© Ceres Power 2014 1 Real world Fuel Cell technology for commercialisation A commercially viable...
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Transcript of © Ceres Power 2014 1 Real world Fuel Cell technology for commercialisation A commercially viable...
© Ceres Power 2014 1
Real world Fuel Cell technology for commercialisation
A commercially viable fuel cell
Steel CellLow CostRobust
High Efficiency
Global OEMs Engineering
capabilityBalance sheet
Natural Gas infrastructure
Technology
Real world Business Model
© Ceres Power 2014 2
• World energy demand increasing• + 25% by 2023• + 56% by 2040
• Energy security increasingly important• US$80bn / year - grid outages cost in North America• Import dependency - Japan now uses 33% of world’s LNG
• Natural gas increasing as part of energy mix• ~50% of UK electricity generated from natural gas• + 46% by 2030
• Consumers want lower energy bills• Heating consumes half UK energy supply
Fuel Cells - A key part of our energy future
• World energy demand increasing• + 25% by 2023• + 56% by 2040
Fuel Cells + Distributed Generation = the most efficient way to generate power from natural gas
© Ceres Power 2014 3
What’s happening in the Fuel Cell Industry
Revolution is only possible if at the right cost point
Mission Critical
Green Agenda
Initialproof of commercialisation
Revolution
© Ceres Power 2014 4
Why leading OEMs are evaluating STEEL CELL technology
DesiresJapanese
OEMsPEM/SOFC
CeresTechnology
STEEL CELL
Consumer benefit
High system efficiency 35% to 45 % 45% Save energy costsSave 1.5 tonnes CO2 /year
Low cost 1 $20,000 $7,000 Consumer payback
Robustness to cycling and emergency stops
? Tested to 2x life
Copes with real world
Compact for global product
Floor mounted
Wall hung Good for apartments and houses
Mass adoption addresses 18m units/year domestic boiler market
1 At 20,000 volumes p.a.
© Ceres Power 2014 5
Potential license deal structure
Ceres
Cell/stack manufacturer
/ JV
Product Development License
License fee + royalties/unit
Manufacturing rights
License fee + royalties/unit
Sales o
f cell
s/sta
ck
Sales r
even
ue
Ceres’ technology - $bn market opportunities
Area Total market size (units sold p.a.)
Annual revenue
Korea 1 million To £40m
Japan 1.5 million To £60m
Europe 8 millionTo £160m
RoW 7.5 million To £150m
Residential nat gas m-CHP 1 To £0.4bn
1 Assumes 10-20% market penetration, £100-200 per kW revenue,
Larger power opportunity could be at least as large Over 1800 GW of natural gas power capacity by 2035 (EIA 2014).
The possible value from these opportunities could be similar in magnitude
OEM partners