. 7-1 Chapter 7 Secondary Data Searches. 7-2 Learning Objectives The purpose and process of...
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Transcript of . 7-1 Chapter 7 Secondary Data Searches. 7-2 Learning Objectives The purpose and process of...
7-1
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Chapter 7Chapter 7
Secondary Data Secondary Data SearchesSearches
7-2
Learning Objectives
• The purpose and process of exploratory research
• Two types and three levels of management decision-related secondary sources
• The process for conducting a literature search
7-3
Exploratory Phase Search Strategy
Search Strategy
Discovery/ AnalysisSecondary Sources
Individual Depth Interviews
Expert Interview
GroupDiscussions
7-4
Exhibit 7-1 Integration of Secondary Data into theResearch Process
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Objectives of Secondary Searches
• Expand understanding of management dilemma
• Gather background information• Identify information that should be
gathered• Identify sources for and actual questions
that might be used• Identify sources for and actual sample
frames that might be used
7-6
Conducting a Literature Search
Define management dilemmaDefine management dilemma
Consult books for relevant termsConsult books for relevant terms
Use terms to searchUse terms to search
Locate/review secondary sourcesLocate/review secondary sources
Evaluate value of each source and content
Evaluate value of each source and content
7-7
Levels of Information
Primary Sources:MemosLetters
InterviewsSpeeches
LawsInternal records
Secondary Sources:
EncyclopediasTextbooksHandbooksMagazines
NewspapersNewscasts
Tertiary Sources:Indexes
BibliographiesInternet
search engines
7-8
Exhibit 7-2 Integrating Secondary Data
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Information Sources
Encyclopedias
DirectoriesDirectories
HandbooksHandbooks
TypesTypes
Indexes/Bibliographies
DictionariesDictionaries
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Exhibit 7-4 Review of Advanced Search Options
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Exhibit 7-5 Advanced Searching Process
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By reading we enrich the mind, by conversation we polish it.
Source: Cooper R. D. & Schindler, S. P.
(2006). Business Research Methods
9e. McGraw.Hill