| MARCH 2017cdnassets.hw.net/f5/41/2d0ad34f46caa8f2c9b8fb0b09f8/0617... · 2017. 10. 12. · Maine...
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PUBLISHER’S AUDIENCE STATEMENT | June 2017 STATE OF THE INDUSTRY THE SOURCE FOR FACILITY MANAGEMENT, PRODUCTS AND SERVICES WWW.AQUATICSINTL.COM | MARCH 2017 TWENTY SEVENTEEN EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported. AQUATICS INTERNATIONAL MAGAZINE (2 issues this period) NON-PAID PAID AVERAGE 20,500 - 20,500 DIGITAL 24,113 Aquatics International Extra Recipients Per Issue (24 issues per year) 18,890 Waterparks & Resorts Newsletter Recipients Per Issue (12 issues per year) 15,184 Website Traffic: Average Monthly Users 33,344 Website Traffic: Average Monthly Page Views SOCIAL MEDIA Mission Statement AQUATICS INTERNATIONAL serves Parks & Recreation/Municipality, College/School, Hotel/Motel/Resort, Fitness/Health Club, Country Club/ Other Club, Water/Theme Park, Campground, Rehab Center/Hospital/ Wellness Center, Contractor, Manufacturer, Distributor, Service Company, YMCA/YWCA/Community Center, Government/Military, Architect/ Engineer/Consultant Firm, Swim School/Swim Club, Association/Non- Profit and Others Allied to the Field. Established: 1989 Issues per year: 6 2,510 3,200 1,760 CONNECT 2,762 ALLOCATED FOR TRADE SHOWS AND CONVENTIONS Pool & Spa Show, AOAP Annual Conference & Exhibition, Axiall Conference and NDPA Educational Conference. TOTAL COPIES: 1,055
Transcript of | MARCH 2017cdnassets.hw.net/f5/41/2d0ad34f46caa8f2c9b8fb0b09f8/0617... · 2017. 10. 12. · Maine...
PUBLISHER’S AUDIENCE STATEMENT | June 2017
STATE OF THE INDUSTRY
T H E S O U R C E F O R F A C I L I T Y M A N A G E M E N T, P R O D U C T S A N D S E R V I C E S
W W W . A Q U A T I C S I N T L . C O M | M A R C H 2 0 1 7
T WENT Y SE VENTEEN
EXECUTIVE SUMMARY
Below are the Average contacts per occurrence, including frequency per period reported.
AQUATICS INTERNATIONAL MAGAZINE (2 issues this period) NON-PAID PAID AVERAGE
20,500 - 20,500
DIGITAL
24,113Aquatics International Extra Recipients Per Issue (24 issues per year)
18,890Waterparks & Resorts Newsletter Recipients Per Issue (12 issues per year)
15,184Website Traffic: Average Monthly Users
33,344Website Traffic: Average Monthly Page Views
SOCIAL MEDIA
Mission Statement
AQUATICS INTERNATIONAL serves Parks & Recreation/Municipality,
College/School, Hotel/Motel/Resort, Fitness/Health Club, Country Club/
Other Club, Water/Theme Park, Campground, Rehab Center/Hospital/
Wellness Center, Contractor, Manufacturer, Distributor, Service Company,
YMCA/YWCA/Community Center, Government/Military, Architect/
Engineer/Consultant Firm, Swim School/Swim Club, Association/Non-
Profit and Others Allied to the Field.
Established: 1989
Issues per year: 6
2,510 3,200 1,760CONNECT
2,762
ALLOCATED FOR TRADE SHOWS AND CONVENTIONS
Pool & Spa Show, AOAP Annual Conference & Exhibition, Axiall Conference and NDPA Educational Conference.
TOTAL COPIES: 1,055
BUSINESS/OCCUPATIONAL BREAKOUT
BUSINESS & INDUSTRYTOTAL
QUALIFIEDPresident/
Owner/PartnerVice
President DirectorManager/
Supervisor/Coordinator
Superintendent/Pool Operator
Instructor/Swim Coach/
Lifeguard
Government Official
Aquatic Therapist
Other (please specify)
Parks & Rec/Municipality 5,993 626 22 1,415 3,303 301 120 53 6 147
College/School 1,171 86 9 310 395 68 194 4 3 102
Hotel/Motel/Resort 2,092 910 48 115 942 23 5 5 1 43
Fitness/Health Club 466 82 4 130 147 15 54 0 7 27
Country Club/Other Club 255 55 10 60 94 17 12 2 1 4
Water/Theme Park 1,106 548 35 89 398 9 2 1 1 23
Campground 127 47 7 20 38 9 3 0 0 3
Rehab Center/Hospital/Wellness Ctr. 205 14 1 35 69 10 24 1 30 21
Contractor 1,888 1,248 149 44 286 21 3 2 2 133
Manufacturer 773 221 107 70 232 2 2 0 1 138
Distributor 478 170 37 29 159 3 1 1 2 76
Service Company 1,120 741 49 26 215 22 4 1 2 60
YMCA/YWCA/Community Center 1,482 207 28 813 287 22 84 2 7 32
Government/Military 394 3 1 49 159 12 19 116 1 34
Architect/Engineer/Consulting Firm 1,032 640 48 54 144 3 4 2 1 136
Swim School/Swim Club 330 156 9 39 70 8 37 0 3 8
Association/Non-Profit 279 41 10 81 98 12 13 2 4 18
Apartment/Condo/HOA 273 110 23 33 81 10 2 1 2 11
Other (please specify) 1,036 460 77 64 238 14 15 14 4 150
TOTAL 20,500 6,365 674 3,476 7,355 581 598 207 78 1,166
GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION
STATE TOTAL QUALIFIED PERCENT STATE TOTAL
QUALIFIED PERCENT
Maine 123 Kentucky 216
New Hampshire 122 Tennessee 373
Vermont 69 Alabama 345
Massachusetts 530 Mississippi 114
Rhode Island 70 East So. Central 1,048 5.0%
Connecticut 269 Arkansas 178
New England 1,183 5.8% Louisiana 200
New York 1,079 Oklahoma 188
New Jersey 552 Texas 1,211
Pennsylvania 860 West So. Central 1,777 8.7%
Middle Atlantic 2,491 12.2% Montana 95
Ohio 817 Idaho 102
Indiana 480 Wyoming 68
Illinois 816 Colorado 469
Michigan 612 New Mexico 104
Wisconsin 664 Arizona 457
East No. Central 3,389 16.5% Utah 177
Minnesota 449 Nevada 201
Iowa 253 Mountain 1,673 8.2%
Missouri 454 Alaska 50
North Dakota 69 Washington 319
South Dakota 65 Oregon 215
Nebraska 159 California 1,997
Kansas 247 Hawaii 94
West No. Central 1,696 8.3% Pacific 2,675 13.0%
Delaware 61 United States 20,458 99.8%
Maryland 388 US Territories 42
Washington, DC 47 Canada -
Virginia 553 Mexico -
West Virginia 103 Other International -
North Carolina 634 APO/FPO -
South Carolina 302 -
Georgia 556 -
Florida 1,882 -
South Atlantic 4,526 22.1% TOTAL QUALIFIED CIRCULATION 20,500 100.0%
Hanley Wood Media Inc.One Thomas CircleSuite 600Washington, DC 20005T: 202.452.0800F: 202.785.1984www.hanleywood.com
