+ Broward Regional EMS Council. Each day, more than 15 people are killed and more than 1,200 are...

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Broward Regional EMS Council

Each day, more than 15 people are Each day, more than 15 people are killed killed

and more than 1,200 are injured and more than 1,200 are injured

in crashes involving distracted driving.in crashes involving distracted driving.

National Highway Traffic Safety Administration, 2009

Distracted driving is any activity that could divert a person's attention away from the primary task of driving.

May include:

Texting, using a cell phone or smartphone.

Eating, drinking, or grooming.

Reading (including maps), using a navigation system.

Watching videos, adjusting a radio, CD player, or MP3 player.


What is Distracted Driving?

Nearly 70 percent of Americans ages 18 to 64 admitted to talking on their phones while driving

About 30 percent of this group admitted to texting while driving.

National Safety Council 2010

Look Who’s Talking

Talking on a cell phone while driving equals driving with a blood alcohol level of 0.08 percent

Drivers talking on cell phones were 18% slower at braking than other motorists

Texting drivers were six times more likely to crash

Photo courtesy Plantation Fire Department

I only had a couple…

Teen drivers are most likely age group to be involved in a fatal crash involving distraction.

In 2009, 16% of teens involved in a fatal crash reported being distracted. (NHTSA)

40% of teens claim to have been in a car when the driver used a cell phone in a dangerous way. (Pew)

Drivers using hand-held devices are 4 times more likely to be involved in injury related crashes. (Monash University)

Text messaging increases crash risk 23 times. (VTTI)


Kids Today!

You’re four times

It’s hard to

more likely to

concentrate on

have a crash

two things

when you’re on

at the same time.

a mobile phone.

Are You A Multi-Tasker?

WM-01 - Wheelmate Steering Wheel Desk Tray - Gray 5 out of 5 stars - 2 customer reviews

Comment/Review: Thank you! Thank you! Now I have the ability to focus on what is really important while driving...My McTriple sandwich and fries. I was so tired of having to use the drive thru bag as my table. Whew! Steering Wheel Desk/Tray/Table... you complete me.

“Stupid Is As Stupid Does”

The Florida Senate-Bill 0052

Use of Wireless Communications While Driving-Filed-11/19/2012; Read 2nd & 3rd times-Passed.

The Florida House-Bill-0013

Use of Wireless Communications While Driving-Filed 12/4/2012; Placed on calendar-4/4/2013

These bills would make texting, emailing, or instant messaging, while driving a secondary offense


State of Florida Legislation

Phone Applications designed to prevent distracted driving Sprint – Drive First Program

Detects when phone in moving vehicle Locks screen Incoming calls are routed to voice mail and texts are auto-replied

AT&T – Drive Mode App Curbs the urge to text

T-Mobile – Drive Smart; Drive Smart Plus Blocks texting while driving Subscription based

Help for the Stupid!

Develop your own good habits

Educate friends, co-workers, family

Do what you do best! –

Spread the word

How Can You Help?

Take 5 to Stay Alive

Don’t Text and Drive

Who Are We?

A program of the Broward EMS Council

Developed in cooperation with the Broward Emergency Nurses Association

Celebrating First Anniversary this month

The purpose of the “Take 5 to Stay Alive” campaign is to improve roadway safety by preventing crashes related to texting while driving.

The message is simple and can save lives.

Take a break from driving and pull off the road to use your cell phone.

Don't become a statistic.

“Take 5 to Stay Alive. Don’t Text and Drive."


Campaign Description

Raise awareness of Distracted Driving issues

Identify Distracted Driving as a serious public health issue

Identify greatest “At Risk” target markets

Draw attention to Distracted Driving as a Community Issue

Support preventative legislation

Recruit professionals to join campaign

Campaign Objectives

Organized focus groups

Developed from market segments

Focus groups identified logo and message

Developed spokesperson that speaks to target markets

Campaign Identity

Program Spokesperson

19 Years Old

Western High School GraduateHonor Student

International Formula Race Car Driving Champion

Introducing Gabby Chaves

May 11th, 2012 At First There – First Care EMS Conference Outdoor World Media Event

Inaugural Kickoff Event

Public Service Announcement

Public Service Announcement

TV & Radio

English and Spanish

Radio playing Two in Two Out on Clear Channel

TV – No Traction

Printed collateral materials Series of color and black and white ads Plasma screen slide – Florida Panthers Games Bumper sticker design Window clings Goodyear Blimp

Created Speaker Toolkit FAQ handout Facts and Figures handout

Website – Broward.org/Take5


Program Accomplishments

Plasma screen slide at Broward County governmental facilities

Plasma screen slide on Comcast and Advanced Cable

Logo on Gabby Chavez’s racecar

BECON Community Forum and Broward Teen News

Media coverage of launch event, May 2012

Story in Weston newspaper, May 2012

Broward Family Life Magazine print ad, July 2012

Audio PSA on Clear Channel

Channel 10 interview with Kristi Krueger and Sgt. Mark Wysocky, FHP

Feature piece in Lifestyle Magazine, May 2013


Current Media Appearences

Broward County, 2012 and May 2013

School Board of Broward County

Lauderhill

Cooper City

Hallandale Beach

Lauderdale Lakes

North Lauderdale

Oakland Park

Sunrise

Weston


Proclamations

National Safety Council webinar on Distracted Driving, April 10, 2013

Broward Health magnets, December 2012

Goodyear Blimp messaging, December 2012

Memorial Healthcare window clings, March 2013

Big Brothers/Big Sisters “Just Drive”

North Lauderdale marquee sign on Rock Island Road

North Lauderdale messaging on their Comcast Cable Channel 78

FDOT informational board signage on highways during holiday season

BB&T Center Jumbotron message during Panthers games.


Partner Participation

Broward County

Commissioner Chip

LaMarca signs onto the program

and represents Take 5 to

County Commission and

Tallahasee.

Political Clout

2012 Legislative Priority for Broward League of Cities2013 Legislative Program for Broward County CommissionFebruary 2013, Broward Health North meets with state legislative representatives


Legislative Impact

Partners and Sponsors

Staff Support

Medical Examiner and Trauma Services

Broward County Communications


www.broward.org/Take5

Become a difference maker

Become a lifesaver

Join Us

“Take 5 to Stay Alive. Don’t Text and Drive."

National Highway Traffic Safety Administration. Traffic Safety Facts:

Distracted Driving 2009. Washington, DC: US Department of

Transportation, National Highway Traffic Safety Administration,

September, 2010. Publication no. DOT-HS-811-379.

http://www.flsenate.gov/Session/Bills

http://www.nsc.org/safety_road/Distracted_Driving

http://distraction.gov/campaign-tools/

http://www.unews.utah.edu/old/p/121809-3.html

http://hfs.sagepub.com/content/51/5/762.refs.html www.monash.edu www.pewresearch.org http://www.vtti.ut/edu

References

+ Broward Regional EMS Council. Each day, more than 15 people are killed and more than 1,200 are...

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