ACADEMY...• Mobile coupons and ticketing • Marketing Goals • Review and Testing • Key Trends...
Transcript of ACADEMY...• Mobile coupons and ticketing • Marketing Goals • Review and Testing • Key Trends...
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A C A D E M Y
1Selection process: The Company will select and recruit suitable and well qualified fresh graduates (diploma or degree holders) / unemployed graduates to participate in the professional programme.
We will train them for two (2) months in our professional programme (certified by International Institutions) and this will provide them with additional skills in export management.
What We Will Do?
If you are interested in participating in this programme, you are required to do the following:To issue a Letter of Intent to Malaysian Export Academy Sdn Bhd to recruit and train fresh graduates in the mentioned programme.
2 What You Need to Do?
3 Course Offered
1. PROFESSIONAL DIPLOMA IN EXPORT MANAGEMENT 2. PROFESSIONAL DIPLOMA IN DIGITAL MARKETING
Module 1: Basics in ExportingModule 2: Export Products DevelopmentModule 3: Export FinancingModule 4: Export LogisticsModule 5: Export Market Selection & ResearchModule 6: Export Sales & Marketing ToolsModule 7: Export ManagementModule 8: Global and Regional Issues on Malaysian Exports
Module 1: Introduction to Digital MarketingModule 2: Search Marketing (PPC)Module 3: Search Marketing (PPC)Module 4: Digital Display AdvertisingModule 5: Email Marketing Module 6: Social Media Marketing (Part 1)Module 7: Social Media Marketing (Part 2) Module 8: Mobile MarketingModule 9: AnalyticsModule 10: Strategy and Planning
Malaysian Export Academy Sdn Bhd will be participating in the Graduates Enhancement Programme for Employability (GENERATE) and as such would like to invite HRDF registered employers to take this opportunity to take advantage of this programme. This programme will be fully funded by HRDF using the consolidated pool fund.
The main objective is to train fresh graduates with high end skills and competencies that are required by the industries that will enhance their employability.
ProgrammeFUlly FUNDED
BY
HRDFHRDF
Malaysian Export Academy No. 86, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor.
4Classroom face to face trainingSimulation exercisesBriefing by trade agencies / organizationsVisit to Industries (Experience sharing session)Visit to their assigned companies for data collectionGroup discussions/presentations.
Methodology
Contact
AmiraNurjihan
Tel : 03-8066 3107 Fax : 03-8066 6152
Email : [email protected]@[email protected]
: +6011-2881 5426: +6017-2631 057
52 Months / 40 Working Days (FULL TIME)
Duration
WE WILL PROVIDE:WE WILL PROVIDE:
TRANSPORTATION
ACCOMMODATION
ALLOWANCE
1Module
• Key Concepts of Digital Marketing• Search Optimization and Marketing• The Opportunity of Digital Marketing• Characteristics of Digital Marketing• Implications with Digital Marketing
Introduction to Digital Marketing
2Module
• Key SEO concepts• Search results and positioning• Benefits of search position• Stakeholders and Mechanics of search• Customer insights• Keyword research & selection • Content updates and layout• Meta Tags
Search Marketing (PPC)
3Module
• Key Concepts and Strengths of Pay-Per-Click• Keyword Research• Google PPC & Research Tools• Search Campaign Process• Targeting, Budgets & Scheduling • Display Networks & Ad Centre • Campaign Management & conversion Tracking
Search Marketing (PPC)
4Module
• Key Concepts• Benefits of Digital Display• Challenges with Digital Display• Business Value• Running Effective Ads
• Ad Formats• Ad Features• Ad Display Frequency• Campaign Steps• Target Audience
Digital Display Advertising
5Module
• Campaign Process• Data Capture: online and face-to-face • Segmentation • Email Design• User Behavior• User Characteristics• Email Copy• Email Structure and Delivery• Email Systems• Filtering & Scheduling• Split Testing
Email Marketing
PROFESSIONAL DIPLOMAIN DIGITAL MARKETING
PROFESSIONAL DIPLOMAIN DIGITAL MARKETING
The Digital Marketing Institute of United Kingdom is the global certification standard in digital education. To date, over 18,000 professionals in 80 countries have studied with the Digital Marketing Institute, making our qualification the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
6Module
• Social Media Goals• Setting Goals and Priorities• Facebook Features & Newsfeed • Facebook Business Page & Insights• Twitter Features and Engagement • LinkedIn Setup & Profile, Features & Company page• Google+ Setup +Features• Google+ Insights+ Analytics• Google+ Brand Page• YouTube Setup, Channels & Features• Blogging
Social Media Marketing (Part 1)
Date : Time : Venue :
TBC 9.00 am – 5.00 pm (Mon – Fri)Malaysian Export Academy Training Centre, No. 86, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor.
Date : Time : Venue :
TBC 9.00 am – 5.00 pm (Mon – Fri)Malaysian Export Academy Training Centre, No. 86, Jalan BP 7/8, Bandar Bukit Puchong, 47120 Puchong, Selangor.
8Module
• Trends in Mobile• Opportunities and Risks• Mobile Devices• SMS Content & Strategy• Mobile Advertising• Mobile coupons and ticketing• Marketing Goals• Review and Testing• Key Trends• Mobile Optimized Websites• Mobile Apps• The Big App decision?• DMI '6 Step' Process• Proximity Marketing• Bluetooth • QR Codes
Mobile Marketing
9Module
• Goal and Account setup• Analytics Code and Profiles• Goal Configuration & Funnels• Dashboard • Audience & Technology• Advertising• Traffic Sources• Bounce Rate• Site speed• Site search• Conversions • e-commerce • Standard reporting• Real Time reporting• Intelligent reporting• Customized reporting• Laws & Guidelines
Analytics
10Module
• Main Concepts• First Steps• Planning • Situation Analysis• Information Gathering• Setting Objectives• Appropriate Tools• Action Plan• Setting the Budget• Measurement• Iteration and Enhancement
Strategy and Planning
• Digital Marketing is based on a formal computer based examination that will measure individual’s knowledge and Digital Marketing proficiency• The duration of the exam is 180 minutes (3 hours)• The computer-based examination will be delivered through Pearson VUE Test Centre in Kuala Lumpur
Course Assessment
7Module
• Implementing Social• Social Listening• Content Planning• Scheduling Tools• Facebook Advertising• LinkedIn Groups• LinkedIn Advertising• Twitter Advertising• Pinterest
• Instagram • Snapchat • Facebook Insights• Google+ Insights• YouTube Insights• Facebook Analytics• Twitter Analytics• LinkedIn Analytics
Social Media Marketing (Part 2)
www.exportacademy.net