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Presentation Corporate Wellness

Mobile Breast Health Units

Brought to you by Cause Marketing Fundraisers

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PinkDriveMain activities: Program’s priorities• Promote earlier presentation of breast cancer • Address issues around awareness, education, stigma and screening

for breast cancer amongst all women including the community• Provide a framework and blue print to allow for roll out to other

areas of need in the future (comprehensive mother / child)• To drive sustainability of service through public and private sector

Target population • Mammography: South African women aged between 40 – 60 years,

not previously participating in BC screening (program)• In terms of capacity it is estimated per year that:a) 10 000 – 15 000 women will be screened b) 15000 women will be educatedc) 3000 – 4000 women will receive free mammograms

PinkDrive is a CAUSE MARKETING FUNDRAISERS

initiative(Section 21 Company, PBO

Number 930025326)

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Mobile Educational & Examination UnitOption 1:• Nurse educational session (50 – 70 people)• Time: < 30 min talk (1 session)• DVD shown (10 min)• Manual clinical examinations +/-5 min per person (0– 40 people)• Time: 3 hours • Cost on request• Full CSI certificate issued to company

Option 2: • Nurse educational session (full staff compliment) • Time: < 1 hour talk to all staff or broken up into sessions • Manual clinical examinations +/- 5 min per person (0–100 people)• Time: 6 hours • Cost on request• Full CSI certificate issued to company

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Mobile Mammography Unit on SiteOption 3 : • Educational session (all ages)• 30 minutes each (x 2 sessions) + • DVD shown (10 min)• unlimited educated in auditorium setting • Mammography Unit (women must be over the age of 40• Max 25 mammograms per day (20 min each)• Results couriered back to the company within 7 working days • Cost on request• Full CSI certificate issued to company

Stats to date: 82 - Community Health Clinics on rotation basis 2,012 - Mammograms (free) 15,792 - Clinical Breast Examinations 16,244 - Individuals Educated 30,000 - Educational Materials Distributed

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How does the workshop sessions work?Option 1:• Quick welcome (PinkDrive project representative / medical professional) ~ 5 min• High impact DVD is shown (showcased project at World Cancer Congress in China 2010) ~ 10 min• Introduction to medical team ~ 2 min• Breast health presentation commences – mammographer / nurse ~ 20 – 25 min• Questions and answers ~ 5 minutes• x 1 session: 09h00 – 09h30 educational session; 09h30 – 13h00 clinical examinations

Option 2:• Same procedure as above – except:• x 2 sessions: 09h00 – 09h30 educational session; 09h30 – 12h30 clinical examinations (lunch 12h30 – 13h00)

& 13h00 – 13h30 educational session; 13h30 – 15h30 clinical examinations

Info on clinical breast examination and bra measurement:• The clinical breast examinations take approximately +/- 5 min each. • If there is a bit of a delay at any stage, we will also be doing bra measurements so the ladies are

entertained as – 70% of all women wear incorrect bra size!

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How does the workshop sessions work (continue..)?

Option 3:• State of the art digital mammography equipment• Wooden floors; granite tops; air conditioned• Qualified mammographer and supporting nursing staff• License held by Private Radiologist

Private Sector: • Corporate receives SCI certificate for full value• Private patients are referred to private Radiologist• Limited staff out-of-office time to 20 minutes• Pre-bookings of patients & SMS notification of appointment

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Previous successes Comrades Marathon 2010 + 2011: Golden

Award – for most interactive stand

Momentum 94.7 Cycle Challenge 2010: Awarded 3rd Place

– for best stand at Expo

Women’s Health Magazine 2010 / 2011: – monthly publication & expert advice

column

World Cancer Congress – China 2010:– chosen as top 3 projects in the world out

of 51 – to present

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Media & ConclusionMedia:• As PinkDrive, is fast becoming one of the best-loved

community initiatives, the organization has benefitted from R16 million free media exposure during 2010, in print, radio and television at events like Comrades Marathon, Cape Argus Cycle tour, Two Oceans.

Conclusion • There is a lack of awareness about breast cancer in South

Africa within the previously disadvantages communities and within the affluent population a lack of interest/fear to get screened, although information is readily accessible. To compound these issues, there are insufficient screening facilities in many areas related to breast cancer and the government hospitals are woefully inadequately resourced and accessing private practices can be either too expensive or simply time prohibitive for most women. Through the provision of accessible services to women in select areas, we can begin to address these needs.

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PinkDrive Company InformationName: Lize de Jonge

Organization: Cause Marketing Fundraisers (Section 21 Of The Companies Act) (PBO Number 930025326)

Phone: +27 11 608 4144 (Gauteng)+ 27 21 418 0548 (Western Cape)

Email: lize@causemarketing.co.zaWebsite: www.pinkdrive.co.za

Below is some client feedback / testimonial:•“On behalf of SA Home Loans, I would like to thank the Pink Drive team for the amazing initiative that they bought for our staff on the 25th of May 11. Our employees were touched by the entire experience. The presentations and the examinations were vibrant, energetic, empowering and were delivered brilliantly. We encourage that you also deliver this amazing initiative to other corporate organisations because it truly changes people’s lives. We encourage the team to keep up the amazing work. Educated Staff: 108Staff Examined: 74TOTAL STAFF:  182”