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Conclusions

•The British and Italians are more likely to take pictures for motives other than saving memories and sharing with family. E.g. Share on Facebook or embarrass friends or family•Italians and Russians are the most likely to regularly post photo’s online – The French are the least likely•Russians are most likely to print out their photo’s

PHONE CAMERA VS. OTHER CAMERAS

Those from Italy and Russia are much more likely to wish that a better quality camera than a camera phone was taking pictures

Q18. How often do you wish you/someone else had a camera with them but the one on your/their phone just wasn’t good enough?

% of those who answered “Always” or “Very Often” shown


Italy Russia France Germany UK

56%

49%

28%23%

20%

Russians are much more likely to want a camera when taking walks in the country. The French are more likely to want one at home

Family days out

On holiday Night out with Friends


Children's par-ties


Children's event

At home

35% 33%36%

27%

12% 14% 12% 12%

51% 51%

39%

27%33%

30% 31%

42%

53%56%

40%

30% 28%

20% 20% 22%

35%

50%

43%

25%

12%

26%

16% 14%

56%

39%

56%

71%

40%

29%

37%

24%


Q19. What are the most common places you wish you/someone else had a camera?


The majority of respondents have a camera phone with 2-9 megapixels. The British have the best quality cameras

10 + Megapixels

5 - 9 Megapixels

2 - 4 Megapixels

1 - 2 megapixels

<1 Megapixel

14%

42%

27%

11%

6%

11%

30%

34%

17%

9%

8%

37%

33%

17%

6%

8%

39%

35%

11%

7%

10%

39%

35%

14%

2%

RussiaGermanyItalyFranceUK

Q20. How good is the quality of the camera on your phone?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Focusing

Resolution

Shake

Battery dying

Poor zoom

Blur

Poor light

23%

22%

23%

26%

27%

30%

38%

17%

21%

14%

33%

26%

32%

36%

32%

38%

24%

26%

27%

22%

41%

24%

23%

41%

29%

34%

40%

52%

33%

37%

40%

30%

37%

40%

47%


Poor light is the largest problem when using a camera phone. Germans and Italians report more challenges than the British or French

Q21. What are the biggest challenges you have experience with camera phone?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Blur

No better than a phone

Focusing

Difficult to see the screen

Shake

Poor Lighting

Can’t “share” without saving and uploading

Another device to carry

9%

11%

11%

11%

12%

14%

27%

44%

20%

9%

15%

8%

11%

25%

15%

10%

12%

6%

15%

6%

11%

15%

15%

23%

14%

12%

10%

8%

14%

18%

11%

30%

13%

22%

15%

6%

23%

20%

22%

38%


The biggest challenge of Point and click cameras is that they are “another device to carry”. However, this is considered more challenging by the British and Russians than others

Q22. What are the biggest challenges you experience with point and click cameras? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

A third of those from Italy believe their camera phone has replaced a point and click digital camera

Q23. Has your camera phone replaced a point and click digital camera?

% of those saying “Yes for everything” and “Yes for most things” shown

Italy UK Russia Germany France

33%30% 29%

25%

20%


Italians and Russian are the most likely to think a camera phone will replace a separate camera. The French are much more sceptical


% of those saying “Yes for everything” and “Yes for most things” shown

Italy Russia Germany UK France

39%37%

34%32%

26%

Q24. Do you think your camera phone will replace a separate camera going forward?

The majority of people are not planning on buying another dedicated camera. However, over 40% of Russians are planning to buy an SLR. The French are the least likely to be planning on buying another dedicated camera

Q25. Do you plan to buy another dedicated camera?

No

Yes point and click

Yes SLR

Yes Bridge

60%

15%

18%

6%

73%

12%

10%

6%

57%

20%

13%

10%

59%

8%

28%

5%

40%

11%

41%

8% RussiaGermanyItaly FranceUK


In general, people are more likely to use a camera phone than any other camera for their summer holiday this year.

Camera Phone Digital point and click

Digital SLR N/A not planning a holiday

Film Camera Disposible camera

41% 42%

28%

18%

4% 2%

36%

51%

24%

14%

4% 3%

61%

26% 24%

13%

20% 18%

53%

36%

25%21%

9%6%

65%

44% 43%

4% 3% 2%


Q26. Which of these do you plan to use on your main summer holiday this year? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Conclusions

•The British have the best quality camera phones but still do not prefer using them instead of their point and click digital camera•Those from France are most sceptical about Camera Phones replacing other cameras•The vast majority are not planning on buying another camera apart from in Russia where over 40% plan to buy an SLR camera

PLACES TO BRING CAMERAS

The British are most worried about losing their camera or Smartphone when going to a festival or gig

None of the above

I sometimes take an old phone for the longer battery life

I wish I had an old phone to take with me

I sometimes take an old phone with me for safety

I would be interested in a long battery life funky phone for Gigs or festivals

I worry about my Smartphone battery dying

I worry about losing my Smartphone

I worry about losing my camera

3%

9%

13%

16%

27%

29%

37%

38%

40%

5%

7%

8%

22%

16%

20%

27%

35%

11%

6%

11%

14%

29%

28%

24%

38%

11%

10%

17%

22%

21%

32%

30%

24%

11%

6%

12%

37%

26%

28%

35%


Q27 Which of these statements do you agree with? When at a festival or Gig….Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

The British are also more worried about losing their camera / Smartphone on holiday

None of the above

I wish I had an old phone to take with me

I sometimes take an old phone for the longer battery life

I sometimes take an old phone with me for safety

I would be interested in a long battery life funky phone for holidays

I worry about my Smartphone battery dying

I worry about losing my Smartphone

I worry about losing my camera

2%

8%

9%

12%

18%

29%

36%

49%

36%

5%

6%

7%

27%

17%

18%

26%

29%

7%

10%

13%

8%

32%

28%

28%

39%

6%

10%

13%

25%

24%

29%

29%

20%

6%

11%

13%

37%

30%

32%

35%


Q28. Which of these statements do you agree with? When on a holiday...Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

SOCIAL MEDIA AND CAMERAS

Most pictures are not uploaded to Facebook. Those from Italy upload the highest proportion of their pictures to Facebook. The French upload the least

None less than 25%

25% to 50% 50% to 75% 75% +

36%

42%

13%

6%2%

52%

34%

9%

2% 2%

27%

46%

18%

6%3%

46% 44%

7%2% 1%

41% 42%

13%

3% 1%


Q29. What % of the pictures you take do you upload to Facebook?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

% of pictures uploaded to Facebook shown

Italians are most likely to post a picture on Facebook during a night out. Germans are the least likely.

Q30. On a night out how likely are you to upload a picture to Facebook?

Italy Russia UK France Germany

35%

25% 25%23%

15%

% of those saying “Definitely”, “Very probably”, “Probably” shown


The Germans and Russians are much more likely to “grab a snap of someone they fancy/their crush”

Take ‘selfies’ to text/email to someone else

Take ‘selfies’ (pictures of yourself) for Facebook or Social Media

Grab a snap of someone you fancy/ your

crush

Taken an em-barrassing photo

of a stranger without them

knowing

Taken a photo of yourself in bed

Taken a saucy or naked photo of

your partner

Taken a saucy or naked photo of

yourself

Taken a photo of an attractive

stranger without them knowing

35% 36%

18%

13%

7%10%

8% 8%

48%

29%

18%

5%8%

5% 6% 6%

36%

44%

17%

7%10%

5% 5%7%

45%

36%34%

10%8% 7% 7% 8%

53%

46%44%

11% 10%12% 11%

7%


Q32. Which of these have you used your camera phone to do?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Those from France are least likely to share pictures on Facebook/Instagram. Those from Italy are most likely

Myself Views/ landscapes

Funny things My friends My children My partner Products None of the above

26% 27%30%

33%

20% 20%

8%

35%

16%

29%

17%14%

16%

10%8%

50%

39%

35%

31%

27%

17%19%

10%

23%

27% 27%29%

22%

8%

13%

8%

43%

53%

31% 30%28%

23%

18%

5%

31%


Q31. What sort of pictures are you most likely to share on Facebook/Instagram? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

The Russians and Germans are more likely to have sent a photo of themselves or their partner – Italians are least likely

Sentphoto of yourself or

partner

Refused to let a partner look through your

pictures

Kept intimate pictures of

yourself or a partner on your phone

Worried about an intimate

image turning up on Face-

book

Got into trouble with your partner over pictures

on your phone

Sent a saucy or naked

photo of your partner

Sent a saucy or naked photo to

someone by mistake


photo to your parents by

mistake


photo to your boss by mis-

take

48%

25%

15% 13%8% 6%

3% 2% 1%

44%

20%

14%18%

12%

2% 1% 1% 2%

39%

19% 17%

25%

7%4% 2% 2% 2%

61%

19%

13% 13%9%

2% 2% 3% 2%

54%

24% 23%

10%

21%

4% 5% 3% 3%


Q33. Which of these have you ever done?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Those from Italy are most likely to believe that having a camera phone means you are more likely to take an intimate picture

Q34. Does having a camera phone mean you are more likely to take an intimate picture than if you had to have them developed at a shop?

% of those saying “Yes”

Italy Russia UK France Germany

55%

42%37%

27%24%


Russians' are most likely to keep pictures of their ex’s. Those from the UK are least likely

Q35. Do you keep pictures of exes?

% of those saying “Yes - but I’d delete them if I got a new partner” and “Yes - and I would not/have not deleted them for a new partner”


Russia Italy Germany France UK

43%

32% 32%

26%

10%

In general, Facebook is the most popular social media platform to share photos. Russia use different Social Media platforms to everyone else

None of the above

Vine

Snapchat

Pintrest

Youtube

Other

Instragram

Facebook

35%

1%

3%

4%

6%

7%

9%

61%

49%

0%

1%

2%

5%

4%

4%

48%

25%

2%

1%

4%

11%

6%

12%

68%

44%

0%

0%

2%

4%

8%

9%

50%

22%

1%

2%

1%

11%

56%

9%

40%


Q36. Which social media do you use to share photos? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

e.g. VK

The majority of those from the UK take a photo to capture the moment rather than worrying about the quality

I take photo’s to take capture the moment rather

than worry about the quality

I often edit my photo’s with Pho-

toshop or other software

I like to think of my photo’s as

“art”

In the future I will become more re-served about the images I share on

social Media

I enjoy taking pic-tures of myself

and posting them on Facebook or

other social media sites

In the future I will share more image

on social media

In the future I will use a device that uploads images automatically

In the future I will geotag more im-

ages

54%

22%

18% 17%

11% 12% 13%

7%

29%

11% 10% 11%

7%5% 6% 7%

32%

12%

21%

10%12%

10% 9%6%

40%

24%

17%

11%8%

6%3%

6%

43%

24%

16%

31%

22% 23%

19%

7%

Q37. Which of these statements do you agree with Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Internet activity is vastly different amongst each country

Q38. How often do you spend time on each of the following internet related activities (either at work or at home)?

Playing games online

Streaming Films/TV

Keeping up to date with the latest gadgets/technology

YouTube

Downloading/listening to music

Shopping online

Facebook

Accessing the internet via my Smartphone or iPad

Keeping up to date with the news/current affairs

31%

26%

32%

32%

33%

63%

54%

52%

67%

29%

20%

31%

25%

23%

40%

41%

36%

48%

30%

26%

33%

41%

34%

45%

54%

50%

68%

25%

23%

26%

27%

26%

41%

44%

43%

53%

33%

54%

38%

37%

59%

23%

29%

45%

66%


% of those saying “Very often” or “fairly often” shown


Russians are much more likely to describe themselves as “an early adopter of Gadgets and new Technology” perhaps because of the different age profile

Q46. How would you describe yourself? [Please score each of the following from 5-1, where 5 = a very good description and 1 = does not apply to me at all]

An early adopter of Gadgets and new Technology

A natural leader/forceful personality

An outgoing person

Technically minded / good with new technology

Intuitive and Artistic/creative person

Very sociable person/ I find it easy to mix with other people

A modern person

I enjoy socialising

2.89

3.01

3.21

3.28

3.21

3.33

3.33

3.38

2.75

2.91

2.31

2.93

3.12

3.43

3.32

3.09

3.16

3.1

3.26

3.52

3.48

3.58

3.56

3.59

2.72

3.34

3.65

3.34

3.24

3.67

3.65

3.72

3.88

3.27

3.71

3.49

3.65

3.65

3.84

3.97


Mean Scores shown


Hobbies & Interests – most popular

Music Reading Film Cooking Travelling Photography News/ Current affairs

58%61%

49%46%

40%

31%

40%

57%

50%54%

44% 44%

33% 34%

63%59% 57%

53%48%

44%

32%

62%57%

48%

55%50%

36%39%

60%

47%50%

43%

37%

47%

25%


Q41. What are your hobbies?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

PHONE DEMOGRAPHICS

Android is used by almost half of respondents. The British are more likely to have a phone with an Apple iOS operating system than other country’s

Android Apple iOS Windows Symbian Don’t know

45%

27%

6%2%

20%

37%

12%

4%1%

22%

49%

11%8% 6%

16%

49%

16%

6%1%

14%

45%

6% 8% 7%

20%


Q42. What operating systems does your phone run on?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Samsung phones are the most popular in all countries – Nokia is most popular in Russia and Italy

Samsung Apple (e.g. IPhone)

Nokia HTC Blackberry Sony LG Motorola Siemens

31%

23%

16%

9%7% 6%

3% 2%0%

42%

13% 14%

3% 4%7%

5%1% 1%

44%

10%

22%

1%4% 3%

6%3%

0%

37%

16%14%

6%3%

9%6%

3% 2%

33%

8%

28%

8%

0%

7% 7%

1% 0%


Q41. What brand of phone do you have?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Russia and Italy have more Pay as you go users, whereas in Germany, UK, and France there are largely contract users

Q42. What sort of phone do you have?Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500

Italy Russia Germany UK France

29% 31%

63% 63%

88%

71% 69%

37% 37%

12%

Contract Pay as you Go

DEMOGRAPHICS

General Demographics

Base: 4138

Female 62%

Male 38%

Gender

Under 24

35-44 25-34 45-54 55-64 65 +

10%

24% 24% 22%16%

5%

Age

Q48. How old are you?Q49. Are you...?Q45 . If you have children, what age are they? (Tick all that apply)Q50 . Employment status

under 3 3 to 10 10 to 16 over 16 I don't have children

12% 18% 16%31% 40%

Children

Full time work

Part time work

Retired House husband /

wife

Student

50%

19% 11% 15% 8%

Employment status

Accommodation

Base: 4138

urban34%

sub urban26%

city centre21%

rural19%

Living in Student Accommodation

Living with friends

Living at home with my parents

Living alone

Living with a partner/married

1%

3%

11%

19%

66%

Q46 . Is the area in which you live...?Q47. Are you...?

CONTACT INFO

Guy WasherManaging Director

Tel: +441732 356399Mob: +447872024910

[email protected]

Jane HalesClient Services Director

Tel: +441732 356325Mob: +447976 555 108

[email protected]

US Office UK Office

212-539-3214 +441732 356399300 Park Ave South Commotion House11th Floor Morley RoadNew York Tonbridge, KentNY 10010 TN9 1 RA

While Redshift is based in the UK and US, the company works across the globe, across time zones and languages. Our consortium relationships give us access to 7.2 respondents in 46 countries worldwide. Although Redshift specializes in providing services to Marketing Communications companies (the Crowdology polling panel, for example) it has a long pedigree of full service research project execution across industry sectors. Redshift Research is adept at executing focus groups, face-to-face interviews, telephone interviews, online research, desk research and statistical modelling, to mention just a few techniques.

www.redshiftresearch.co.uk

www. crowdologyresearch.com

Исследование Nokia: российские пользователи...

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