© Network Ltd 2006 Social Bookmarking in the Work Place Network Ltd Ryan Butler David Gould

© Network Ltd 2006© Network Ltd 2006

Social Bookmarking in the Social Bookmarking in the Work PlaceWork Place

Network LtdNetwork LtdRyan ButlerRyan ButlerDavid GouldDavid Gould

http://www.network.ltd.uk/






AgendaAgenda

• Introduction Introduction – Knowledge ManagementKnowledge Management– Social BookmarkingSocial Bookmarking

• Our HistoryOur History• Social BookmarkingSocial Bookmarking

– Existing toolsExisting tools– ProblemsProblems– Opportunities and potentialOpportunities and potential

• Network Menus™ - Our approachNetwork Menus™ - Our approach• Questions and Discussion Questions and Discussion







Knowledge Management Knowledge Management (KM)(KM)• Social Bookmarking falls within KMSocial Bookmarking falls within KM• KM Market Annually World WideKM Market Annually World Wide

– £5 billion £5 billion – £2.5 billion KM Software£2.5 billion KM Software– 20% growth20% growth

• Enterprise Search Enterprise Search • Content Management Systems for Content Management Systems for

IntranetsIntranets







Social BookmarkingSocial Bookmarking

• Enhanced Favourites/BookmarksEnhanced Favourites/Bookmarks

• Personal Information Management Personal Information Management linking to a larger systemlinking to a larger system

• Not yet adopted in businesses or Not yet adopted in businesses or universitiesuniversities

• Offers a personal level of KM Offers a personal level of KM encouraging adoptionencouraging adoption







Fusing the Boundaries Fusing the Boundaries

University Information

ResourcePersonal

Information Space

Personal Information

Space


Space


Space







Network - TimelineNetwork - Timeline• Dec-02 University of Manchester – Masters of Dec-02 University of Manchester – Masters of

EnterpriseEnterprise• Oct-03 Oct-03 DTI Smart Award – High Tech Innovation DTI Smart Award – High Tech Innovation

GrantGrant• Nov-03 Nov-03 VisionWorks – managed office spaceVisionWorks – managed office space• Jun-04 Jun-04 Grant enabled us to develop – contact with Grant enabled us to develop – contact with

customers to shape productcustomers to shape product• Nov-04 Nov-04 Took on first developer built working system Took on first developer built working system

within next 12 monthswithin next 12 months• Nov-05 Nov-05 Working system availableWorking system available• Jan-06 Jan-06 Sold to local business many others in pipelineSold to local business many others in pipeline• Mar-06 Proven commercial viability, now looking to Mar-06 Proven commercial viability, now looking to

grow grow the business through increased sales and the business through increased sales and external finance. Technical development is external finance. Technical development is ongoing. ongoing. http://www.network.ltd.uk/






An introduction to Social An introduction to Social BookmarkingBookmarking

• Web built on links between sitesWeb built on links between sites

• Problem: Web Sites TemporaryProblem: Web Sites Temporary

• Much larger than originally Much larger than originally consideredconsidered

• Search Engine limited, but an Search Engine limited, but an excellent starting pointexcellent starting point

http://www.network.ltd.uk/http://www.network.ltd.uk/


Web-based contentWeb-based content

• Family home pages – only of interest Family home pages – only of interest to someto some

• B2B Companies’ Web sites – of B2B Companies’ Web sites – of interest to other businessesinterest to other businesses

• Scientific journals & Technical PapersScientific journals & Technical Papers

• Marketing sites – to provide a Marketing sites – to provide a presencepresence



Tagging & PersonalisationTagging & Personalisation

• Ad-hoc method of classifying Ad-hoc method of classifying informationinformation

• Similar tags for similar sitesSimilar tags for similar sites

• Different tags for subtle contextual Different tags for subtle contextual differencesdifferences

• Personalised solution tooPersonalised solution too

• Advantages over GoogleAdvantages over Google



Groups & EducationGroups & Education

• Each student/researcher undertakes Each student/researcher undertakes personal researchpersonal research

• Limited creativity process – co-Limited creativity process – co-operation beneficialoperation beneficial

• Ability to compile research and hand Ability to compile research and hand down to the next generationdown to the next generation

• Particular benefit for students Particular benefit for students dispersed over a wide areadispersed over a wide area



Why we chose our approachWhy we chose our approach

• Big bonus of a toolbar – easily Big bonus of a toolbar – easily availableavailable

• Results delivered in parallel – always Results delivered in parallel – always availableavailable

• Menus allow simple classification – Menus allow simple classification – like tags, but possibility of sub-like tags, but possibility of sub-division and categorisationdivision and categorisation



Listening to the UserListening to the User

• Can take hints – time spent visiting a pageCan take hints – time spent visiting a page

• Can also ask for clarification – does the user Can also ask for clarification – does the user find this page relevant?find this page relevant?

• Information-theoretic profile of page Information-theoretic profile of page supersedes tagging, tagging becomes supersedes tagging, tagging becomes secondarysecondary

• Automated matching – Bayes’ TheoremAutomated matching – Bayes’ Theorem

• Turns information management into Turns information management into knowledge managementknowledge management



Social Bookmarking in Social Bookmarking in Education Education • Special Security, Class/Tutor GroupsSpecial Security, Class/Tutor Groups• Tutor to Students disseminationTutor to Students dissemination• Student to Student and Student to TutorStudent to Student and Student to Tutor• Embargoing Link DisseminationEmbargoing Link Dissemination• Enabling detailed descriptions and using these as part Enabling detailed descriptions and using these as part

of an assessment of an assessment • Being on a course opens up another group to you of Being on a course opens up another group to you of

pre-defined course bookmarks, students can suggest pre-defined course bookmarks, students can suggest new links to the course moderatorsnew links to the course moderators

• University Dynamic Information Resource for students University Dynamic Information Resource for students enabling them to push the boundaries forward rather enabling them to push the boundaries forward rather than repeat all the work done before themthan repeat all the work done before them

• Provide commercial access to this resource at a price? Provide commercial access to this resource at a price?



Network Menus™Network Menus™

• Advanced social bookmarking, written to work for Advanced social bookmarking, written to work for non high IT literate usersnon high IT literate users

• Social Bookmarking outside the webpage through Social Bookmarking outside the webpage through a convenient toolbara convenient toolbar

• Automatic tagging, grouping and securityAutomatic tagging, grouping and security• Save files and RSS feeds as well as Save files and RSS feeds as well as

bookmarks/favouritesbookmarks/favourites• Constantly searched with relevant information Constantly searched with relevant information

delivered to a users computer screen at the point delivered to a users computer screen at the point of needof need– No need to manually searchNo need to manually search



Related links and Related links and information delivered to information delivered to your screenyour screen


Look Up other peoples’ Look Up other peoples’ menus. menus.


Dual Dual SearchSearch

© Network Ltd 2006 Social Bookmarking in the Work Place Network Ltd Ryan Butler David Gould

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Transcript of © Network Ltd 2006 Social Bookmarking in the Work Place Network Ltd Ryan Butler David Gould