marketing & islam التسويق والإسلام spunti per un dibattito a cura di Enzo Mario Napolitano, Etnica
التسويق Marketing-1 yazid
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Transcript of التسويق Marketing-1 yazid
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Marketing
.) (-) ):win-win
.
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.Marketing Management
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Demand Management ..
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. .. . .
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! .word of mouth .
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Marketing Mix4Ps)
Product, Price, Place, Promotion ((. )Product-
) Product . () needs . (
.) wants . )
.)goods) ( service. (
Product Features and Benefits .Features .Benefits
: ..
.... . ()
. .
. .
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Introducing :3
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.
Improving/Modifying :(. .Price( .
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Cost:.
Price + :) Price Floors and Ceilings(perceived
value.
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: . () .
. .
: 1 .
..2 .3. .
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.: : .
. : ... : ! .
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:)Marketing Collaterals(
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.
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!) .Place(
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:1 .
.2 . () 3 .4 .
:1. .2. .3 ..
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