Поддержание и развитие брендаработодателя в эпоху перемен

Дарья Рудник

Наталья Рушайло

Наталья Рушайло

Дарья Рудник

SWEDBANK in Russia and globally

Sweden

Branches 436

Employees 8635

ATMs 863

Estonia

Branches 86

Employees 3346

ATMs 560

Latvia

Branches 74

Employees 2659

ATMs 332

Lithuania

Branches 123

Employees 3237

ATMs 395

Swedbank home markets

New York

Marbella

Luxembourg

Oslo

Copenhagen

Helsinki

Kaliningrad

St. Petersburg

Moscow

Kiev

Shanghai

Tokyo

Other markets

7

It should always be easy to get in touch with us, with generous opening hours and a first-class service level via the Internet bank, the Telephone bank or face-to-face meetings.

Many of our services are available 24 hours a day, 365 days of the year.

Call us, log on to the Internet bank or visit one of our branches!

Service LeadershipSwedbank shall just be a step, a click or a ring away

Our Vision – We want to be the leading financial institution in the markets where we are present.

By leading we mean• the highest customer satisfaction

• the best profitability

• Employer of Choice

SWEDBANK Employer Brand

External Internal

Swedbank Employer Brand

Swedbank employees

Experts in banking

Young professionals

Tellers

What is our BRAND?

“A brand is more than a name or a logo — it is a promise and a contract with every customer with whom you are dealing”

Richard Branson

What is our promise?

Values

CommunicationLeadership

Core competencies

Performance management

Reward

Processes

Governance

Work environment

Corporate scorecard

Systems

Policies

Structure

Stories

Training Management

Support teams

Empowerment

SymbolsSymbols

Reward and measurementReward and

measurement

BehavioursBehaviours

Business context

Business context

Role of HR in Swedbank

HR Processes and tools

Customers.Level of Service

delivered

Managers attitudes

and behaviors

Employees attitudes

and behaviors

News

Communication

Intranet

News

Communication

Values

News

Communication

Ideas

Values

IDEA Box

IDEA BOX

• Service Leadership

• Business opportunities

• Products and processes

• Cost efficiency

• Cross-functional cooperation

Opinions

News

Communication

Ideas

Values

We ask!

• Internal clients satisfaction survey

• VOICE

• Surveys ad hoc

Changes Opinions

News

Communication

Ideas

Values

Café seminar

Think it

Say it

Do it

Think it

Say it

Do it

For more information please contact

http://dariarudnik.wordpress.com