Apple Inc.

Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.

Apple Biography

The company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutions.

Apple is leading the consumer technology world with its revolutionary Macintosh personal computer, OS X, iLife, iWork, iPod, iTunes, iPad, iBookstore, Mac Book Pro, Mac Book Air, & Etc…

As of September 25, 2010 Apple Inc. had approximately 46,000 full-time equivalent employees & an additional 2,800 Full-time equivalent temporary employees and professional contractors.

Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings.

Apple Mission

Strengths•Strong

Liquidity

•Expanding Operating Margin & Return on Equity

•Strong Revenue

Weaknesses• Limited iPhone/Mobile

Variants• Unsolved Issues regarding

Legal Proceedings• Dependence on Network

Providers

Opportunities• Emerging Markets

Providing Ladder for Growth

• Scope in Retail Segment• Innovative Products &

Designs

Threats•Theft of

Digital Content

•Absence of multiple Distribution network

•Intense Competition

SWOT

Apple SWOT Analysis

P/E 27.44

EV/EBITDA(Evolution/ Earning before interest, taxes, depreciation, and amortization)

18.06

Return on Equity (%)(Return on net Value of its risk based capital)

28.03.00

Debt/Equity .00

Operating Profit Marin (%)(Ratio used to measure a company’s pricing strategy & Operating efficiency)

27.36

Dividend Yield(Return investment for a stock)

NA

Apple INC., Key Ratiosbased on share price as of Agu-2010

Apple Inc. competes with big companies such as: Microsoft , IBM, Motorola, Dell Inc., Hewlett-Packard Company, Teradata Corporation, Lexmark International Inc., Silicon Graphics International Corp. Nice-System Limited Company, Socket Mobile Inc., & Etc…

Apple Inc. intense Competitors

The company’s customers are primarily in the consumer, SMB, education enterprise, government & creative markets. Apple is focused on expanding its market opportunities on mobile communication & media devices, including iPhone & iPad.

Apple Inc. Market & Distribution

Apple Inc. utilizes a variety of direct & indirect distribution channels, such as its retail stores, online store, & direct sales force, & third-party cellular network carrier, wholesalers, retailers, & value-added resellers.

Apple Inc. Foreign & domestic Marketplace Operations

Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S.

Apple Inc. supplies & manufactures many of components by sole-sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.

Apple’s Environmental Footprint

Apple INC., Performance Chart (2005-2009)