DEVELOPINGDIGITAL YOU

250+ Activities, Concepts & Insightsto Strengthen Your Digital You.

Written by: Marcelle Allen & Brian Trendler

powered by

For the past 8 years, Marcelle has

supported “Remarkable Leaders” and has

served as a social media manager, trainer

and source of inspiration and accountability

to her clientele. Marcelle believes in the

power of the well-connected person and

knows how search engines connect

intellectuals around the globe. Marcelle

teaches that you can’t be remarkable online

just once; you have to stay remarkable.

Her favorite networks are YouTube, Pinterest,

Instagram and Facebook. She teaches that

it’s not enough to be a “thought leader,” but

one must be a visual leader in today's social

economy.

With the creation of “Digital Marcelle,” she

has seen the benefit and reach of and

onlinepersona, and now teaches others to

develop to out-motivate, out-train, out-sell,

and out-entertain with their digital

presence(s).

Marcelle AllenFor over 20 years, Brian has run his own

graphic design and branding business, We Fix

Ugly Design. He’s had a wide range of clients

from start-ups, to fully-established

organizations that all suffer from the same

problem: Brand Damage.

He focuses on helping companies standardize

their own internal and external design and

marketing efforts, with a mix of both print and

online/web design. Over the past 10 years,

with the onslaught of social and digital media

opportunities, he’s had to not only grow to

embrace the available technologies, but be

able to introduce marketing and advertising

plans to help his clients excel online first,

sometimes long before they even launch their

products, stores or brands.

This first book, Developing Digital You, is

created in partnership with Marcelle’s content

& messages, his design and their collaborative

dream of helping others succeed.

Brian Trendler

© 2017 Developing Digital You / Dreamosity | Do not copy or share without expressed permission of Dreamosity.com

FACEBOOK

FACEBOOKWelcome to the world of Facebook. If this is

your first foray into the social media experience,

or if you’re simply a casual user, these pages are

100% dedicated toward helping you create

your own version of “Digital You.” These activities

are designed to help increase your exposure,

solidify your social media presence, and drive

social awareness. Until you understand the platform

it's hard to leverage it productively. Being on offense

takes different skills than being on defense. Enjoy the

activities and experiences which will surely lead to

new ones!

This 1st section will cover your Personal Profile,

FB Groups, Business Pages, and FB Advertisements.

powered by

FACEBOOK BA S IC B INGO

FREE

Add a recentphoto ofyourself

UpdateProfile picture

with yoursmiling face

Take 5pictures atyour next

event

Add a photoof a recent

project

Connect youremployer or

company to yourprofile in the

about section

Like 3 otherpagesyou like

Create anFriends List

(fb.com/book-marks/lists)

Send 5thoughtfulmessenges through

FB Messenger

Edit featuredphotos with

recent pictureof you

Addwebsite to Facebook

page

Comment onbrand pages

Create aFacebook

Group

Re-arrangeyour Shortcuts

Join 5 otherlilke-minded

groups

Add theFacebook appto your mobile

device

Commenton friends

status

Share a video from page

Host 1 Facebook event

& invite 5-25Facebook

friends

Review 3 local businesses on

Facebook

Update your personal cover

photo

Tag 3 clientsin a comment

(use the “@” sign then type their name)

Take aphoto with a

customer

Add a cover photo

Attend orhost a FB Live

powered by

The Bingo exercise can be repeated monthly, quarterly or at least annually to help increase ones exposure on social media.

powered by

FACEBOOKGROUPSOur ability to create Facebook Groups is a

wonderful chance to lead online communities,

whether private or open-to-public, that can

effect and encourage engagement. The following

2 pages will encourage you - by way of activity -

the creation and development of a Facebook

Group through our Top 10 Strategies, as well as

our fun-play Bingo. Both our Strategies and Bingo

exercise act as continual calls to action that help

you increase your exposure and if done correctly

over time, your membership size in your group.

DEVELOP your Facebook Group Strategy

1) Determine a group name

2) Create an Introduction to your Community video

3) Post encouraging content

4) Be consistent with your branding & message

5) Become a visual leader (Teach with visuals)

6) Upload relevant files that serve your community. (Word, Excel, PDF’s)

7) Capture live events and post positive photos

8) Embrace Facebook search

9) Live your company values, and post about them

10) Request a phone number or email address to build offline relationships

powered by

Discover andjoin 3 new

groups

(facebook.com/groups)

FREE

Create andname your

group

Uploada video

to Facebook

Add Welcomemessage

Invite ateam member

to be anAdmin

Determinegroupgoals

Createan eventfor group

Determinewatermarkstrategy/discipline

Brainstorm 30posts to

enage group

Leave 1Facebook

Group

Click throughsomeone else’s

sponsoredpost

Utilize 5hashtags foreach pageyou Admin

Read 3 filesfrom anothergroup you’ve

joined

Co-host and event witha groupmember

Searchvia hashtag

Developcommunityguidelines

Read “Tribes”by

Seth Godin

Add 3 filesin 1st Quarterof your group.

Educate!

Read 3guidelinesections in

another group

Friend 5 FBAdmins of

groups youfrequent

Surveyyour group

Determineyour group’sprivacy level

(closed is suggested)

Add groupto your

shortcuts bar

Develop yourown guidelines

for yourgroup

FACEBOOK GROUP B INGO

powered by

The Bingo exercise can be repeated monthly, quarterly or at least annually to help increase ones exposure on social media. They also develop your branding or overall message and can build trust.

FACEBOOKPAGESIn today’s digital age where the printed word is

fast becoming a thing of the past, how does your

business reach it’s audience? Better yet, how does

one create an audience for your products or

services? Enter, Facebook Business Pages! This unique

offering from FB allows business owners, entrepreneurs,

or even the casual crafty-person to create their own

business platform to show their wares! We’ll teach you

through the next 2 pages our Top 10 Strategies, as well

as our fun-play Bingo, how to engage your audience

and even drive sales opportunities!

powered by

DEVELOP your Facebook Page Strategy

1) Determine a Page Call to Action (top button)

2) Create an Introduction to video

3) Post encouraging and informational content

4) Be consistent with your branding & message

5) Become a visual leader (Teach with visuals)

6) Incorporate your Hashtag cluster

7) Syndicate Industry content

8) Create Facebook Offers

9) Run Facebook Advertising to your Offer.

10) Capitalize on strong conversion rate from friends to phone/connect

powered by

FACEBOOK BUS INESS PAGE B INGO

FREE

Uploada video

to Facebook

Addservices toa business

page

Boost post $10

AccessAd

Manager

DetermineAd

goals

Syndicatevideo

to Facebook

Achieve30 FB fans!

Gain “Insights”access

Determinewatermarkstrategy/discipline

Write 30headlines

Set 5 pagesto watchin insights

Click throughsomeone else’s

sponsoredpost

Utilize 5hashtags foreach pageyou Admin

Make a salefrom your

business page

Get 3reviews /

testimonials

Searchvia hashtag

Facebook.com/ads

Call to actionoptimized in CoverPhoto

Invite 50 fansto like your

business page

Achieve250 fans

Get onepost to beseen by

1000 people

RearrangeApps to

your preference

Achieve1000 fans

Boostpost $20

Determine pagecategory

Facebook.com/pages

powered by

The Bingo exercise can be repeated monthly, quarterly or at least annually to help increase ones exposure on social media.

FACEBOOKADVERTISING

powered by

Since 2010, FB ad revenue has grown to over $8

billion and shows no signs of slowing down. Whether

you pay to boost an occasional post on your

Business page, or choose to run advertisements, it’s

a good idea to have a solid strategy on what to

do. These activities are designed to help increase

your success-rate, maximize headlines, and

advertise toward your preferred demographic.

Please note: FB’s advertising platform is getting

better everyday. We’ve worked hard to make these

tactics develop your skill-set, but your activities will

continue to evolve as you increase your experience

and confidence with FB advertising. You’ll learn new

insights with every advertising campaign you run.

FACEBOOK ADVERTS ING B INGO

FREE

Start adsjournal

document (Google docs)

Develop30

headlines

Write15Call to Actions

Develop anAd Video

forFacebook

Upload1st

graphic

Read 10 case studies on

Facebook ads

Test 1stHeadline

Determinelead magnet

Define yourupsell anddownsell

Createupsell

Turn memesinto ads

Map your sales funnel on paper

Watch 10videos onFacebookadvertising

Writefollow-up

emailcampaign

Createdownsell

Screen Capture10 ads thatcatch your

eye

Collect Artworkyour audience

will love

DetermineAd goals

Set up landing page

Decideaudience

demographics

Connect ads payment and

budget

Learn about Facebook

Carousel Ads

Develop custom audience

Run Facebook Carousel Ads

powered by

If you’re brand new to FB Ads, goto Facebook.com/business to create an account. If you’re managingyour existing advertisements, you can monitor them at Facebook.com/ads/manager

YouTube

powered by

YOUTUBEVIDEOYouTube is a global video-sharing website and platform

that appeared in 2005 and aggressively became the

video-medium of choice for uploaders. Now showcasing

over 600 million videos, 180+ hours of content, and an

estimated 45 million subscribers, YouTube shows no sign

of slowing down! Businesses are aggressively embracing

video to communicate their values, products, services

and overall branding. Business websites, blogs, social

media posts that include video are seen more often,

shared and create more engagement than ever before.

The following 7 pages cover basic strategies, best

practices, methods of recording and levels of editing

and optimziation, storyboarding/scene-staging, and

and a recording checklist.

DEVELOP your YouTube Strategy

1) Set up Channel

2) Plan ahead for playlists

3) Share videos in playlists

4) Develop collaboration strategy

5) Results per hour (RPH) - Leverage your time

6) Record videos

7) Embrace storyboarding

8) Add music and increase editing skills

9) Digital YOU can begin subscribing to other like-minded channels

10) Interview others with the hope of driving engagement and the conversation.

powered by

WHAT VIDEO STYLE BEST FITS YOU?

Animated Company Story Sales Letter

Referral Request Interview Rant

Speech How to Video Webinar

Talking Head Case Study Green Screen

powered by

powered by

There’s a ton of video styles of shooting and presenting that can represent

your business, product and overall message more successfully than others.

We want you to realize that while your techiques and skills evolve, so can

the “way” you shoot your videos to better express that message. Think of

these multiple styles as a bucket-list. You don’t have to pursue all of these,

but you may just find that you really like them. Over time you’ll also become

more comfortable with using people, including your own face on video.

Humanizing your message can be a powerful thing, and can also lead to

fun out-takes that bring humor into your branding too!

Some examples of styles include:

Comment on 3 videos

Start yourYouTubeChannel

Share your video to

Facebook

Upload1st video

Add 3videos toa playlist

Start anew playlist

Download andRead YouTube’s

playbook

Choose5 videosand mark

“Thumbs Up”

DownloadYouTube Director

or on yourphone

Recordyour company

story

Developa videobumper

Developsales video

Subscribeto yourfriends

channel

Developbrandingfor yourchannel

FREE

Watch10 videos

Share3 videos

Embed avideo ona website

Filmoutside

Get 50subscribers

Createa video

testimonial

Interviewa Personof Interest

Scripta video

Optimizea video

with keywords

Add customphoto to

video upload

powered by

powered by

YOUTUBE B INGOSubscriptions to your YouTube channel are a great way to encourage engagement but also to drivepotential business opportunities in general. Following these basic tips help develop this type of exposure.

VIDEOINSIGHTS

powered by

Video Deliverables: Technologically speaking, we live in the best time ever! There are so many ways to prep, film, edit and deliver our video content! The Deliverables section highlights the three primary method of which you can achieve this using 3 levels of pre-production work, equipment, story-boarding, technology, editing and syndication.

Storyboarding: One of the best ways to create a video is to plan it out first. You can use these storyboard pages as action plans for your entire shoot, or even specific scenes that you need to make sure are aptured. The examples of framing you can accomplish are demonstrated by the characters.

Video Checklist: From setup to the most important final deliverable, syndication; this handy checklist can help any amateur or professional videographer stay on track with all the important needs during a shoot. Need more items?, consider creating your own checklist using this as a basis for inspiration!

RANGE OF VIDEO METHODS AND DELIVERABLES

VideoTitle

& Copy

Blog & Share(x1-10 times)

Keywords&Detailed

Descriptions

Effects,Keywords&Detailed

Descriptions

$$$

Use adsEmail blast

This one’s all you.Your idea, your filmmethod. You’re a

one-person warrior.Your idea is awesomeand you’re ready to

spread your message.

Step up your gameand learn monetization.

Heavy focus onkeywords, sales scripts,

and promotionalstorytelling.

You’re not planningon winning an Oscarhere, but you’re nowusing real people orproduct shots withstoryboarding. Thisprocess is key to

your well-shot session.

Written wordsare for sissies, right?This is off the cuff,

a few takes, then voila,you’ve got your shot!

Face it. Unless youhave other means,you probably shotthis on your iPhone

or Android.Oh, and PLEASE hold

horizontally.

Most often thislevel of shoot will

benefit from a DSLRcamera/recorder ora higher-end digital

video recorder.

Instant Phone edits!Download Splice if

you’re an Apple loyalistor VideoMaker Pro onAndroid. Simple Footertext and effect or two

and you’re ready!

Here’s your chanceto be compelling and

pull people in. Usecopy that’s relevant

when creatingtitle and description.

Upload to one or bothof these platforms.

Most common placesto post are your own

wall or channel.

powered by

GROUP SHOT

LANDSCAPE - Shot 2

Now you’re downloadingonto your computer &performing edits with iMovie or YouTube DIrector. This allows

additional effects like adding music, effects,

basic graphicsand more to add impact

to your final product.

Your team’s advanced wizardry will tackle

post-production work with Adobe Premiere Pro and seamlessly deliver

your video. Can include Bumpers/Animation, Intros & Outros and Overlays

for that professional look.

Post-production work with Adobe Premiere Pro can incorporate some of

your keywording and bring your descriptions to live within the video.

All other processes detailed about still need

to be followed.

These advanced marketing strategies

increase viewership, and proactively engage to get seen and heard.

Budgets need to be set intelligently to drive

results, maximize reach and create ROI.

Any word or phrase that you mention in the video can become a keyword which is searchable by

anyone online. The description should be

detailed with additional resources and links to

create additional engagement.

Embedding video on your blog or website is

easy and smart. It creates backlinks and

connectivity that encourages multiple

ways to be found. Share your posts to inviduals & communities who will find

it valuable.

GROUP SHOT

LANDSCAPE - Shot 2

HEADSHOT

Preparation is required. Storyboard each frame & shoot with purpose. The

video’s goal will also determine the length and maximum number

of shots.

Lighting, backdrops, and high-end

equipment... oh my! Most often you’re in a

studio and your creative team can make you look your

best!

You’re ready forbig-time collaboration. Hiring a professional team is advised. Your

quality of video increases through

pre & post-productionwork.

CONCEPT PLAN RECORD EDIT OPTIMIZE SYNDICATION

Beginner Video

Intermediate Video

Advanced Video

STORYBOARDING

GROUP

WIDEHEADSHOT

LANDSCAPE

2 SHOT ACTION

powered by

Whether you choose a simple-yet-effective point and shoot technique, versus a more advancedlevel of staging your video shots, it’s important to plan out even a 30-second clip in order to maximize it’s effect. You can use storyboarding examples shown below to help inspire and directyour efforts, or come up with your own over time to create consistency in your final products.

What type of Storyboard Example would benefit your business?

STORYBOARDING

1)

2)

3)

4)

YouTube Director has an wide-array of storyboarding templates that are quick to utilize, easy to edit,

and allow you to plan out an entire video in easy-to-follow steps. Consider downloading it and

giving it a try!

powered by

5 frames are normally enough to plan an entire video shoot. If you consider an opening shot, thenpotentially1-2 frames capturing a person or object, then a final frame closing out the video witha graphic, a call to action, or a thank you; you can quickly Storyboard your vision with notes usingthe simple template below. What will you come up with?

1) Setup Lighting

2) Record Video

3) Edit Video (optional)

4) Export / upload to YouTube

5) Add headline to video

6) Add body copy (link)

7) Add keywords (10-50)

8) Add link to body copy

9) Review and change image

10) Syndicate

Vide

o 1 __

____

____

_Vide

o 2 __

____

____

_

Vide

o 3 __

____

____

_Vide

o 4_

____

____

__

Vide

o 5_

____

____

__Vide

o 6_

____

____

__

VIDEO CHECK LIST

powered by

Consistency is important when creating video content for optimization. Utilize the checklistabove so you don’t leave out any of these top 10 steps to creating watchable content.

PINTEREST

powered by

PINTERESTINTROPinterest is a visually dynamic and powerful social

network for both personal and business use. Users can

plan, brainstorm and shop easily from content available

anywhere on the internet. Businesses who have visually

strong content will beneift the most because any “Pinner”

can save by way of “pinning” these posts to their own

individual online “boards.” It’s important to note that a

business needs to have a website in order for their

content to be “pinnable.” Over the next several pages,

we’ll highlight basic business strategies, branding policies,

our fun-play Bingo, content examples, and framework

guides to consider.

1) Create boards that are useful.

2) Remember you can vary your post sizes. Go TALL!

3) Show and tell through visuals, not just words.

4) Watch your customers by following them and seeing what they pin.

5) Become a visual leader. (Teach with visuals)

6) Develop a contest to run.

7) Hire professional photographers or learn to photograph.

8) Embrace Pinterest search.

9) Every “buy button” on your website should have a photo that’s pinnable.

10) Participate in Collaborative Boards with other Pinners.

DEVELOP your Pinterest Strategy

powered by

1) Do you use 1-3 standard types of fonts/typefaces when creating graphics?

2) Do you stick to specific rules about how, where, and why when using your logo?

3) Does your brand have standardized color-palette all employees are instructed to use?

4) Do you have a Style Guide?

5) When using images on social media, do you use watermarks?

6) How often do you follow these rules, guidelines & best business practices?

HOW DO YOU STANDARDIZE ON PINTEREST?

Companies create color palettes, branding guidelines, and specificintentional looks because their pins need to stand out and be remarkable.

How does your company attempt the same?

yes no

yes no

yes no

always occasionally never

yes no

yes no

powered by

FREE

Addprofilephoto

Start5 boards

Share videoto a board

Add3 videos

to a board

Read 3articles on Pinterest

Choose 5 pinsto LIKE

Pin yourrecent blog

post

Share withfriends thatyou’re onPinterest

Download thePinterest App

on yourphone

Find 5pinners you

like & follow

Get 25Followers

Add oneperson to a

collaborativeboard

Start a boardthat serves

your audience

Pin 3infographics

Developa Pintereststrategy

Follow pinterest.com/marcelleonline

Try pinterest.com/-source/

YOURURL.com

Follow 7photographers

Start aportfolioboard

Pin 10 images/websites toyour boards

Share 3websites toyour boards

Participatein a

Pinterest contest

Study boardnames of5 friends

Brainstorm howa Pinterest

contest wouldwork for you

powered by

P I NTEREST B INGOCreating content on the visual web is a great way to showcase your products, programs andexpertise. Mark off the items below as you accomplish them

Whether you’re a business or blogger; your content can now be very tall, because the “virtual real estate” you have to work with is unlimited. Tall pins are much more useful and have more space to showcase your product, knowledge or service.

TALL CONTENT EXAMPLES

powered by

Layouts should be image-rich. Use the space to show content mixed with multiple images - or even consider using formats like “Top 10+” lists that are ideal to communicate your message.

These types of tall layouts, you’re limited by what can be done on a

phone-based application. Most move to a desktop or laptop and easily

create with applications designed for page layout, complete with the ability

to drop in images, text, and to be able to move around until your satisfied of

the results. Apps like Canva are great for beginners to intermediate, and

professional graphic designers tend to use Adobe Suite products such as

Photoshop, Illustrator or InDesign.

1)

2)

3)

4)

5)

6)

7)

8)

9)

10)

11)

12)

13)

14)

15)

16)

17)

18)

19)

20)

21)

22)

23)

24)

25)

SHOWCASE YOUR INSIGHTS, KNOWLEDGE & PRODUCTS

powered by

HeadlineHere

Tip #1Here

ImageHere

ImageHere

Tip #2Here

Tip #3Here

ImageHere

ImageHere

Create your content in formats that are both tall and short to test and see which convey your message more successfully. Think of it like “Show & Tell” in graphic form where you vary placement of images and content.

EXPERIMENT WITH DIFFERENT HEIGHTS

powered by

1 2

3 4

Bloggers can breath new life into their content if they consider repurposing their message using strong visuals. Brilliant content appears better in the Pinterest Newsfeed, and is more likely to be shared/pinned by others.

REPURPOSE OLD CONTENT INTO VISUAL SHAREABLES

Your Old Blog Post Blog Reformatted withContent & Images

powered by

INSTAGRAM

powered by

INSTAGRAMINTROInstagram is a photo heavy social network with a

serious storytelling ability. Brands are sharing and

showcasing their products, programs, and people

in very creative ways. It's the largest social mobile

network and is connecting individuals to businesses

every day with video and stories. Hashtags are a way

for public profiles to register in a search bucket of

similarly tagged images and can immediately place

your content in front of hundreds, if not thousands of

eyeballs. This may not make sense at first but as you

experience different hashtags you'll discover how

others are using them. In the next few pages, you'll

be given prompts to begin developing your digital

you with Instagram.

1) Participate with established brands.

2) Learn how the platform works.

3) Determine your social imagery strategy

4) Develop a hashtag cluster.

5) Find your favorite apps

6) Showcase your product & team

7) Check in at other businesses and support

8) Develop branded content

9) Observe. Appreciate. Attempt. Adjust

10) Keep learning

DEVELOP your Instagram Strategy

powered by

DownloadInstagramApp tophone

Observehow othersare using it

Addprofile photo

Follow3 peopleyou know

Add 6photos withdescriptions

Use 3hashtags

in 3descriptions

Click on10 hashtags

Click on5 niche-specific

hashtags

Ask 5friends tofollow you

Addwebsite

in description

Check inat 3

locations

Pokearound

in settingsfor 5 minutes

Adopt 3techniques

others use on Instagram

Research 3-keyIndustry-related

posts andemulate withyour brand

FREE

Interviewan employee

on Instagram

Emaildatabase

announcingyour handle

Get 1st10 followers

Get 1st100 followers

Engagewith 10accounts

Identifyfavorite

filter

Followyour first

25 accounts

“Like”bomb

3 brands

Follow@Dreamosity

Commenton 10

pictures

powered by

I N STAGRAM B INGOOnce you've downloaded the Instagram app, work your way through the following activities and notice what you learn by the things you see and the people you find.

1) Create a colorful pattern that fits your brand colors.

2) Color blocking is when people use blocks of color to the

images for impact.

3) Black and white imagery may appear more classic than random colors.

4) The filters will allow you to have a soft or intense feel.

5) Flat lays are when people take a photo from up above of things

laying flat on the desk/floor/counter.

6) IG stories let you mix photos and videos of your day.

7) Behind the scene photos let you showcase your world.

IMAGES TO SHARE OVER TIME

CONSIDER THE FOLLOWING:

powered by

The images you post over time will create a pattern over time and when others first land on your page they'll make a first impression of you. This is a lot like a real like the first impression. Based on your style, color choice, messaging and overall essence, people will decide to follow you or not.

powered by

HASHTAG EXAMPLES

HASHTAG STRATEGIES

#SmallBusiness

#Leadership

#Marketing

#GratitudeWalk

#Passion

#Learning

#FoodPorn

#LAFtechNW

#ThatCantBeUnseen

#Hustle

#Branding

#WeFixUgly

#thePNAway

#BestDayEver

#SoulPlan

#GenerousLeaders

#Networking

#Remarkable

#ThatJustHappened

#LadyBoss

#Healthy

#Fitness

#NoFilter

#Meme

#DesignPorn

#BehindtheScenes

#FTW

#Motivation

#PNWisbest

#InstaGood

Be found! Businesses and individuals are searching for keywords right now that determine if you’ll appear in the results. Hashtags are IG’s answer to results by categorization. Search each of these and discover new collections of content. Consider how they could be relevant for you.

1) Identify10 hashtags that are common to your region of the world.

2) Identify10 hashtags common to your brand. You may have to establish these.

3) Identify10 hashtags that are common to your community.

4) Identify10 hashtags common to your collaborators, vendors, and mentors.

5) Identify10 hashtags that your competition is using.

6) Identify10 common phrases or complaints your ideal customers use. For example, a publish speaking company might identify: #ScaredtoSpeak #PuplicSpeakingFreaksMeOut #Fearofpublicspeaking

INSTAGRAM’S CLUSTERS TO CONSIDER

powered by

##

#

#

#

#

##

##

#

#

#

#

##

##

#

#

#

#

##

##

#

#

#

#

##

##

#

#

#

#

##

##

#

#

#

#

##

##

#

#

#

#

##

INDUSTRY REGION

BRAND PRODUCTLINE

CUSTOMERCONVERSATION COLLABORATORS

COMPETITION

powered by

COLLABORATIONINTROThe big idea with social media is that you get to be social

with the media. Now that we're all 'media' in a sense and have

a platform, it's important to keep our network organized.

The following pages can be utilized for Facebook, Instagram,

Pinterest, and YouTube. Here’s an example of a YouTube tracker:

Document your friends or collegues that are succesfully

leveraging YouTube. Getting a glance into someone else's

channel will often inspire you. Take note of the size of their

audience (subscribers) and their number of views. "Collaborate-up"

as often as possible to participate with people living remarkable

stories and/or multiple years of expertise in their fields. The goal

is to be on the offensive when developing your team of

collaborators, versus saying “yes,” to just anyone.

1) ___________________________ ___________________ ___________________

2) ___________________________ ___________________ ___________________

3) ___________________________ ___________________ ___________________

4) ___________________________ ___________________ ___________________

5) ___________________________ ___________________ ___________________

6) ___________________________ ___________________ ___________________

7) ___________________________ ___________________ ___________________

8) ___________________________ ___________________ ___________________

9) ___________________________ ___________________ ___________________

10) ___________________________ ___________________ ___________________

11) ___________________________ ___________________ ___________________

12) ___________________________ ___________________ ___________________

13) ___________________________ ___________________ ___________________

14) ___________________________ ___________________ ___________________

15) ___________________________ ___________________ ___________________

NOTES

YOUTUBE COLLABORATORS

CHANNEL NAME SUBSCRIBERS TOTAL VIEWS

powered by

Who do you subscribe to? What other businesses in your industray are you partnered with, watch andlearn from, or even complete against? You can benefit from commenting and connecting with them all!

powered by

1) ___________________________ ___________________ ___________________

2) ___________________________ ___________________ ___________________

3) ___________________________ ___________________ ___________________

4) ___________________________ ___________________ ___________________

5) ___________________________ ___________________ ___________________

6) ___________________________ ___________________ ___________________

7) ___________________________ ___________________ ___________________

8) ___________________________ ___________________ ___________________

9) ___________________________ ___________________ ___________________

10) ___________________________ ___________________ ___________________

11) ___________________________ ___________________ ___________________

12) ___________________________ ___________________ ___________________

13) ___________________________ ___________________ ___________________

14) ___________________________ ___________________ ___________________

15) ___________________________ ___________________ ___________________

NOTES

FACEBOOK COLLABORATORS

PAGE NAME LIKES INDUSTRY

Who do you subscribe to? What other businesses in your industray are you partnered with, watch andlearn from, or even complete against? You can benefit from commenting and connecting with them all!

powered by

1) ___________________________ ___________________ ___________________

2) ___________________________ ___________________ ___________________

3) ___________________________ ___________________ ___________________

4) ___________________________ ___________________ ___________________

5) ___________________________ ___________________ ___________________

6) ___________________________ ___________________ ___________________

7) ___________________________ ___________________ ___________________

8) ___________________________ ___________________ ___________________

9) ___________________________ ___________________ ___________________

10) ___________________________ ___________________ ___________________

11) ___________________________ ___________________ ___________________

12) ___________________________ ___________________ ___________________

13) ___________________________ ___________________ ___________________

14) ___________________________ ___________________ ___________________

15) ___________________________ ___________________ ___________________

NOTES

INSTAGRAM COLLABORATORS

HANDLE NAME POST COUNT FOLLOWERS

Who do you subscribe to? What other businesses in your industray are you partnered with, watch andlearn from, or even complete against? You can benefit from commenting and connecting with them all!

powered by

1) ___________________________ ___________________ ___________________

2) ___________________________ ___________________ ___________________

3) ___________________________ ___________________ ___________________

4) ___________________________ ___________________ ___________________

5) ___________________________ ___________________ ___________________

6) ___________________________ ___________________ ___________________

7) ___________________________ ___________________ ___________________

8) ___________________________ ___________________ ___________________

9) ___________________________ ___________________ ___________________

10) ___________________________ ___________________ ___________________

11) ___________________________ ___________________ ___________________

12) ___________________________ ___________________ ___________________

13) ___________________________ ___________________ ___________________

14) ___________________________ ___________________ ___________________

15) ___________________________ ___________________ ___________________

NOTES

PINTEREST COLLABORATORS

BOARD NAME FOLLOWERS INDUSTRY

Who do you subscribe to? What other businesses in your industray are you partnered with, watch andlearn from, or even complete against? You can benefit from commenting and connecting with them all!

GLOSSARY OF CONFUS ING STUFF

powered by

Business page: A Facebook page designed to promote a product, company, person, place, or concept. You can set yours up today at Facebook.com/pages and click 'create page'. You'll be given over 100 ways to categorize your page from 6 main types of Business pages.

Facebook Event: An event can be created from groups or business pages. You can set times, locations, ticket links, and event descriptions. You can also invite people in your network or in that group to join.

Comment: Adding your input to someone's Social Media status, photo, event, or video is a comment.

Tag: There are several ways to tag someone into a comment by typing the “@” sign in front of their name. You can tag someone in a photo. You can tag someone or a business page in a status update. You have to be “friends” in order to Tag.

Cover Photo: The large background photo/image-space at the top of a business page. See this as your virtual billboard or welcome image.

Groups: Facebook allows for private, closed, and public groups. Anyone can set these up at Facebook.com/groups. Groups can be started for any purpose if two or more people wish to gather together.

Group Admins: These are the leaders and moderators of groups. They can control certain elements of groups, permissions of the members, and more.

Facebook App: This app lets you use facebook on your mobile phone.

Page Insights: Business pages come with in-depth metrics on the activity and reach of your content and community. You may need to reach 30 fans before insights are available.

GLOSSARY OF CONFUS ING STUFF

powered by

Wisdom Guide: A collection of truths and tips for a particular business. This includesa color pallet, branding guide, and other key information for decision makers and content creators.

Facebook Search: There is a search bar at the top of every personal Facebook account that allows you to search for people, places, and businesses. Facebook groups can also be searched.

Conversion Rate: Calculate how many conversations in chat or comments that you’re able to successfully move to phone or closed business.

Upload: The process of taking a video from your phone/computer and moving to Facebook, Instagram or YouTube.

Embed: Taking a video and placing it on a web page or blog post. Cut and paste the 'embed' code into your text space of WordPress.

Hashtag: Any word with the # before it. When the # proceeds a word it becomes a hyperlink into a new world. You can't own a hashtag but you can leverage it in dozens of ways.

Hashtag Cloud: Social media managers will often determine a dozen or so hashtags that are relevant to a brand. You can develop your own simply by writing out 12 hashtags and using them. We call this a cloud because the concept moves and changes form as you do.

Watermark: A logo that is placed over a graphic or photo consistently and visibly.

CTA / Call To Action: Facebook allows Business Pages the ability to have viewers take action from the Cover photo. You can encourage people to call now, send a message, watch video and more. Setting up this button in a part of your sales funnel. The insights in Facebook will tell you how many people each week took the desired action.

GLOSSARY OF CONFUS ING STUFF

powered by

Syndicate: This is a fancy word for share. Making a remarkable video is no good unless people see it. The way dozens or hundreds of people see it is by people sharing it. You might share to Facebook, 3 groups, twitter, email, and more. Different brands have different strategies for distributing and sharing these pieces of content.

Content: The words, scripts, videos, images, and messages we publish to the internet. Content is consumed by your audience.

Ad Manager: This is where you can develop and create advertising campaigns through Facebook. Visit Facebook.com/ads to learn more. Ad specialists spend a lot of time reviewing content, campaigns, and conversions in the ad manager.

Sponsored Story: Facebook delivers an ad to your newsfeed. This is someone else's ad that they're paying for you to see. When you run ads, they'll see your sponsored story.

Custom Audience: These are uploaded into the ads manager. They're specific sets of people you want to target.

Headline: This is the hook, tip, question or quote that captures someone's attention for them to pay attention to the rest of the ad. For example, headlines can easily be tested in the Facebook ads manager.

Email Campaign: A set of emails sent out to people who have opted into your sales funnel. These can be automated for large campaigns.

Memes: Text over a graphic or photo. These can be funny, educational, or inspiring.

© 2017 Developing Digital You / Dreamosity | Do not copy or share without expressed permission of Dreamosity.com