bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role...
Transcript of bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role...
![Page 1: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/1.jpg)
![Page 2: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/2.jpg)
![Page 3: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/3.jpg)
![Page 4: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/4.jpg)
![Page 5: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/5.jpg)
![Page 6: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/6.jpg)
![Page 7: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/7.jpg)
![Page 8: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/8.jpg)
![Page 9: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/9.jpg)
![Page 10: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/10.jpg)
![Page 11: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/11.jpg)
![Page 12: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/12.jpg)
![Page 13: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/13.jpg)
?... questions
![Page 14: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/14.jpg)
Role of the DesignerA research formula
Research is the foundation for any design process. Here are some common steps to use when researching any product or brand.
> Who are you? Get to know your client. Who are they, what exactly do they do, how long have they been doing it?
> Key Audience? Who is the target audience and what do they look like (create a moodboard od overall audiences ‘persona’).
> Key competitors? Who is doing something similar, what current marketing strategies are they using?
![Page 15: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/15.jpg)
Role of the DesignerA research formula
Research is the foundation for any design process. Here are some common steps to use when researching any product or brand.
> Brand Universe? Where does your product/brand sit with in their universe of competitors? Are they top of the range, are they the best, so they slighly sit out of the main stream?
> Tone of Voice? What does their brand image represent? Does its ‘personality’ have a certain personality trait - loud, modern & bold, or soft, organic and warm? Articulate this through a mood-board of a client’s personality.
![Page 16: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/16.jpg)
PC is often seen as dull, old and nerdy,
PC
Macs are seen as young, modern and smart.
Apple
http://blog.toggle.com/mac-vs-pc-videos/
![Page 17: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/17.jpg)
Role of the DesignerMicrosoft redesigns iPod packaging.
Watch > http://www.youtube.com/watch?v=EUXnJraKM3k
Disuss > The difference in brand voice when viewing Microsoft’s attempt to redesign the package for the iPod.
![Page 18: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/18.jpg)
Role of the DesignerWhat about your presentation? Assign a leader...
Explore > Edward de Bono’s Six Thinking Hats.
![Page 19: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/19.jpg)
6 Thinking Hats
BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.
![Page 20: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/20.jpg)
6 Thinking Hats
BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.
WHITE > FactsDiscuss facts, information you haveand information you need to obtain.
![Page 21: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/21.jpg)
6 Thinking Hats
BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.
WHITE > FactsDiscuss facts, information you haveand information you need to obtain.
YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?
![Page 22: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/22.jpg)
6 Thinking Hats
BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.
WHITE > FactsDiscuss facts, information you haveand information you need to obtain.
YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?
BLACK > JudgmentEveryone discusses the ideas risks and weaknesses. Play the devils advocate and heeds caution to dangers.
![Page 23: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/23.jpg)
6 Thinking Hats
BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.
WHITE > FactsDiscuss facts, information you haveand information you need to obtain.
YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?
BLACK > JudgmentEveryone discusses the ideas risks and weaknesses. Play the devils advocate and heeds caution to dangers.
RED > Emotions & hunchesThe team should express their gut feelings about the idea and presentation. Put all intuitions on the table at the same time.
![Page 24: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/24.jpg)
6 Thinking Hats
BLUE > Role of the manager/leaderThis person manages the overall thinking process, deciding on the order in which to use the hats.
WHITE > FactsDiscuss facts, information you haveand information you need to obtain.
YELLOW > OptmisimThe whole group must identify benefits, the value and positive aspects of your topic/idea. What is correct?
BLACK > JudgmentEveryone discusses the ideas risks and weaknesses. Play the devils advocate and heeds caution to dangers.
RED > Emotions & hunchesThe team should express their gut feelings about the idea and presentation. Put all intuitions on the table at the same time.
GREEN > CreativityAll participants need to explore alternative and other creative ideas surrounding the topic. New perceptions and ideas.
![Page 25: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/25.jpg)
6 Thinking HatsSpend some time exploring your presentation using these hats.
![Page 26: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/26.jpg)
Role of the DesignerDELEGATION > Create a timeline in which to build your
presentation and delegate tasks.
Try this out...
When you delegate you are forming a contractwith your team member to do the task.
You need to agree on what is to be done, what outcomes, what timing and authority the team member has.
![Page 27: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/27.jpg)
Role of the DesignerDELEGATION > Create a timeline in which to build your
presentation and delegate tasks.
Is there someone one on your team...
- Who can do a task better than you?- Who can do a task a bit differently to you?- Who is paid less than you who can do the task?- Who can be trained up to do the task?- Who can do the task today?- Who would benefit from the learning experience?
![Page 28: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/28.jpg)
Role of the DesignerCHECKLIST > Make sure your presentation ...
- Addresses the brief.- Flows.- Has a WOW factor.- Has a title page with the name of your team members.- Is a pdf of 15-20 pages, about 10 minutes long.
![Page 29: bbcdcomdes.weebly.combbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/ad...6 Thinking Hats BLUE > Role of the manager/leader This person manages the overall thinking process, deciding](https://reader033.fdocuments.us/reader033/viewer/2022053005/5f08e9a77e708231d4245420/html5/thumbnails/29.jpg)
Week 3 deadlines ...Due NEXT WEEK (PDF on BBCD_DropBox):
SUBMIT > A rough draft of your presentation document.
NEXT WEEK > We’ll look at typography and interactive pdfs.
Don’t forget naming convention:Surname_Firstname_ResearchWk3.pdf