@ I-SMOG @
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Transcript of @ I-SMOG @
@I-SMOG@
Solutii?
THE DAY HAS 24 HOURS/ INFORMATION IS GROWING
EXPONENTIALY
“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville
Informatia pe NET este generatoare de plus valoare daca este…..
DE LA PUNCT DE MAXIM LA PUNCT DE INFLEXIUNE
DINCOLO DE UN ANUMIT VOLUM DE
INFORMATIE CALITATEA DECIZILOR NOASTRE
SCADE
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“A WEALTH OF INFORMATION CREATES A POVERTY OF
ATTENTION“ PETER MORVILLE
SOLUTII
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creative de marketing pentru produsul “informatie” si filtre inteligente de SEARCH construite prin educatie
THEY(CUSTOMER) KNOW WHAT THEY
ARE LOOKING FOR ?LET’S CHANGE THEIR WAY OF THINKING!
OBIECTIVUL PRINCIPAL IN GM
ALTERITATEA-RESURSA PRINCIPALA
NONCONFORMISM
CREATIV
TONUL FACE MUZICA
PASIONAT
Passion will move men beyond themselves, beyond their shortcomings, beyond their failures. – Joseph Campbell, American Mythologist, Writer, and Lecturer -
The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. ~ Steve Jobs
CREDIBILIATE
IMPREDICTIBILITATE
Find opportunities where others are too scared to move
FROM TIME TELERS TO CLOCK BUILDERS BY ?????
TIME TELERS IN CLASSIC MARKETING
CLOCK BUILDERS IN VISIONARY MARKETING
CAPTIVANT
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CAPTAREA ATENTIEI NUMARULUI TOT MAI MARE AL CONSUMATORILOR IN
CAUTAREARECUNOASTERII
Alteritate
Captivant
Nonconformism Creativitat
e
Credibilitate
Pasiune
Impredictibilitate
GUERILA MARKETING
DAR!!!!!!!!!!!!!!!!!!!!!!!
SCOPUL SCUZA MIJLOACELE?
INTR-O LUME IN CARE ORICINE ORICAND PRINTR-UN CLICK POATE RAPASPANDI SI/SAU ACCESA ORICE
INFORMATIE “DACA RESPONSABILITATE NU E NIMIC NU VA MAI FI”
RESPONSABILITATE(DEX)RESPONSABILITÁTE, RESPONSABILITĂȚI, S. F. OBLIGAȚIA
DE A EFECTUA UN LUCRU, DE A RĂSPUNDE, DE A DA SOCOTEALĂ DE CEVA, DE A ACCEPTA ȘI SUPORTA
CONSECINȚELE