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As born and bred New Yorker, the extent of my experience with nature could be considered solelyinfluenced by trips to Central Park and the sight of unusually large and most likely geneticallyaltered rats on a subway track. However, that all changed this past August when I traveled toCentral Australia for the final week of my Aussie adventure. Before I left I had an idea of thelandscape I was to encounter – but only through some episodes I had caught of The CrocodileHunter, which was pale by comparison to the real thing. Several friends had also remarked abouthow I might want to keep my usually clumsy antics under control as well, considering they hadseen a special show on “Animal Planet” detailing the world’s most deadly animals – a greatmajority of which (yes, you guessed it!) inhabited the place I was planning to visit. Never one totake a challenge lightly, I decided to head to the Outback anyway via a more luxurious route(meaning: no camping out under the stars) – but it was the Outback nonetheless.

Smoothing Sailing

Simply awe-some. The hotel we booked for visiting Ayer’s Rock was Sails in the Desert. It offersexceptional views of the exquisite landmass and luxurious accommodations that feature anAboriginal flavor to them. Many of the activities we had planned were booked by the hotel staff,who were extremely helpful. After a few days of early awakenings and massive amounts of hiking, itwas wonderful to bask in the sun by the beautiful pool before we headed back to Sydney. Thehotel featured a fabulous restaurant and piano bar in addition for nightly entertainment.

Sounds of Silence – Left Me Speechless

On our first night in the Outback, we spent an amazing four hours at an incredible dining eventcalled the Sounds of Silence. Guests of this experience arrive at a spot in the middle of desert – inbetween Ayer’s Rock and the Olgas – to the enjoy canapés and champagne as they watch the sungo down over these amazing natural formations, complete with a didgeridoo playing traditionaltunes as the background music. Once the sun goes down and all of your snapshots are secured,you indulge in a five-star dining delight that offers specials from the Outback – like crocodile,kangaroo, and barramundi – as well as amazing wines and dessert delicacies. Once the meal iscomplete, the heated lamp your table is situated under is turned off so you can vividly experiencea star tour by a local astronomer. The night we went, the skies were so clear and it was humblingto see the Southern Cross and hear numerous legends and stories about various constellations. Itwas truly inspiring and completely breathtaking.

Travel

Australia – A Continent, a Country, an Experience that’sUnforgettable – Part 2By Stef Schwalb

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One of our days was spent getting up at the crack of dawn to watch the sun rise over Ayer’s Rock.“Uluru,” as it known to the Aboriginals, is the world’s largest monolith and considered one of thegreat wonders of the world. It is said to have been in existence since 500 million years ago, as partof the ocean floor at the center of Australia. Photos can barely do it justice for it is so immense andawesome in color that your eyes have a hard time believing what they are seeing. In the morning,as the sun shines over it, Uluru appeared an orangey red color; as the day winds down, it wasmore of a purplish blue. The walk around it and up to the summit (for those who dare!) ismagnificent. I have never seen sights such as this. The sacredness of this area to the Aboriginals,gives it an almost tangible mystical quality.

A Truly Grand Canyon

One of our largest outdoor excursions consisted of a trip to King’s Canyon for a 31/2-hour hike tothe rim. King’s Canyon is located on the Mereenie loop, which consists of some roads that runtogether in between Ayer’s Rock and Alice Springs (another destination I will experience nexttime!). When we got to King’s Canyon, we were served breakfast before heading off to ouradventure. I grabbed a quick camel ride for $10 – something I always wanted to do, and which wasquite the hysterical sight for my friend Kate – before we headed out to hike. The sights werestunning and we were really high up, which thankfully due to the Bridge Climb in Sydney, my fearof heights didn’t make me hesitate. If you want to see what the environment in this part of thecountry is like – without really roughing it – this type of activity is ideal. You learn fascinating factsabout plant and animal life, as well as what it would take to survive out there if you had to.

The Olgas

The final natural wonder we hiked was the Olgas, known to the Aboriginals as Kata Tjuta. Theseweathered red domes are gigantic in size and scope when you are standing right in front of them(see photo below!). The climb we did was not as exhausting as King’s Canyon, but it was equallyinvigorating. The funny thing is that as you make your way through these formations you have thechance to see some extraordinarily beautiful flowers on trees. Apparently though, they are lovely,they are dangerous to the touch, should you get too close. I tried my best not to touch anythingand instead just take in the sights and sounds, which were quite different from the streets of NYC.

Trip Tips

The weather is as wild in the Outback as the animals you find there. In the early morning hours,the temperature could be around 40 or 50 degrees Fahrenheit. During the day, it might hit 80 or90. In the evening? Sometimes down to 30. Dressing in layers is the key here. Drinking anexcessive amount of water and applying a great deal of sunscreen is mandatory as well. You don’t

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know how quickly you can dehydrate on a hike, and I learned that the hard way. You also don’trealize how strong the sun really is since there is no shelter between you and it when you arewalking in the middle of any area. We booked our hotel and assorted activities through VoyagesResorts and Hotels (www.voyages.com.au), which we found to be a great success. To visitAyer’s Rock and the Olgas, you just need to purchase a national park pass, which ran around $40AUS.

Spending time in the Outback was the most relaxing and reinvigorating part of my Aussieadventure. I saw so many things that inspired me and took in some amazing sights, sounds, andsmells I will not soon forget. I recommend this type of excursion to anyone looking for somethingcompletely off-beat for a vacation adventure. It is definitely once in a lifetime experience.

Originally published November 2004

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Scenery to fall in love with, food and wines that are paired to perfection, and memories to cherish

till death you part…all of those elements invite an incredible day when you get married in wine

country. One of our fave places for getting hitched? Landmark Vineyards in Sonoma County.

Situated at the base of Sugarloaf Mountain in the Mayacama Range, this picturesque spot offers a

serene and breathtaking space that’s the ideal place to exchange I do’s.

Suitable for small and large weddings occurring between May and September, Landmark offers

several different packages to suit every need. Options include exclusive use of the winery estate

as well as the guest cottage and guest suite. Property highlights range from the Overlook Tower,

which features 360-degree views of Sonoma Valley, to the Courtyard, which offers excellent views

of Sugarloaf State Park and the estate vineyard. And let’s not forget the Tasting Room – that’s also

available to book for oenophiles who really want to be immersed in the experience.

And there is plenty of great wine to be sampled! We recently had a chance to try 2011 Overlook

Chardonnay, which displays a bounty of full-bodied beautiful fruit with hints of apple and honey as

well as a toasted, creamy finish that’s long-lasting. It pairs well with almost everything you could

think to serve on your special day, including seafood and roasted poultry.

Wine & SpiritsIt’s a Nice Day for a…Wine Country Wedding: Tying theKnot at Landmark VineyardsBy Stef Schwalb

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Landmark works with outside caterers and wedding planners to make sure everything is done

right, while managing the facility and supplying all the wine. They host about four to six weddings

every year at the estate during spring and summer. One of their most memorable events was when

Michael and Mary Colhoun (the winery’s previous owners before Landmark was acquired by Roll

Global in August 2011). Michael’s mother is Damaris Deere Ford, the great, great granddaughter

of John Deere and the founder of Landmark, so the occasion took on a special significance for

everyone involved. For more information on Landmark Vineyards and their wedding packages,

check out http://www.landmarkwine.com.

Originally published June 2013

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14 KNUCKLEDRAGGER MAGAZINE

axe, man

For Six Strings and More, the

National Guitar Museum is Our Hero

BY: STEF SCHWALB

WHETHER YOU’RE

STRUMMING

the air, on video or some real-live riffs,

guitars are an awesome instrument to

behold. The guitar’s power to seduce and

produce persuasive sounds and infec-

tious grooves never ceases to amaze us.

Each year, over three million new guitars

are sold in the States alone – that’s some

serious wood, man, and that’s more than

all other instruments combined. Sorry,

flute fans. Guitar enthusiasts never tire of

tantalizing tales, historical facts to flaunt,

new innovations, and constant musical

exploration. And now, everyone can get

their geek on with a little help from the

National Guitar Museum (NGM).

16 KNUCKLEDRAGGER MAGAZINE

F o u n d e d t o p r o m o t e a n d

preserve the legacy of this

extraordinary sonic inducer,

N G M i s t h e w o r l d ’ s f i r s t

institution committed to the

sharing of its history, evolu-

tion, and cultural impact. In

2011, the museum launched a

Touring Exhibition – “GUITAR:

The Instrument That Rocked

the World” – with previews

outs ide New York C i ty . A

national rollout followed in

Orlando, Florida, and now this

traveling axe-fest continues

to be booked at sites through-

out the country. It spends at

least a three-month residency

at each venue within a chosen

city. Once the tour concludes,

one of these venues will be

selected to serve as the NGM’s

permanent digs. Pretty rad gig,

we say.

So what’s the 411? “GUITAR:

The Instrument That Rocked

The World” features numerous

displays and interactives (video

as well as hands-on); more than

70 guitars (acoustic, electric,

historical, unusual, antique);

interactive kiosks, computer

displays, and sound stations;

l i s ten ing env i ronments for

every musical genre (classical,

jazz, blues, country, folk, and

rock); plus the science of sound

and music, which explores the

physics of the instrument from

its construction to the way it

creates what one ultimately

hears (love or hate it). There

are plenty of action-packed

photos, graphics, projections,

and i l lustrat ions, inc luding

“The History and Art of Guitar

Design,” by noted illustrator

Gerard Huerta; “Guitars And

Personality,” with photos by

Neil Zlozower; and “Vintage

S t e e l : X - r a y s o f H i s t o r i c

Instruments,” by Professor

John Thomas. To date, more

than a ha l f mi l l ion people

have experienced this exhibi-

tion – and it’s been a serious

c rowd-pleaser that ’ s been

slaying plenty of six-str ing

aficionados.

The National Guitar Museum’s

e x e c u t i v e d i r e c t o r , H P

Newquist, an award-winning

author, documentary director,

broadcast producer, and the

former Ed i tor- in-Ch ief of

GUITAR Magazine, has culled

together an impressive list of

industry luminar ies for the

advisory board. Among the

members are legendary guitar-

ists/Gods Ritchie Blackmore,

Liona Boyd, Steve Howe, Pat

K i rk ley , Steve Va i , Johnny

Winter, and Joe Bonamassa.

KNUCKLEDRAGGER MAGAZINE 17

Within the next two years, “GUITAR: The Instrument That

Rocked The World” will be appearing at the following venues:

ﾍ The Springfield Museum / Springfield, MA

(Open Now Through April 21, 2013);

ﾍ The Museum Of Idaho / Idaho Falls, ID – Yellowstone

(June 13 – November 30, 2013);

ﾍ The Fleet Center / San Diego, CA

(December 2013 – March 2014);

ﾍ Liberty Science Center / Liberty State Park, NJ

(October, 2014 – January, 2015);

ﾍ Imagination Station / Toledo, OH

(February 2015 - May 2015);

ﾍ Discovery Place / Charlotte, NC

(May 31, 2015 - September 2015).

In addition to the exhibition, attendees will also enjoy events

that take place at each venue – ranging from giveaways of

selected guitars, guest tickets, and local media promotions.

Exclusive parties with guitar celebrities add to the excitement,

and local guitar-themed concerts have become an ongoing

element in every city as well. For more information including

exhibition hours, head to www.nationalguitarmuseum.com.

We say let’s grab some grub and get going. Ready to rock a

road trip anyone?

P

102/December 2011 HOME LIGHTING & AC CES SO RIES

By Stefanie Schwalb

op up stores have been a growing trend over the past few years, some with negative connotations of fi ll-ing vacant storefronts for faltering urban economies or with seasonal merchandise. Others are dubbed fl ash retail, lending hip allure with popu-lar brands. Many times the operations are associated with larger department stores or specialty shops. The urgency tactic of a limited run retail ven-ture has been success-ful in prompting even today’s savvy shoppers to make purchases.

One recent venture, however, has involved the online home décor advisor/resource Remote Stylist.com, which embraced this concept by outfi tting a cottage in

Canada’s popular summer resort area of Lake Muskoka full of new furnishings from its vendors. The items were offered at RemoteStylist.com for a signifi cant per-

centage off sug-gested retail. The sale began in July in one cottage mer-chandised with chan-deliers and lamps, beds, chairs, tables, vases, candlesticks, dressers, and pillows. The collection then moved to another cottage in August and opened to visi-tors through Labor Day weekend. After that, the cottage remained open on weekends through

SHOWROOM!Target does it. So does JC Penney. Why not an online company specializing in home furnishings and design?

POP GOES THE

Above: The luxury of space enabled stylists to arrange rooms as they would be lived in during the cottage pop up store run. Top of page: The RemoteStylist.com pop up store at Lake Muskoka was a cottage that was on the market. It was merchandised with fi nds from the Web site’s many vendors and generated plenty of local buzz, through Facebook announcements as well as old-fashioned word of mouth during its month-long run.

SHOWROOM!Target does it. So does JC Penney. Why not an online company specializing in home furnishings and design?

POPPOP GOES THE POP GOES THE POPPOP

Thanksgiving weekend with visits by appointment only. Shoppers to the cottages could see the items – unlike viewing them online – and then or-der through the Web site and have the purchases shipped anywhere in North America (Islands included). Customers also had the option of buying the actual fl oor model at 15 percent off of the company’s price. For those not in the im-mediate area, merchandise could also be viewed on the enterprise’s Facebook page. “There was a big focus on that since we have a sizable network online,” explains Kelly Fallis, CEO of RemoteStylist.com. Networking innovation is nothing new to Fallis, who started RemoteStylist.com after the success of her home staging site, Organized Out-comes. The company motto, “Everyone needs someone on the inside,” promotes its mission as a competitively priced, online furniture and accessories sourcing platform. The personalized and affordable service is an interactive project providing interior decorat-

ing assistance no matter where the customer is located. The process is simple: a customer e-mails the site with a link to the exact piece(s) she wants, and a stylist provides a quote (and opinion if needed) within 48 hours at no charge. If a

consumer isn’t sure of her style or the type of furniture she should be looking for, she fi lls out a profi le on the site telling her likes, style (taste), budget, size requirements, and photos of the room she is looking to furnish. For a $49.99 fee, the stylists create a custom-tailored look book of ideas for the design-challenged space with a list of furniture choices. Cus-tomers are then encouraged to comment, discuss, reject, or add more information. Once a fi nal decision is made, custom-ers just order the items right through the site and Remote Stylist.com ships them directly to the client. With online resources, how did the idea for the pop-up store come about? “Right now people are time-starved,” Fallis says. “They always want to see what’s cool, but they are in-

undated with magazines and Web sites and overwhelmed by search engine results. We came up with the idea of a curated, live catalog of products for them. We decided to take an empty cottage that was for sale and fi ll it with new pieces

consumer isn’t sure of her style or the type of furniture she should be looking for, she fi lls out a profi le on the site telling her likes, style (taste), budget, size requirements, and photos of the room she is looking to furnish. For a $49.99 fee, the stylists create a custom-tailored look book of ideas for the design-challenged space with a list of furniture choices. Cus-tomers are then encouraged to comment, discuss, reject, or add more information. Once a fi nal decision is made, custom-ers just order the items right through the site and Remote

Top left: Because the cottage was an actual home, merchandising each day became a creative exercise. Products were constantly shifted from room to room, to present a unique display daily. Top right: The merchandise for RemoteStylist.com’s cottage store was contemporary or industrial in style, promoting a trend, rather than following a typical tra-ditional lodge look. Above: The mix of rustic, contemporary, and indus-trial styles gave the pop up store a unique perspective and fashion-forward vibe.

104/December 2011 HOME LIGHTING & AC CES SO RIES

from around the world.” Fallis chose Lake Muskoka in Canada because “it is a similar audience to the Hamptons and Malibu Beach, which means it is a good opportunity and place to showcase new styles.” Fallis and her talented stag-ing staff quickly learned fi lling an empty house under a serious time crunch proved no easy feat. “Some of the challenges we faced included having no location up until the last second,” she dis-closes. “In January we started look-ing at cottages and specifi c builds for sale. However, once a builder completes a home they want to get it sold. Many of the properties we looked at were bought before our event started.” Once locations were secured, there were the logistics of set-ting up the cottages: the picking up and dropping off of items on the shipping dock, getting things in and out of the spaces, and of course, navigating the roads to and from the sites. There was also a concern about the best way to market the project. “Pop up stores are known in New York City, but not here [in Lake Muskoka],” Fallis notes. “People didn’t know what it was, and we were wondering, ‘Since this has never been done here before, how do we sell it? How do we get the word out?’” “We used Facebook to spark interest, but we launched that part a bit late, so next time we will do it earlier,” Fallis admits. It turns out attracting shop-pers was no problem at all. “The cottages had about 4,500 visitors. Because people thought it was so innovative and cool, they came back and brought their friends. Some people spent hours here, and word of mouth just spread it around.” Since many of the cottages in Lake Muskoka are passed down

through family generations, choos-ing the styles of items was signifi -cant. “We needed to pick pieces that would get exposure, but would also blend in with any cot-tage décor,” Kelly explains. “These weren’t cottage-specifi c pieces like a large overstuffed bear. We went instead with industrial contempo-rary pieces that would mix in and

to the public, the challenge of re-merchandising each day became a fun one. “It’s not like a store. Once we sold something we didn’t have more pieces in a stock room, so we re-merchandized by moving products around and making the rooms look different. For exam-ple, we had an industrial shopping cart that we used in different ways in different settings. When visitors came back and brought friends, the spaces would always look dif-ferent,” Fallis relates. “People don’t always think to move things or use them in new ways in their homes. You may buy a table for your house, put it in your liv-ing room, and never move it the whole time you live there. Items such as lamps are great because they are easy to move.” For the cottages, RemoteStylist.com worked with two light-ing companies: Currey & Com-pany and Go Home Ltd. “The people at RemoteStylist.com saw us at a gift show and the owner contacted me,” says Liora Simp-son, marketing director for Flush-ing, N.Y.-based Go Home. “We are always up for a challenge, and this process was made easy as they han-dled it all. We were very excited to have our product represented so beautifully in Canada, and we con-sider the project a big success. We look forward to working with them again in the future.” And the future looks very bright for RemoteStylist’s next pop up store projects, based on the feedback from both manufactur-ers and consumers. “We are plan-ning to do six pop up stores up and down the East Coast in 2012,” Fallis declares. “The fi rst one will be in Florida in the winter. A pop up store is a direct-to-consumer marketing opportunity for us, and after shoppers experience them, they will know us in person and feel more comfortable ordering online.”

get a trend going.” “We chose products we love. Our location was an actual home, so we needed it to look like one — room by room. We chose a wide range of styles and had lots of manufacturers to work with. We had a short time to put [the proj-ect] together, and we didn’t get all of the products we planned. Some-times [merchandise was] swapped mid-process,” Fallis adds. “At one point, it had to do with inventory. When there was no time, we’d say to vendors, ‘What’s on your dock? Send us what you have.’” Once the cottages were open

the spaces would always look dif-ferent,” Fallis relates. “People don’t always think to move things or use them in new ways in their homes. You may buy a table for your house, put it in your liv-ing room, and never move it the whole time you live there. Items such as lamps are great because they are easy to move.” For the cottages, RemoteStylist.com worked with two light-ing companies: Currey & Com-pany and Go Home Ltd. “The people at RemoteStylist.com saw us at a gift show and the owner contacted me,” says Liora Simp-son, marketing director for Flush-ing, N.Y.-based Go Home. “We are always up for a challenge, and this process was made easy as they han-dled it all. We were very excited to have our product represented so beautifully in Canada, and we con-sider the project a big success. We look forward to working with them get a trend going.”

“Peopledidn’t know what it was,

and wewere

wondering, ‘Since this has never been done

here before, how do we sell it?’”

106/December 2011 HOME LIGHTING & AC CES SO RIES

http://www.beautynewsnyc.com/skin-care/mychelle-my-belle-siz z ling-summer-beauty-essentials- that-beat- the-heat-naturally/February 23, 2013

MyChelle, My Belle: Sizzling Summer Beauty Essentials thatBeat the Heat, Naturally

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Dick el Demasiado by Patwasi Pat Taylor

http://www.museyon.com/blog/2009/11/02/its-good- to-be-king/ February 23, 2013

It’s Good to be King « MUSEYON GUIDES

Musician. Filmmaker. Producer. Writer. Art ist . Dick el Demasiado, known to his legion of fans as theCumbia king, has done it all. Breaking musical boundaries and relishing in the success of a careerthat follows its own path, by bucking tradit ion he has embraced a f reedom that enables him toexpand horizons most art ists only dream of. We wanted to get some insight on who he is and howhe’s managed to do it all. Read on for the reveal…By Stef Schwalb

Dick in “t rash mode” playing a low-f i party in Rosario

MUSEYON GUIDES: Traveling seems to be in your blood—you’ve lived in several dif ferent

MUSEYON GUIDES: Traveling seems to be in your blood—you’ve lived in several dif ferentcountries as a child and now you tour all over the globe performing and creat ing. How has theexperience of interact ing with mult iple cultures and sounds helped mold your music?DICK EL DEMASIADO: I know we are living the hyperact ive phenomenon of mutat ions and cross-breeding in culture nowadays, and this in a very manifest way, but life has been like that for meever since I moved from Eindhoven (in The Netherlands) to Guatemala in 1956. I was one-and-ahalf years old at the t ime. I moved more or less 20 t imes during my f irst 20 years, and later on It raveled, moved and got mentally displaced by own choice. Thus, I grew up listening (as early asf ive years old) to Marimba, Arabian nightclub music, Irish f lutes, Mariachis, Rancheras, and most ofall, since they were my favorites – Cumbia and Nigerian Calypso. I did this all simultaneously. Therewas simply an ever-growing pile of vinyls we had at home, which I played. I used to sing phonet icallythose African calypsos, and I even do so now, when I feel part icularly happy.

‘Guitar Boy’ by Nigerian joromi superstar Sir Victor Uwaifo

With all that imposed cultural cocktail-shaking, you get to develop yourself in a completelydetached way – without religiously holding on to any elements of your surroundings thatcondit ioning imposes on you. You just remember and cherish what struck you the best; it ’s assimple as that. Therefore, there is no constraint for me within the perspect ive of making music,and I am not rooted in rigidity. I never think about part icular instrumentat ions and geography, and Ihave no false nostalgia whatsoever to any culture I could be curious about. The idea of WorldMusic doesn’t exist for me. For me, it ’s breastfed childhood music! I learned that curiosity has todo with intensity and not with displacement, so experiment ing in a bold way is always there withme – wait ing on the workbench as a song comes af loat .

MG: What at t racted you to Cumbia originally? Do you think it ’s a genre that lends itself to musicalexperimentat ion easier than others?DED: There are two reasons for the at t ract ion. One is an emot ional: It was the music of thewomen that worked at our house in the ’60s of Argent ina. They were joyful people, butnevertheless they had lives that were severely scarred as infants – which was a steep comparisonto the splash-allover expats’ culture we lived in (with the loud decorated interiors, homegrowntradit ions and tennis-f ixat ions). I experienced that contrast as inherent violence as a child, and Ihave chosen the other side in my sympathy. The other reason is a technical, musical one: I sensedthe similarity of the Cumbia with Dub in the ’90s, and obviously – far f rom the Rasta point – Ithought the musical drive of the Cumbia (the lit t le horse: tak-a-tak, tak-a-tak), skinned to itsbones, was a perfect f low for poet ic informat ion – whether it would be mere sounds or thecontent sung.

MG: What are some of the dif ferences you f ind when playing music in Lat in America versus Europeand Asia? Do you f ind the audiences more or less hungry for experimental music depending onwhere you go? And what about the U.S.?DED: Well, it is very easy. Playing in Lat in America is like a conversat ion between a tuna and adolphin, they both know how f ine it can be under water and what those part icular condit ionsimpose on you. The nearest I got to a Lat in feel abroad was in Osaka, Japan. Those people werewild, warm and as a public started up the concert ignit ing the fuse with their own enthusiasm. Itwas a complot : tonight we are going to the moon … together! Europe is dif f icult because theybelieve in their clichés of Lat in America: f rom Brazilian hips to Cuban cigars and hair-creamedtango. I cannot play that card – I don’t want to. Clichés are the fundament for mismatching. I havenot played the USA yet, but by now, I’d like to and I will. I’d like to touch the Lat ino ButtholeSurfers-vein and drill deep into the nerve (of pleasure, I am not a dent ist). Bring me to that BigBlack Lion’s paw, and I’ll pull the thorn with my two microphones and the skeleton shirt .

Rockin Out, Rockin’ the Skeleton Shirt

MG: Polit ical upheaval (for better or worse) of ten results in musical inspirat ion. In terms ofArgent ina, Cumbia (as it was tradit ionally known there) was great ly altered by the economic crisis.What else do you think has added/is now adding to the changes Cumbia is experiencing in thecountry?DED: What made the Cumbia Villera so ef fect ive is also what makes it so tough to digest forSpanish-speaking people … the melody and rhythm are happy yet the lyrics are harsh, vulgar,angry. This is a most incredible phenomenon. As we know, IF rap or hip-hop is revendicatory, by allmeans it sounds like that. Oddly enough, this is not the case with the Cumbia Villera, it iskindergarten-rock with cadaverous texts – and how I like that incongruence! The Cumbia ofArgent ina is in a very part icular modus these days. Suddenly humorist ic and weird sonorouselements have risen and given it some more air. To tell you sincerely too, as you bring up polit icalupheaval etc. as an element, you could say in a t inted comparison that if Cumbia was Che Guevara(it wasn’t ), then now comes the industry of its Guevara T-shirts. Beaches of the world will bepaved with them. The internat ional limelight brings a for-export disease very fast , and itsrepresentat ives are coming, and scanning, and snif f ing the Cumbia grounds. But that cashing-in isa f irst ref lex. There is a very interest ing eagerness within this second generat ion to developCumbia in a digital f ield, which is incredibly good. I am posit ive that mechanical buttons and cableshave to be given some kind of soul. Cheap trash electronica is there for us, and not the other wayaround. PC’s are within hand’s reach in faraway villages and require only t ime to invest and a f reemind. It is a challenge to PUT this genius IN the bott le f irst ; it will come out again anyway, and fast .

MG: Any future plans you want to share with our readers?DED: At the point I am now, I feel like a Brazilian football with a lot of kids around me.After init iat ing the Cumbia experimental and Fest icumex, I am developing the Facultad deDistorsion Popular, which will bring out the f irst and truly authent ic Cumbia Fest icumex compilat ion(coming in the spring). I am also edit ing an eight-hour f ilm on exaggerat ion in music, I am preparinga Fest icumex-like concept for the capital of Europe (coming 2010), I am developing an unusual andvast exhibit for a to-stay-secret-museum of modern art in 2011, I am preparing the product ion of afull-length musical f ilm about the naval batt le of Matanzas (in Cuba, a batt le that liberated twocont inents), and I am f inishing a short novel “Mis Rejas Son Mas Lindas Que Las Tuyas (My PrisonBars Are More Beaut iful Than Yours)”, which will be edited in Colombia. Plus, I have a small bundleof my “Poemas Feos (Ugly Poems)”, which will come out next spring in Spain. You see, my life is notin JPG, but in a t rue Photoshop f ile – with all the layers st ill there, and workable.

Dick’s pick: From the Sundance f ilm ‘Sin Nombre‘, about the Honduras and Salvador gangs. Thesong is t it led “Flaca de las Coloradas.” What is remarkable is that with a sudden new public (withgang-aesthet ics), people start making their YouTube gungho clips on my music.

For more on Dick el Demasiado check him out on the web, on MySpace and atwww.canalcumex.com (where he dares you to “just visit and get lost in the amount of cowbell-whipping content”). Plus, be sure to pick up Music+Travel Worldwide from Museyon Guides whereEve Hyman is your guide to all things cumbia in Buenos Aires.

Image © Patwasi Pat Taylor

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