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First.Just a little background on me and Social Terra...

Early Adopter: Started Experimenting with Social Media in 2007.

Risk Adverse vsRisk-Seeking.

Heard the Word on the Street from Wall Street Insiders since 2004.

Worked for The Corcoran Group and Halstead Property.

I earned $200,000 in one year from Social Media leads alone!

10 Years in NYC Real Estate - 100 Million Sales Volume.

2012 - Just closed Deal $35,000 Commission. Lead Source: Facebook.

Contributing Blogger for Inman Next & Inman Ambassador.

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We believe in merging traditional and

Social media marketing.

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Harvard-educated and the woman behind Faith Popcorn before she founded her own national forecasting firm, The Next Group, Melinda Davis has beendescribed variously as "a secret weapon of the Fortune One Hundred" and a "hired-gun visionary." Her success lies in her uncanny insight into the humanmind, and her ideas have paid o!for leading corporate clients, including AT&T, Viacom, Unilever, and L'Oreal, to name a few.

In The New Culture of Desire, Davis reveals findings from a 6-year study conducted by The Next Group that identify a profound cultural shift taking place inour society. As a country, says Davis, we are no longer motivated by physical desires (food, sex, money, etc.). Instead, we are in search of things that feed themetaphysical (internal) state (spiritual, emotional and intellectual satisfaction). In her book, Davis identifies the major trends that illustrate this drive forpsychic survival.

Like the national bestsellers, Megatrends and The Tipping Point, The New Culture of Desire is sure to have a profound impact on the way we perceive andpursue our lives.

Melinda Davis is President & CEO of The Next Group, the action-oriented futurist think tank and marketing consulting group in New York City, specializing instrategic vision of the future, brand positioning, and new product and business development.

She is a popular speaker internationally on the subject of popular culture and creative consumer marketing. Her background includes adventures injournalism, magazines, advertising and literary fiction. Educated in Europe and America, graduated Harvard University, Melinda lives in New York City.

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MEMO: This presentation you are about to see SOLD OUT in NEW YORK!

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Can You Truly Prove Social Media ROI?

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What do I mean by ROI?

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Everyone wants to know how to QUANTIFYSocial Media.And because of the nascency of the medium, there are no patternsyet; therefore, there really is no tried & true way to go about

measuring ROI.

BUT from my data and experience, it is completely quantifiable aslong as you know which parameters to measure.

You need to TRACKsocial metrics, insights, costumerengagement, conversions, turn ratios and, of course, your ultimategoals.

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There are 3basic elementsto the measurement of ROI.

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Brand Identity

1

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Lead Generation& Conversion

2

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Sphere of Influence

3

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Lets Begin.

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Brand Identity

1

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In a 140 character worldifyou want to have a chance athelping the consumer retain

something and eventuallypass it on, it is imperative

that you hyper-focuson yourstrength or particular niche.

Socialnomics

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Agent Brand identity is vital in thisoverly saturated digital world we livein.

You need to stand out.

And your agent brand must be clear,conciseand have continuity.

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Ask 5 People to Use 1 Adjective to Describe You

TIP Alert!

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Examples

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Co-Branding KEY

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Brokerage

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Member of President's Council 2012Wall Street Journal 2012 Real Estate Top 250SoHo Team of the Year 2011

Brand Rejuvenation of condo development and team. Inception and Execution of iProperty Movies. Recommended Social Media Strategy.

http://www.corcoran.com/2009winners/TeamOfTheYear2011SoHo.pdfhttp://www.corcoran.com/2009winners/TeamOfTheYear2011SoHo.pdfhttp://www.corcoran.com/2009winners/TeamOfTheYear2011SoHo.pdfhttp://www.realtrends.com/products/top-1000-sales-professionals/team-volume12http://www.realtrends.com/products/top-1000-sales-professionals/team-volume12

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Opportunities with Vendors, Charitiesand more PR!

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Brand on BrandIterations

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Value-Exchange

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Tweeter Beware

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15Minute Break

2

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Lead Generation& Conversion

2

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Leads generated through social media are warmleads.As agents, we all want to:

Increase our revenue.

Drive more traffic to our listings and

agent pages/blogs/social media.

Produce passive income.

Bring in more relocation referrals.

Pull in more customers.

Establish a legacy.

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TRACKIT - NOT INYOUR HEAD!

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Create a spreadsheet on Google Drive or whatevercloud service you use.

TIP Alert!

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3 Keys to unlock $$$$$...

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51%of Facebook users and 64%

of Twitter followers are morelikely to buy from the brandsthey follow.

Source: Crowdspring

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Informative Media Rich Content

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FAIL

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EngagementBi-Directional (Inbound and Outbound)

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Give a Behind the Scenes Look!

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ENGA

GE

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Be the Real Estate Expertwith a NicheFind New Platforms & Interesting Content.

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Black

&White

OldNewY

ork

Photos/H

istory

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3

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Sphere of Influence

3

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Second Degree Connections...is where the leads are.

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Quality and Quantity...

KEY WORD - DIVERSITY

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KEY WORD DIVERSITY.

TIP Alert!

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AND Pick up the phone...

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Some Takeaways and Tips

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Mixtureof return on investment and return on influence.

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Take Social Media Seriously.Remember: You Dont have to be social to be social.....

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Use a Social Media Daily/Weekly/Monthly Checklist

TIP Alert!

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RECAP

1

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Brand Identity

1

2

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Lead Generation

& Conversion

2

3

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Sphere of Influence

3

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-

http://socialterra.eventbrite.com/

http://socialterra.eventbrite.com/http://socialterra.eventbrite.com/

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Contact Stephanie Now!steph@socialterraconsulting.com

or @stephldavis

mailto:steph@socialterraconsulting.commailto:steph@socialterraconsulting.commailto:steph@socialterraconsulting.commailto:steph@socialterraconsulting.com

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