© Copyright 2017 Innosight LLC 0 · Title: Navigating The Sea of Dual Transformation Author: Clark...
Transcript of © Copyright 2017 Innosight LLC 0 · Title: Navigating The Sea of Dual Transformation Author: Clark...
© Copyright 2017 Innosight LLC 0
© Copyright 2013 Innosight LLC© Copyright 2017 Innosight LLC
Navigating the Sea of Dual Transformation
Clark GilbertInnosight Board Advisor,
President, BYU-Pathway Worldwide
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The Mariner’s Secret: A Nautical Rutter
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A Transformation Rutter:
Deseret Media’s Transformation
Crisis of
Conflict
Crisis of
Commitment
Crisis of
Identity
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A Transformation Rutter:
Consistent Pattern in Media Winners
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A Transformation Rutter:
The BYU Academic Transformation
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15000
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Student Headcount
BYU
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A Transformation Rutter:
The BYU Academic Transformation
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15000
20000
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35000
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Student Headcount
BYU BYU-Idaho Campus
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A Transformation Rutter:
The BYU Academic Transformation
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15000
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25000
30000
35000
40000
Student Headcount
BYU BYU-Idaho Campus Pathway-Online
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A Transformation Rutter:
Consistent Pattern in Academic Winners
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4. B Had Better Hit Its Milestones
3. You Can’t Scale Superman
2. A is Wrong About B
1. A Still Matters
(and will for a long time)
5. Mission Matters
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1. A Still Matters
(and will for a long time)
The Ultimate Loyalist The Revolutionaries
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1. A Still Matters
(and will for a long time)
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1. A Still Matters
(and will for a long time)
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1. A Still Matters
(and will for a long time)
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1965 1975 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001
Source: ITI, Industry Statistics Programs; U.S. Microcomputer
Statistics Committee Forecast, Data Analysis Group
Mainframe Computer Market
Minicomputer Market
First
Revenue
Lead
Sustained
Revenue Lead
Minicomputers Disrupt Mainframes
Dollars
($millions)
Phase I Phase II Phase III
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2. A is Wrong About B
The Parable of
the11th Floor
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2. A is Wrong About B
05
101520253035
New YorkTimes
Huffington Post
Unique Users
0200400600800
100012001400
New YorkTimes
HuffingtonPost
Head Count
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3. You Can’t Scale Superman
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3. And don’t forget about
Kryptonite
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4. B Had Better Hit Its Milestones
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5. Mission Matters
Fatherless America
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4. B Had Better Hit Its Milestones
3. You Can’t Scale Superman
2. A is Wrong About B
1. A Still Matters
(and will for a long time)
5. Mission Matters
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Questions?
Crisis of
Conflict
Crisis of
Commitment
Crisis of
Identity
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Case #1: Crisis of Commitment
You’re working hard to champion the creation and growth of
Transformation B. Your board, market analysts, and the team
in B can feel your enthusiasm and commitment to making B
succeed. One evening, the President over the A business
comes into your office, closes the door, and says: “No one on
our team wants to be part of the ‘old guard.’ People are
wondering if they should jump ship and some have even
started talking to head-hunters. We want to be leaders. We
want to be innovators—not the crew of a sinking ship. I’m
trying to hold the team together, but everyone feels like they
don’t matter to the future of this company. Frankly, I’m not
sure I matter to the future of this company.”
How do you respond?
How do you validate A, even while championing B?
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Case #2: Crisis of Conflict
As you lead your Dual Transformation, B continues to see rapid
growth. The team is now forecasting that within the next two
years it will likely pass A in total revenue.
Your president in Transformation A is becoming increasingly
combative with B. He makes comments about how they are
‘plagiarizing the brand of A’ and increasingly looks for ways to
raise fees on transfer pricing aimed at propping-up A in an effort
to capture the ‘real costs’ of B. You receive word that he is even
launching new products that seem to duplicated B, but under the
brand, channel, and product team of A.
How do you respond?
Do you arbitrate, come down hard on A, or let them compete?
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Case #3: Crisis of Identity
Not only is Transformation B growing more rapidly than A, it is
now two thirds of the total business. It’s clear that B is now
the future identity of the business, both commercially and in
the mind of your most committed investors.
How do you reframe your overall corporate identity?
• How do you do this internally?
• How do you do it in your corporate branding?
• How do you do it with investors and other stakeholders?
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This is the Hardest Problem in Business
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But It’s also the Golden Age of Discovery