你好 HYLINK - ukie.org.uk v2.pdf · GAMING TRENDS IN CHINA 383 MILLION mobile gamers (accounts...
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HYLINK (hello!) 你好
Transcript of 你好 HYLINK - ukie.org.uk v2.pdf · GAMING TRENDS IN CHINA 383 MILLION mobile gamers (accounts...
HYLINK
(hello!)
你好
ABOUT HYLINK
EXCEPTIONALPARTNERSHIPS
China’s tech giants are Hylink shareholders
INTERNATIONALLY RECOGNISED
Voted most effective independent agency in China
(2011, 2013-2017)
LARGEST INDEPENDENT
China’s largest independent full-service digital
advertising agency
Taipei
Seoul
Chengdu
Beijing
Guangzhou
Zhengzhou
Nanjing
Shenyang
HangzhouChangsha
Wuhan
Xi’an
Fuzhou
Shenzhen
Shanghai
Hong Kong
2,200 employees worldwide
London
Our 15 offices across China enable hyper-local insight
HYLINK IS INNATELY DIGITAL,NATIVELY CHINESE
The first natively Chinese digital agency to move from East to West
OUR CLIENTS
GLOBAL REACHLOCAL EXPERTISE
Social updates, photos and videos Facebook WeChat
Instant messaging services WhatsApp WeChat
Entertainment news, celebrity or brand engagement Twitter Weibo
Video hosting platform for user generated contentYouTube
YoukuMango TViqiyi
Photo sharing and instant short videoInstagramSnapchat
WechatSnow
Shopping, e-commerceAmazoneBay
TMall JD.com
Search Google Baidu
WEST v EAST DIGITAL MEDIA LANDSCAPE
CHINA DIGITAL LANDSCAPE
CHINA’S SOCIAL
LANDSCAPE
(Google) (Amazon) (Facebook++) (Twitter)
Owned by SINA
Accessed via PC and mobile – content open to all users
One-To-All Broadcast
Stronger transmission capacity to a broader audience
Frequent updates / immediate distribution of information
Only the first 140 characters will be shown to readers up
front, up to 9 embedded photos and 1 video
WeChat “Micro Messaging”1 billion monthly active users
Owned by TENCENT
Normally accessed on mobile devices – only reach subscribers
One-to-One Communication
Privacy and communication between friend circles
No limit on word count, photos or videos
Fastest growing social media platform in China
Weibo “Microblogging”392+ million monthly active users
SOCIAL: WEIBO AND WECHAT
GAMING TRENDS IN CHINA
383 MILLIONmobile gamers
(accounts for more thanhalf of mobile users)
68%of these play more than
3 times a weekwith an average of half an
per day
MOBILE GAMING
* Source: CNNIC, A Statistical Survey of China's Internet Development, iResearch Report on China's Mobile Gaming Market in the First Half of 2017
Global professional eSports industry will grow 38% in 2018 to $906 million in revenue - China representing 18%
ESPORTS
Which potential gaming partners could the brand align with? Tencent is an obvious choice as they own League of Legends - the world’s most popular eSports game
MOBILE GAMING USERSIN CHINA - AGES
* Sources - iResearch, China's Online Game Industry Research Report 2016; Friends of the LeagueMobile Games Industry Report for the First Half of 2016
Age breakdown of ‘netizens’
74%born in the 80s / 90s / 00s
PROFILE
/
MOBILE GAMING USERS IN CHINA GEOGRAPHIC LOCATIONS
Penetration index: Calculated on the basis of the 6th national census data at a city-level weight
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Tier city breakdown Market penetration
20
22
14
T1
T2
T3
T4
T1 cities account for 76M Chinese, but as they are more developed market entry is much faster
T2 + T3 cities house the large majority of gamerswith populations of 261M and 350M respectively
CITY AND MARKET PENETRATION
“Be not afraid of going slowly, be afraid only of standing still”Chinese proverb
