+

A look into the opportunities in mobile

marketing

University of

Rhode Island

Mobile Strategies

Your App

Here!iPhone/Android

App

Your App

Here!iPad App

University of Rhode Island

University of Rhode Island

+Competitive Landscape

49.1 million people in the U.S own Smartphones

39% Blackberry

28% iPhone

13% Android

30% use mobile applications

45% of students at colleges and universities own a Smartphone

+Competitive Landscape

+Competitive Landscape

Users of the iOS (Apple) and Android platforms regularly spend at least 79 minutes a day using apps

Consumers on the iOS (Apple) and Android platforms download approximately 9 apps a month

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5 billion Apps downloaded in the last 2 years, compared to 1.4 billion web pages

Over 10 million Apps are downloaded per day

“…. I’ve never seen anything like this in my career for software.”

“Apple is a mobile devices company.”

Steve JobsWall Street Journal

"Now our programmers are doing work on mobile first," ... "Now that is in fact a change.”

Erich SchmidtGoogle CEO

Wall Street Journal

+So Why Go Mobile?

Don’t let the drop-off rate in desktop search affect your outreach

Most effective marketing Two-way interactive

Most intimate and effective way of communication

+App Possibilities: Admissions

+App Possibilities: Current Students

+App Possibilities: Athletics

+App Possibilities: Alumni

Closer connection with alumni Increase donations Career services

How Do We Engage Technology Students?

+Engage Students in App Development Upon completion of the App, URI will allow students, faculty and IT

personnel to build “Plug-ins” that will extend the features of the App

Parties will be granted the ability to build new plug-ins to tie into the existing main Open Framework.

MobiLaurus or URI will be contracted to review all new plug-in submissions on which submissions, if any, shall be included in a new version of the App

New Sub-App

RSS

Existing App

RSS

RSS

R S S

+Case Study: MIT’s OpenCourseWare

“The Mission of MIT is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century“

MIT built their OpenCourseWare (OCW) platform that provides open access to course material and development projects

URI can extend this experience to be the first university with an “Open” App.

Students and faculty to take part in the subsequent improvement of the App

+Buy vs. Build Universities are already burdened with software management

Maintaining 3 mobile platforms will typically require 10-12 hours per platform, per month

Most universities would have to spend roughly $30k per year to update, manage, upkeep and service mobile platforms given adequate expertise

+Coupling Technology & Marketing

We bring marketing services that prevent universities from producing a product that does not achieve their intended goals

PUSH Marketing Notifications Yield/Lead tracking Social Media Integration Comprehensive Analytics

Marketing

Bringing relevancy to new marketing initiatives

+Coupling Technology & Marketing

Hi John!

Don’t forget to register for classes: deadline is Friday

Hi John!

Don’t forget to register for classes: deadline is Friday

Register Now!Register Now!

+Coupling Technology & Marketing

Adding social media integration turns your customers into marketers and sends more traffic to your site

Jaime will be attending the Welcome Back BBQ at URI next week!

http://www.uri.edu/news/calendar

+About MobiLaurus, Inc.

We Insulate Universities From the Burden of Software Management Across Multiple Platforms Solutions for all Smartphones: Apple, Blackberry, Google Android, Mobile

Sites

We provide you with analytics to track performance of your app that will prevent you from losing money on ineffective marketing

Apple Certified

Will allow you to get your application up for the upcoming enrollment season

Offices in Boston, Ma. and Houston, Tx. / Established 2007