© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential. Hybrid Mail Tuesday, April...

© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential.

Hybrid Mail

Tuesday, April 13, 1999

Concept Definition andBusiness Paradigm

The (r)evolution

Yesterday and Today

Yesterday and Today

Today and TomorrowInternet

Impact on the Letter volume (over time)....

@post - the idea

• Secure market for electronic letter delivery

• Create an electronic/hybrid link between households and Sweden Post

• Create a base service for electronic delivery of information and mass communications

• Create a client platform for electronic services from Sweden Post

• Secure market for electronic letter delivery

• Create an electronic/hybrid link between households and Sweden Post

• Create a base service for electronic delivery of information and mass communications

• Create a client platform for electronic services from Sweden Post

Keep the same trust in the electronic world as in the

physical world!Ensure traditional mail

confidentiality!

Keep the same trust in the electronic world as in the

physical world!Ensure traditional mail

confidentiality!

@post

The traditional postal address is used!

Anna HanssonMainstreet 34S-193 97 Bro

Sweden

[email protected]

@post - the address (2)

[email protected] [email protected]

Anna HanssonMainstreet 34S-193 97 BRO

Anna HanssonMainstreet 34S-193 97 BRO

Postal address (changes when Anna moves to a new address)

Postal address (changes when Anna moves to a new address)

[email protected]

e-mail address (changes when Anna moves to a new adress)

e-mail address (changes when Anna moves to a new adress)

e-mail alias (changes upon Anna’s request)

e-mail alias (changes upon Anna’s request)

@post - Added value

The recipient can choose how to receive the mail

@post-service

The @post security

• @post enables control of the electronic signature for outgoing mail as well as control of electronic signature and decryption of incoming messages

• @post allows the use of an id stored on a smartcard or other software media

• @post provides interoperability with PSS (Post Security Services)

@post - other features

• created messages can be delivered by e-mail, ePOST (hybrid) or fax

• @post is interoperable with International Data Post (international hybrid mail)

• provides required billing information

@post components

Mail-server

CatalogueLDAP

HybridServiceePost

eSwitch

CAfunctionality

Mail-server

@post client

@post clientRedirect

Paymentserver

HTMLinterface

HTMLinterface

Sender Receiver

BillingBillingserverserver

@post access

Hybridmail

Hybridmail

WEB-browser

WEB-browser

@post-client

@post-client

Info-kiosk@post client

Info-kiosk@post client

WEB-TV@post client

WEB-TV@post client

Post-office

Post-office

ISP Modem-pool

Modem-pool

Cable-TV NW

Cable-TV NW

@post production site(s)

PostalTCP/IP net

PostalTCP/IP net

@post mail service scenario

Mail-server

CatalogueLDAP

HybridServiceePost

eSwitch

CAfunctionality

Mail-server

@post client

@post client

Redirect

Paymentserver

Billingserver

@post invoicing service scenario

Mail-server

CatalogueLDAP

HybridServiceePost

eSwitch

CAfunctionality

Mail-server

@post client

Redirect

Payment-server

InvoicePayment order

HTML Form

Invoice

HTMLInvoice

Payment Payment order

Billingserver

@post service scenarios

• Letters– Personal mail

– Push services (requested information)

– Advertising (interest led)

– Mass distribution

• Registered mail• HTML based

electronic invoicing• Electronic stamp

• Electronic seal• Directory services• Notary services• POP3 redirect servicesThis type of projects is being evaluated,

or is under way, at several other postal

organizations, including US-Mail,

the Dutch post office and the other Nordic postal administrations.

Coordination is being discussed via UPU.

This type of projects is being evaluated,

or is under way, at several other postal

organizations, including US-Mail,

the Dutch post office and the other Nordic postal administrations.

Coordination is being discussed via UPU.


Public

Internet Email

Surface mail

Services

Hybrid mail

Private


SOHO Value Proposition

• Annual savings per user user = $1,560 = 1 hybrid mail/day * 10 minutes saved = 60 hours * $26/hr.

• Increased productivity.

• High Speed Track-able Delivery.

• Secure, Certified and Non-Repudiable Mail.

• Virtual Email

• Universal Inbox for all Communications


Areas of Competence• Product Marketing and Research

– Business: Requirements, Case and Process– Technology: Messaging, Postal Services, Data,

Network, Security & System – Project Management and Resourcing– Risk Assessment & Mitigation– Independent Reviews and Audits

• Business Partner & Venture Negotiation

Australian & US HubPilot Service

GHMGlobalHybrid

Mail

SupportIn/Co/OutSourcedDelivery

Vendor &ProjectManagement

PrototypeF-SpecDataModDesignP-Plans

Implement& Negotiatewith Buyers

SupportSale or Float

RequirementsPRB, BusinessCase & BPPRisk Analysis

StrategicVisionBlue PrintsMarket & V-CapitalResearch

Global Hybrid Mail BusinessGlobal Hybrid Mail Business

Pricing Scenario 1: Penetration

$(30,000,000)

$(20,000,000)

$(10,000,000)

$-

$10,000,000

$20,000,000

$30,000,000

$40,000,000

1998-1999

1999-2000

2000-2001

2001-2002

2002-2003

2003-2004

2004-2005

Total NetMargin $ (1)

Cumulative netcash f low s (1)


What does it take to make it?

• Trusted Distribution by Australia Post

• Postal Services Expertise in sorting, labelling, distribution and tracking.

• Customer Care & Billing for millions of customers - aka Telcos

• Intelligent Addressing & Distributed Nodes

Hybrid Mail SMTP Handler

S M TP H an d le r M od u les an d L og ic fo r H yb rid M a il

A u th en tica tiono f S u b sc rib e rs

B oth A -P arty an dB -P arty su p p orted

A d d ress H an d le rP os ta l A d d ressE m ail A d d ress

O th er A d d resses

B illin go f S u b sc rib e rsB oth A -P arty

& B -P arty su p p orted

H yb rid M a ilS M TP H an d le r

AuthenticationAuthentication M odule

@ dom ain trusted

from -address trusted

to-address trusted

address@ dom ainau th en tica tion

D N S m atc h d om a in

W eb sign-on

X.509 signed

alternative criteria fo rau th en tica tion

M essage S ize Check

Virus Check

Anti-Spam Check

Additional Checksa fte r in it ia l au th en tica tion

If O K , M essag e fo rw ard edfo r ad d ress an a lys is

A u th en tica tiono f S u b sc rib e rs

SMTP Address HandlerH yb rid M a il H M - S M TP A d d ress H an d le r

= @ H M -d om aincon tin u e

!= H M -d om aintrea t as em a il

@ d om ainan a lys is

ad d ress@ H M -d om ain= va lid em a il ad d ress

ad d ress =P S TN n u m b er fo r

p h on e /fax/S M S

ad d ress =p os ta l ad d ress

erro r h an d le r

@ H M -d om ainad d ress an a lys is

S p ec ia l S ervice F lag sP os ta l C lassR eg is te red

O th er

H yb rid M a il M ed iu mD efau lt P rin t

C o lou r/S ta tion aryC D -R O M /D V D

P rin t F ile S izeC a lcu la te Item isedB illin g In fo rm ation

A d d it ion a l C h ecksfo r H yb rid M a il

A d d ress Typ eD ete rm in a tion


Intelligent Addressing• Base-address[-service-flags]@domain

• Base-address types include email, postal, phone voice mail, fax, SMS-pager and so on

• Examples:

• Ben.Livson.36.Minnamurra_Road.[NSW.]2063[.Australia]@domain for postage

• [61.2]99580489@domain for voice mail

• [61.2]99583915@domain for facsimile

Billing Information

• Message-ID & Customer-ID

• Date-Time & Status

• From-Address & To-Address

• Message-Title & No of Pages

• Postal Class & Cost

Enable browser &enter hybrid mail web service site

Enter contact details,email-address andcredit or debit card

Validate credit ordebit card details

Getcustomer-idweb logon &

address@hm-domain

Prompt for address@hm-domain if user has no email or cannot forward existing email address

OK

Generate customer-id,@hm-domain web logon[and optionallyaddress@hm-domain]

Requestcertificate

Issue S-MIME X.509 certificateUpdate authenticationprofile if requested.

Prompt whethercertificate requiredfor authentication?

OK

WelcomeWell Done!

Hybrid Mail Service Activation

Subscriber

Hybrid Mail System

Enable browser oremail-client

Provide logon ortrusted email address and/or certificate

authenticate

Send message

•Analyse address type•Generate message-id•Generate charge-record•Pass message to HM or fax-telephony .. gateway

Return message-id

Customer Care:•track message-id•raise & follow trouble-ticket-id•on-line itemised billing

•maintain customer profile including

B-party messaging preferences

Support back-endsubscriber profile,assurance & billingfunctions

Usage of Hybrid Mail

Subscriber

Hybrid Mail System


Value Added Services

• Express delivery of the last leg• Certified, non-repudiable & track-able items• Colour on demand print eg. Colour glossies• Overhead transparencies, greeting cards …• Media delivery of floppy disk & CD ROM• Out-sourced mail room (out & inbound)• Document audit services ...ecommerce


Hybrid Mail Process View

PricingPerformance

SecurityCustomerCare

PricingPerformance


PricingPerformance


PricingPerformance


CustomerService &

Billing

Messaging& DirectoryIntelligent

Addressing

Distributed

NodesHybrid MailConversion

NetworkingInterfaces toVoice MailFax, SMS ..


Hybrid Mail

Systems Integration / Universal Inbox

Intranet

Internet

Hybrid Mail Backbone

Post VoiceMail

VirtualEmail

Fax &SMS

Email

IMSISPs PS Tel

Web& Proxy

Certificate

ServerDirectory

ServerEmailServer

Print &Postage

Intelligent Node Applications

NationalHybrid

MailIntranet

Postal InternetPSTN

Delivery


PublicInternet

Postal ServicesFinal Distribution

WebService

Activator

WebService

ActivatorWebTracker

WebTracker

Web-enabledCustomer

Care

Web-enabledCustomer

Care

Surface MailSurface Mail

Royal MailUSPS ..

GatewayGatewayVoice MailVoice Mail

HelpHelp DeskRobot

Intelligent Addressingand Distributed Nodes

Managed InterfacesManaged Interfaces

GHM Intranet

Hybrid Mail Options

EmailEmail

Fax, Pager, EDI & SMSFax, Pager, EDI & SMS

G

HDirectoryServices

DirectoryServices

M


DirectoryDirectoryDirectoryDirectory

Gateways

PrintersMail Machinery

NodeNodeRouterRouterRouterRouterFireWallFireWallFireWallFireWall

HM Intelligent Nodes

HMHMIntranetIntranet

HMHMIntranetIntranetDMZDMZ

BillingWeb Server

Australian WWW users

0

1

2

3

4

5

6

7

1997 1998 1999 2000 20001 2002

Mill

ion

s o

f u

se

rsHome

Small business

Medium or largebusiness

Government

Education

Total (excludingoverlap)

Source: IDC (J une 1998); 1998-2002 are forecasts.

New demand created by e-addressing hybrid mail

$-

$20

$40

$60

$80

$100

$120

$140

$160

$180

$200

2001 2002 2003 2004 2005

$ m

illion

AP hybrid mailrevenue: newdemand ($m)

AP hybrid mailrevenue:existing lettersdemand ($m)

NOTE: P rimary assumption is that only 30% by volume of hybrid mail constitutes new demand.

Source: ECU estimates

Table 1: Subscriber activation – and hybrid mail services

Party charged Type of fee or charge

A-party(sender)

B-party(receiver)

Pertransaction

Activation Periodic Excess

Subscriberactivation

(?)

Directory entry oradditions

Hybrid Mail:

Postal class

Colour printing

Stationery orbrochure

Greeting card

CD-ROM; mediaconversion

Transparencies

Documentmanagement

Notary services

Certified Mail

Outboundmailroom

Inboundmailroom

Table 2: E-mail and telephony-based messaging services

Party charged Type of fee or charge

A-party(sender)

B-party(receiver)

Pertransaction

Activation Periodic Excess

Email Services:

Preferences:add, move,delete

Autoforward

Web mail

IVR mail

POP mailbox

IMAP mailbox

IMAP storage

Alias & lifetimeE-Mail address

Autoreply andacknowledge

List services

Certified signedmail

KeyPOSTcertificate

Gateways:

Fax

SMS (ShortMessageService)

Voice Mail

Hyrbrid mail Aggregate Demand (est.)

$1.20

$1.40

$1.60

$1.80

$2.00

$2.20

$2.40

$2.60

- 0.5 1.0 1.5 2.0 2.5 3.0 3.5

Total volume: millions p.a. (Year 1)

Pri

ce p

er

hyb

rid

mai

l (1

pag

e)

NOTE: Unit price impacts the both the number of subscribers (users) and annual usage rates, and therefore total volume.

Provide every Telco FNN an email address [email protected]

• Subscribers activate their email address via http://www.whitepages.com.au/activate by using the last Telco bill information:

• FNN, eg. 0299580489. If multiple FNNs, a subscriber may select any one or all.

• Account number, eg. 190 3142 000

• Bill number, eg. T143551943-8

• Email forwarding address - mandatory!

Full National Number FNN

• fnn@domain, say [email protected], subscribers a unique email address the format of which will be known to all everybody. Access is as good as the White and Yellow Pages.

• [email protected] enables every Australian to have an email address.

• [email protected] etc.

Integration with White Pages

• Each email address activated is displayed as a hotlink in the electronic white pages and gets printed for an extra charge in the White Pages. For example:

• LIVSON.B.36 MINNAMURRA.RD. NORTHBRIDGE.2063 Map Preferences [email protected]

• Also [email protected]

© Copyright BAL Consulting P/L 1999. All rights reserved. Confidential. Hybrid Mail Tuesday, April...

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Transcript of © Copyright BAL Consulting P/L 1999. All rights reserved. Confidential. Hybrid Mail Tuesday, April...