А.Маглияс (Lappeenranta Univ) "ISPMA: международный стандарт для...
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Transcript of А.Маглияс (Lappeenranta Univ) "ISPMA: международный стандарт для...
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ISPMA:
The international standard for education and certification of software product managers
International Software Product Management Association (ISPMA)
Andrey Maglyas, Lappeenranta University of Technology, Finland
based on the Dr. Samuel Fricker‘s (BTH) and Hans-Bernd Kittlaus‘ (Inno-Tivum Consulting) slides
ProductCamp, Saint-Petersburg, RussiaMarch, 2012
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Main Publications:1. Maglyas, A., Nikula, U., Smolander, K.: Comparison of Software Product Management Practices in SMEs and Large Enterprises. Accepted for publication, 3rd International Conference on Software Business (ICSOB), MIT Sloan, Boston (2012)
2. Maglyas, A., Nikula, U., Smolander, K.: What Do We Know About Software Product Management? – A Systematic Mapping Study. 5th International Workshop on Software Product Management (IWSPM). pp. 26–35, Trento, Italy (2011).
3. Maglyas, A., Nikula, U., Smolander, K.: Software Product Management in the Russian Companies. 7th Central and Eastern European Software Engineering Conference (CEE-SECR), Moscow, Russia (2011).
4. Maglyas, A., Nikula, U., Smolander, K.: Comparison of two models of success prediction in software development projects. 6th Central and Eastern European Software Engineering Conference (CEE-SECR). pp. 43–49, Moscow, Russia (2010).
5. Maglyas, A.: Evaluating the success of software development projects in Russia, Belarus, and Ukraine. Project Management Magazine published by Moscow Department of PMI. 4, 56–62 (2010).
About author
©ISPMA
Doctoral student at Lappeenranta University of TechnologyResearcher in the area of software product managementPersonal member of ISPMA
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Contents
• Vision of a unified body of knowledge (SPMBoK)• What is Software Product Management (SPM)?• How ISPMA works – an overview?
• International Software Product Management Association (ISPMA)
• Curriculum and certification• Opportunities for participation
©ISPMA
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• Who is responsible for the software product across development projects, from inception to phase-out?
Challenges
Ebert (2007): The impacts of software product management. The Journal of Systems and Software.
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Product Management Competence Development
• Basic (e.g.)• Apply Skills and Techniques• Feature Focus• Write Business Case…
• Advanced (e.g.)• Optimize SPM Efficiency and Effectiveness• Product Focus• Sell Business Case, Negotiate…
• Expert (e.g.)• Facilitate Product Management• Product-Line, Portfolio Focus• Monitor and Influence
©ISPMA
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The People Certification Approach
• Curriculum• Partition body of knowledge (BoK) in learning units• Agree on learning objectives
• Training• Present BoK in a learnable form• Accompany learning process
• Examination• Prepare criteria, indicators, and standards• Perform assessment in a repeatable manner
©ISPMA
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Contents
• Vision of a unified body of knowledge (SPMBoK)• What is Software Product Management (SPM)?• How ISPMA works – an overview?
• International Software Product Management Association (ISPMA)
• Curriculum and certification• Opportunities for participation
©ISPMA
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ISPMA Direction
• VisionFoster software product management excellence across industries by establishing software product management as a discipline of its own in both academia and industry
• MissionEstablish, disseminate and maintain a certifiable body of knowledge on SPM (SPM BoK) that is recognized as the premier source on SPM by all stakeholders
©ISPMA
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• Academia
• Industry
International Software Product Management Association (ISPMA)
InnoTivum
©ISPMA
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Differences to Other SPM Trainings
• Approach:
Non-proprietory, international, non-profit, based on experts from both academia and industry
• Contents:
Clear separation between SPM and Marketing due to different time horizons
• Certification:
Clear separation between training providers and certification agencies
Higher value of certificate
©ISPMA
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Partition SPM BoK inLearning Units
Strategic Management
Product StrategyProduct Planning
Development MarketingSales and
DistributionEvolution and
Service
Portfolio management
Positioning and Product Definition
Product Life-Cycle
Management
Project management
Marketing mix optimization
Customer relationship
managementTechnical support
Corporate Strategy
Delivery modelProduct
Requirements Engineering
Engineering management
Marketing planning
Sales strategy and planning
Marketing support
Innovation Management
Sourcing Release PlanningProject
requirements engineering
Product launchChannel
preparationSales support
Resource Management
Business Case and Costing
RoadmappingQuality
managementCustomer analysis
Sales management
Services preparation
Market Analysis Pricing Opportunity
management Operational distribution
Services provisioning
Product AnalysisPerformance and Risk Management
Operational marketing
Ecosystem
Management
Legal and IPR Management
SPM reference architecture v 1.0
©ISPMA
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Curriculum
ISPMA Foundation Level
Product Managers
ISPMA AL:Product Strategy
ISPMA AL: Coordination of Functional Units
ISPMA Expert SPM
©ISPMA
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SPM Stakeholders
IREB
ISPMA
Training Providers
Training Providers
Training Providers
Acknowledge
ExamsSyllabi
Certification Networks
Courses
License
SPM BoK
Courses
Local or internationalcertificationorganization
Local or internationalcertificationorganization
Local or internationalcertificationorganization
License
Practitioners
TrainingExamination,Certificates
Academia
©ISPMA
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Status
• SPM Reference Architecture V. 1.0 available• SPM Foundation Level Syllabus V. 1.0 available• Certification is already available
• First trainings were conducted in Stockholm, Copenhagen, Cologne
• Work on SPM Advanced Level Syllabi under way
• Growing number of members
©ISPMA
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ISPMA Membership
Personal Member(Contribute, Be visible as a professional)
Member
Board Extended Board
CompanyMember
IndividualMember
Supporting Members(get first-hand information,
Be visible as an actor in SPM education)
Delegate
©ISPMA
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Contact
To get further information or request participation:
www.ispma.org
OR
©ISPMA