[email protected] 1-800-504-7615

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of IWED Global and its associated subsidiaries.

Copyright © 2021 by IWED Global and its subsidiaries.

www.IWEDglobal.com [email protected]

ACCREDITEDEVENT DESIGNCERTIFICATION

PROGRAM

PROFESSIONALEVENT FLORIST

ADVANCEDMASTER LUXE

CLASS

SPECIALTYPROGRAMS

98 SE 7th St.Deerfield Beach, Florida, 334411-800-504-76151-(561) [email protected]

/iwedglobalschool

@iwedglobal

@iwed_global

/iwedglobal


4-day intense hands-on training program for entry level or advanced designers wanting to excel in the lucrative field of event design. Program includes; fabric draping, ceremony and tabletop design, color theory and business. Available online and in-person.

Accredited Event Design Certification Program

This course is 4 full days of hands-on Floral Training, and one day of ONLINE Business training taught online. Throughout class, students will create beautiful designs while learning how to add Flowers to their existing Event Business. Students will master Floral Care, Several centerpiece designs, hand held and cascading bouquets, personal floral design (corsages and boutonnieres) costing, proposals, purchasing, etc.

Professional Event Florist Certification Program

2 day fully interactive Advanced LUXURIOUS Design course for seasoned professionals and IWED Grads. In this training, you will work side by side with our event design team and create a FULL event set up, including Reception Room, Ceremony Aisle, Guest Seating and Lounge area, complete Floral Installations and much more.

Advanced Master LUXE Class

2 day fully interactive Advanced LUXURIOUS Design course for seasoned professionals and IWED Grads. In this training, you will work side by side with our event design team and create a FULL event set up, including Reception Room, Ceremony Aisle, Guest Seating and Lounge area, complete Floral Installations and much more.

Specialty Programs

OUR CURRICULUM IS 100% HANDS-ON LEARNING

DEMONSTRATIONOur curriculum is taught by industry experts who show you the right way to execute magazine-cover worthy designs.

EXECUTIONPost-demonstration, you work with the instructors and the rest of the group to build out the various elements of the event, from reception to ceremony & more.

DISCUSSIONAfterwards there is an open discussion and Q&A on the design elements, techniques and tools used during the execution portion.

REPEATWe do this for every stage of the event, so you can understand how designers pull off top-tier events for luxury hotels and celebrity clientelle.


“Oh my gosh – the LUXE Class is Top notch. It’s taken design to the luxury level,

it’s a lot of very good information. I enjoyed it and it was a great experience. With this class, I’ll be able to decorate professionally

and expand my business”

“It was totally amazing. I mean it was so incredible, something to just die for, the

experience that we got, everything that we saw, the hands on aspect – it was just

amazing. I can do a whole lot now – top notch!”

Rose Simon, Fort Lauderdale, FL Faticia G., Talladega, AL




Rose Simon, Fort Lauderdale, FL

This is the most fundamental training and certification program! Learn the art of event design through an industry leading curriculum that delivers a true hands-on educational experience. Our Course Structure is focused on building your skills over 40 hours of hands-on education, online business and marketing.

From backdrops to ceilings, tables and canopies - The AED Program is a perfect fit for your existing business or if you are new to the industry. This training and certification program is for everyone, with a desire for events.

Available in over 20 cities across America,as well as Online & at our South Florida Campus.

Our most popular program - we visit over 20 cities across America teaching over 200 students a year!

Touring CampusOur newly built South Florida Campus offers both our event and floral design programs monthly. A perfect getaway!

South Florida CampusFor those who want to learn at their own pace - our Digital Campus provides access to our event design & master programs!

Digital Campus


IWED Online provides you with the same incredible event education as our in-class program but from the comfort of your own home at your own pace.

With an exclusive Event Decor Direct Student Kit* shipped directly to your door (only tool bag+books) - you

follow the curriculum & execute your own designs, then photograph & upload those photos to our digital campus for review & critique from Online Instructor - simple!

*You need a backdrop/canopy. Not included on the kit.

Step 1: Sign Up & Receiveyour Welcome Kit*

Online students can choose to purchase a student supply kit with everything needed to complete the training from our exclusive authorized decor & equipment supplier, Event Decor Direct. If you already have all of the course materials, proceed to STEP 3.

Select your payment plan and receive your IWED Welcome kit which will prepare you for the intensive course ahead! (only tool bag+books)

Step 2: Secure YourCourse Materials.

Once you’ve received your EDD Starter Kit - you can log onto our digital campus which contains over 70+ HD videos as well as online-only creative assignments!

Step 3: Sign In to our Digital Campus

As you progress through the digital campus & curriculum you’ll learn all the necessary techniques to design stunning backdrops, tables & more!

Step 4: Follow the OnlineCurriculum & Videos

In order to ensure every IWED Graduate is recognized as a top designer- you’ll need to submit your work forreview from our Online instructor.

Step 5: PhotographYour Work for Review

Once every assignment is graded & approved - and you’ve completed the necessary test, you’ll receive your seal as an Accredited Event Designer!

Step 6: Get Certifiedfrom IWED



An introduction to hardware including; baseplates, drape support bars, uprights and crossbars.

Lesson 1: Hardware and Terminology

An introduction to draping including: basic draping techniques, room draping, pole coverings and double valance.

Lesson 2: Room Draping and Backdrops

Expanding on Lesson 2, this lesson focuses on advanced backdrops; curtain backdrop, waterfall custom and mixed including the crisscross and modern.

Lesson 3: Advanced Backdrops

Unit 1 - Hardware, Room Draping& Backdrop Design

An introduction to ceiling draping hardware tools & accessories.

Lesson 4: Ceiling Hardware

Demonstration of starburst ceiling, starburst layout & linear draping.

Lesson 5: Ceiling Draping Techniques

Options for creating an alternative when ceiling draping isn’t a viable option.

Lesson 6: Ceiling Draping Alternatives

Learn about the types of table linen styles available on the market.

Lesson 7: Table Linen

An outline of the varying arrangements & configurations for head tables.

Lesson 8: Head Table Configurations

Learn how to create beautiful Cinderella skirtings with brooches and buckles.

Lesson 9: Cinderella Skirting

Unit 2 - Ceiling Drapings,Head Tables & Cinderella Skirting

Traditional and modern table draping & skirtings.Lesson 10: Table Draping

Specialty table options and beautiful design ideas.Lesson 11: Specialty Tables

The element & design principles as well as color theory.

Lesson 12: Elements & Principles of Design

Various chair types, chair covers & chair bows.Lesson 13: Chair Design

Centerpiece design, glassware & inspiring design ideas.Lesson 14: Centerpiece Design

Complete tabletop design & how to maximize impact.

Lesson 15: Tabletop Design

Unit 3 - Table Draping, TabletopDecor & Centerpieces

Review the history of wedding ceremonies.Lesson 16: Ceremony Traditions

Explore ceremony decor options & aisle drapings.Lesson 17: Ceremony Design

Execute a traditional four post canopy structure.Lesson 18: Four Post Canopy

Learn how to execute a modern round canopy.Lesson 19: Round Canopy

Understand basic lighting concepts and equipment.Lesson 20: Lighting Types and Techniques

Unit 4 - Ceremony History,Decor & Structures

Goal setting, insurance and business communications.Lesson 21: Starting Your Business

Marketing strategies, tradeshows & social mediaLesson 22: Marketing and Social Media

Consultation guidelines, pricing, proposals & moreLesson 23: Consultations and Pricing

Marketing statistics and industry links to inspire youLesson 24: Factors Influencing Your Industry

Unit 5 - Starting a Small Business & MarketingOnline Class



PEF

Master the Art and Business of Floral Design in just 5 days. Our 21-lesson curriculum is broken down into 5 interactive units that equip you with the skills and techniques necessary to become an Accredited Floral Designer.

You will learn to master the art and business of floral design so that you can succeed as a professional in this lucrative field.

SOUTH FLORIDACAMPUS

Our Accredited Floral Design program is currently only offered at our Florida Campus.Located @ 98 SE 7th Street in Deerfield Beach, FL, 33441


Learn about the supplies required to run a successful floral studio. Includes: mechanics, essential floral supplies and tools.

Lesson 1: Floral Supplies

Discover the many container options available for floral design, how to choose the correct size and best utilize for your arrangements.

Lesson 2: Container Options

This in-depth lesson teaches the importance of floral care and how to increase the lifespan of your fresh floral designs.

Lesson 3: Floral Care

Day 1 - Unit 1

Explore the most popular floral varieties, their importance in wedding design, top selling event florals, rose variety guide and floral resource.

Lesson 4: Floral Varieties

Review elements and principles of Floral Design including color theory and their application for floral design.

Lesson 5: Elements & Principles of Floral Design

Learn the main types of floral Design including: line, mass, and filler floral including the purpose, importance of each type and the steps to arrange in design

Lesson 6: Types of Floral Design

This hands-on portion teaches the varying styles of floral forms including: symmetrical, asymmetrical, vertical, dome and horizontal arrangements with lots of images to inspire you.

Lesson 7: Floral Arrangement Forms

Be inspired with tips, tricks, and inspiration to ensure your head table arrangements impress.

Lesson 8: Head Table Arrangements

Day 2 - Unit 2

Field Trip to the Local Floral Wholesalers Unpackage,Prep, Clean and Condition Flowers

By providing a focus on specific areas of expertise in event floral, we can deliver an unrivaled education in the event industry.

Day 3 - Unit 3

In this fun hands-on portion of the class you will learn how to apply the principles you have learned and create top making centerpiece designs.

Lesson 9: Creating ProfitableCenterpiece Designs

Tips on choosing personal flowers for bouquets, boutonnieres, and corsages with impact variety and longevity.

Lesson 10: Choosing and PreparingPersonal Flowers

Learn the proper method of wiring and taping for structurally sound boutonnieres and corsages.

Lesson 11: Wiring and Taping Techniques

This Hands-on lesson teaches boutonniere design including: popular flowers, pin And pocket styles and how to properly pin on a boutonniere.

Lesson 12: Boutonniere Design

This hand-on lesson teaches courage design including: choosing your floral, wrist and pin corsage design, and creative design components.

Lesson 13: Corsage Design

Learn the steps to create bouquet in a bouquet holder including; the choosing the correct holder and ensuring your design is structurally sound while remaining visually appealing

Lesson 14: Bouquet Holder

This Hands-on lesson teaches the steps to create stunning hand tied bouquets including loose organic and round bouquet design.

Lesson 15: Hand-Tied Bouquets

Students will make 6 floral designs One dozen rosesarranged in Vase, Dome, Vertical, Cube, compote arrangements.

Students will make 5 arrangements on day 3. Corsage, wristlet,European/pocket and regular boutonniere


All students participate in a group project setting the table with large centerpiecesand florals. Class ends at 2:00 pm

Explore consultation proposal guidelines including: how to use a floral deck, Floral forms and creating an engaging proposal.

Lesson 16: Consultations and Proposal Design

Master the formula to effectively cost your flowers for maximum profit including: markup, labor, packaging, and transportation.

Lesson 17: Costing Event Floral

Learn about packaging materials, how to package your various floral creations and transport them safely to their destinations.

Lesson 18: Transportation and Packaging

Day 4 - Unit 4

Marketing statistics, tips on the best social media to propel your floral business and industry links to inspire you.

Lesson 19: Factors Influencing Your Industry

A guide to the technical terms you will use in the floral industry.

Lesson 20: Technical Terms

Day 5 - Unit 5

The LUXE Master Class


This 2-days course is designed to encourage growth, creativity and confidence within your designs.

The Luxe Master Class course combines two full days of trends, advanced draping, professional lighting

installation, fresh and silk floral design, intricate ceiling design, high end ceremony set up, educational demos, dynamic educators, group work, hands on projects and much more.

Learn to be a Designer that leaves a lasting impression on clients. There will be various break away sessions that are all designed to bring you insight on how a design is executed from start to finish. These are lead by top-tier industry professionals who each provide a unique perspective and their signature designer touch!

Those who will benefit most form this course are those seeking for new ideas.

Plus you can network with industry professionals from across America, get answers to your questions about the latest event trends – as well as access to video materials & post-workshop content that will empower you to take your event business to the next level!

Individuals with little or no experience, but who aspire to create luxury style events!

New ideas for design and flow that will increase your profits and streamline how you operate!

Driven creatives who want to pursue designing events for high-end clients.





“It was totally amazing. I mean it was so incredible, something to just die for, the

experience that we got, everything that we saw, the hands on aspect – it was just

amazing. I can do a whole lot now – top notch!”

Rose Simon, Fort Lauderdale, FL Faticia G., Talladega, AL


Focused exclusively on floral installations! The class will deep dive into flower choices, floral design, installation mechanics, production techniques, wedding day strategies, client consultations, pricing knowledge you need to bring your couples blooming floral installations to life! Floral chandeliers, staircases, and walls.

Installations that are real concrete. Learn business building, profit building tools! Learn how to double and triple your clients floral budgets. Learn large scale mechanics design and execution.

Students are required to have access to a device that will support the online tutorial software for the online portion. Students will be provided with all the tools and hardware needed in class to learn for the ‘Hands-on’ portion. There are no required tools that the students would need to bring from home. Everything will be provided on-site.

By the end of this class you will be able to:

Learn Conception and Planning

Choosing Flower Choices and Recipe Creation

Floral Design

Installation Mechanics

Production Techniques and Tips

Wedding Day and Event Day Strategies

Day Strategies Design and Pricing

You will leave this workshop with extensive new design skills and a full portfolio of images to use for social media and marketing of these high end designs. So come in style on the second day so you can capture all the hard work.

Floral Topics

Ceiling Installations Backdrops and Walls

Staircases

Chuppahs and Mandaps

Arches

Mantles

Suspended Centerpieces


2-Days of Hands-on

Advanced Floral Installation Education.

Access to theIWED Network

of event professionals and on-going

resources.

An insider lookat best practices

for creating high-value

floral installations.

All materials& equipment included just

bring your camera and start

buildingyour portfolio!

You should already

have graduated from our

Professional Floral Decorator

Program.

Special Introductory

offer of $99/month.

This course is designed to provide you with the technical & practical skills to effectively execute stunning high-end events and decor – from draping, floral, ceiling & lighting.

This Course Includes:


Trending and oh so popular, balloons have reinvented themselves into the most requested statement piece in the event industry. Whether you’re designing a birthday celebration or social gathering, to proms, corporate events and weddings, balloons add that extra pop everyone is falling in love with!

This balloon design course will give you the fundamental tools and confidence to create beautiful balloon art designs. We will teach you how to confidently work with balloons, get familiar with quality brands, sizes of balloons, color combinations, how to properly inflate, and also the equipment used to make highly profitable pieces.


WHAT OUR STUDENTS SAY...“The Balloon Class is hands down one of the best balloon courses I have ever taken. Loved how hands-on the class is . The techniques you learn in class are so valuable. I recommend this class to anyone looking to start a fun business or want to learn a

new skill – certainly there is a minimum investment that you can easily & quickly see a return. Because the best investment you can make is within yourself!”

Sarah P. New York, NY

You will spend 2 full days led by our top-tier educators and our industry professionals who each provide a unique perspective and their signature designer touch.

Who this course is for:

Learn to design and construct balloon bouquets, garlands, columns and arches

Learn balloon terminology, tools and equipment needed to create designs

Installation techniques, color compatibility, balloon sizing and tying techniques

Learn business and pricing insider tips to ensure success and launch your own business

Essential tools and supplies needed to complete course to be provided

Trending styles and theme design

Small class settings allows for ample one-on-one attention

Designed for new or experienced creatives who wish to learn how to develop balloon designs for events

This course is for event designers looking to add additional services to your existing or new event business

No prior knowledge is required. Step by step demonstrations will be showcased during the course

You will leave this course with the knowledge and skills to be able to create balloon art designs that you can build yourself


98 SE 7th StreetDeerfield Beach, FL

33441

[email protected] 1-800-504-7615

Documents

Transcript of [email protected] 1-800-504-7615