Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets...

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Marketing using

Transcript of   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets...

Page 1:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 20141

Marketing using

Page 2:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 20142

Marketing using

Melanie Diehl

Your Social Media Gal

• Social Media Strategist/Email Marketing Consultant

• Constant Contact Authorized Local Expert

melaniediehl.com

linkedin.com/in/[email protected]

Page 3:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

AgendaIs it right for me?

What do I say?

Is it right for my business?

Next steps

Etiquette

How do I know if it’s working?

Q&A

Live demo

Page 4:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

of businesses see increased exposure & improved sales from social media

90%

Source: Fortune.com, November 2015

Page 5:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 2014

•Is LinkedIn right for me?

•Your profile

•Your connections

•Your groups5

Marketing using

c.2016 Your Social Media Gal

Page 6:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

LinkedIn

What is LinkedIn?

Wikipedia: “With over 433 million members in over 200 countries, it is the world’s largest professional networking site.”

Not just a “Resume Site”

Yet, 85% of all jobs are filled through networking, primarily LinkedIn*

c.2016 Your Social Media Gal*source: https://www.linkedin.com/pulse/new-survey-reveals-85-all-jobs-filled-via-networking-lou-adler

Page 7:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

Founded in 2002 by Reid Hoffman and 4 former colleagues in Hoffman’s living room.

The site officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.

As of March 31, 2016, there are over 433 million members, and over 4 million company pages on LinkedIn

c.2016 Your Social Media GalSource: http://press.linkedin.com/about

Page 8:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

Nonprofit

65%use LinkedIn

Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends

82%use LinkedIn

B2C

Source: B2C Content Marketing 2016 Benchmarks, Budgets and Trends

94%use LinkedIn

B2BSource: B2B Content Marketing 2016 Benchmarks, Budgets and Trends

Is it right for my business model?

c.2016 Your Social Media Gal

Page 9:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

If you are a B2B

If you are seeking a job

If you are (or want to be) a thought leader

And, what about Direct Sales?

Is it right for me?

Page 10:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

Page 11:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

What to do // “Michele’s Stella & Dot Story”

• Establish authority

• Target companies that block

Facebook & Twitter, etc

• Provide resources; aka,

become a thought leader!

Page 12:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

Your

Personal

Profile

Page 13:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Personal

Profile

Getting LinkedIn

c.2016 Your Social Media Gal

Page 14:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Personal

Profile

Getting LinkedIn

c.2016 Your Social Media Gal

Adding a professional photo makes you 14 times more

likely to be found on LinkedIn…

Page 15:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Personal

Profile

Getting LinkedIn

c.2016 Your Social Media Gal

…but make sure they know it’s YOU!

What NOT to do // “Jane’s Story”

Page 16:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

c.2016 Your Social Media Gal

Your

Personal

Profile

https://www.linkedin.com/pub/malcom-flot/44/1a4/a28

Getting LinkedIn

Create your custom URL—make it easy on yourself and others to find you!

Page 17:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Personal

Profile

Getting LinkedIn

c.2016 Your Social Media Gal

Page 18:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Personal

Profile

Getting LinkedIn

c.2016 Your Social Media Gal

Optimize for SEO

Add keywords to headline or summary

Add Work Samples• Images

• Documents

• Videos• Links…

Page 19:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Personal

Profile

Getting LinkedIn

c.2016 Your Social Media Gal

Page 20:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

Page 21:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

LinkedIn is based on the 6-degrees of separation theory, but uses the 3-degree model:

• 1st degree connections are your immediate connections

• 2nd degree connections are connected to your 1st degree connections

c.2016 Your Social Media Gal

Page 22:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

Kelly is a

2nd degree

connection

Page 23:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

Amy is a

3rd degree

connection

Page 24:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

Invite your email contacts to connect with you.c.2016 Your Social Media Gal

Page 25:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

•Who will be in your network?

•How will you grow your network?

•Best practices

c.2016 Your Social Media Gal

Page 26:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

•Personalize your mobile invitations, too!

c.2016 Your Social Media Gal

Page 27:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

Page 28:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

What NOT to do // “John Jr’s Story”

Hi Melanie. I’d like

to add you to my

professional

network on

LinkedIn.

Sincerely,

John Doe, Jr.

Page 29:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

Giving and receiving LinkedIn

recommendations is an excellent

professional development tool. The primary

benefits are:

• To help you find out more about the

people you’re considering doing business

with

• To build your own reputation

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Your

Connections

Getting LinkedIn

•Recommendations and Endorsements•Beneficial to both giver and recipient

•Endorse strategically•Do you really know the individuals skills

•Use feature sparingly (don’t overpost/spam)

•Ask for recommendations!

c.2016 Your Social Media Gal

Page 31:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Connections

Getting LinkedIn

c.2016 Your Social Media Gal

Page 32:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 2014

•How to create content

•Your updates

•Your groups

32

Marketing using

c.2016 Your Social Media Gal

Page 33:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

Page 34:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

Low volume/high value

Minimum: 2 X per week

Maximum: 5 X per week

More formal and technical

LinkedIn content

Page 35:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your website Your Facebook Your blog

“The act of discovering, gathering, and presenting digital content that surrounds a specific subject matter. ”

- contentcurationmarketing.com

LinkedIn: curating vs creating content

Getting LinkedIn

Page 36:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

LinkedIn Publisher

Page 37:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

Page 38:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

Product updates RecruitingBehind the

scenes

Page 39:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

Blog posts Industry newsGuides/eBooks

Page 40:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

•Events•New blog posts•Links to industry-relevant articles•Updated profile•Use Constant Contact’s social share button

c.2016 Your Social Media Gal

Page 41:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

Use HootsuiteTM to

monitor and contribute

to conversations in

your network

Page 42:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media Gal

Use HootsuiteTM to schedule updates to your profile

Page 43:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

•Sample resources for content:•Industry relevant blogs•blogs.constantcontact.com

•blog.hubspot.com

•Google alerts

•Entrepreneur.com

•Wall Street Journal

c.2016 Your Social Media Gal

Page 44:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Updates

Getting LinkedIn

c.2016 Your Social Media GalSource http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic

Page 45:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Let’s take

a 10-minute

break!

Getting LinkedIn

c.2016 Your Social Media Gal

Page 46:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Groups

Getting LinkedIn

c.2016 Your Social Media Gal

Page 47:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Groups

Getting LinkedIn

c.2016 Your Social Media Gal

Over 2.1 million groups on LinkedIn• Professional organizations (ARMA, ACCE, etc)

• Chambers of Commerce

• Community Organizations (Cambridge

Running Club, Kiwanis Club, Knights of

Columbus, etc.)

• College Alumni Groups

• Local networking groups

Linking the Triangle

RTP Connected

LinkedIn allows you to join as many as 100 groups. AND—if it doesn’t

exist, you can create it!

Page 48:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Groups

Getting LinkedIn

c.2016 Your Social Media Gal

Page 49:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Groups

Getting LinkedIn

c.2016 Your Social Media Gal

Page 50:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

Page 51:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Company

Page

Getting LinkedIn

c.2016 Your Social Media Gal

Page 52:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 2014

•Company Page vs Personal Profile

•Who uses company pages?

•What to talk about?

•LinkedIn vs Facebook

52

Marketing using

c.2016 Your Social Media Gal

Page 53:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

What’s the difference?

Fill out all of the information

Add content to

Company culture

Products & services

Recommendations

Page vs. profile

Page 54:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Company

Page

Getting LinkedIn

c.2016 Your Social Media Gal

Source: http://blog.linkedin.com/2013/01/09/linkedin-200-million/

Page 55:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Company

Page

Getting LinkedIn

c.2016 Your Social Media Gal

Asks questions

Shares multimedia

Is helpful

HootSuite

Page 56:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Company

Page

Getting LinkedIn

c.2016 Your Social Media Gal

Page 57:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

More

Options

Getting LinkedIn

c.2016 Your Social Media Gal

Page 58:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 2014

•LinkedIn: Paid or Free?

•Sales Navigator

•InMail

•And more

58

Marketing using

c.2016 Your Social Media Gal

Page 59:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

Free• No connection limits

• Create a professional and

detailed LinkedIn profile

• Give and receive unlimited

recommendations

• Join (or create) up to 100

different LinkedIn Groups

• Request up to 5 intros at one

time

• Perform unlimited searches for

LinkedIn members in your

extended network

Premium• Send a message to anyone in

the LinkedIn community thru

InMail messaging service

• Send more introductions than

the basic account allows

• View more info of people not in

your LinkedIn network using

advanced search

• Seeing more LinkedIn network

profile information using

advanced search

• See exactly who has viewed

your profile

Page 60:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

More

Options

Getting LinkedIn

c.2016 Your Social Media Gal

Page 61:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

More

Options

Getting LinkedIn

c.2016 Your Social Media Gal

Using LinkedIn Sales Navigator

Page 62:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

What about Microsoft’s acquisition of LinkedIn?

• Increased reach & engagement• Unified profiles across channels• More intelligent newsfeed• Increased social selling• more…

Source: http://smallbiztrends.com/2016/06/new-linkedin

Page 63:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media GalSource: http://smallbiztrends.com/2016/06/new-linkedin

Page 64:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Let’s put this all together …

Page 65:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 2014

•Next steps

•Complete profile

•Tell everyone

•Do’s & don’ts65

Marketing using

c.2016 Your Social Media Gal

Page 66:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

100% Complete Profile

Research shows you will be 40 times more effective on LinkedIn if you have a fully completed profile. Use all the tools LinkedIn offers.

•LinkedIn’s definition of a 100% complete profile (2012)• Name and Position 25%

• Picture 5%

• Summary 5%

• Specialties 5%

• Education 15%

• Past Job#1 15%

• Past Job #2 15%

• Recommendations (3) 5% (each)

c.2016 Your Social Media Gal

Page 67:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

c.2016 Your Social Media Gal

1. Fill out everything on your page

2. Be active –post at least 2 X per week

3. Try sharing something about your industry

Page 68:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

•Add your LinkedIn URL to your email signature

•Link to your Twitter account

•Share profile link on Facebook page

c.2016 Your Social Media Gal

Page 69:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

•Invite your email contacts to connect

•Join groups to grow your connections

•Post regularly

c.2016 Your Social Media Gal

Page 70:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

c.2016 Your Social Media Gal

Page 71:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

c.2016 Your Social Media Gal

What NOT to do // “Joe’s Story”

Page 72:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Your

Next

Steps

Getting LinkedIn

c.2016 Your Social Media Gal

Content exercise:

Post at least 2 X per week

Share content that’s about you

Post something useful for your audience

1 About you Product updates, behind the scenes or recruiting:

2 Useful info Blog posts, guides or eBooks, or industry news :

Page 73:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

73

c.2016 Your Social Media Gal

Delete negative comments

Be helpful, create a positive experience

Ignore your connections Say thank you, answer questions

Talk about yourself all the time

Balance self-promotion with helpful content

Not completing your page

Fill out all the information about your business, add your logo and photos

Forget to provide context

Infrequent posting or posting too much

Be active, but don’t overdo it

Include a comment when sharing

Etiquette

Page 74:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

• Engagement =

content and

frequency your

audience wants

– Likes, shares,

comments, more

followers/connections

• It takes time

How do I know it’s working?

Page 75:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

Getting LinkedIn

c.2016 Your Social Media Gal

Page 76:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 2014

•Live demo

76

Marketing using

c.2016 Your Social Media Gal

Page 77:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 201478

Marketing using

Melanie Diehl

Your Social Media Gal

• Social Media Strategist/Email Marketing Consultant

• Constant Contact Authorized Local Expert

melaniediehl.com

linkedin.com/in/[email protected]

Page 78:   Marketing using - melaniediehl.com...Source: Nonprofit Content Marketing 2016 Benchmarks, Budgets and Trends 82% use LinkedIn B2C Source: B2C Content Marketing 2016 Benchmarks,

© Constant Contact 201479

Marketing using


Email Marketing Benchmarks and Best Practices · B2C, B2B and B2E (that’s E for “employee”) digital communications. The report provides an insight into email marketing-communications

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B2C Direct Marketing Bas Kosters

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Mobile Advertising in B2C Marketing

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Marketing benchmarks-from-7000-businesses

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B2B vs. B2C Marketing Automation

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