C A S E S T U D Y

+ AMERICAN ORCHARDS

CONTENT SEO SEO site audit & content strategy resulted

in a 264% growth in organic traffic.Content marketing increased conversions

resulting in 100% occupancy in under a year.

Their Mission

American Orchards is a senior living facility located in Gilbert, Arizona. In 2017,

they were featured as The Best Assisted Living Memory Care by the East Valley

Tribune and have become a local industry leader.

Since working with MWI, American Orchards has reached full occupancy at their

facility. This case study provides an inside look at the work and results from our

partnership. The primary work performed was:

Search Engine Optimization

Content Marketing

Meet American Orchards

C A S E S T U D Y+ AMERICAN ORCHARDS

American Orchards approached MWI with a goal to fill their facility in under a year without using any placement agents. This goal was accomplished by driving and converting quality web traffic.

Where We Come In

OUR WORK

C A S E S T U D Y+ AMERICAN ORCHARDS

““MWI HAS PROVEN TO BE A GREAT PARTNER THROUGH

START-UP AND BEYOND. WE RELY ON THEIR EXPERTISE TO ENHANCE OUR WEB PRESENCE BOTH FROM A BRANDING

AND LEAD GENERATION PERSPECTIVE, WHICH HAS ALLOWED US TO FOCUS MORE SOLELY ON PROVIDING GREAT SERVICE TO OUR RESIDENTS. THEIR CUSTOMER

SERVICE IS TOP-NOTCH AND COMMUNICATION THROUGHOUT THE PROCESS HAS BEEN EXCEPTIONAL.

- CASEY BALMFORTH, MANAGING MEMBER

CASEY BALMFORTH, MANAGING MEMBER

MWI conducts in-depth audits to ensure the American

Orchards website performs at its optimum. Additionally,

through reputation management and content strategies we’ve

seen continuous organic growth.

During the last 9 months of partnership (2016-2017),

organic traffic to the website has more than tripled.

Step 1

SEARCH ENGINE OPTIMIZATION

SEO

WEBSITE VISITORS

Organic traffic is the traffic that comes to your website as a result of unpaid search results. “All Users” is the total amount of traffic that comes to your website. This can be from paid ads, search, links, etc.

C A S E S T U D Y+ AMERICAN ORCHARDS

+264% +287%

Step 2

CONTENT MARKETING

As the partnership with American Orchards continued, MWI conducted research to better understand the industry and

developed a content strategy to increase. As high quality content was written and placed on site, conversions and

lead flow began to increase.

American Orchards has seen a 5x increase in conversions over a six month period due to a strategic approach to

content marketing. See the timeline below.

C A S E S T U D Y+ AMERICAN ORCHARDS

MONTH 1 CONVERSIONS

(3)

STARTED WITH MWI

MONTH 6 CONVERSIONS

(16)

January 2017

June 2017

December 2016

Full Occupancy Reached

CONTENT

““WE LOOK FORWARD TO

WORKING WITH MWI FURTHER AS

OUR COMPANY GROWS AND OUR FUTURE NEEDS EVOLVE.” - CASEY BALMFORTH, MANAGING MEMBER

As with all MWI partnerships, the goal is to create growth

and increased revenue for our clients. As our partnership

has continued with American Orchards, we have enjoyed

the opportunity to utilize new tools and strategies to achieve

results. We never approach marketing with a one-size-fits all

mentality; strategies must be determined in real time as data

is analyzed. This continues to be our process for all of our

partnerships at MWI.

Today, American Orchards continues to thrive as an MWI

partner. We are an advocate of their brand and are proud to

be a part of their team.

Conclusion:

WIN-WIN PARTNERSHIP

C A S E S T U D Y+ AMERICAN ORCHARDS

Let’s strengthen your online footprint and build a successful digital marketing strategy.

Find out moremwi.com(855) 222-4230

Improve your digital footprint

WORK WITH US

C A S E S T U D Y+ AMERICAN ORCHARDS