dynamic innovation impact. The Company A new brand in the professional market for hairdressers, a...

dynamic innovation

impact

The Company

• A new brand in the professional market for hairdressers, a young reality, created a view years a go in Varese (Italy) thanks to a young business man Ivano Panzeri.

• Son of a hairdresser, Ivano Panzeri gave new answers to many questions and problems that happen inside salons, thanks to his charismatic attitude he created a new and innovating philosophy, creating a dynamic, innovative and a impact company.

American / Italian technology

• Research laboratories in U.S.A.,

• Avant-garde formulations

• Constant and updated research

• On the edge of worldwide trend of the cosmetic market

Innovative product range

• High quality

• Rich in motivation

• Eye catching packaging

• Innovative communication support

• Innovative concepts

Competitive price

• Medium price

• Optimum reference to quality/quantity/price

• Optimum conditions on formats and quantities to favor the pricing, facilitate the performance in the salon and increase the retail

Not only products

• Hair fashion collections• Support and image in the salon• Communication materials• High quality styling educational material• Technical educational format• Managerial educational format• Events• Affiliations “EXIT”

urban:tribe

• For today’s underground and cosmopolitan generation• For the urban tribes with their own identity signs and

their own symbols• A new way of interpreting the desires people• Listening to the rhythm of the street where new trends

and desires of changes grows

But they all share a common language, identifying themselves in a life style.

urban:tribe

•a range of styling products built as working tools to raise the cut and interpret the evolution of the look trends per every lifestyle

•a synergistic approach to hair preparation with shampoos and conditioners together with the action of the remaining products, carry out and guarantee maximum results.•high tech formulas based on new technological discoveries combined with natural ingredients•eye catching packaging, easy, young and full of energy, characterized by the bar code, metropolitan and technological design and also helpful for store management•The products are marked with four vibrant colors for an easy identification of the family group within the range•a complete range, to satisfy every style, every need, every personality

u:t __stile and no limit creativity

The technologyWhen talking about a styling range, it is obvious that hair will have to deal with a lot of Styling products, styling tools and thermal appliances1) Hair can be damaged as much with heat appliances as with chemical applications.When using heat on the hair, the natural moisture that is present in the hair will start toboil, forming bubbles in the hair shaft. These bubbles will eventually cause breakage andsplit ends.

2)Product build-up can make hair feel and look less smooth, healthy, shiny and Manageable and it can weigh the hair down.

The most important objectives of u:t range are :1) To reduce product build-up thanks to the shampoo’s and conditioners2) To protect the hair from thermal styling damage

u:t shampoo: clarifies an cleanses u:t conditioner: smoothes, soothes and nourishesu:t styling: enhances the styling process, protecting the hair from heat and styling damage

Cleansing – u:t shampoosDuring the shampooing, the specific patented active principles, attaching to residual styling

agents, dirt and other elements, pulling them away from the hair shaft

Conditioning – u:t conditioners While conditioning the hair, the hydrolyzed proteins acts in synergy with the botanical extracts, sealing in the vitamins into the cortex and cuticle layers, producing flexibility and protection.Creating moisture and shine.

Styling – u:t stylingIn the styling phase, High Tec resins, enhances the process by forming a smooth film on the hair shaft, giving flexibility and protection. Film agents are formed to protect the hair and will not coat it. It will not create weight and even when using a lot of products. It will protect the hair shaft during heat styling while restoring the moisture balance


urban:tribe

RESULTClean, conditioned and healthy hair with texture, volume and shine


shampoos• 4 different specific formulas to act in synergy with all other products, guaranteeing maximum styling

result

texture : volumizing shampoo for normal or flat hair smooth : smoothing shampoo for frizz and curly hairflexibility : revitalizing and hydrating shampoo for dull hair

Contains:• Dessert Complex• Hydrolyzed rice proteins• Hydrolyzed silk proteins• Botanical extracts• Guar extracts• Vitamins• Patented active principles

!!! act in synergy with the conditioners

conditioners• 3 different specific formulas to act in synergy with all other products, guaranteeing

maximum styling result

texture : volumizing conditioner for normal or flat hair smooth : smoothing conditioner for frizz and curly hairflexibility : revitalizing and hydrating conditioner for dull hair

• Contains:• Dessert Complex• Hydrolyzed rice proteins• Hydrolyzed silk proteins• Botanical extracts• Vitamins• Patented active principles

!!! act in synergy with the shampoos

texture shampoo & conditioner

volumizing shampoo for normal or flat hair

“Hairspa” complex of sugars; to increase the diameter of the hair shaft, performing maximum body and volume

texture shampoo volumizing shampoo for normal or flat hair

• deep yet gentle cleansing

• Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume

• Contains hydrolyzed wheat, rice and soy proteins to strengthens hair structure by leaving it full-bodied, shiny and resilient

• Contains the dessert complex to balance moisture in the hair

• Contains guar extracts for the flexibility of the hair structure

• Botanical extracts protect and enhance shine on the hair

• Vitamin E, anti-oxidant

• used in combination with texture conditioner the performance of product is emphasized

Use: apply to wet hair, massage and rinse, repeat if necessary.

texture conditioner volumizing conditioner for normal or flat hair

• Conditions hair without weighing it down, performing maximum body and volume • Contains a complex of sugars to increase the diameter of the hair shaft, performing maximum body and volume

• Contains hydrolyzed wheat, rice and soy proteins to strengthens hair structure by leaving it full-bodied, shiny and resilient

• Contains the dessert complex to balance moisture in the hair • Botanical extracts protect and enhance shine on the hair • Vitamin E, anti-oxidant

• used in combination with texture shampoo the performance of product is emphasized

Use: apply on clean damp hair, comb and leave 1minute and rinse.

smooth shampoo & conditioner

smoothing shampoo for frizz and curly hair

Mix of almond, olive and rice oils; leaves hair silky, shiny and comb-able

smooth shampoosmoothing shampoo for frizz and curly hair

• deeply hydrates hair and eliminates frizz by smoothing the cuticle• Contains a mix of almond, olive and rice oils, leaves hair silky, shiny and comb-able • contains silk proteins, facilitates the hold and formation of sleek hair, eliminating electric static• Contains guar extracts for the flexibility of the hair structure• Contains the dessert complex to balance moisture in the hair• Botanical extracts protect and enhance shine on the hair

•used in combination with smooth conditioner the performance of product is emphasized


smooth conditionersmoothing conditioner for frizz and curly hair

• deeply hydrates and conditions hair

• The mixture off different silicones eliminates frizzies by smoothing the cuticle

• contains silk proteins, facilitates the hold and formation of sleek hair, eliminating electric static

• Contains a mix of almond, olive and rice oils, leaves hair silky, shiny and comb-able



• Vitamin E, anti-oxidant

• used in combination with smooth shampoo the performance of product is emphasized

Use: apply on clean damp hair, comb and leave 1-3 minutes and rinse.

flexibility shampoo & conditioner

revitalizing and hydrating shampoo for dull hair

Hydrolyzed rice and silk proteins; to strengthens hair structure

flexibility shampoorevitalizing and hydrating shampoo for dull hair

• performs in hair with maximum flexibility, resistance and hydration

• particularly suitable for dehydrated and chemically treated hair

• Contains hydrolyzed rice and silk proteins, to strengthens hair structure

• Aloe Vera gel, to calm and protect the hair structure

• Contains guar extracts for the flexibility of the hair structure



• Contains the 193 fluid, acts as an termic protection on the hair

• used in combination with flexibility conditioner the performance of product is emphasized


flexibility conditionerrevitalizing and hydrating shampoo for dull hair

• performs in hair with maximum flexibility, resistance and hydration

• Contains the idra 24 ( moisture mix) deeply conditions and repairs

• Contains hydrolyzed rice and silk proteins, to strengthens hair structure

• Aloe Vera gel, to calm and protect the hair structure

• Jojoba oil to condition deeply in the hair



• Contains the 193 fluid, acts as an termic protection on the hair

• used in combination with flexibility shampoo the performance of product is emphasized

Use: apply on clean damp hair, comb and leave 1-5 minutes and rinse.

purity shampoo deep cleansing shampoo for every hair types

moringa seeds; purifying ingredients acts as an magnet that purify the hair from undesired

residues in the hair

purity shampoodeep cleansing shampoo for every hair types

• Free your hair from styling residues and chlorine.

• Cleans deeply yet softly every hair type

• Contains a balanced formula of purifying ingredients (moringa seeds) that acts as an magnet that purify the hair from undesired residues in the hair

• Contains a revitalizing blend of proteins, vitamins that condition and hydrate deeply the hair structure


• Sun filters for protection


14 different working tools to give limitless space to creativity

styling & finishing

styling & finishing

• enriched formulas with proteins, vitamins and botanical extracts, to condition, hydrate and protect hair integrating a fixative, molding and styling effect

• high tec resins performs in perfect results, no heaviness and no residues

• film agents protects hair from heat styling • sun filters protects hair from UVA and UVB rays • all products mixes with shiners to increase versatility

styling e finishing

_ to create and play every style, every desire

_ to shape

_ to hold

_ to support

_ to define

_ to smooth

_ to volumize

_ to sculpt

megamixconditioning and styling balm

_ a “mega” solution to condition while styling hair

_ use as leave on conditioner

_ use as light styling glaze

_ perfect cutting “tool” to maintain hydration and texture during precision cutting

_ performs on hair with a light supporting base while conditioning

_ creates maximum flexibility, resistance and hydration

_ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents hydrates, smoothes the cuticle and protects hair

_ leaves hair full-bodied, manageable, conditioned and shiny

_ film agents protects hair from heat styling

_ sun filters protects hair from sun rays

_ light>

no limits new formula

straightening and curl former gel • the right solution to change look from curl to straight and vice versa with no limits• To define curly hair in a natural way • confers elasticity, protection and shine• Contains hydrolyzed wheat proteins, to strengthens and condition hair structure• Emollients agents, to enhance shine and comb-ability • Humectants active ingredients to balance hair moisture• Special condition agents, to give smoothness, shine, body and comb-ability• Contains the dessert complex to balance moisture in the hair• The mixture off different silicones eliminates frizzies by smoothing the cuticle• Phantenol, hydrate, condition and increase the hair diameter• Aloe Vera, calming and protective • Sun filterslight >

Use: apply on damp hair form roots to ends and distribute. Style as desired.

Formato: 250 ml

power smooth new formula

extra smoothing gel• the right choice to create the most determined straight looks• controls frizzies, effectively smoothes the hair cuticles • Contains hydrolyzed wheat proteins, to strengthens and condition hair

structure• Emolliente and condition agents encourages brush-ability and formation of

straight hair• The mixture off different silicones eliminates frizzies by smoothing the

cuticle, protecting the hair on thermic action thanks to his filming and anti humidity effect

• Contains the dessert complex to balance moisture in the hair• Humectants active ingredients to balance hair moisture• Phantenol, hydrate, condition and increase the hair diameter• Aloe Vera, calming and protective • Sun filterslight >

Use: apply on damp hair form roots to ends and distribute. Style as desired.

power straightstraigthening protective fluid

_ extra light fixative_ to create straight looks, shiny and soft _ controls frizz_ efficiently smoothes cuticles on porous and chemically treated

hair _ favors brush sliding on hair and straight formation _ has a film forming effect on hair to donate maximum shine and

humidity resistance_ a unique and revitalizing mix of proteins, botanical extracts,

vitamins and straightening principles; hydrates, smoothes cuticles and protects hair

_ makes hair manageable, straight and silky_ protects from heat effects during styling thanks to film agents and

protectives _ protects from environmental agents thanks to antioxidant

spray 2 straightspray protettivo termoattivo

_ fixatives free _ a specific thermo-activated spray to be combined to the use of the flat iron _ beside being a product for temporary styling, has a specific use during the

definitive styling together with PLSSTRAIGHT!. Acts as a final treatment of the straightening service bonding vital elements for the restructuring of the hair fiber

_ protects hair during straightening with the flattening iron _ has a restructuring and shining action which activates with thermic energy _ holds water molecules inside the hair structure avoiding dehydration and

increasing body and straight hold _ has a trivalent specific action: integrates vital elements inside the hair

structure, protects from heat during straightening and shines hair without weighting it down

_ efficiently smoothes cuticles of every hair type _ has a light reflecting effect which increases shine thanks to silk amino acids

associated to special thermo-stable non volatile silicones _ leaves hair manageable, silky, protected and “naturally” straight

3d_version new formula styling and finishing versatile liquid styler

adds body definition and support to every style and hair types, three different applications: as liquid styler, ecological foam or spray on to style with blow dryer, rollers, curling iron, flat iron or free hand

• Contains hydrolyzed silk proteins, to strengthens and condition hair structure



• Aloe Vera gel, to calm, moisture and protect the hair structure• Vitamin E, anti-oxidant• Pantenolo, act as an conditioning agent

• film agents protects hair from heat styling

• sun filters protects hair from sun rays

light >• use: apply on clean damp or dry hair. For more support, hold and

definition, increase the amount. Style as desired

helixnon oil soft curl designer

_ light fixative >

_ adds definition, elasticity and body to style on all hair types

_ particularly indicated on curly or permed hair

_ to style with blow dryer or free hand

_ adds a light, flexible, humidity resistant hold

_ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixing agents hydrates, smoothes the cuticle and protects hair

_ adds definition, shine and vitality to hair



build and fix the look fast, with no complications, to use as sculpting gel, final touch and wet look style. Performs on all hair types by directing, forming and defining with optimum support and structure. Weigh less hair and no residues

• Contains hydrolyzed wheat and silk proteins, to strengthens hair structure


• Aloe Vera gel, to calm, moisture and protect the hair structure• Vitamin E, anti-oxidant• Pantenolo, act as an conditioning agent

• film agents protects hair from heat styling

• sun filters protects hair from sun rays

Medium >>

Use: apply on wet or dry hair then style

xcentric gel new formula

styling and finishing gel

kaptorstyling and volumizing foam

_ medium fixative >>

_ adds body and natural control to style on all hair types

_ to style with blow dryer, free hand or finishing

_ adds a flexible, humidity resistant hold

_ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixing agents hydrates, smoothes the cuticle and protects hair

_ leaves hair manageable, shiny and vital



xpandervolumizing and texturizing foam

_ strong fixative >>>

_ adds maximum volume, dimension and texture

_ to brush style, freehand style, strong setting or finishing

_ confers a flexible, long lasting hold resistant to humidity

_ a unique and revitalizing mix of proteins, botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair

_ leaves hair designed, shiny and resilient




_ to create matt and muddled hair

_ molds and defines each strand to facilitate the creation of every style

_ controls and texturizes with a medium and gummy fix

_ confers support and volume without weighing down even the most fine hair

_ does not contain waxes or grease

_ use as a fast molding cream or for final touches to the style




_ water soluble formula, easily removable with water

stickystyling and finishing cream

freakyshaper pomade

_

_ medium fixative >>_ to mold and finish_ create muddled, upset styles_ to build and create unique forms and volumes

in hair_ a gummy, light feel pomade, easy to apply_ water-soluble, washes out with one shampoo_ use for molding or finishing touches_ a unique and revitalizing mix of proteins,

botanical extracts, vitamins and fixative agents, hydrates, smoothes the cuticle and protects hair

_ film agents protects hair from heat styling_ sun filters protects hair from sun rays

nogravityecological volumizer hairspray


_ fixative and volumizing no gas hairspray

_ versatile and fast drying

_ unique to mold or finish the hairstyle give hair maximum elevation, hold and shine

_ Panthenol and vitamin E guarantees conditioning and protection

_ ideal on chemically treated hair

_ protects the hairstyle from humidity

_ has a film forming effect on hair for maximum

shine and resistance to humidity



grungydefining and texturizing wax

_ medium fixative _ to mold and texturize_ gives flexible and removable direction with

the possibility of changing direction to style when desired

_ to sculpt and support unmistakable styles_ to give an untidy effect, create vertical

pointed strands or texture on hair_ to create spot styling and separation_ use directly from stick or apply on palm of

hand, than on hair_ a mix of several natural waxes allows a

flexible, long lasting hold_ film agents protects hair from heat styling_ sun filters protects hair from sun rays

shiners

5 unique formulas

to increase shine in hair

shiners

_ to perform incredible shine

_ to protect

_ to simultaneously hold and shine

_ to create and play every style, every desire

shiners_ shine ingredients associated to fixatives confers both

hold and shine

_ enriched with proteins, vitamins and botanical extracts to condition, hydrate, fix and protect hair while performing a specific shine action

_ high tec resins performs in perfect results, no heaviness and no residues


_ sun filters protects hair from UVA and UVB rays

_ all products mixes with each other and with styling and finishing products to increase limitless creativity

slikeranti-frizz gloss fluid

_ shines and eliminates frizzies without weighing hair down

_ few drops instantaneously adds extreme shine and silkiness to hair

_ do not use too much, a little goes a long way

_ smoothes cuticles conferring an healthy and brilliant look


_ leaves hair brilliant, comb-able, conditioned and with an healthy and vital feel



the glowglittering and shining wax

_ light fixative

_ natural mica particles creates a dazzling look

_ molds, defines and illuminates hair

_ non greasy wax-pomade to shine and define




_ water-soluble formula, rinses out easily with water

starring gel styling & shining gel

Now…protagonist as a star! Adds shine and definition to your hair while providing incredible flexible support

• Contains hydrolyzed wheat and silk proteins, to strengthen and condition hair structure


• Contains the dessert complex to balance moisture in the hair• Silicones and natural mica for an extreme shine and flexibility • Aloe Vera gel, to calm, moisture and protect the hair structure• Vitamin E, anti-oxidant• Pantenolo, act as an conditioning agent• film agents protects hair from heat styling• sun filters protects hair from sun rays

• medium >>

• Use: apply on wet or dry hair then style

radiatepolisher spray

_ adds radiant shines to hair

_ do not use too much, a little goes a long way

_ instantaneously shines the cuticles

_ smoothes cuticles conferring an healthy and brilliant look

_ leaves hair brilliant, comb-able, conditioned and with an healthy and vital feel


_ adds boast and shine to colored hair



upliftfinishing shiner hairspray

_ strong fixative

_ determined and brilliant hold to finishing style

_ adds maximum control with no residues or stickiness

_ flexible, long lasting hold, humidity resistant


_ adds boast and shine to colored hair



VOLUMEshampoo & conditioner

styling finish

texture shampoo

texture conditioner

megamix

3d_version

kaptor

xpander

nogravity

uplift

radiate

STRAIGHTshampoo & conditioner

styling finish

smooth shampoo

smooth conditioner

megamix

no limits

power smooth

power straight

spray 2 straight

nogravity

uplift

radiate

sliker

the glow

CURLYshampoo & conditioner

styling finish

Texture, smooth, flexibility shampoo

Texture, smooth, flexibility conditioner

megamix

no limits

helix

Kaptor

Xpander

nogravity

uplift

radiate

sliker

EXTREME LOOKshampoo & conditioner

styling finish

texture shampoo

texture conditioner

smooth shampoo

smooth conditioner

flexibility shampoo

flexibility conditioner

xcentric gel

sticky

freaky

grungy

nogravity

uplift

radiate

sliker

the glow

What’s up with hairstyle?

when the style gets hard,

Use a new language to communicate …

To build the most extreme styles high performance hold and resistance

support _ hold _ definition _ special effects _ GUARANTEED !!!

• The name “slang” perfectly interprets the spirit

of this line• A distorted and today’s language, simple and

fashionable, to express a new style. • New “language codes” therefore new products to

play a definite style, extreme and of strong personality.

• 8 products with great hold and resistance for a strong support and to create special effects.

• The concept:

a line of products for extreme styling, high hold and resistance.• Number of products: 8 products

gummy gum_creative styling gum scatty spray wax_versatile spray wax

oner gel_strong wet look gelperky spray gel_flexible spray gel

rush gel_strong hold gel mighty wax_finishing wax

onside spray_strong finishing spraysnap glue_hard modeling creme

Features of the line:• All the products are formulated to ensure maximum

fixative and hold to the style with no residues on hair. • Each formula has been studied in perfect balance to

obtain specific fix and performance. • Products are enriched with Aloe Vera, vitamins and other

natural ingredients to hydrate hair while supporting the style.

• Moreover, absolutely not to omit the importance of the packaging image, eye catching and innovative, as in u:t sun with the images printed on

• Fragrances studied for the consumer target: fruity, unisex and pleasant.

gummy gum _ A modelling fibre gum easy to manage, to create unique effects._ For the best effect, get a moderate quantity and fibre it up, before applying on hair._ The most texture is achieved when applied on dry hair._ Adds body, support and definition._ A perfect balanced formula of fixative, hydrating and silicon agents which allows support, hold and shine._ Sunscreen adds protection against environmental aggression._ Fragrance: strawberry chewing gum

scatty spray wax

_ A non greasy spray wax, flexible on hair and easy to use._ Adds body, volume, definition and support to every hair type._ Spray on dry hair to define and maintain the style or on damp hair for a visible wet effect, dry to the touch. _ Holds humidity in hair with a humectants effect thanks to carnauba wax, derived from the Brazilian Palm._ A mix of hydrating principles, silicones, and silk amino acids adds condition, shine and volume._ Fragrance: melon

rush gel

_ a determined and flexible gel for every look

_ body and support for every hair type_ to fix hair in a flexible long lasting way

thanks to a perfect balance of fixative and silicon agents

_ use on wet or dry hair. mold into desired style

_ to perform with extreme hold apply on wet hair

oner gel

_ a fundamental gel for a wet and resistant look

_ to perform a wet effect always apply on damp hair

_ to perform a dry extreme effect use a blow dryer

_ fixes in a determined way without an adhesive effect

_ Aloe Vera extract, Panthenol and silk amino acids conditions hair shaft

_ vitamin E adds protection against environmental aggression

perky spray gel

_ A flexible gel in small “perky” drops._ To obtain the most extreme and rigid effect, spray on damp hair._ For a more adjustable effect apply on dry hair._ Maintains the created shapes thanks to its memory effect._ Dries gradually, allowing an easy shaping._ Aloe Vera extract, Panthenol and other hydrating principles give condition to hair shaft._ Sunscreen adds protection against environmental aggression._ Fragrance: a mix of melon and grapefruit

mighty wax _ A solid and “mighty” wax to personalize each style._ To define and direct hair._ Mold and re-mold, adds texture and separation._ A unique blend of various waxes creates a protective film on hair._ Holds humidity in hair with a humectants effect thanks to carnauba wax, derived from the Brazilian Palm._ Get the desired quantity, warm on hands and apply on hair._ Fragrance: blueberry

onside spray

_ the most advanced strong and flexible spray, for a perfect style control

_ a perfect balanced formula of fixative and silicon agents allows support, hold and shine

_ bran rice oil and Panthenol have a conditioning action on hair while the product fixes in a definite way

_ Vitamin E and sunflower extracts adds protection against environmental aggression

snap glue _ an incredible hard glue to create

“the point” style_ to glue hair and create long lasting

original looks_ defines and directs hair strands

due to its adhesive action_ use on wet or dry hair. mold into

desired style_ to perform with extreme hold apply

on wet hair_ Aloe Vera extract, Panthenol and

silk amino acids conditions hair shaft

_ vitamin E adds protection against environmental aggression

Materiali di Supporto

Argomentario

• strumento per il venditore per comunicare “la novità” in presentazione

• motivazione necessità / informazione prodotto azione e benefici

• strumento per il parrucchiere: per formare il personale ed informare la clientela

Brochure cliente

• strumento per la comunicazione con il cliente finale

• informazione prodotto azione e benefici

• per completare il sistema di comunicazione

desk display

• un espositore da banco d’impatto per esporre tutti i prodotti

• per far vedere i prodotti e invogliare all’acquisto

Campioncini

• per far provare la qualità di nostri prodotti• per potenziare la rivendita

• per completare il sistema commerciale

Posters • 4 varianti di posters vetrina 148 cm x 48 cm • coordinati con tutti il resto di materiali • sempre unisex perché non si deve limitare mai la

vendita

Gadget promo rivendita

Display Bag

• 1 nuova valigia per presentare la linea completa

• Compone anche l’intro-pack di linea e si trasforma in 2 expo da mensola

Scheda dei materiali

• Per una perfetta presentazione e una vendita più facile ed efficace

• Arriverà anche al cliente insieme all’argomentario per permettergli di visualizzare i materiali e capire il suo utilizzo in modo semplice.

dynamic innovation impact. The Company A new brand in the professional market for hairdressers, a...

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