Sponsorship Packet 2012-2014

About the CompetitionThe Colorado State University Rams are part of EcoCAR 2: Plugging In to the Future, which is a three-year collegiate engineering competition and the only program of its kind. The Rams are a diverse team of under-graduate and graduate students and faculty advisors from various disci-plines at Colorado State University. More than 40 students are involved from the Colleges of Engineering, Business, and Liberal Arts. To be successful in this competition, our team is in need of sponsors. The competition's mission is a vital one: o!er an unparalleled hands-on, real-world experience to educate the next generation of automotive engi-neers. The competition challenges 15 universities across North America to reduce the environmental impact of conventional vehicles without com-promising performance, safety and consumer acceptability. Established by the U.S. Department of Energy (DOE) and General Motors (GM), EcoCAR 2 builds upon a successful 24-year history of DOE Advanced Vehicle Technology Com-petitions (AVTC) that exemplify the power of public/private partnerships in providing invaluable experience

and training to promising, young minds entering the North American job market. EcoCAR 2 follows the widely acclaimed competition series EcoCAR: The NeXt Challenge.

Shaped by the greatest design changes in the history of the automo-tive industry, EcoCAR 2 requires students to explore a variety of pow-ertrain architectures focusing on electric drive vehicle technology. EcoCAR 2 teams will utilize a 2013 Chevrolet Malibu, donated by General Motors as the integration platform for their advanced vehicle design. During the three-year program EcoCAR 2 teams will follow a real- world GM Vehicle Development Process (VDP). The VDP serves as a road map for designing, building and re"ning advanced technology vehicles.

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Vehicle ArchitectureAs we move towards more e!cient and alternative fuel-powered vehicles for the next generation of personal transporta-tion, Colorado State looks to be on the cutting edge. In order to develop the best possible choice for the future and this competition, Colorado State’s Vehicle innovation Team has selected a Fuel Cell Plug-in Hybrid Electric Vehicle (FCPHEV) as their EcoCAR 2 powertrain architecture (see diagram below). While hydrogen fuel cells and traditional plug-in hybrids have their own advan-tages and disadvantages, this design takes the best from both while minimiz-ing most of the drawbacks. For example, a fuel cell vehicle uses hydrogen gas to generate electricity, which then powers an electric motor. The only emissions from this process is water, making it a true zero emissions vehicle; however, they also have a notoriously short range, and the infrastructure for refueling is only now becoming more commonly

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available. Plug-in hybrids utilize large, heavy battery packs to extend the range provided by traditional gasoline motors. This results in only marginally decreased emissions and longer periods between recharging.

A FCPHEV, while a mouthful to say, is a truly novel concept. By using smaller fuel cells and smaller batteries, this vehicle can achieve greater range than a true fuel cell vehicle without harmful emissions. How? By using the fuel cells to constantly recharge the batteries, this design is much more e#cient at making the most of the energy on-board. Charge times are about $ of that of a traditional electric vehicle.

To the driver, fuel cell plug-in vehicles have the same performance and feel as traditional hybrid cars, but the fuel cell plug-in hybrid technology hidden under the hood is an innovative di!erence and a step toward a healthier planet.

Press

The EcoCAR2 Competition is the latest in a series of competitions (going back decades in fact) to educate the next generation of automotive engineers and reduce the environmental impact of conventional vehicles. EcoCAR2 is in fact an international competition and is promoted as such by the United States Department of Energy and General Motors.

Colorado State University has 29,500 students, and 1,560 faculty and more than170,000 living alumni around the world.

Press releases about the Colorado State University EcoCAR2 Team progress and accomplishments, and breakthroughs will be sent to numerous and varied media outlets.

The University paper, The Rocky Moun-tain Collegian distributes 14,500 copies annually, and features articles on the CSU EcoCAR2 Team.

Sponsor logos may be prominently displayed on the Colorado State Univer-sity EcoCAR2 vehicle, and on the team website, depending on sponsorship package.

Upper level sponsors will have logos featured on banners hung in the team hanger, which may be featured in images taken by the team and/ or press.

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Sponsorship LevelsCSU’s team will rely heavily on senior design funds, but also must engage in fundraising activities through the remainder of the competition. Aside from in-kind donations, our fundraising goal for 2012-13 is $30,000 and for 2013-14 is $10,000. Corporate sponsorship is separated into levels and brie"y explained below:

Conservationist ($500-$1000): Company logo displayed on website and CSU EcoCAR2 banner, which is displayed at all events with the car and persistently at the CSU Motors-ports Engineering Research Center (MERC). Sponsor will be invited to the MERC to tour facilities

Going Green ($1000-$5000): Conservationist bene"ts plus small (~2”x2”) logo on the rear of the car.

Mother Earth ($5000-$10000): Conservationist bene"ts plus large (~4”x4”) logo on the rear of the car. Car will be made available post-competition for one publicity event sched-uled at the convenience of the sponsor. Sponsor will have the ability to record media at the MERC for PR purposes.

EcoManiac (>$10000): All above bene"ts, with larger logo in location of their choice on the car (rules permitting), greater access to car post-competition and to EcoCAR2 students for recruitment, PR, etc.

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Advertising LocationsOn the vehicle itself: As set by EcoCAR 2 organization rules, team sponsor logos can only appear once on the designated sponsor logo location in the vehicle, this area is dem-onstrated in the graphic below.

On the website: EcoManiac level sponsors will be displayed on the right-hand side menu of every page of the website, and will feature a linked logo (with accompanying company description if requested) on the sponsor page. All other levels of sponsors will be featured only on the sponsor page.

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BudgetThe Rams have an estimated need of $235,000 over the course of the three-year competition. Building, testing and improv-ing the vehicle, as well as attending events for the competition, and to attain publicity requires substantial amounts of capital.

About the TeamOur team is supervised by a faculty advisor and three graduate students from the Department of Mechanical Engineering, who assist and manage undergraduate students in the #ve technical teams. There are 30 undergraduate students collaborating on the technical teams. An additional six students serve on non-technical teams. These teams and the team hierarchy are depicted in the diagram below

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Thank you

Thank you for taking the time to read through our sponsor information packet. We look forward to working with you in the future! For more information:EcoCAR 2 - http://www.ecocar2.org/

CSU EcoCAR2 http://www.engr.colostate.edu/me/pages/ecocar_team.html

Like us on Facebook: CSU EcoCAR 2Follow us on Twitter: @CSU_EcoCAR_2

Please do not hesitate to contact us with ANY questions!

Faculty AdvisorDr. Thomas Bradleythomas.bradley@colostate.edu

Team Project Manager Ben Gellerbmgeller@engr.colostate.edu

Outreach and BusinessCommunications ManagerEmily Keats Emily.Keats@gmail.com

Communications and Business CoordinatorMiles RandMrand@rams.colostate.edu

Business ManagerJoe Gerdom Jgerdom@rams.colostate.edu

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