1.COLORs MATTER

2. The senses are undoubtedly connected and investigations into sensory associations reveal some interesting results. In collaboration with Philips Design, Diana Kovacheva created a project called Manipulating the Perception of Smell. The project questions the correlation between smell, color and emotion. Peoples memories were discovered to be stored in terms of smell and color and these positive and negative experiences were recorded to create a color-scent spectrum. Positive colors were deemed to contain greater amounts of light while many scents like milk, cars and sun lotion correspond to a specific color in peoples memory. Kovacheva examined the concept of reversing the experience of color and scent combinations, and ponders whether we could decode the relationship between smell and color to change emotional experiences. 3. Light Bright Dark Dull Hue White Grey Tint Tone ShadeBlack !"#$%&'()&(#$*+$,*%*- . VALUE SATURATION (INTENSITY) 4. COLOR RESEARCH 5. http://www.designboom.com/weblog/cat/10/view/19581/oating- grafti-participatory-favela-project-by-boa-mistura.html 6. Warm - Homey - Food 7. ENCOUNTERS PARIS JUNE 2013! Elsa Schiaparelli!Yves Saint Laurent! Christian Lacroix! FRANCE! ENCOUNTERS PARIS JUNE 2013! Piaget Rose Day, le 13 J Luxury - Glamour - Chic 8. SS2013 AW2013/14 SS2014 AW2014/15 SS2015 !"#"$%&""'( !"#$!%&'()*+#+,-) .&.&/)*,0!1$##&'2-) ",&!3$1&*)*+'1,$!1 9. Neon - Dense - Loud 10. Hybrid - Energy - Artice 11. Energetic - Ironic - Fashionable 12. Loneliness , Poetic , Nostalgia 13. SS2013 AW2013/14 SS2014 AW2014/15 SS2015 !"#"$%&""'( !"#$!%&'()*+#+,-) .&.&/)*,0!1$##&'2-) ",&!3$1&*)*+'1,$!1 14. !"#$%&%567897:'()*+,' $-(-.+/01+(*)';?=@% !"# !)#)*+,-# SS2013 AW2013/14 SS2014 AW2014/15 SS2015 15. *31%* ,45!6"'67!845 SS2013 AW2013/14 SS2014 AW2014/15 SS2015 16. Energy - Fast - Flash 17. Color Through pursuing the delights of surprise, a state of euphoric ecstasy is achieved. Rejoicing churns into an ecstatic expression of bright, happy tones, with pops of shocking pink, apple Freedom - Fun - PlayfulModern Metropolis This season color goes beyond belief, concocting joyous chaos. Playfully done, designs diffuse a noisy sense of happiness, with digital splurges and precarious splodges. Federico Herrero, for example, perfectly captures this seasons unrestrained feeling of happiness: jostling on the canvas and creeping along the edges, his colors often break free from the frame in a leap of exaltation. It feels as though we have lost all grown-up inhibition and have a fairytale, Umbrella Sky, is a beautiful example of this ul, whimsical walkway. 18. !"#$%&!"#$%&$''()*+,' $-(-.+/01+(*)'()*+,*-!!"# 2345"!67 89:;""9:6!;" ./0123/45!6',99< C M Y CM MY CY CMY K SS2013 AW2013/14 SS2014 AW2014/15 SS2015 !"#$%&!"#$%&$''()*+,' $-(-.+/01+(*)'()*+,*-!!"# 2345"!67 89:;""9:6!;" ./0123/45!6',99< C M Y CM MY CY CMY inFASH-P-54.pdf 1 12/2/12 2:35 PM )*+,-./, 19. Black & White in FASHION 20. Male - Female 21. Life - Death 22. Minimal - Maximal 23. Inside - Outside 24. Light - Shadow 25. Private - Public 26. Present - Future 27. Exercise1 :What does this red communicate to us ? 28. Exercise2 :What does this red communicate to us ? 29. LOVE Western/American Japanese Hindu Native American Eastern european African 30. Mourning Western/American South America Chinese Eastern european 31. GOOD LUCK Western/American Japanese Muslim Chinese Eastern european African 32. Kuliza Red Turquoise Nature & Freshness Currency & Prosperity Friendliness & Happiness Energy & Dynamism Green Spring Green Yellow Orange Social Technology Quarterly 06 Cyan Ocean Stability & Intelligence Calmness & Peace Passion & Drama Increases Metabolism Blue Violet Magenta Raspberry 33. Food and Beverage Industry It has an afnity towards the colours red, yellow, and orange. This is apparent in the branding of Coca Cola, McDonalds, KFC, Taco Bell, Caf Coffee Day and almost any other fast food chain. Red stimulates appetite, while yellow and orange impart friendliness. Green is also used as in Subway branding to indicate freshness and nature. Pepsi and Dominos introduce a relatively uncommon blue, but it again has red to offset and contrast it. ma bolism 34. Automobile Industry Automobiles look for a classy appeal and usually use black and chrome textures. Prominent examples include Nissan, Honda, Jaguar, and Mercury. Red is also used sometimes to evoke passion as we can notice in Toyota, Audi, Suzuki, Fiat, and many others. Reliability and stability are evoked by BMW, Ford, Mazda, Volvo and Saab. Even the sporty yellow and orange nd their expressions with Ferrari, Renault, Opel, and Chevrolet. ma bolism n ity & Intelligence ness & Peace Blue RedFriendliness & Happiness Energy & Dynamism Yellow Orange 35. IT Industry Computers and IT services companies have a preference towards blue as it gives the sense of clarity and stability. DELL, HP, IBM, Intel, Microsoft, Facebook, and eBay have blue as the foundation to their branding. In case of electronics both red and blue nd prominence. Samsung, Phillips, Sony, and Panasonic use blue while others like LG, Canon, Toshiba, Hitachi, and Bosh are based on variations of red. Social Technology Quarterly 06 Stability & Intelli Nature Currency Spring G ean bility & Intelligence mness & Peace Blue Violet 36. Telecommunications Sector Organizations!in! the!mobile!and communications sector have similar colour preferences in order to represent energy, dynamism, reliability, and friendliness. Hence colours such as red, blue, yellow, and orange are common. For example, the blue branding of Nokia, Samsung and Ericsson, the red of Vodafone and Virgin, and orange used by Orange are examples that stand for these attributes. Red Turquoise Nature & Freshness Currency & Prosperity Friendliness & Happiness Energy & Dynamism Green Spring Green Yellow Orange bolism rly 06 & Intelligence s & Peace 37. Retail Sector This sector too uses a lot of red to capture energy, yellow and shades of orange for friendliness, and a splash of blue and green to denote freshness. Natu Curren Friendline Ener Sprin Turquoise Friendliness & Happiness Energy & Dynamism Green Spring Green Yellow Orange 38. Toys Since children are attracted by primary colours, logos of toy companies often use bright primary colours. Children tend to prefer primary colours and hence clothes and toys typically have primary colours. 39. Fashion Industry The colours associated with luxury are black and richer shades of red like brown, burgundy, maroon, and forest green. Hence most designer labels use either black or these colours to make their statement to their niche audience. This is also the case with most wine, liqueur, and other premium products. 40. Sources The Eects of Store Environment on Shopping Behavior: A Critical Review The prot of Color by Color marketing group The Psychology of Color in Marketing by June Campbell The Psychology of Web Performane Colormatter.com