Executive Panel | 2013 Loras College Business Analytics Symposium
Loras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg, Adam Schwoebel.
Transcript of Loras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg, Adam Schwoebel.
Rebellion RewardsLoras College Gold: Kathryn Belanger, Katie Gonzales, Megan Gregg,
Adam Schwoebel
Student Reward Program Research
Kansas State University STUDENT REWARD
PROGRAM Two years running Doubled student attendance
STUDENT REACTION Rival game highest incentive
to get students involved Most points get first entrance
REWARDS Experiential rewards are
better than common items
ADVICEDo not assume you will know what the student population will want, respond and build off of what they do and do not want
University of Wisconsin Only used for Men’s Basketball program Improvements made every year Prizes include:
• Money to bookstore• Dinner with Bo Ryan• Wisconsin T-Shirt
Incorporate social media sites (Twitter, Facebook, Foursquare)
Works with Row 27 Sponsors include:
• Coca Cola• Noodles & Company
University of Oklahoma Program includes every sport Points reset every year Big Social Media Impact:
• Facebook, Twitter, Youtube, Instagram
Works with Row 27 Partners with:
• Taco Bell• Mitchell’s Jewelry
Rebellion Rewards
Target Market UNLV Undergraduate Students
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500
1000
1500
2000
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3000 Men’s Basketball Student Attendance 2012-2013
Student Attendance
Sponsorship Sony
Electronics
Nike
Structure of Rebellion Rewards
Benchmark gameso San Diego State University (SDSU)o University of New Mexico (UNM)o University of Nevada Reno (UNR)
Groupso 2 to 10 people
Student Social Media Research
ChipsChips Action
5,000 Attending exhibition game
4,000 Attending non-conference games (excludes home opener)
3,500 Attending conference games (excluding UNR, SDSU, UNM)
2,000 Attending home opener, UNR, SDSU or UNM
750 Staying for the whole game
500 Arriving before tip-off
400 Attending program information session
100 Instagram post at game with #RebellionRewards #StackinChips and @RebellionRewards, the official
account (limit one per game)
30 Sharing Facebook “Rebellion Rewards” posts with #RebellionRewards #StackinChips
30 Retweeting “Rebellion Rewards” posts with #RebellionRewards #StackinChips
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Men’s Basketball Home Schedule 2013-2014
Rewards
Chips RewardSigning up for program
Rebellion Rewards wrist band bracelet
3,000 T-Shirt (with #RebellionReward #StackinChips)
5,000 $25 Gift card to UNLV bookstore
8,000 Sony Earbuds12,000 Mini-UNLV basketball
autographed by the team
20,000 Sony Portable Bluetooth Speaker
Top 2 chip earners Sony flat screen TV and surround sound system
Top 5 groups *Based on average chips per group
Trip to UNR for the UNLV game
Raffle Rewards
Chips per entry Reward1,000 Entered in raffle for
dinner with Dave Rice*5 winners
1,000 Sit in on pre-game team meeting*2 winners
2,000 Entered in raffle to attend game with Jerry Tarkanian*2 winner
How to put Rebellion Rewards into Action?
Row 27 Studios Headquarters
o Minneapolis, MN
Current Clientso University of Oklahoma o University of Wisconsin Madisono University of Maryland
Partnerso Paciolan
Row 27 and UNLV
Program website
FanMaker Software
Annual Fee
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tsPlayers Code Point
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Average Atten-dance
# of Active Users
Gender Split
Class Level
RebellionRewards
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DATE OPPONENT
9-15 Informational Meeting
11-1 vs. Dixie State
11-5 vs. Adams State
11-8 vs. Portland State
11-12 vs. UC Santa Barbara
ADD NEW EVENT
EDIT EVENT
Row 27 SoftwareDashbo
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Row 27 SoftwareDashbo
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Player Profile
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ADD NEW CODE
Code: Insert Code Here
Chip Value: ####
Valid: Start date – End date Submit
Row 27 SoftwareDashbo
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Chips Action
5,000 Attending exhibition game
4,000 Attending non-conference games (excludes home opener)
3,500 Attending conference games (excluding UNR, SDSU, UNM)
2,000 Attending home opener, UNR, SDSU or UNM
750 Staying for the whole game
500 Arriving before tip-off
400 Attending program information session
100 Instagram post at game with #RebellionRewards #StackinChips and @RebellionRewards, the official account (limit one per game)
30 Sharing Facebook “Rebellion Rewards” posts with #RebellionRewards #StackinChips
30 Retweeting “Rebellion Rewards” posts with #RebellionRewards #StackinChips
Row 27 SoftwareDashbo
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tsPlayers Code Point
sStor
eEmai
lSurvey
ADD NEW REWARD
Chips: 20,000
Submit
Row 27 SoftwareDashbo
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tsPlayers Code Point
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Gender Split
Message:
Dear Rebellion Reward member,
Congratulations on reaching 20,000 chips! You are now eligible to cash in your chips for a Sony Bluetooth Speaker Ball!
Thank you for your continued support of the UNLV Men’s Basketball team!
Rebellion Rewards Staff
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Question #1:
Type of Response:
Question #2:
Type of Response:
Student View
Marketing
How to Reach Students Email introducing program
Informational Meeting
Fans selected to high five tunnel
Half-time in game promotionso Nike
Neon T-Shirts and men’s basketball team
T-Shirts
Webpage
Registration
Press Release
Newspaper Coupon
Mailbox Stuffer
Thank you! Questions?