1

Doctor.K

BF101052 BF101005

BF101021

BF101044

2

---------------------------------------------------------5

-----------------------------------------------------------------5

1.1 ------------------------------------------------------6

1.2 ------------------------------------------------------6

1.3 ------------------------------------------------------7

-------------------------------------------------9

2.1 ------------------------------------------------------------9

2.2 ------------------------------------------------------------9

2.3 ------------------------------------------------------9

--------------------------------------------------10

3.1 --------------------------------------------10

3.2 --------------------------------------------11

3.3 --------------------------------------------12

3.4 --------------------------------------------13

--------------------------------------------14

4.1 -----------------------------------------------14

4.1.1 -----------------------------------------------14

4.1.2 -----------------------------------------------14

4.1.3 -----------------------------------------------15

4.1.4 -----------------------------------------------16

4.2 -----------------------------------------------------17

4.2.1 --------------------------------------------17

3

4.2.2 --------------------------------------------17

4.2.3 --------------------------------------------------17

4.2.4 --------------------------------------18

4.2.5 --------------------------------------18

4.3 SOWT --------------------------------------------------19

4.3.1 -----------------------------------------------------20

4.3.2 -----------------------------------------------------20

4.3.3 -----------------------------------------------------21

4.3.4 -----------------------------------------------------21

--------------------------------------------------22

5.1 -----------------------------------------------------22

5.2 -----------------------------------------------------23

5.2.1 -----------------------------------------23

5.2.2 -----------------------------------------------23

5.3 -----------------------------------------------------24

5.4 --------------------------------------------------24

5.5 4P+4C -------------------------------------------25

5.5.1 (Product)-------------------------------------------26

5.5.2 (Price)----------------------------------------------27

5.5.3 (Promotion)----------------------------------------27

5.5.4 (Place)----------------------------------------------28

5.5.5 Customer------------------------------28

5.5.6 Cost-----------------------------28

5.5.7 (Convenience) ------------------------29

5.5.8 (Communication)---------------29

4

5.6 -----------------------------------------------------30

--------------------------------------------------35

6.1 -----------------------------------------------------------35

6.1.1 ----------------------------------------------35

6.1.2 ----------------------------------------------35

6.1.3 ----------------------------------------------35

6.1.4 (105 ) -----------------------------------36

6.2 --------------------------------------------------37

-------------------------------------------------------41

-------------------------------------------------42

5

PH

6

1.1

1.2

M

7

1.3

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LINE)

Facebook

Doctor K LINE

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2.1

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2.2

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2.3

10

3.1

3-1

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11

3.2

3-2

.

,

,

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,

,

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12

3.3

3-3

,

C E

,

,

,

,

1 .

2 , 3 .

13

3.4

3-4

,

,

1 .

2 . 3 .

14

4.1

4.1.1

14

WTO

4.1.2

, 1950 ,

,

1960

15

1980 100%

115%

1983 1990 1 18

,

,

(http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf)

4.1.3

16

4.1.4

17

4.2

4.2.1

38GBABY ME

...

4.2.2

4.2.3

18

4.2.4

4.2.5

19

4.3 SWOT

(Strength) (Weakness)

(Opportunity) (Threatens)

SWOT (:)

20

4.3.1

4.3.2

21

4.3.3

4.3.4

22

5.1

: /

:

:

23

5.2

5.2.1

5.2.2

24

5.3

5.4

25

5.5 4P+4C

(Product)

(Price)

(Promotion)

(Place)

Customer

Cost

(Convenience)

(Communication)

26

5.5.1 (Product)

Doctor.K

5.5.2 (Price)

(http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%

E7%AD%96%E7%95%A5)

http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5

27

5.5.3 (Promotion)

DM 1000 50~100

DM

DM DM

DM

28

5.5.4 (Place)

5.5.5 Customer

5.5.6 Cost

4

29

5.5.7 (Convenience)

5.5.8 (Communication)

line

30

5.6

Fackbook

31

32

LINE

33

34

YOUTUBE

35

6.1

6.1.1

Line

Facebook

200

6.1.2

500

6.1.3

36

700

37

6.1.4 (105 )

400 2436 974,400 535,920

400 1598 639,200 351,560

400 1008 403,200 221,760

400 958 383,200 210,760

2,400,000 1,320,000

(5)(:)

38

6.2

2016

2016

2,400,000 3,120,000 1,920,000

- 1,080,000 1,404,000 864,000

1,320,000 1,716,000 1,056,000

15,000 15,000 15,000

24,000 24,000 24,000

15,600 15,600 15,600

30,000 30,000 30,000

84,600 84,600 84,600

1,235,400 1,631,400 971,400

39

2017

2017

4,800,000 5,760,000 4,320,000

- 2,160,000 2,592,000 1,944,000

2,640,000 3,168,000 2,376,000

25,000 25,000 25,000

48,000 48,000 48,000

35,600 35,600 35,600

120,000 120,000 120,000

228,600 228,600 228,600

2,411,400 2,939,400 2,147,400

40

2018

2018

7,200,000 8,400,000 6,240,000

- 3,240,000 3,780,000 2,808,000

3,960,000 4,620,000 3,432,000

40,000 40,000 40,000

66,000 66,000 66,000

56,600 56,600 56,600

180,000 180,000 180,000

342,600 342,600 342,600

3,617,400 4,277,400 3,089,400

41

42

1.

2.

3.

4.

5.

6.-

7.-

8.

(http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%

AD%96%E7%95%A5)

9.

(http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf)

http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C%E5%AE%9A%E4%BB%B7%E7%AD%96%E7%95%A5http://www2.itis.org.tw/bookstore/20/ALLSample/20.pdf