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![Page 1: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/1.jpg)
Discovery Communications:
Managing and Selecting a Controlled Vocabulary of Video
Keywords
Jeanne Kramer-Smyth
![Page 2: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/2.jpg)
Why?
![Page 3: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/3.jpg)
Video Keywords
YouTube
Discovery Video Page
•Related Videos•Related Content
![Page 4: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/4.jpg)
Tematres
Web Based
Open Source
PHP & MySQL
http://tematres.r020.com.ar/index.en.html
![Page 5: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/5.jpg)
Hierarchical List
![Page 6: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/6.jpg)
Simple Menu
![Page 7: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/7.jpg)
Add Narrow Term
![Page 8: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/8.jpg)
New Term
![Page 9: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/9.jpg)
Expanded Tree
![Page 10: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/10.jpg)
Search: Baby
![Page 11: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/11.jpg)
Single Term View
![Page 12: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/12.jpg)
Notes
![Page 13: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/13.jpg)
Alphabetic List
![Page 14: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/14.jpg)
Interwoven: MetaTagger
![Page 15: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/15.jpg)
MetaTagger: Search Baby
![Page 16: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/16.jpg)
MetaTagger: Alternate
![Page 17: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/17.jpg)
YouTube: Tags
http://www.youtube.com/watch?v=OMOGi57sJwk
![Page 18: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/18.jpg)
TLC.com: Meta Keywords
http://tlc.discovery.com/videos/jon-amp-kate-plus-8-we-want-a-puppy.html
![Page 19: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/19.jpg)
Tools for Keyword Research
Google Trends
Google AdWords Keyword Tool
Google Search-based Keyword Tool
SEO Book Keyword Suggestion Tool
KeywordDiscovery ($)
WordTracker ($) and Free Version
SEO Book’s Keyword Tools Page
![Page 20: Discovery Communications: Managing and Selecting a Controlled Vocabulary of Video Keywords Jeanne Kramer-Smyth.](https://reader030.fdocuments.us/reader030/viewer/2022032607/56649eda5503460f94be8e40/html5/thumbnails/20.jpg)
Final Thoughts
Work in progress
Still evaluating best ways to leverage the controlled vocabulary
Still BUILDING the vocabulary
Setting expectations