® Executive Overview August 2007 Expertise within Reach.
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Transcript of ® Executive Overview August 2007 Expertise within Reach.
®
Making sense out of Web 2.0 and Social Software
Wiki’sBlogs
Social Networks
AJAX
RSS
Mash-ups
Social Computing
MySpace
Tags
Web 2.0
del.icio.us Flickr
REST
ATOM
folksonomy
Consumerization
Digg
bookmarking
Communities
Video Sharing
Avatars Facebook
Why should my business care?
®
Demand for Growth Drives Social Software Adoption
Survey show innovators grow faster
75% of CEOs indicated that collaboration was important to innovation
Top sources of innovation were business partners, employees and customers
To thrive in this environment companies must:
Weave communities into the product development process
Execute those innovative ideas quickly
CEOs: sources of new ideas and innovation
IBM Institute for Business Value. CEO Study 2006
45% 35% 25% 15% 5% 5% 15% 25% 35% 45%
Business partners
Clients
Consultants
Competitors
Associations, trade groups,conference boards
Academia Internet, blogs, bulletin boards
Think tanks
Other
Research anddevelopment (internal)
Sales or service units
Employees (general population)
®
Changing Nature of Work Drives Adoption
Work environments are more complex Matrixed organizations Organization changes Mergers/Acquisitions Global companies Telecommuting
Work is increasingly collaborative Specialization Ad hoc projects
Work demands more social capital
“Today, more than 85 percent of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its
human capital. It is no longer what you own that counts but what you know…”
—Craig Symons, Forrester Research, Inc.
®
Introducing IBM Lotus® Connections software
Lotus Connections software is social software for business that
empowers you to be more innovative and helps you execute
more quickly by using dynamic networks of coworkers, partners
and customers.
®
Lotus Connections software has five parts
CommunitiesCreate, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise
BlogsUse a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog
DogearSave, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise
ActivitiesOrganize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster
ProfilesQuickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
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Lotus Connections software is already at work in IBM
CommunitiesIBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries.
BlogsIBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags.
DogearIBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private.
ActivitiesIBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users.
ProfilesIBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all app authentication for IBM.
®
Lotus Connections Software Helps Deliver Expertise To Customers
No easy way to find, learn from and work with experts across the company
Re-inventing the wheel again and again
Challenge
Improving the efficiency of key revenue generating employees
Increase customer satisfaction with faster service
Raising the reach and impact of their subject-matter experts
Business Value
Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster
Solution
Global Financial Services Firm
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Lotus Connections software Drives Innovative Product Development
In order to grow the business faster, they needed a quicker way to develop and evaluate new services concepts and business models.
Challenge
Increase the number of new services using communities of customers and partners Accelerate the evaluation of new service concepts and therefore be faster to market Grow market share and revenue through differentiated services and business models
Business Value
Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections software to include communities of employees, customers and partners in the development and evaluation of new Telcom services.
Solution
Telecommunications Firm
®
Lotus Connections software Improves Call Center Productivity
Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams
Challenge
Increase communication and coordination of projects between teams
Reduce time required to find the correct people with the right expertise
Improve collective intelligence of organization by sharing experiences
Business Value
Deployed enterprise wide implementation of the 5 social software services of Lotus Connections software. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff.
Solution
Network and Communications Provider
®
Lotus Connections Accelerates Project Execution
Needed to improve productivity when working with contractors and partners across the US on education curriculums.
Challenge
Built strong relationships across several art archival and preservation organizations
Improved communication and status tracking of projects
Accelerated the delivery of education curriculums created by a disconnected teams
Business Value
Using the Activities component of Lotus Connections software so their entire network of employees, partners and customers can collaborate on the execution of projects.
Solution
Small Non-ProfitArts Organization
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The Value of Social Software for Business
Complete Tasks Faster
Execute with Confidence
Grow through Innovation
Empower People