& GARDEN NZ HOUSE · growing and engaged audience: The Life & Style section is the top leisure news...
10
NZ HOUSE & GARDEN
Transcript of & GARDEN NZ HOUSE · growing and engaged audience: The Life & Style section is the top leisure news...
NZ HOUSE & GARDEN
NZ House & Garden is New Zealand's most-loved home
magazine. Every month it takes readers inside a handpicked
selection of very beautiful, very different homes from all over
the country, and inspires them with the latest and loveliest home furnishings, outdoor
spaces and food and entertaining ideas.
To have an informal chat about how we can assist your business, contact:Auckland: (09) 970 4000 Wellington: 04 7474 0487/04 474 0456 Or [email protected]
NZ HOUSE & GARDEN
“NZ House & Garden is for all home-loving New Zealanders,
not only those with smart design credentials and bottomless budgets. We embrace all
aesthetics - from tiny rustic cribs to country mansions and sleek city apartments - and aim to
inspire our readers with the very best of everything home
related.”
Sally DugganEditor, NZ House and Garden
DEMOGRAPHICS
Readership458,000
People read New Zealand House & Garden Magazine
FrequencyMonthly 60%
Consumer Action
Actually buy something seen
58%
Audience
Planning holiday overseas within
next year68%
Gender
32%
Female Male
56%
Visit a website to find out more
57%
Planning holiday in NZ within next
year
72%
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online, 15+
Are main household shoppers
ADVERTISING DATES 2018
PROGRAMME COVERAGE
ON SALE DATE CANCELLATION BOOKING DEADLINE MATERIAL DEADLINE INSERT DELIVERY DEADLINE
MARCH 18 26 FEB 18 15 JAN 18 22 JAN 18 26 JAN 18 9 FEB 18
APRIL 18 26 MAR 18 15 FEB 18 22 FEB 18 26 FEB 18 9 MAR 18
MAY 18 23 APR 18 12 MAR 18 19 MAR 18 23 MAR 18 6 APR 18
JUNE 18 21 MAY 18 12 APR 18 19 APR 18 23 APR 18 4 MAY 18
JULY 18 25 JUN 18 14 MAY 18 21 MAY 18 25 MAY 18 8 JUN 18
AUGUST 18 23 JUL 18 14 JUN 18 21 JUN 18 25 JUN 18 6 JUL 18
SEPTEMBER 18 20 AUG 18 12 JUL 18 19 JUL 18 23 JUL 18 3 AUG 18
OCTOBER 18 17 SEP 18 9 AUG 18 16 AUG 18 20 AUG 18 31 AUG 18
NOVEMBER 18 18 OCT 18 9 SEP 18 16 SEP 18 20 SEP 18 1 OCT 18
DECEMBER 18 29 NOV 18 8 OCT 18 15 OCT 18 19 OCT 18 2 NOV 18
* Deadlines subject to change
SIZE CASUAL 6X 12X PRODUCTION CHARGE**
DOUBLE PAGE SPREAD (DPS)
$15,555 $14,000 $13,222 $1,250
HALF (DPS) $11,700 $10,530 $9,945 -
FULL PAGE $8,900 $8,010 $7,565 $825
HALF PAGE $5,100 $4,590 $4,335 $540
THIRD PAGE $3,555 $3,200 $3,022 $350
INSIDE FRONT COVER (DPS)
$17,900
OUTSIDE BACK COVER $10,250
SPECIAL POSITIONS +15%
ADVERTISING RATES*
* All costs exclude gst and are in $NZ. Refer to terms and conditions on the last page** Advertorial production charges quoted on request
Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences.
• We can provide media insertion cost quotes to target our full print run, subscribers only or by region.• Inserts can be bound or loose.• Specific quantities change by issue, depending upon events, subscription drives and retail promotions.• A quote will be provided based on insert type, page count, weight and quantity – ask your Stuff sales rep for a quote.
For specific insert specifications please contact: Sara Hirst, Production Manager,DDI 09 909 6848, [email protected] supplied to: Webstar, 114 Swanson Road, Henderson.
INSERTS, GATEFOLD AND SAMPLING
For advertising enquiries contact your Stuff account manager or contact Elaine Millar 027 498 [email protected]
Advertising Coordinator: Lee-Anne Mitcheson,021 579 265 [email protected]
CONTACTS
AD UNIT IMAGE AREA (HXW) TRIM SIZE (HXW) BLEED SIZE (HXW)
*DPS (SUPPLY AS TWO SINGLE PAGE PDFS) 244mm x 180mm 275mm x 210mm 285mm x 220mm
FULL PAGE 244mm x 180mm 275mm x 210mm 285mm x 220mm
HALF DPS 119mm x 390mm 135mm x 420mm 145mm x 430mm
HALF PAGE VERTICAL 244mm x 85mm 275mm x 102mm 285mm x 112mm
HALF PAGE HORIZONTAL 119mm x 180mm 135mm x 210mm 145mm x 220mm
ONE THIRD VERTICAL 244mm x 55mm 275mm x 70mm 285mm x 80mm
ONE THIRD HORIZONTAL 80mm x 180mm 93mm x 210mm 103mm x 220mm
*Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine.
TECHNICAL SPECIFICATIONS - PRINT
*All type and important images must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (30mm total). Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within first six pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4mm 6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. *Please refer to Acceptable Material regarding the supply of PDFs and proofs. Technical Specifications subject to change.
PRINT PROCESS Web OffsetBINDING METHOD Perfect BoundMATERIAL DELIVERY Files may be sent to Fairfax Magazines via FTP transfer, on CD, via Quickcut (Pagestore),via adsend.org.nz or emailed to [email protected] and contract proof sent to Cuisine Advertising Coordinator, Stuff, Cider Building, 4 Williamson Avenue, Ponsonby, Auckland 1021, New Zealand. Details for FTP transfer can be obtained from the Advertising Coordinator.INSERT DELIVERY Inserts should be delivered to Webstar, 114 Swanson Road, Henderson.
FORTNIGHTLY
AD UNIT AD SIZE (pixels WxH)
RATE CARD CPM
LEADERBOARD 728x90 $30
TOP MEDIUM RECTANGLE 300x250 $30
LOWER MEDIUM RECTANGLE
300x250 $24
HALF PAGE 300x600 $45
ONLINE ADVERTISING
For detailed ad specs, please visit the stuff link below: advertise.stuff.co.nz/advertising-specs-rates-deadlines/
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online, 15+
AD SPECS
NZ House & Garden's stunning features and New Zealand's top house and garden content are showcased extensively on stuff, particularly within the Life & Style section and Homed, the new home inspiration destination. This digital environment is home to a growing and engaged audience: The Life & Style section is the top leisure news site in New Zealand, reaching a unique audience of 837,000 people each month,and Homed alone attracts 316,000.Take your advertisement from the glossy page of NZ House & Garden to an interactive online environment and target the Stuff audience with increased frequency of message.
ADVERTISING RATES AND SPECS
EMAIL NEWSLETTERS • NZ House & Garden e-newsletter goes out around the magazine's on-sale date. Written by editor Sally Duggan, offering personal insight into themes and stories from the magazine.• NZ House & Garden Style & Entertaining e-newsletter goes out a couple of weeks later. Written by the magazine's food editor, Sally Butters. Sharing seasonal cooking and personal food discoveries, it encourages readers to access relevant recipes from the website.
SUBSCRIBERS28,000
FREQUENCY
NZ HOUSE & GARDEN
E-NEWSLETTER
ADVERTISING TERMS & CONDITIONSAdvertising terms and conditions are available here:advertise.stuff.co.nz/advertising-terms-and-conditions.
OPEN RATE
34%INDUSTRY STANDARD
MEAN 16.1%ADVERTORIAL IMAGE SIZE (Pixels WxH) RATE
2 available. File size: 72dpi. Static jpg or gif. 60 words max, plus URL link
300x300 $950
HORIZONTAL BANNER
1 available. File size: between 148kb and 200kb and image set to 72dpi. Static jpg or gif.
600x160 $700
MREC
2 available. File size: between 148kb and 200kb and image set to 72dpi or animated GIF
300x250 $700
Source: Ibm Marketing Cloud - 2015 Email Marketing Metrics Benchmark Study. Adobe Campaign Manager July 17.
FORTNIGHTLY
SUBSCRIBERS28,028
FREQUENCY
FOOD AND STYLEE-NEWSLETTER
OPEN RATE
35%INDUSTRY STANDARD
MEAN 16.1%
DIRECTORY SIZE (WXH) CASUAL 3X 6X 12X
¼ STANDARD 92mm x 124mm $1,680 $1,596 $1,512 $1,428
¼ HORIZONTAL 188mm x 59mm $1,680 $1,596 $1,512 $1,428
¼ VERTICAL 44mm x 254mm $1,680 $1,596 $1,512 $1,428
3/16 HORIZONTAL 140mm x 59mm $1,250 $1,187 $1,125 $1,062
3/16 VERTICAL 44mm x 188mm $1,250 $1,187 $1,125 $1,062
⅛ HORIZONTAL 92mm x 59mm $836 $795 $752 $710
⅛ VERTICAL 44mm x 124mm $836 $795 $752 $710
1/16 44mm x 59mm $420 $399 $378 $357
* Rates are effective 1 July 2016. Cancellation after the booking deadline will result in a cancellation fee of 25% of the booking cost.
* Deadlines subject to change
MATERIAL SPECIFICATIONSREADY-MADE DIGITAL FILES• To be supplied as high resolution PDF (no less than 300dpi).• No bleed needed – please create to fit the selected ad size.• All fonts need to be embedded. Files created in Freehand or Adobe Illustrator must have any type converted to paths/outlines to avoid font issues.• Picture elements within your ad must be CMYK and a minimum resolution of 300dpi. Bitmap line art images should be 1200dpi to ensure sharpness.• All finished ads must be accompanied with a contract colour proof. If no proof is supplied, we do not accept responsibility for reproduction. The artistic copyright of all advertisements designed by Stuff is the property of Stuff and reproduction in other publications without permission from Stuff is not permitted.
DIRECTORY
ISSUE ON SALE DATE
CANCELLATION BOOKING DEADLINE
MATERIAL DEADLINE
INSERT DELIVERY DEADLINE
MARCH 18 26 FEB 18 16 JAN 18 15 JAN 18 16 JAN 18 19 JAN 18
APRIL 18 26 MAR 18 16 FEB 18 15 FEB 18 16 FEB 18 19 FEB 18
MAY 18 23 APR 18 13 MAR 18 12 MAR 18 13 MAR 18 16 MAR 18
JUNE 18 21 MAY 18 13 APR 18 12 APR 18 13 APR 18 16 APR 18
JULY 18 25 JUN 18 15 MAY 18 14 MAY 18 15 MAY 18 18 MAY 18
AUGUST 18 23 JUL 18 15 JUN 18 14 JUN 18 15 JUN 18 8 JUN 18
SEPTEMBER 18 20 AUG 18 13 JUL 18 12 JUL 18 13 JUL 18 17 JUL 18
OCTOBER 18 17 SEP 18 10 AUG 18 9 AUG 18 10 AUG 18 14 AUG 18
NOVEMBER 18 18 OCT 18 10 SEP 18 8 SEP 18 11 SEP 18 14 SEP 18
DECEMBER 18 19 NOV 18 8 OCT 18 5 OCT 18 9 OCT 18 12 OCT 18
* Deadlines subject to change
ADVERTISING DATESDIRECTORY
FOR ADS TO BE MADE UP• Please ensure all supplied digital files (photographs/scans/logos) are saved as high resolution (300dpi) at 100% size.• High quality jpeg images are accepted. Rule of thumb: if in doubt about the quality of the image, supply the biggest file you have got.• Website images are generally too small for print and turn out blurry, we prefer not to use these.• If possible, logos should be supplied as vector graphics (files with the ending “.ai” or “.eps”) with all type converted to paths/outlines.• We accept photographs for scanning. Please ensure they are in focus and of good quality.• Please remember to supply a detailed design brief including any layout, font and colour preferences you may have.
Magazine Directory ConsultantMaree Cooper 09 374 [email protected]
CONTACT
AGENCIES
akl09 909 6800
wgtn 04 474 0487
Chch04 474 0456
AUSTRALIAN CUSTOMERS
Australian Sales DirectorChris Williams
(+61) 040 791 [email protected]
BUSINESSES
Email your Stuff Media Sales Consultant or email
Get in touchadvertise.stuff.co.nz
NZ HOUSE & GARDEN
