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![Page 1: © Farhan Mir 2015 IMS Electronic Commerce BBA (Hons) ( ) (Mobile Commerce and Ubiquitous Computing) By: Farhan Mir.](https://reader036.fdocuments.us/reader036/viewer/2022081520/5697bff81a28abf838cbf565/html5/thumbnails/1.jpg)
© Farhan Mir© Farhan Mir
20201515 IMSIMS
Electronic CommerceElectronic Commerce
BBA (Hons) BBA (Hons) ((Mobile Commerce and Ubiquitous Computing))
By: Farhan MirBy: Farhan Mir
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile Commerce: Concepts, Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Landscape, Attributes, Drivers, Applications, and BenefitsApplications, and Benefits
mobile commerce (m-commerce; m-business)Any business activity conducted over a wireless telecommunications network or from mobile devicesTHE ATTRIBUTES OF M-COMMERCE
UbiquityUbiquity
ConvenienceConvenience
InteractivityInteractivity
PersonalizationPersonalization
LocalizationLocalization
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile CommerceMobile Commerce
DRIVERS OF M-COMMERCE
Widespread availability of more Widespread availability of more powerful mobile devicespowerful mobile devices
The handset cultureThe handset culture
The service economyThe service economy
Vendor’s pushVendor’s push
The mobile workforce and mobile The mobile workforce and mobile enterpriseenterprise
Improved price/performanceImproved price/performance
Improving bandwidthImproving bandwidth
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile CommerceMobile Commerce
AN OVERVIEW OF THE APPLICATIONS OF M-COMMERCE
1.1. Field mobilityField mobility
2.2. Fleet mobilityFleet mobility
3.3. Warehouse managementWarehouse management
4.4. Direct store delivery (DSD) route Direct store delivery (DSD) route accountingaccounting
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical Infrastructure: Technical Infrastructure: Components and Services of Components and Services of Mobile ComputingMobile Computing
OVERVIEW OF MOBILE COMPUTING
wireless mobile computing (mobile wireless mobile computing (mobile computing)computing)
Computing that connects a mobile device Computing that connects a mobile device to a network or another computing to a network or another computing device, anytime, anywheredevice, anytime, anywhere
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
MOBILE DEVICESpersonal digital assistant (PDA)personal digital assistant (PDA)
A stand-alone handheld computer A stand-alone handheld computer principally used for personal information principally used for personal information managementmanagement
smartphonesmartphone
A mobile phone with PC-like capabilitiesA mobile phone with PC-like capabilities
TabletsTablets
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
Other Mobile DevicesSmartbooks
Wearable devices
Screen
Camera
Touch-panel display
Keyboard
Speech translator
Watch-like device
RFID (radio frequency identification)
Scanners
mobile browser (microbrowser)
Web browser designed for use on a mobile device optimized to display Web content most effectively for small screens on portable devices
Dashtop mobile
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
MOBILE COMPUTING SOFTWARE AND SERVICES
mobile portal and content providermobile portal and content provider
A gateway to the Internet optimized for A gateway to the Internet optimized for mobility that aggregates and provides mobility that aggregates and provides content and services for mobile userscontent and services for mobile users
short message service (SMS)short message service (SMS)
A service that supports the sending and A service that supports the sending and receiving of short text messages on receiving of short text messages on mobile phonesmobile phones
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
multimedia messaging service (MMS)multimedia messaging service (MMS)
The emerging generation of wireless The emerging generation of wireless messaging; MMS is able to deliver rich messaging; MMS is able to deliver rich mediamedia
Location-Based ServicesLocation-Based Services
Voice-Support ServicesVoice-Support Servicesinteractive voice response (IVR)A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized systemvoice portalA website with an audio interface that can be accessed through a telephone call
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
WIRELESS TELECOMMUNICATIONS NETWORKS
personal area network (PAN)personal area network (PAN)
A wireless telecommunications network A wireless telecommunications network for device-to-device connections within a for device-to-device connections within a very short rangevery short range
BluetoothBluetooth
A set of telecommunications standards A set of telecommunications standards that enables wireless devices to that enables wireless devices to communicate with each other over short communicate with each other over short distancesdistances
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
wireless local area network (WLAN)wireless local area network (WLAN)
A telecommunications network that A telecommunications network that enables users to make short-range enables users to make short-range wireless connections to the Internet or wireless connections to the Internet or another networkanother network
Wi-Fi (wireless fidelity)Wi-Fi (wireless fidelity)
The common name used to describe the The common name used to describe the IEEE 802.11 standard used on most IEEE 802.11 standard used on most WLANsWLANs
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Technical InfrastructureTechnical Infrastructure
WiMAXWiMAX
A wireless standard (IEEE 802.16) for A wireless standard (IEEE 802.16) for making broadband network connections making broadband network connections over a medium-size area such as a cityover a medium-size area such as a city
wireless wide area network (WWAN)wireless wide area network (WWAN)
A telecommunications network that offers A telecommunications network that offers wireless coverage over a large wireless coverage over a large geographical area, typically over a geographical area, typically over a cellular phone networkcellular phone network
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
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20201515 IMSIMS
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile Financial Mobile Financial ApplicationsApplications
mobile banking
Performing banking activities such as balance checks, account transactions, payments, credit applications, etc., via a mobile device
OTHER FINANCIAL-RELATED MOBILE APPLICATIONS
Mobile Stock TradingMobile Stock Trading
Real EstateReal Estate
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile Enterprise SolutionsMobile Enterprise Solutions
DEFINING MOBILE ENTERPRISEmobile enterprisemobile enterpriseApplication of mobile computing inside the Application of mobile computing inside the enterprise (e.g., for improved communication enterprise (e.g., for improved communication among employees)among employees)
THE FRAMEWORK AND CONTENT OF MOBILE ENTERPRISE APPLICATIONS
The sales applicationThe sales applicationThe support applicationThe support applicationThe service applicationThe service applicationmobile workermobile workerAny employee who is away from his or her primary Any employee who is away from his or her primary work space at least 10 hours a week or 25 percent work space at least 10 hours a week or 25 percent of the timeof the time
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile Enterprise SolutionsMobile Enterprise Solutions
FLEET AND TRANSPORTATION MANAGEMENT
Fleet MaintenanceFleet Maintenance
Tracking People and VehiclesTracking People and Vehicles
Transportation ManagementTransportation Management
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile Entertainment Mobile Entertainment and Other Consumer and Other Consumer ServicesServicesmobile entertainment
Any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usageMOBILE MUSIC AND VIDEO PROVIDERSMOBILE GAMES
Hurdles for GrowthHurdles for Growth
MOBILE GAMBLINGMOBILITY AND SPORTS
6-6-2222
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Mobile Entertainment Mobile Entertainment and Other Consumer and Other Consumer ServicesServicesSERVICE INDUSTRY CONSUMER
APPLICATIONSHealth CareHealth Care
Hospitality ManagementHospitality Management
Public Safety and Crime PreventionPublic Safety and Crime Prevention
Other IndustriesOther Industries
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Location-Based Mobile Location-Based Mobile CommerceCommercelocation-based m-commerce (l-commerce)
Delivery of m-commerce transactions to individuals in a specific location, at a specific time
real-time location system (RTLS)
Systems used to track and identify the location of objects in real time
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Location-Based Mobile Location-Based Mobile CommerceCommerceL-COMMERCE INFRASTRUCTURE
Mobile devicesMobile devices
Communication networkCommunication network
Positioning componentPositioning component
Service or application providerService or application provider
Data or content providerData or content provider
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Location-Based Mobile Location-Based Mobile CommerceCommercegeolocation
The process of automatically identifying a Web user’s physical location without that user having to provide any information
network-based positioning
Relies on base stations to find the location of a mobile device sending a signal or sensed by the network
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
terminal-based positioning
Calculating the location of a mobile device from signals sent by the device to base stations
global positioning system (GPS)
A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Location-Based DataLocation-Based DataLocatingNavigatingSearchingIdentifyingEvent checking
geographical information system geographical information system (GIS)(GIS)
A computer system capable of A computer system capable of integrating, storing, editing, analyzing, integrating, storing, editing, analyzing, sharing, and displaying geographically sharing, and displaying geographically referenced (spatial) informationreferenced (spatial) information
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
location-based service (LBS)
An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user
automatic vehicle location (AVL)automatic vehicle location (AVL)
A means for automatically determining the A means for automatically determining the geographic location of a vehicle and transmitting geographic location of a vehicle and transmitting the information to a requestthe information to a request
social location-based marketingsocial location-based marketing
Marketing activities that are related to social Marketing activities that are related to social behavior and are related to social networking behavior and are related to social networking activitiesactivities
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory Networksubiquitous computing (ubicom)
Computing capabilities that are being embedded into the objects around us, which may be mobile or stationary
pervasive computing
Computing capabilities embedded in the environment but typically not mobile
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory NetworksPrinciples of Pervasive ComputingPrinciples of Pervasive Computing
DecentralizationDiversificationConnectivitySimplicity
context-aware computingcontext-aware computing
Application’s ability to detect and react to Application’s ability to detect and react to a set of environmental variables that is a set of environmental variables that is described as context (which can be described as context (which can be sensor information or other data including sensor information or other data including users’ attitudes)users’ attitudes)
Internet of ThingsInternet of Things
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory NetworksSMART APPLICATION: GRID,
HOMES, CARS, AND MOREsmart gridsmart grid
An electricity network managed by An electricity network managed by utilizing digital technologyutilizing digital technology
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory NetworksSmart Homes and AppliancesSmart Homes and Appliances
LightingEnergy managementWater controlHome security and communicationHome entertainmentSmart appliances
Smart and Driverless CarsSmart and Driverless Cars
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Ubiquitous (Pervasive) Ubiquitous (Pervasive) Computing Computing and Sensory Networksand Sensory Networksradio frequency identification (RFID)
A short-range radio frequency communication technology for remotely storing and retrieving data using devices called RFID tags and RFID readers
sensor networksensor network
A collection of nodes capable of environmental A collection of nodes capable of environmental sensing, local computation, and communication sensing, local computation, and communication with its peers or with other higher performance with its peers or with other higher performance nodesnodes
Smart Sensor ApplicationsSmart Sensor Applications
PRIVACY ISSUES IN UBIQUITOUS COMPUTING
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Implementation Issues Implementation Issues in Mobile Commercein Mobile CommerceM-COMMERCE SECURITY AND PRIVACY ISSUES
TECHNOLOGICAL BARRIERS TO M-COMMERCE
FAILURES IN MOBILE COMPUTING AND M-COMMERCE
ETHICAL, LEGAL, PRIVACY, AND HEALTH ISSUES IN M-COMMERCE
MOBILITY MANAGEMENT
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© Farhan Mir© Farhan Mir
20201515 IMSIMS
Managerial IssuesManagerial Issues
1. What is your m-commerce strategy?
2. What is your implementation timetable?
3. Are there any clear technical winners?
4. Which applications should be implemented first?