ACADEMY...• Mobile coupons and ticketing • Marketing Goals • Review and Testing • Key Trends...

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791613-A ACADEMY 1 Selection process: The Company will select and recruit suitable and well qualified fresh graduates (diploma or degree holders) / unemployed graduates to participate in the professional programme. We will train them for two (2) months in our professional programme (certified by International Institutions) and this will provide them with additional skills in export management. What We Will Do? If you are interested in participating in this programme, you are required to do the following: To issue a Letter of Intent to Malaysian Export Academy Sdn Bhd to recruit and train fresh graduates in the mentioned programme. 2 What You Need to Do? 3 Course Offered 1. PROFESSIONAL DIPLOMA IN EXPORT MANAGEMENT 2. PROFESSIONAL DIPLOMA IN DIGITAL MARKETING Module 1: Basics in Exporting Module 2: Export Products Development Module 3: Export Financing Module 4: Export Logistics Module 5: Export Market Selection & Research Module 6: Export Sales & Marketing Tools Module 7: Export Management Module 8: Global and Regional Issues on Malaysian Exports Module 1: Introduction to Digital Marketing Module 2: Search Marketing (PPC) Module 3: Search Marketing (PPC) Module 4: Digital Display Advertising Module 5: Email Marketing Module 6: Social Media Marketing (Part 1) Module 7: Social Media Marketing (Part 2) Module 8: Mobile Marketing Module 9: Analytics Module 10: Strategy and Planning Malaysian Export Academy Sdn Bhd will be participating in the Graduates Enhancement Programme for Employability (GENERATE) and as such would like to invite HRDF registered employers to take this opportunity to take advantage of this programme. This programme will be fully funded by HRDF using the consolidated pool fund. The main objective is to train fresh graduates with high end skills and competencies that are required by the industries that will enhance their employability. Programme FUlly FUNDED BY HRDF HRDF

Transcript of ACADEMY...• Mobile coupons and ticketing • Marketing Goals • Review and Testing • Key Trends...

79 16 1 3 -A

A C A D E M Y

1Selection process: The Company will select and recruit suitable and well qualified fresh graduates (diploma or degree holders) / unemployed graduates to participate in the professional programme.

We will train them for two (2) months in our professional programme (certified by International Institutions) and this will provide them with additional skills in export management.

What We Will Do?

If you are interested in participating in this programme, you are required to do the following:To issue a Letter of Intent to Malaysian Export Academy Sdn Bhd to recruit and train fresh graduates in the mentioned programme.

2 What You Need to Do?

3 Course Offered

1. PROFESSIONAL DIPLOMA IN EXPORT MANAGEMENT 2. PROFESSIONAL DIPLOMA IN DIGITAL MARKETING

Module 1: Basics in ExportingModule 2: Export Products DevelopmentModule 3: Export FinancingModule 4: Export LogisticsModule 5: Export Market Selection & ResearchModule 6: Export Sales & Marketing ToolsModule 7: Export ManagementModule 8: Global and Regional Issues on Malaysian Exports

Module 1: Introduction to Digital MarketingModule 2: Search Marketing (PPC)Module 3: Search Marketing (PPC)Module 4: Digital Display AdvertisingModule 5: Email Marketing Module 6: Social Media Marketing (Part 1)Module 7: Social Media Marketing (Part 2) Module 8: Mobile MarketingModule 9: AnalyticsModule 10: Strategy and Planning

Malaysian Export Academy Sdn Bhd will be participating in the Graduates Enhancement Programme for Employability (GENERATE) and as such would like to invite HRDF registered employers to take this opportunity to take advantage of this programme. This programme will be fully funded by HRDF using the consolidated pool fund.

The main objective is to train fresh graduates with high end skills and competencies that are required by the industries that will enhance their employability.

ProgrammeFUlly FUNDED

BY

HRDFHRDF

Malaysian Export Academy No. 86, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor.

4Classroom face to face trainingSimulation exercisesBriefing by trade agencies / organizationsVisit to Industries (Experience sharing session)Visit to their assigned companies for data collectionGroup discussions/presentations.

Methodology

Contact

AmiraNurjihan

Tel : 03-8066 3107 Fax : 03-8066 6152

Email : [email protected]@[email protected]

: +6011-2881 5426: +6017-2631 057

52 Months / 40 Working Days (FULL TIME)

Duration

WE WILL PROVIDE:WE WILL PROVIDE:

TRANSPORTATION

ACCOMMODATION

ALLOWANCE

1Module

• Key Concepts of Digital Marketing• Search Optimization and Marketing• The Opportunity of Digital Marketing• Characteristics of Digital Marketing• Implications with Digital Marketing

Introduction to Digital Marketing

2Module

• Key SEO concepts• Search results and positioning• Benefits of search position• Stakeholders and Mechanics of search• Customer insights• Keyword research & selection • Content updates and layout• Meta Tags

Search Marketing (PPC)

3Module

• Key Concepts and Strengths of Pay-Per-Click• Keyword Research• Google PPC & Research Tools• Search Campaign Process• Targeting, Budgets & Scheduling • Display Networks & Ad Centre • Campaign Management & conversion Tracking

Search Marketing (PPC)

4Module

• Key Concepts• Benefits of Digital Display• Challenges with Digital Display• Business Value• Running Effective Ads

• Ad Formats• Ad Features• Ad Display Frequency• Campaign Steps• Target Audience

Digital Display Advertising

5Module

• Campaign Process• Data Capture: online and face-to-face • Segmentation • Email Design• User Behavior• User Characteristics• Email Copy• Email Structure and Delivery• Email Systems• Filtering & Scheduling• Split Testing

Email Marketing

PROFESSIONAL DIPLOMAIN DIGITAL MARKETING

PROFESSIONAL DIPLOMAIN DIGITAL MARKETING

The Digital Marketing Institute of United Kingdom is the global certification standard in digital education. To date, over 18,000 professionals in 80 countries have studied with the Digital Marketing Institute, making our qualification the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

6Module

• Social Media Goals• Setting Goals and Priorities• Facebook Features & Newsfeed • Facebook Business Page & Insights• Twitter Features and Engagement • LinkedIn Setup & Profile, Features & Company page• Google+ Setup +Features• Google+ Insights+ Analytics• Google+ Brand Page• YouTube Setup, Channels & Features• Blogging

Social Media Marketing (Part 1)

Date : Time : Venue :

TBC 9.00 am – 5.00 pm (Mon – Fri)Malaysian Export Academy Training Centre, No. 86, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor.

Date : Time : Venue :

TBC 9.00 am – 5.00 pm (Mon – Fri)Malaysian Export Academy Training Centre, No. 86, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor.

8Module

• Trends in Mobile• Opportunities and Risks• Mobile Devices• SMS Content & Strategy• Mobile Advertising• Mobile coupons and ticketing• Marketing Goals• Review and Testing• Key Trends• Mobile Optimized Websites• Mobile Apps• The Big App decision?• DMI '6 Step' Process• Proximity Marketing• Bluetooth • QR Codes

Mobile Marketing

9Module

• Goal and Account setup• Analytics Code and Profiles• Goal Configuration & Funnels• Dashboard • Audience & Technology• Advertising• Traffic Sources• Bounce Rate• Site speed• Site search• Conversions • e-commerce • Standard reporting• Real Time reporting• Intelligent reporting• Customized reporting• Laws & Guidelines

Analytics

10Module

• Main Concepts• First Steps• Planning • Situation Analysis• Information Gathering• Setting Objectives• Appropriate Tools• Action Plan• Setting the Budget• Measurement• Iteration and Enhancement

Strategy and Planning

• Digital Marketing is based on a formal computer based examination that will measure individual’s knowledge and Digital Marketing proficiency• The duration of the exam is 180 minutes (3 hours)• The computer-based examination will be delivered through Pearson VUE Test Centre in Kuala Lumpur

Course Assessment

7Module

• Implementing Social• Social Listening• Content Planning• Scheduling Tools• Facebook Advertising• LinkedIn Groups• LinkedIn Advertising• Twitter Advertising• Pinterest

• Instagram • Snapchat • Facebook Insights• Google+ Insights• YouTube Insights• Facebook Analytics• Twitter Analytics• LinkedIn Analytics

Social Media Marketing (Part 2)

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