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Transcript of © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm [email protected]...
![Page 1: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/1.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
• David Mihm• @davidmihm
Welcome!attwifi“Use a Coupon” code:
WP2Z2AY8FB
Hashtag: #localulocalu.org/austin-survey
![Page 2: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/2.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Why Local University?
Promote best-practice Search Engine Optimization to as many small business owners as possible!
NO
![Page 3: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/3.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Why Austin?
![Page 4: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/4.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Why Austin?
![Page 5: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/5.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Additional thanks to
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Additional thanks to
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Final Housekeeping Items
Site clinics (by reservation) will take place upstairs starting at 1:30.
attwifi – “Use a Coupon” code:
WP2Z2AY8FB
Hashtag: #localu
![Page 8: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/8.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Final Housekeeping Items
Presentations available for download at:http://localu.org/austin-survey
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Some Key Terms
• SERP – Search Engine Results Page
![Page 10: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/10.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
SERP Anatomy
![Page 11: © Local U Marketing Seminars, LLC 2014 LocalU.org @localuniv David Mihm @davidmihm davidm@moz.com Welcome! attwifi “Use a Coupon” code: WP2Z2AY8FB Hashtag:](https://reader036.fdocuments.us/reader036/viewer/2022070409/56649ea15503460f94ba40da/html5/thumbnails/11.jpg)
© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
SERP Anatomy
PPC
PPCSEO
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Some Key Terms
• SERP – Search Engine Results Page
• SEM – Search Engine Marketing– SEO – Search Engine Optimization
» “Natural” or “Organic” results
– PPC – Pay Per Click
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
“Local” or “Pack” Result
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Organic vs. Local
Two differentalgorithms…
…blended
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Terms You Might Not Have Heard Before• URL – “Webpage address”• CMS – Content Management System• HTML
– Search-engine friendly code language
• Javascript / Flash– Search engine UNfriendly code languages (usually)
• NAP – “Name, Address, & Phone number”
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
http://moz.com/learn/local/local-search-terms-glossary
More Terms
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
4 Horrible SEO Myths and Pitfalls
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
• Myth: “I can guarantee you will rank #1 on Google”
• Fact(s):– NO ONE can guarantee placement in organic
results– Guaranteed placement is Pay Per Click
(Google AdWords, for example)
#1 Myth About SEO
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
#2 Myth About SEO
• Myth: “I will optimize your Meta Keywords tag”
• Fact(s):– NO MAJOR SEARCH ENGINE USES META
KEYWORDS IN ITS ALGORITHM.– Title Tags are still very important
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Pitfall #1
• Do not build your entire website in Flash– The search engines cannot crawl Flash– Flash can be very expensive—usually not the
best option for a first website
– Limited use of Flash within HTML is just fine.
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Pitfall #2
• Do not use hidden or hard-to-read text• If it is something worth reading, make it big
enough and in high enough contrast to read.
• The search engines may penalize or ban you for hiding/obfuscating text.
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© Local U Marketing Seminars, LLC 2014LocalU.org@localuniv
Aaron, over to you…