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Alliance stretches reachHOT SPRINGS, Ark.—Adding cus-

tom silicone profile extrusion to its production capabilities was “the next logical step” for Alliance Rubber Co., according to Alliance Marketing Man-ager Joan Dennis.

“We’ve been extruding rubber for 95 years, and the processes for extruding silicone are very similar,” Dennis said.

“So many of the markets we serve also use silicone—automotive, agricul-tural, manufacturing,” she said. “Sili-cone is so far-reaching that we realized this was a natural progression for us.”

Alliance long has developed product

content and physical design profiles to meet customers’ specifications, ac-cording to Dennis.

In silicone, the company can produce custom silicone bands, cording and tubing, including open- or closed-cell tubing and solid tubing, she said. It can produce any durometer, color, di-mensions and performance character-istics required by the customer.

Hot Springs-based Alliance offers custom silicone profiles with wide envi-ronmental temperature ranges; UV, ozone, chemical and oil resistance; fire retardant features; and specifications for direct food contact, the company said.

By Miles MooreRubber & Plastics News Staff

Laying the foundationRubber-modified asphalt a key growth area for tire recycling

WASHINGTON—Tire-derived fuel and rubber-modified asphalt are the key growth areas in tire recycling, according to John Sheerin, director, end-of-life tire programs, at the U.S. Tire Manu-facturers Association.

But the paths of TDF and rubberized asphalt to market dominance haven’t exactly been straightforward, Sheer-in said in an interview connected with the July 18 release of the USTMA’s 2017 Scrap Tire Report, which records progress in scrap tire abatement and end-use up to that year.

“Added up, there’s been a net decrease in TDF, but markets go up and down all the time,” he said. “We’re lucky to have multi-ple markets for TDF.”

In fact, the very figures on scrap tire utilization vary from year to year, thanks to the vagaries of scrap tire generation, according to Sheerin.

In 2017, for example, 81.4 percent of the scrap tires generated in the U.S. reached end-use markets. This compares with 95 percent in 2013 and 87.9 percent in 2015.

But this decrease, Sheerin said, mostly is due to the constant increase in scrap tire generation. In 2017, it grew 4 percent to 4.19 million tons, according to the re-port.

TDF was the largest market for scrap tires in 2017, accounting for 43 percent of the total, the report said. Economic factors have created a drop in TDF demand, but also creates promise for the future in that market, Sheerin said.

TDF demand in the pulp and paper in-dustry fell with decreasing demand from newspaper and magazine publishers, he said. In utilities, TDF must compete with

See Tariffs, page 22

WASHINGTON—Nearly 50 wit-nesses, including Richard Small-wood, CEO and president of Sumi-tomo Rubber North America Inc., gave an overwhelmingly negative view of the Trump administration’s proposed tariffs on imported autos and auto parts at a hearing before the U.S. Department of Commerce.

Imposing tariffs on imported ve-hicles and parts only would harm the domestic auto industry, said Smallwood and a host of experts representing foreign and domestic auto makers, auto parts manufac-turers and distributors, auto deal-ers and foreign governments.

Commerce Secretary Wilbur Ross hosted the hearing July 19, two months after his May 23 an-nouncement that his agency would investigate imported autos and

auto parts under Section 232 of the Trade Expansion Act of 1962.

Under Section 232, the president may take action against any im-ported goods that threaten national security by eroding the economic status of a U.S. industry.

In his May 23 statement, Ross said there was evidence that vehicle and auto parts imports had been hurting U.S. industry for decades.

“The automobile industry contin-ues to drive American innovation,” Ross said in his opening remarks at the July 19 hearing. “It provides the backbone of our industrial economy. …We are carefully examining all of the information that you are pro-viding and that our analysts are gathering.”

According to Smallwood and oth-er witnesses, however, even a curso-ry examination would show tariffs



Sheerin

Industry testifies against Trump’s tariffs

See Alliance, page 22

See Rubber, page 21

Conference News - pages 16 & 18

The Rubber Industry ’s International Newspaper $99 per year. $4.50 per copySeptember 17, 2018




SALEM, Va.—Members of United Steelworkers Local 1023 in Salem have ratified a four-year labor deal with Yo-kohama Tire Manufacturing Virginia L.L.C.

The final tally was not released, but Local 1023 said on its Facebook page that the deal runs through Sept. 14, 2022, and that the vote passed by a “majority.”

A Yokohama spokesman confirmed the agreement covers about 600 bar-gaining unit employees. The Salem plant employs 760.

Tetsuro Murakami, president of Yo-kohama Tire Manufacturing Virginia, said in a statement that negotiations progressed well, adding that both sides were professional and worked hard throughout the process.

“We’ve always had a strong, positive working relationship with the union

and both sides can feel good about the result,” he said.

No details on the pact were released. “It’s a fair settlement that’s good for

both sides,” Local 1023 President Steve Jones said in a statement. “It’s a four-year deal that follows the pattern.”

The previous deal also spanned four years and expired Aug. 13. The union had been working under an extension of the previous contract.

The union looks on track to be busy in 2022 as 12 other locals covered by three agreements with Bridgestone Americas Inc., Goodyear and Sumito-mo Rubber USA L.L.C. also are set to expire in July of that year. Those five-year pacts were agreed to and ratified in August 2017.

Until then, the union has other deals with Cooper Tire & Rubber Co., Miche-lin/BFGoodrich and Titan Internation-al Inc. covering eight combined locals set to expire between 2019 and 2021.

By Chris SweeneyRubber & Plastics News Staff

USW ratifies labor deal with Yokohama

Datwyler expands sealing reach with two deals

Freudenberg unit looks to adapt as automotive industry changes

New technologies, new opportunities

Kramer addresses ITEC

ALTDORF, Switzerland—Dat-wyler Holding A.G. has been busy extending the reach of its Sealing Solutions business recently.

The firm made two acquisitions to strengthen its global footprint and expand into a new industry. Datwyler finalized an agreement to acquire Bins Industria de Artef-atos de Borracha Ltda., an auto-motive sealing manufacturer lo-cated in Poto Alegre, Brazil. It marks the first manufacturing site for Datwyler in the South American region and will allow it to funnel its products through that site to serve local customers.

In a separate move, the firm agreed to acquire Parco Inc., a U.S.-based manufacturer of O-rings for a variety of industries, primarily oil and gas, which represents a new market for Datwyler. The deal is expected to close in the coming weeks.

Datwyler did not disclose financial details for either transaction.

“We always are looking for family-owned compa-nies because that is an im-portant part of our strategy,”

Datwyler CEO Dirk Lambrecht said. “We try to identify companies that are in a similar field in which we are, that happened with both Bins and Parco. Often times the reason such companies are willing

to go into discussion with us is because we have a family

background and offer the typical values of a fami-ly-owned company. That helps us in negotiations with some parties.”

See Datwyler, page 21

Adapt or die is nature’s way.Freudenberg Sealing Technologies knows

this, and it’s getting ahead of the curve.The automotive industry is entering one

of its most exciting—and turbulent—de-cades with E-mobility and autonomous ve-hicles pushing original equipment manu-facturers and their suppliers to change rapidly.

If these technologies come to fruition, FST will need to adapt. CEO Claus Moe-hlenkamp said the firm could lose up to 70 percent of its automotive sales, or about

$1.02 billion, if it doesn’t embrace these new opportunities. Most of its seals are found in the traditional powertrain. And while that won’t be going anywhere in the immediate future, when Moehlenkamp looks at projections for the next 15-20 years, it’s clear the company needs to act.

“Many opportunities we can develop from within given our technology founda-tion,” Moehlenkamp said. “For instance, if you think about a thermal management cooling system, we have many component opportunities to participate in that within our existing competencies. But that would

Our special

Seals and

Gaskets Report

begins on Pag

e 12.

See Freudenberg, page 21


Datwyler CEO Dirk Lambrecht said Parco will expand the firm’s O-ring portfolio and give it a new strategic market: Oil and gas.

Claus Moehlenkamp, CEO of Freudenberg Sealing Technologies, discusses his com-pany’s role within a changing automotive industry at the Center for Automotive Re-search’s recent Management Briefing Seminars.


Rich Kramer, Goodyear chairman, CEO and president, gave the keynote address at the 2018 International Tire Exhibition & Conference, held Sept. 11-13 in Akron. See coverage of his speech and the event on Page 4.

The Rubber Industry ’s International Newspaper $99 per year. $4.50 per copyJune 11, 2018




Registration Open 2018 ITEC TIRE MANUFACTURING SEPT. 11-13, 2018 AKRON, OH, USA ITEC-TIRESHOW.COM

Autonomous vehicles pushing the industry toward new technologies

Cars long have been considered a symbol of freedom, and soon that freedom will extend to the driver.

A future where electric-powered, autonomous vehicles are the norm has forced the automotive industry into rapid change. Suppliers already are re-aligning themselves to prepare for these game changing technologies, and some say they may begin to manifest within the next 10 years.

But there certainly is caution among industry stakehold-ers, with many hurdles to overcome before this dream world of self-driving cars becomes a reality. For starters, less than 1 percent of the global fleet consists of electric vehicles, which are basically a prerequisite to self-driving cars.

“Electric vehicles and autonomous vehicles go hand-in-hand,” said Shashank Modi, research engineer at the Center for Automotive Re-search. “Electric platforms enable a lot of au-tonomous features because you already have those wiring harnesses in place.”

Hurdles aside, Matt Chapman—vice president global marketing and E-mobili-ty, automotive sales, at Freudenberg-NOK Sealing Technologies—said the adoption of electric vehicles is inevitable. CAR

Group, which studies the automotive industry, outlined that fully autonomous vehicles will account for less than 4 percent of new sales by 2030, increasing to more than 50 percent by 2040. As for EVs, those will only comprise 8 percent of the market by 2030, but will grow rapidly beyond that.

Tesla is the best-known brand currently on the EV mar-ket, but OEMs like Ford, General Motors, Honda, Volvo and Daimler A.G. have funneled billions toward new elec-tric models to join the fray in the coming years.

“It’s got to be one of the most substantial technology shifts in the last 20 years,” said Chris Couch, vice president of innovation and product groups at Cooper Standard Auto-motive Inc., which produces such rubber products as seals

and hoses.“I think it’s a great time to be in our business because it’s a chance to bring some material sci-

ence to this problem. There’s huge opportunity, and that is to make lighter parts, which you need for EVs because every ounce counts in terms of the vehicle range, and it’s got to be

quiet. Those two things can be contra-dictory with the old materials we used to use. We need new and better materi-als to achieve those.”

Changing the game

This Game Changing Technology spe-cial report is a joint project between Rubber & Plastics News and sister Crain Communications publications Tire Busi-ness and European Rubber Journal.

It takes an in-depth look at how new technologies will affect the tire and rubber industries, beginning with the many hurdles autonomous and electric vehicles face before they be-come prevalent. Page 9.

Regulations still need to be out-

lined and developed fully for these emerging technologies. Page 10.

Tire industry stakeholders share their views on autonomous and elec-tric vehicles, and what the industry is doing to prepare. Pages 11-13.

Freudenberg-NOK heat shields help protect electric batteries. Page 14.

ContiTech A.G.’s global Fluid Sys-tems business shows how digitaliza-tion can be applied throughout the hose industry. Page 16.

A Penn State research team uses 3D printing to improve the cell adhe-sion and strength of a silicone polymer. Page 17.

Industry experts weigh in on the im-pact of these new vehicle technologies. Pages 18-19.

More viewpoints and subsequent re-ports will be included online at www.rubbernews.com.

Pictured above: GM’s autonomous concept car interior.


AI

MORE INSIDE, ONLINE:See Technology, page 20

Latest round of steel tariffs could lead to retaliation by allies

WASHINGTON—President Trump’s decision to levy tariffs against steel and aluminum imported from Canada, Mexico and the European Union was met with dismay from nearly every sector and promises of retaliation from the affected countries.

Representatives of the tire and auto parts indus-tries expressed grave concerns about the presi-dent’s actions, and even the United Steelworkers union, which generally supports all measures to protect American workers, said steel and alumi-num tariffs against Canada were “unacceptable.”

The USW also has a substantial membership base in Canada.

Trump issued two proclamations May 31, going into effect the next day, ending the suspension of 25 percent tariffs on steel and 10 percent tariffs on aluminum imported from Canada, Mexico and Europe.

The administration originally issued the tariffs March 8 under Section 232 of the Trade Expansion Act, which allows remedial action against imports deemed to present a national security threat.

“Measures are in place to address the impair-ment to the national security threatened by im-ports of steel and aluminum from Argentina, Bra-zil and Australia,” a May 31 White House statement said. “At this time, similar measures are not in place with respect to steel or aluminum imports from Mexico, Canada or the European Union.”

The statement said the Trump administration will continue discussions on trade with Canada, Mexico and Europe, but left no doubt the adminis-tration considers the tariffs necessary.

“The Section 232 steel and aluminum tariffs


See Tariffs, page 5

Canadian Prime Minister Justin Trudeau watch-es as President Donald Trump speaks.

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Sponsor Benefitsl Sponsor's logo will be included on ads promoting the event in RPN.l Sponsor's logo will be included on e-vites (email invitations) to the RPN and sponsor's databases.l Sponsor's logo will be included on RPN's electronic promotion on RPN's website. RPN will provide the same link for the sponsor to use on its website. This link would be up on the RPN website for 3 months after the event where the content will be available in an on-demand basis.l Sponsor will be permitted to make a 60-second introduction.l Sponsor's logo will be displayed on the window format of the presentation for the live content and the on-demand basis.l Sponsor's logo will be included on thank you confirmation emails after a user has registered and an email follow-up reminding users to mark their calendar.l Each attendee will be required to provide demographic information (as determined by RPN and sponsor).l Sponsor will receive all the collected registrations as well as the on-demand archived registrations.l Sponsor may provide up to 3 qualifying questions.

Contact your sales representative for rate information.

ContactBrent Weaversales manager330-865-6119 or [email protected]


rubbernews.com

Custom Webinars

White Paper Lead Generation A white paper is a powerful B2B offer that can stimulate high click-through rates, result in successful lead generation, and influence purchases. You will receive qualified leads from a brand that is already engaged with the audience you are trying to reach.

How it worksYou provide us with a report, white paper, or other document. We place it on our website and notify our readers via email that the resource is available (your logo on the eblast to 24,000 recipients, as well as weekly promotion on our daily enewsletters for one month). When our readers click through to access the white paper, they answer a few customizable questions before downloading it, and you receive all of the information. The white paper (with your logo) will be housed on RubberNews.com for a minimum of one year.

4 Basic Steps1. Readers receive a promotion about your white paper and click on a link taking them to a registration page.2. Readers register to access your white paper, and also answer up to five questions of your choice.3. After registering, readers are given access to your materials.4. You receive an Excel file with detailed registrant contact information and the responses to your questions.

Benefitsl Easily measure ROI and follow up quickly on hot leads.l Use up to five custom questions for research as well as lead qualification.l Promotional support across our website, enewsletters, and through dedicated email campaigns in order to maximize the number of leads.l White paper will be archived on our website for a year.l General promotion of white paper library in print and online.l Further establish your brand as a thought leader in the industry.

Sponsor receives a minimum of one eblast and four ads in daily enewsletter from RubberNews.com.

Rates



1 Month Program 3 Month Program

$4,700 net $11,004 net

minimum one eblast and four ads in daily enewsletter from RubberNews.com

rubbernews.com

White Papers

2020 Rubber Directory & Buyers GuidePrinted December 30, 2019

The Rubber Directory & Buyers Guide is where your customers look for:l Suppliers of raw materials and ingredientsl Materials and ingredients suppliersl Custom or special services available to the rubber industryl Machinery and equipment suppliersl Laboratory and testing equipment suppliersl Services offered by consultants and testing organizations

Take advantage of advertising in the product category index sections where your customers are looking for products or services you provide.Advertising in the 2020 Rubber Directory & Buyers Guide will be included as part of your print frequency program in Rubber & Plastics News.

Ad closing for the 2020 Rubber Directory & Buyers Guide is November 5, 2019.

Added ValueAdvertisers in the 2020 Rubber Directory & Buyers Guide are included in the online version of RubberNews.com's Rubber Directory & Buyers Guide at no additional cost.l Tab Divider and Special Position advertisers receive a Leaderboard ad*, 728x90, run of site.l All other size advertisers receive a vertical rectangle ad*, 300x250, run of site.l All advertisers receive 300x250 space next to their exclusive listing.

PLUSl All web ads will link to the advertiser's website.l Advertisers' company name will be at the top of searches for products and services they provide.

*Ads rotate per page view

Rubber Directory & Buyers Guide Online Ad Specs

Online Ads Size

Leaderboard 728x90 pixels

Vertical Rectangle 300x250 pixels

Print Ad Size

Image 7-1/2” x 10”

Trim 8-1/4“ x 10-7/8”

Bleed 8-1/2” x 11-1/8”

Rubber Directory & Buyers Guide

Search the directory online at www.rubbernews.com

42nd Edition

• 900+ Rubber Product Manufacturers in the U.S. and Canada Companies manufacturing products from rubber and rubber-like materials.

Listing of more than 300 rubber products cross-referenced to the companies that manufacture them.

• 1,000+ Suppliers to Rubber Product Manufacturers Listings of products or services cross-referenced to the suppliers that handle them.

20192019

246 RPN Rubber Directory and Buyer’s Guide246 RPN Rubber Directory and Buyer’s GuideVystar Corporation2484 Briarcliff Rd NE, #22 Atlanta, GA 30329 (866) 674-5238E-mail: [email protected] Founded: 2001.Publicly Held.

Material and Ingredients: Natural rubber (NR)-latex

W

Wacker Chemical Corporation3301 Sutton Rd. Adrian, MI 49221-9397 (517) 264-8500(888) 922-5374 Fax: (517) 264-8246E-mail: [email protected] Founded: 1914.Publicly Held.

Key Personnel: Vice President �� Axel SchmidtVice President, Finance ��Tobias BrandisDirector-SILMIXR California � Kim LiberatoDirector-SilmixR Ohio �� Silje Gridsvag

Material and Ingredients: Adhesion promoters, Compounds-polymers, Compounds-silicone, Crosslinking agents, Elastomers (other), Extenders & fillers, Fluorosilicone rubbers, Heat transfer oils, Mold releases, Reinforcing agents-general, Resins-general, Sealants & encapsulants, Silane coupling agents, Silica, Silicone rubber (Q), Silicone rubber (Q)-bases, Silicone rubber (Q)-compounds, Silicone rubber (Q)-gums, Silicone rubber (Q)-liquids, Thermoplastic elastomers, Thermoplastic elastomers-polyamide blocks

Warwick Mills, Inc.301 Turnpike Rd. New Ipswich, NH 03071 (603) 291-1000(603) 878-1565 Fax: (603) 878-4306E-mail: [email protected] Founded: 1888.Privately Held.

Key Personnel: President, Chief

Engineer �� Charles A� HowlandVice President, Business

Development ��Jenny Houston

Markets Served: Aerospace, Apparel, Automation, Automotive, Automotive aftermarket, Automotive original equipment, Aviation/aerospace, Industrial, Irrigation, Medical, Military, Mining, Oil and gas, Safety, Sport/hobby, Textile�

Machinery Used: Calenders, Coaters, Cutters-Sonic, Cutting, Cutting-Slitter Rewinders, Cutting-Sonic, Laminators, Spreaders�

Products: Safety items, Textiles�

Material and Ingredients: Coated fabrics & coatings, Processing aids, Textiles & fabrics, Treated fabrics & liners

Wego Chemical & Mineral Corporation

239 Great Neck Rd. Great Neck, NY 11021 (516) 487-3510Fax: (516) 487-3794E-mail: [email protected] Founded: 1978.Privately Held.

Material and Ingredients: Coloring agents-internal/pigments, Com-pounds-chemical, Dessicants, Pigments, Resins-general, Silica gels, Stearic acids, Titanium dioxide, UV light absorbers, Zinc Oxide

Weir Minerals Linatex3459 South 700 W. Salt Lake City, Utah 84119 (801) 574-2100Fax: (801) 261-5587E-mail: [email protected]

Key Personnel:Marketing Communications

Manager ��Lori Masters

Material and Ingredients: Com-pounds-polymers, Latexes, Natural rubber (NR)-latex, Natural rubber (NR)-other, Nitrile rubber, Polyurethane rubber

Western Reserve Chemical Corporation

4837 Darrow Rd. Stow, OH 44224 (330) 650-2244(800) 321-2676 Fax: (330) 650-2255E-mail: [email protected] Founded: 1976.Privately Held.

Key Personnel:President ��Ronald F� AndersonVice President, Business

Development ��Tony HallCustomer Service

Manager ��Maria BaughmanPurchasing

Manager �� Betsy Fackelman SmithRegional Sales Manager ��Dave KellyRegional Sales Manager ��Doug Ruch

Material and Ingredients: Accelera-tors-curing agents, Accelerators-vul-canization, Antiblocking agents, Antioxidants, antiozonants, Antistatic agents, Blowing agents, Com-pounds-latex & specialty, Crosslinking agents, Cure activators, Curing agents-accelerators, Curing agents-peroxides, Curing agents-res-ins, Curing agents-sulfur, Dessicants, Dispersing agents, Dispersions-chem-ical, Dispersions-latex, Disper-sions-polymeric, Emulsifiers-latex, Emulsifiers-polymerization, Extenders & fillers, Homogenizing agents, Latex chemicals-general, Latex chemi-cals-stabilizers & thickeners, Lubricants-internal, Magnesium oxide, Natural rubber (NR)-dry (bale, crumb), Peptizers, Peroxides, Plasticizers & softeners, Processing aids, Resins-adhesion, Resins-reinforce-ment, Resins-tack, Retarders-flame, Retarders-vulcanization, Rubber (General-Not Classified), Rubber (General-Not Classified)-ground rubber, Stearic acids, Styrene-butadi-ene rubber (SBR), Styrene-butadiene rubber (SBR)-synthetic rubber resins (high styrene, vinyl, other), Surfactants, UV light absorbers,

Vulcanizing & curing agents, Waxes, Zinc Oxide

Westwood Plastics, Inc.1880 Broken Lance Ln. Rockwall, TX 75032 (972) 840-2424(800) 972-6855 Fax: (972) 840-2525E-mail: [email protected] Founded: 1999.Privately Held.

Key Personnel:President ��Dan BrecheenInside Sales �� Karen Brecheen

Material and Ingredients: Batch inclusion bags, Film & sheet, Release papers, Treated fabrics & liners

Whitford Corporation47 Park Ave. Elverson, PA 19520 (610) 286-3500Fax: (610) 286-3510E-mail: [email protected] Founded: 1969.Privately Held.

Key Personnel:President �� Anne S� WillisCOO ��Rich HobbsCFO �� Tom SheehanLab Manager �� Kurt MecrayPurchasing Manager ��Jill Schultz

Factories:Elverson, PA 19520

Material and Ingredients: Accelera-tors-curing agents, Adhesion promoters, Adhesives, cements, bonding agents, Coated fabrics & coatings, Finishes, paints, coatings, Finishing materials, Lubricants-gener-al, Mold releases, Treated fabrics & liners

Custom or Special Services: Mixing-black, Mixing-colors

ZZeon Chemicals L.P.4111 Bells Ln. Louisville, KY 40211 (502) 775-2000(800) 735-3388 Fax: (502) 775-2055E-mail: [email protected] Founded: 1989.Privately Held.

Key Personnel:CEO/President, Vice President/General

Manager, Elastomers �� Bob BarlowVP, Sales & Marketing �� Brian CailVP, Corporate Technology ��Mike RecchioDirector of International Sales �� Tony LuftDirector of Sales ��Eric SaundersBusiness Manager, Zetpol

HNBR ��David RosbottomBusiness Manager,

Hydrin ECO ��Zhiyi BaoBusiness Manager,

Nipol NBR �� Josh KelleyBusiness Manager, HyTemp

ACM ��Aaron BresslerAutomotive Industry Manager �� Jim EddyAccount Manager��Danny CarrollAccount Manager�� Darrin RoeAccount Manager�� Joseph FieldsAccount Manager��Ward Campbell

Factories:4100 Bells Ln�Louisville, KY 40211

11235 Choate Rd�Pasadena, TX 775071301 W� 7th St�Hattiesburg, MS 39401

Material and Ingredients: Accelera-tors-curing agents, Acrylonitrile-buta-diene rubber (NBR), Acrylonitrile-buta-diene rubber (NBR)-carbon black masterbatches, Acrylonitrile-butadiene rubber (NBR)-latex, emulsion, Acrylonitrile-butadiene rubber (NBR)-solid, dry, bales, crumb, slabs, Adhesives, cements, bonding agents, Compounds-polymers, Curing agents-accelerators, Elastomers (other), Epichlorohydrin rubbers (CO & ECO), Latexes, Modifiers, polymeriza-tion, Nitrile Hydrogenated (HNBR), Nitrile rubber, Plastics, Polyacrylate (PA), Polyisoprene rubber (synthetic polisoprene) (IR), Resins-tack, Rubber (General-Not Classified), Rubber (General-Not Classified)-carbon black masterbatches (with or without oil), Rubber (General-Not Classi-fied)-crumb rubber, Rubber (General-Not Classified)-ground rubber, Styrene-butadiene rubber (SBR), Styrene-butadiene rubber (SBR)-synthetic rubber resins (high styrene, vinyl, other), Synthetic polyac-rylate rubber (ACM), Thermoplastic elastomers, Thermoplastic elastomers-thermoplastic vulcaniza-tes, Vulcanizing & curing agents

Zinc Oxide LLC600 Printwood Dr. Dickson, TN 37055 (615) 446-8791Fax: (615) 446-8789E-mail: [email protected] Founded: 2013.Privately Held.

Key Personnel:Vice President �� Ed Smith

Material and Ingredients: Zinc Oxide

Custom or Special Services: Pelletizing

Zochem, Inc.1 Tilbury Ct. P.O. Box 1120 Brampton, ON L6V 2L8 (905) 453-4100(800) 324-1806 Fax: (905) 453-2920E-mail: [email protected] Founded: 1933.

Key Personnel:General Manager �� Joshua BelczykInside Sales

Coordinator �� Jawanda Jaspreet

Material and Ingredients: Accelera-tors-curing agents, Accelerators-gen-eral, Accelerators-vulcanization, Pigments, Stabilizers, heat, UV light absorbers, Vulcanizing & curing agents, Zinc Oxide

246 RPN Rubber Directory and Buyer’s Guide246 RPN Rubber Directory and Buyer’s GuideVystar Corporation2484 Briarcliff Rd NE, #22 Atlanta, GA 30329 (866) 674-5238E-mail: [email protected] Founded: 2001.Publicly Held.

Material and Ingredients: Natural rubber (NR)-latex

W

Wacker Chemical Corporation3301 Sutton Rd. Adrian, MI 49221-9397 (517) 264-8500(888) 922-5374 Fax: (517) 264-8246E-mail: [email protected] Founded: 1914.Publicly Held.

Key Personnel: Vice President �� Axel SchmidtVice President, Finance ��Tobias BrandisDirector-SILMIXR California � Kim LiberatoDirector-SilmixR Ohio �� Silje Gridsvag

Material and Ingredients: Adhesion promoters, Compounds-polymers, Compounds-silicone, Crosslinking agents, Elastomers (other), Extenders & fillers, Fluorosilicone rubbers, Heat transfer oils, Mold releases, Reinforcing agents-general, Resins-general, Sealants & encapsulants, Silane coupling agents, Silica, Silicone rubber (Q), Silicone rubber (Q)-bases, Silicone rubber (Q)-compounds, Silicone rubber (Q)-gums, Silicone rubber (Q)-liquids, Thermoplastic elastomers, Thermoplastic elastomers-polyamide blocks

Warwick Mills, Inc.301 Turnpike Rd. New Ipswich, NH 03071 (603) 291-1000(603) 878-1565 Fax: (603) 878-4306E-mail: [email protected] Founded: 1888.Privately Held.

Key Personnel: President, Chief

Engineer �� Charles A� HowlandVice President, Business

Development ��Jenny Houston

Markets Served: Aerospace, Apparel, Automation, Automotive, Automotive aftermarket, Automotive original equipment, Aviation/aerospace, Industrial, Irrigation, Medical, Military, Mining, Oil and gas, Safety, Sport/hobby, Textile�

Machinery Used: Calenders, Coaters, Cutters-Sonic, Cutting, Cutting-Slitter Rewinders, Cutting-Sonic, Laminators, Spreaders�

Products: Safety items, Textiles�

Material and Ingredients: Coated fabrics & coatings, Processing aids, Textiles & fabrics, Treated fabrics & liners

Wego Chemical & Mineral Corporation

239 Great Neck Rd. Great Neck, NY 11021 (516) 487-3510Fax: (516) 487-3794E-mail: [email protected] Founded: 1978.Privately Held.

Material and Ingredients: Coloring agents-internal/pigments, Com-pounds-chemical, Dessicants, Pigments, Resins-general, Silica gels, Stearic acids, Titanium dioxide, UV light absorbers, Zinc Oxide

Weir Minerals Linatex3459 South 700 W. Salt Lake City, Utah 84119 (801) 574-2100Fax: (801) 261-5587E-mail: [email protected]

Key Personnel:Marketing Communications

Manager ��Lori Masters

Material and Ingredients: Com-pounds-polymers, Latexes, Natural rubber (NR)-latex, Natural rubber (NR)-other, Nitrile rubber, Polyurethane rubber

Western Reserve Chemical Corporation

4837 Darrow Rd. Stow, OH 44224 (330) 650-2244(800) 321-2676 Fax: (330) 650-2255E-mail: [email protected] Founded: 1976.Privately Held.

Key Personnel:President ��Ronald F� AndersonVice President, Business

Development ��Tony HallCustomer Service

Manager ��Maria BaughmanPurchasing

Manager �� Betsy Fackelman SmithRegional Sales Manager ��Dave KellyRegional Sales Manager ��Doug Ruch

Material and Ingredients: Accelera-tors-curing agents, Accelerators-vul-canization, Antiblocking agents, Antioxidants, antiozonants, Antistatic agents, Blowing agents, Com-pounds-latex & specialty, Crosslinking agents, Cure activators, Curing agents-accelerators, Curing agents-peroxides, Curing agents-res-ins, Curing agents-sulfur, Dessicants, Dispersing agents, Dispersions-chem-ical, Dispersions-latex, Disper-sions-polymeric, Emulsifiers-latex, Emulsifiers-polymerization, Extenders & fillers, Homogenizing agents, Latex chemicals-general, Latex chemi-cals-stabilizers & thickeners, Lubricants-internal, Magnesium oxide, Natural rubber (NR)-dry (bale, crumb), Peptizers, Peroxides, Plasticizers & softeners, Processing aids, Resins-adhesion, Resins-reinforce-ment, Resins-tack, Retarders-flame, Retarders-vulcanization, Rubber (General-Not Classified), Rubber (General-Not Classified)-ground rubber, Stearic acids, Styrene-butadi-ene rubber (SBR), Styrene-butadiene rubber (SBR)-synthetic rubber resins (high styrene, vinyl, other), Surfactants, UV light absorbers,

Vulcanizing & curing agents, Waxes, Zinc Oxide

Westwood Plastics, Inc.1880 Broken Lance Ln. Rockwall, TX 75032 (972) 840-2424(800) 972-6855 Fax: (972) 840-2525E-mail: [email protected] Founded: 1999.Privately Held.

Key Personnel:President ��Dan BrecheenInside Sales �� Karen Brecheen

Material and Ingredients: Batch inclusion bags, Film & sheet, Release papers, Treated fabrics & liners

Whitford Corporation47 Park Ave. Elverson, PA 19520 (610) 286-3500Fax: (610) 286-3510E-mail: [email protected] Founded: 1969.Privately Held.

Key Personnel:President �� Anne S� WillisCOO ��Rich HobbsCFO �� Tom SheehanLab Manager �� Kurt MecrayPurchasing Manager ��Jill Schultz

Factories:Elverson, PA 19520

Material and Ingredients: Accelera-tors-curing agents, Adhesion promoters, Adhesives, cements, bonding agents, Coated fabrics & coatings, Finishes, paints, coatings, Finishing materials, Lubricants-gener-al, Mold releases, Treated fabrics & liners

Custom or Special Services: Mixing-black, Mixing-colors

ZZeon Chemicals L.P.4111 Bells Ln. Louisville, KY 40211 (502) 775-2000(800) 735-3388 Fax: (502) 775-2055E-mail: [email protected] Founded: 1989.Privately Held.

Key Personnel:CEO/President, Vice President/General

Manager, Elastomers �� Bob BarlowVP, Sales & Marketing �� Brian CailVP, Corporate Technology ��Mike RecchioDirector of International Sales �� Tony LuftDirector of Sales ��Eric SaundersBusiness Manager, Zetpol

HNBR ��David RosbottomBusiness Manager,

Hydrin ECO ��Zhiyi BaoBusiness Manager,

Nipol NBR �� Josh KelleyBusiness Manager, HyTemp

ACM ��Aaron BresslerAutomotive Industry Manager �� Jim EddyAccount Manager��Danny CarrollAccount Manager�� Darrin RoeAccount Manager�� Joseph FieldsAccount Manager��Ward Campbell

Factories:4100 Bells Ln�Louisville, KY 40211

11235 Choate Rd�Pasadena, TX 775071301 W� 7th St�Hattiesburg, MS 39401

Material and Ingredients: Accelera-tors-curing agents, Acrylonitrile-buta-diene rubber (NBR), Acrylonitrile-buta-diene rubber (NBR)-carbon black masterbatches, Acrylonitrile-butadiene rubber (NBR)-latex, emulsion, Acrylonitrile-butadiene rubber (NBR)-solid, dry, bales, crumb, slabs, Adhesives, cements, bonding agents, Compounds-polymers, Curing agents-accelerators, Elastomers (other), Epichlorohydrin rubbers (CO & ECO), Latexes, Modifiers, polymeriza-tion, Nitrile Hydrogenated (HNBR), Nitrile rubber, Plastics, Polyacrylate (PA), Polyisoprene rubber (synthetic polisoprene) (IR), Resins-tack, Rubber (General-Not Classified), Rubber (General-Not Classified)-carbon black masterbatches (with or without oil), Rubber (General-Not Classi-fied)-crumb rubber, Rubber (General-Not Classified)-ground rubber, Styrene-butadiene rubber (SBR), Styrene-butadiene rubber (SBR)-synthetic rubber resins (high styrene, vinyl, other), Synthetic polyac-rylate rubber (ACM), Thermoplastic elastomers, Thermoplastic elastomers-thermoplastic vulcaniza-tes, Vulcanizing & curing agents

Zinc Oxide LLC600 Printwood Dr. Dickson, TN 37055 (615) 446-8791Fax: (615) 446-8789E-mail: [email protected] Founded: 2013.Privately Held.

Key Personnel:Vice President �� Ed Smith

Material and Ingredients: Zinc Oxide

Custom or Special Services: Pelletizing

Zochem, Inc.1 Tilbury Ct. P.O. Box 1120 Brampton, ON L6V 2L8 (905) 453-4100(800) 324-1806 Fax: (905) 453-2920E-mail: [email protected] Founded: 1933.

Key Personnel:General Manager �� Joshua BelczykInside Sales

Coordinator �� Jawanda Jaspreet

Material and Ingredients: Accelera-tors-curing agents, Accelerators-gen-eral, Accelerators-vulcanization, Pigments, Stabilizers, heat, UV light absorbers, Vulcanizing & curing agents, Zinc Oxide

AD SPACE CLOSING:November 5, 2019

Rubber Directory & Buyers Guide Full Page Print Specs

Fractional sizes also available, contact your sales representative for details.

rubbernews.com

2020 Rubber Directory & Buyers Guide

ContactBrent Weaver, sales manager330-865-6119 or [email protected]

Pete McNeil, display sales representative330-865-6109 or [email protected]

The Online 2019 Rubber Directory & Buyers GuidePowered by RubberNews.comThe web version of the Rubber & Plastics News 2019 Rubber Directory & Buyers Guide is extremely comprehensive and incredibly user-friendly providing outstanding web-based advertising opportunities to reach your customers when they are online looking for your products and services.

Take advantage of advertising in the searchable product category index sections where your customers are looking for products or services you provide:l Suppliers of raw materials and ingredients for use in processing rubber into finished productsl A comprehensive listing of the various custom or special services available to the rubber industryl An alphabetical listing of the wide variety of machinery and equipment handled by suppliersl An alphabetical listing of laboratory and testing equipment from aging apparatus to X-ray inspection machinesl An alphabetical listing of the types of services offered by consultants and testing organizations, including services such as financial, management and technical

Added Value:l Web-based ads are linked to advertiser's websitel Advertiser's company name and website will be at the top of category searches for product or servicesl Advertiser's receive 300x250 space next to their exclusive listing with a link to their website

Leaderboard Ad Position* Large Rectangle Ad Position*728x90 pixels 300x250 pixels

By product category

*Web-based ads rotate per view

By product category

*Web-based ads rotate per view

Per supplier product category index selected Per supplier product category index selected

$2,249 per year $1,687 per year

$3,374 for 2 Leaderboard ads $1,576 for 2 Vertical Rectangle ads

$1,350 each for 3 or more Leaderboard ads $958 each for 3 or more Vertical Rectangle ads

Effective Jan. 1, 2019

Product Category Selectionsl Consultants and Testing Servicesl Custom or Special Servicesl Laboratory and Testing Equipmentl Machinery and Equipmentl Material and Ingredients

File Size 728x90, 300x250 --- initial 40K, gif, animated gif or jpg.

If providing animated ads, please send a single frame of the most pertinent information from the ad to serve to users who do not have Flash.

rubbernews.com

Online 2019 Rubber Directory & Buyers Guide

ContactBrent Weaver, sales manager330-865-6119 or [email protected]

Pete McNeil, display sales representative330-865-6109 or [email protected]

Maximize your company message with an ad in the Rubber & Plastics News 2020 Industry CalendarThe 2020 Rubber Industry Calendar will be poly-bagged with the December 16 issue of RPN and mailed to over 12,000 subscribers throughout North America, the largest circulation in the industry. Each month will feature just one sponsor, so your message or ad will be extremely visible during an entire month - or more with multiple sponsorships!The 2020 Rubber Industry Calendar will include important industry dates for conferences, events, meetings and holidays. Have a compa-ny anniversary or important event in a specific month? Sponsors can also indicate those dates on the calendar in the months they sponsor.2019 sponsors will also have right of first refusal for future RPN cal-endars – so be sure to take advantage of this brand new marketing opportunity to reach RPN’s vast manufacturing audience.

SpecsStandard/JR Page 4C Ad (7.5” width x 10” depth image area)

Space Reservation Deadline is October 23

Contact your sales representative for available months/rates.



SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Call or email your sales representative to reserve your advertising space.

Brent WeaverSales [email protected]

Pete McNeilSales [email protected]

Brooke StenderClassified/Mold Mart [email protected]

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FEBRUARY 2018

MD&M West ShowAnaheim, Calif.

Tire Technology Expo

Deutsche Messe, Hannover, Germany







Valentine’s Day

President’s Day

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY 2018 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MARCH 2018

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Announce New Talent in Rubber & Plastics News

People on the Move Options

Text and Photol Ad will run on special People on the Move page in Rubber & Plastics News print and digital editionsl Approximately 100 words of text and one head shot photol Last name will be highlighted with industry headerl 10% discount for multiple listings purchased at once Rate$205 net

Premium Placement Optionl Ad will run in Premier People on the Move page in Rubber & Plastics News print and digital editionsl 10% discount for multiple listings purchased at onceRate$255 net

Rubber & Plastics News is the perfect place to announce all of your promotions, appointments and new hires to the rubber industry! With People on the Move, you have the opportunity to place your listing with a photo and 100 words of text describing your achievement in Rubber & Plastics News in the next available issue.

Secure your People on the Move space today!


The Rubber Industry ’s International Newspaper $99 per year. $4.50 per copyJune 11, 2018




Registration Open 2018 ITEC TIRE MANUFACTURING SEPT. 11-13, 2018 AKRON, OH, USA ITEC-TIRESHOW.COM

Autonomous vehicles pushing the industry toward new technologies

Cars long have been considered a symbol of freedom, and soon that freedom will extend to the driver.

A future where electric-powered, autonomous vehicles are the norm has forced the automotive industry into rapid change. Suppliers already are re-aligning themselves to prepare for these game changing technologies, and some say they may begin to manifest within the next 10 years.

But there certainly is caution among industry stakehold-ers, with many hurdles to overcome before this dream world of self-driving cars becomes a reality. For starters, less than 1 percent of the global fleet consists of electric vehicles, which are basically a prerequisite to self-driving cars.

“Electric vehicles and autonomous vehicles go hand-in-hand,” said Shashank Modi, research engineer at the Center for Automotive Re-search. “Electric platforms enable a lot of au-tonomous features because you already have those wiring harnesses in place.”

Hurdles aside, Matt Chapman—vice president global marketing and E-mobili-ty, automotive sales, at Freudenberg-NOK Sealing Technologies—said the adoption of electric vehicles is inevitable. CAR

Group, which studies the automotive industry, outlined that fully autonomous vehicles will account for less than 4 percent of new sales by 2030, increasing to more than 50 percent by 2040. As for EVs, those will only comprise 8 percent of the market by 2030, but will grow rapidly beyond that.

Tesla is the best-known brand currently on the EV mar-ket, but OEMs like Ford, General Motors, Honda, Volvo and Daimler A.G. have funneled billions toward new elec-tric models to join the fray in the coming years.

“It’s got to be one of the most substantial technology shifts in the last 20 years,” said Chris Couch, vice president of innovation and product groups at Cooper Standard Auto-motive Inc., which produces such rubber products as seals

and hoses.“I think it’s a great time to be in our business because it’s a chance to bring some material sci-

ence to this problem. There’s huge opportunity, and that is to make lighter parts, which you need for EVs because every ounce counts in terms of the vehicle range, and it’s got to be

quiet. Those two things can be contra-dictory with the old materials we used to use. We need new and better materi-als to achieve those.”

Changing the game

This Game Changing Technology spe-cial report is a joint project between Rubber & Plastics News and sister Crain Communications publications Tire Busi-ness and European Rubber Journal.

It takes an in-depth look at how new technologies will affect the tire and rubber industries, beginning with the many hurdles autonomous and electric vehicles face before they be-come prevalent. Page 9.

Regulations still need to be out-

lined and developed fully for these emerging technologies. Page 10.

Tire industry stakeholders share their views on autonomous and elec-tric vehicles, and what the industry is doing to prepare. Pages 11-13.

Freudenberg-NOK heat shields help protect electric batteries. Page 14.

ContiTech A.G.’s global Fluid Sys-tems business shows how digitaliza-tion can be applied throughout the hose industry. Page 16.

A Penn State research team uses 3D printing to improve the cell adhe-sion and strength of a silicone polymer. Page 17.

Industry experts weigh in on the im-pact of these new vehicle technologies. Pages 18-19.

More viewpoints and subsequent re-ports will be included online at www.rubbernews.com.

Pictured above: GM’s autonomous concept car interior.


AI

MORE INSIDE, ONLINE:See Technology, page 20

Latest round of steel tariffs could lead to retaliation by allies

WASHINGTON—President Trump’s decision to levy tariffs against steel and aluminum imported from Canada, Mexico and the European Union was met with dismay from nearly every sector and promises of retaliation from the affected countries.

Representatives of the tire and auto parts indus-tries expressed grave concerns about the presi-dent’s actions, and even the United Steelworkers union, which generally supports all measures to protect American workers, said steel and alumi-num tariffs against Canada were “unacceptable.”

The USW also has a substantial membership base in Canada.

Trump issued two proclamations May 31, going into effect the next day, ending the suspension of 25 percent tariffs on steel and 10 percent tariffs on aluminum imported from Canada, Mexico and Europe.

The administration originally issued the tariffs March 8 under Section 232 of the Trade Expansion Act, which allows remedial action against imports deemed to present a national security threat.

“Measures are in place to address the impair-ment to the national security threatened by im-ports of steel and aluminum from Argentina, Bra-zil and Australia,” a May 31 White House statement said. “At this time, similar measures are not in place with respect to steel or aluminum imports from Mexico, Canada or the European Union.”

The statement said the Trump administration will continue discussions on trade with Canada, Mexico and Europe, but left no doubt the adminis-tration considers the tariffs necessary.

“The Section 232 steel and aluminum tariffs


See Tariffs, page 5

Canadian Prime Minister Justin Trudeau watch-es as President Donald Trump speaks.

Andy SobottaChief Information Security Officer (CISO)Bridgestone Americas

CISO

MOVEMOVEONTHEPEOPLE

ADVERTISING

Eric ThomasSenior Technical ConsultantACE Products and Consulting

Senior Technical Consultant

Rubber & Plastics News is the perfect place to announce all of your promotions, appointments and new hires to the rubber industry! With People on the Move, you have the opportunity to place your listing with a photo and 100 words of text describing your achievement in the next available issue of Rubber & Plastics News.

Secure your People on the Move space today! Contact Brent Weaver Sales manager 330-865-6119 or [email protected]

Ravenna OH, May 16, 2018 – ACE Prod-ucts and Consulting is pleased to announce the hiring of Eric Thomas as senior technical consultant. Thomas’ impressive career is long and varied in the rubber industry and includes lead roles at DuPont in the develop-ment of high-performance elastomers. In his new role at ACE, he will be responsible for providing greater returns to clients and cus-tomers and to help the ACE team grow their brand in testing and consulting services to the rubber industry. Erick Sharp, president, and CEO of ACE Products and Consulting, made the announcement.

Thomas’ career includes work as Techni-cal Director for Industrial Electronic Rubber Co., a privately held manufacturer of pre-cision rubber products, where he served in several technical assignments including work with the Fluorocarbon’s IER Division at the time of acquisition in 1985. He then worked to provide technical support and develop-ment for DuPont’s Akron Lab (Stow, OH) in 1987 for Viton® fluoroelastomer and other portfolio elastomers to OEM’s, tier suppliers and sealing product manufacturers serving the automotive, commercial vehicle, off-high-way, and aerospace/aircraft markets. His vast experience also includes work in advanced manufacturing for Kalrez® perfluoroelasto-mer parts serving the electronics, chemical processing, energy, pharmaceutical and aerospace/aircraft markets.

About ACE Products and ConsultingACE Products and Consulting, located in

Northeast Ohio – the rubber capital of the world - is a leader in the rubber and silicone industries. ACE operates a world-class, in-dependent laboratory that provides labora-tory testing, research and development and product development services. ACE also provides consulting expertise and services for new product launches, process improve-ments, supply sourcing and on-site technical support. For more information about ACE call 330-577-4088 or visit the company’s website at www.aceprodcon.com.

NASHVILLE, Tenn. (May 15, 2018) – Bridge-stone Americas, Inc. (Bridgestone) today an-nounced Andy Sobotta has been named Chief Information Security Officer (CISO) for Bridge-stone Americas, effective May 21. Sobotta will be based in Nashville and will report to Stefano Mezzabotta, Chief Information Officer, Bridge-stone Americas, with dotted-line reporting to Chris Karbowiak, Chief Administrative Officer and Chief Risk Officer and Executive Vice Presi-dent, Bridgestone Americas.

In his new role, Sobotta will oversee the protec-tion of the company’s information technology as-sets, ensuring robust IT security architecture, op-erations and compliance throughout the Americas.

Sobotta joins Bridgestone with more than 20 years of experience as an information security executive, including nearly 10 years in the auto-motive industry. He most recently served as Chief Information Security Officer at Sensata Technol-ogies, Inc., after four years as Associate Execu-tive Director of Global Information Security with Procter & Gamble. Sobotta also served as Chief Information Security Officer for Elavon/US Bank and was Chief Information Security Officer for Volkswagen of America.

About Bridgestone Americas, Inc.:Nashville, Tennessee-based Bridgestone

Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment man-ufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and tex-tiles. The BSAM family of companies also oper-ates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicat-ed to achieving a positive environmental impact in all of the communities it calls home. For more company news, visit BridgestoneAmericas.com.

Brad WurstTire Engineering ConsultantSmithers Rapra

Tire Engineering Consultant

(Akron, OH) – May 15, 2018 – Smithers Rapra, a world leader in rubber, plastics and compos-ites testing expertise, announced today the ad-dition of Brad Wurst as Tire Engineering Consul-tant. He brings extensive tire industry expertise to the technical consulting group focused on providing specific guidance and solutions that address clients’ development and quality-relat-ed challenges. Wurst will also help clients in de-veloping a plan of action to implement solutions for their tire design needs.

This hire supports Smithers Rapra’s strategy to continuously expand services to the global tire industry. Smithers is in the midst of an expansion of its Tire & Wheel Testing Laboratory in Raven-na, OH to accommodate a new Flat-Trac CT Plus system. The new machinery allows Smithers to test most passenger car and light truck tires on the market with accurate and repeatable mea-surements of tire force and moment properties under steady-state and dynamic conditions. In addition, Smithers has recently expanded their tire testing capacity at their Suzhou, China Tire and Wheel testing laboratory by 35% and added new testing areas and an event center at its win-ter proving grounds in Brimley, MI.

Wurst has almost 30 years of experience in tire engineering, with expertise in tire development, project planning and management, product per-formance enhancement, and the enhancement of product performance prediction tools. Most recently, he worked as a senior engineer of com-mercial tire development at a major tire manu-facturer where he developed an on-vehicle test to duplicate tire conditions from the field. Wurst holds a Bachelor of Science degree in Mechani-cal Engineering from the University of Akron.

About The Smithers GroupHeadquartered in Akron, Ohio, The Smithers

Group includes Smithers Apex, Smithers Avan-za, Smithers Pira, Smithers Quality Assessments, Smithers Rapra, and Smithers Viscient. Each Smithers Group company provides technolo-gy-based services focused on a defined market. As a group, the diversity of market sectors and technologies provides stability and a platform for long-term growth. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the lifecycle of our clients’ products, by utilizing testing, consult-ing, information, and compliance services. All Smithers companies are known by their clients as Trusted Providers of Innovative Solutions. For more information, visit www.smithers.com.

MOVEMOVEONTHEPEOPLE

rubbernews.com

People on the Move

Ad Size Image Area Trim Bleed

Tab Spread 108" - 8 Columns x 131/2" 21" x 131/2" 213/4" x 141/2" 22" x 143/4"

Tab 54" - 4 Columns x 131/2" 101/8" x 131/2" 107/8" x 141/2" 111/8" x 143/4"

½ Tab 27" - 4 Columns x 63/4" 101/8" x 63/4" 107/8" x 73/8" 111/8" x 75/8"

Junior Spread 60" - 6 Columns x 10" 153/4" x 10" 153/4" x 101/2" 153/4" x 103/4"

Standard or Junior 30" - 3 Columns x 10" 71/2" x 10" 77/8" x 101/2" 81/8" x 103/4"

Ad Size Image Area

2/3 page (20") 47/8" x 10"

2/3 page (20") 101/8" x 5"

1/2 page (15") 71/2" x 5"

1/2 page (15") 47/8" x 71/2"

1/3 page (10") 25/16" x 10"

1/3 page (10") 47/8" x 5"

1/4 page (71/2") 25/16" x 71/2"

1/4 page (71/2") 71/2" x 21/2"

1/6 page (5") 25/16" x 5"

1/6 page (5") 47/8" x 21/2"

Display Column Widths

1 column 25/16"

2 columns 47/8"

3 columns 71/2"

4 columns 101/8"

Live area Tab Page (54”) Live area 1/2 Tab Pg. (27”) Live area Stnd. Jr. Pg. (30”) Live area 2/3 Page (20”) Live area 2/3 Page (20”)

Live area 1/2 Page (15”) Live area 1/3 Page (10”) Live area 1/4 Page (7½”) Live area 1/6 Page (5”)

Questions? Contact:Scott MerryweatherMedia Services Manager [email protected]

rubbernews.com

Print Specifications

Publisher's Protective ClauseBy issuance of this rate card, Publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in Rubber & Plastics News and by their tendering such insertion order the advertiser or agency shall indemnify and hold Publisher, its employees, agents and its subcontractors free and harmless from any expenses, damages and costs (including reason-able attorney fees) resulting in any way from Publisher's compliance with such insertion order (including but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise) and Publisher shall have full right to settle any such claim and to control any litigation or arbitration as to which it may be a party all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors and agency warrants that it is authorized to bind, advertiser to such indemnity jointly and sever-ally with agency. Publisher reserves the right in its sole discretion to discontinue publication or circulation of any issue or of the tendered advertising, shall not be liable for any failure to print, publish or circulate all of any portion of an issue or of the tendered advertis-ing, because of labor disputes involving the Publisher, the printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors, or circumstances beyond its control. Publisher's sole obligation as to any failure or default on its part shall

be limited to a refund of its charges which may have been paid to it, at its option, to publish the tendered advertising in the next available issue. The Publisher reserves the right to reject or omit any advertis-ing for any reason. No advertising will be accepted which simulates Rubber & Plastics News editorial.

Payment TermsContract advertisers are protected for life of annual contract. Adver-tisers are short-rated if within a 12-months period from date of first insertion they do not use amount of space contracted for. Advertisers are rebated if, within a 12-month period from date of first insertion, they use space to warrant lower rate than contracted for. Rebates will expire if not used within six months after they are earned.Invoices are dated as of the issue date in print or first appearance on the online products and are due and payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to the agency and the advertiser jointly and severely liable for the monies due and payable to the Publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies.

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Printed Web Offset on Coated StockTrim size: 107/8" x 14½"Gutter: ¾"Number of columns: 4Binding method: saddle-stitched

Print Production SpecificationsAll print advertising should be provided as PDFx1a files. For further instructions on how to prepare and upload your digital ad please visit rubberandplasticsnews.sendmyad.com.

Color, Images and FontsFour-color ads must be converted to CMYK. Two-color ads must be produced using the CMYK mode. All PMS or pre-mixed inks require dedicated print units and will be billed at the Matched Color Rate.Please refer to the current rate card for rates. Black and white ads need to be converted to grayscale. All images must be embedded. Image manipulation (resizing, color-mode changes and rotating) should be done in the application the image was generated with before import-ing it into a page make-up program. Image resolution should be at a minimum of 300 dpi.Fonts must be embedded or converted to outlines and must be Post-script Type 1. Reverse lettering in four color ads should be spread with dominate color forming shapes of letters. Thin lines, serifs, small- and medium-size lettering should be restricted to one color only. Maxi-mum density in any one area, all colors, should not exceed 300%.

Crop MarksCrop marks, registration marks and file identification names should not be included in the digital file. This information should be on the proof only.

ProofsAds supplied to Crain without an acceptable color proof will be print-ed to SWOP standards. The printer and/or Publisher cannot be held liable for color complaints when files are submitted without an ac-ceptable color proof. Preferred proofs are Kodak Approval or another

SWOP-approved proof prepared 5-7% heavier than the file to simulate press gains and ink coverage to our web offset press. Color lasers or low quality ink jet prints are not acceptable color guidance.

InsertsSubmit samples of the content to the production department (elec-tronic or hard copy). Also include specified paper stock trimmed to size. This ensures that the insert meets mechanical requirements and postal regulations.

Print ad delivery instructionsUpload print ad material to: https://rubberandplasticsnews.sendmyad.com Email ad material to: [email protected]

For more information regarding technical specifications and shipping instructions, please contact: Scott Merryweather, Media Services Manager 330-865-6104 or [email protected]

Online ad material by email:File names are not to exceed eight characters followed by a three-character extension. One attachment per email. Compress multiple files into SIT or ZIP files. File attachments should not exceed 8MB.

Email to your sales representative:Brent Weaver, sales manager330-865-6119 or [email protected] McNeil, display sales representative330-865-6109 or [email protected]

For more information regarding technical online specifications and shipping instructions please contact:Lori DiFrancesco, advertising sales assistant330-865-6121 or ldifrancesco@crain

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