| DEPOT WPF

Beauty and personal care.

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COSMETICS & PERSONAL CARE

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COSMETICS & PERSONAL CARE

(sleek and minimal) (organic and handcrafted) (inspired by science) (ancient and natural practices) (fitness) (ageless beauty)

COSMETICS & PERSONAL CARE

(sleek and minimal)

(sleek and minimal)

(sleek and minimal)

mass market

(sleek and minimal)

USA, NY

(sleek and minimal)

USA, NY

COSMETICS & PERSONAL CARE

(organic and handcrafted)

COSMETICS & PERSONAL CARE

(organic and handcrafted)

COSMETICS & PERSONAL CARE

(organic and handcrafted)

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ECO FRIENDLY PRODUCTS

(ancient and natural practices)

COSMETICS & PERSONAL CARE

(ancient and natural practices)

COSMETICS & PERSONAL CARE

(ancient and natural practices)

COSMETICS & PERSONAL CARE

(inspired by science)

COSMETICS & PERSONAL CARE

The Science of Staying Young!

They offer luxury, anti-aging skincare products-bringing age prevention to a new level. Their products deliver the very latest in the globally proven award-winning anti-aging science based on the revolutionary discovery of Swiss Snow Algae Powder and pioneering Plant Stem Cell Research.

USA, NY

+ (inspired by science)

COSMETICS & PERSONAL CARE

(fitness)

COSMETICS & PERSONAL CARE

(ageless beauty)

COSMETICS & PERSONAL CARE

2030 34 . - 1997 26 .

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15 .

Euromonitor International 60 12,6% . 2018 18%.

60 , 33% .

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(ageless beauty)

COSMETICS & PERSONAL CARE

(ageless beauty)

COSMETICS & PERSONAL CARE

USA, NY

TURKEY

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Specific-use packs allow consumers to effectively dispense two products at once or mix them prior to use, which often either increases the product efficacy or helps extend the number of uses

Malaysia, Watsons line of eye and skin care kits two-step beauty care product

Este Lauder Re-Nutriv Ultimate Diamond uses a highly visual dual-chamber pack for its skincare infusion product

USA, NY

USA, NY

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BB- (blemish balm/beauty balm), must have - .

Cushion, , .

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Lady Gaga

: TONY MOLY

USA, NY

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2005-2006 -

created by

DIZAO ORGANICS

created by

2011

created by

created by

created by

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

STORE-CHECK

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+=

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2015

Source: Euromonitor from trade sources/national statistics

, 2015 500 , 70% . , 2013 78 .

key visual POS- - , . REXONA , .

key visual , . .

REXONA 1996 . , , , ( Nielsen).

REXONA

created by

created by

created by

created by

created by

created by

created by

The Body Shop

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1 Personal Care !

UNILEVER

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. bench mark

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? Premial Classic? , ?

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-2015

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E-MAIL: ALUKANINA@DEPOTWPF.RU + 7 903 144 41 77

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