2o17Media kit

SERVING PEOPLE SERVING COFFEE SINCE 2005

2 WELCOME

3 HONORS & DISTINCTIONS

3 SPECIAL FOR 2o17

4 EDITORIAL CALENDAR

5 BARISTA MAG ONLINE

6 SOCIAL MEDIA

6 SPECIAL PROjECTS

7 CIRCULATION & DISTRIBUTION

7 TESTIMONIALS

8 ADVERTISER BENEFITS

9 SUBMISSION CALENDAR

9 ADVERTISING RATES

9 LAYOUT SPECIFICATIONS

1o CONTACT INFORMATION

Now in our second decade of publishing the leading trade journal for independent café owners and professional baristas, we at Barista Magazine are busier than ever. Our mission: to keep up with the latest trends, new products, and inspiring people, both the industry’s original trailblazers, and the next generation of coffee pros.

Our specialty-coffee industry is growing faster than anyone could have anticipated a decade ago. Is it the shifting tastes of consumers, the increase in quality coffee, technological advancements—all of the above? I’d venture it’s those and a whole lot more. And we at Barista Magazine couldn’t be more excited to continue our work chronicling, educating, and celebrating our beloved industry in all its iterations.

We offer our advertisers unprecedented access to coffee retailers seeking the best of what the specialty-coffee industry has to offer, not only with your print and online advertisements, but with the myriad opportunities that go with it: social media promotion, articles about your business, and inclusion in the high-profile “Stuff” product section in every single issue.

We invite you to join us on this journey as we share with the world’s most perceptive and forward-thinking coffee professionals the coffee industry of today, and of the future.

All the best,

Nora Burkey, The Chain CollaborativeAnna Gutierrez, Barista 22Hidenori Izaki, Samuri Coffee ExperienceHeather Kelley, Stumptown Coffee RoastersSam Low, Code Black CoffeeTodd Mackey, Bolt Coffee CompanyMike Marquardt, Blueprint CoffeeNoah Namowicz, Café ImportsLorenzo Perkins, Fleet CoffeeSarah Richmond, Bay Area CoRoCraig Simon, Think Tank CoffeeJess Steffy, Square One CoffeeTeresa von Fuchs, Genuine Origin WorksLaila Willbur, Cherry Street Coffee House

editorial advisory board 2o16—2o18

contents

welcome to barista magazine

Best Special interest trade Journal, Finalist Western Publishing Association

Print Media Sponsor: World Barista Championship

World Latte Art Championship

World Coffee In Good Spirits Championship

United States Barista Championship

All Barista Nation events (3–5 per year, U.S. and international)

Mid-Atlantic/Northeast Coffee Conference (MANE)

East Coast Coffee Madness

Barista Guild of Europe, Roaster Guild of Europe

Northwest Latte Art League

Northwest Cup Tasters League

TNT Northwest Series

Inland Empire TNT Series

Presenting Sponsor at all Coffee Fest Latte Art Championships (3 per year)

Presenter:

World Coffee Leaders Forum, South Korea

Specialty Coffee Association of America Conference

Specialty Coffee Association of Europe Conference

keynote Speaker appearances: Barista Nation, Portland

Barista Nation, Vancouver, B.C.

Barista Nation, Minneapolis

Mid-Atlantic/Northeast Coffee Conference (MANE)

Supporter of Grounds for Health, the Green Café Network, La Roya Recovery Project

SPLIT SHOT: TWO TAKES Nothing in specialty cof-fee is static, and in this industry, even accepted norms can be flipped on their head seem-ingly overnight. In our new series, “Split Shot,” respected coffee profes-sionals debate the most pressing issues of the day.

TECH SUPPORT From POS to PCI compli-ance, security to Wi-Fi solutions, our “Tech Sup-port” column is penned by one of the industry’s leading retail technology experts, Andy Frievogel, who tackles the latest technological challenges facing independent coffee retailers.

HiGH MaiNteNaNCeKeeping coffee equipment in tip-top shape is key to running a successful café. With our new series “High Maintenance,” experts answer questions from readers, and give tips, strategies, and best prac-tices to ensure breakdowns are avoided.

CASHBOX: COFFEE BUSInESS Coffee-business expert Tracy Allen has been writing Barista Magazine’s business column since 2o11, addressing the most timely business topics in specialty coffee.

takeaWaY: WHAT WE’RE LOVInG In COFFEE RIGHT nOWLaunched in 2o15, “Takeaway” features the best of the best of the industry in each issue, from the latest trends and products, to cool, upcoming events.

STUFF: PRODUCTSGet additional space in Barista Magazine to promote your products with a color image and descriptive text—completely free with your paid advertisement.

honors & distinctions

special for 2o17

editorial calendar

AUGUST + SEPTEmBER 2o17

Becoming Q CertifiedCafé EfficiencyTakeaway: What We’re Loving in Coffee Right NowStuff: The Latest Tools and Products

Event distribution: New York Coffee Festival; Barista Guild of Europe Camp; Roasters Guild Retreat; Specialty Coffee Association of Japan Expo; Mexican Barista Championship; Canadian Coffee + Tea Show

OCTOBER + nOVEmBER 2o17

Shopping List for a New CaféShared Spaces: RetailNew Adventures in Cold BrewStuff: The Latest Tools and Products

Event distribution: Coffee Fest Portland, Ore.; Café Show Seoul, featuring the World Barista Championship; International Coffee & Tea, Dubai; MANE Conference, Rhode Island

DECEmBER 2o17 + JAnUARy 2o18

Best Bar Tools 2o17Continuing EducationCashbox: Business Tools for Café OwnersStuff: The Latest Tools and Products

Event distribution: Sigep, Italy; Fancy Food Show, San Francisco; French Coffee Championships, Paris, France

FEBRUARy + mARCH 2o17

Great American Coffee TourCoffee Pricing in Today’s EconomyTech Support: Navigating Retail TechnologyStuff: The Latest Tools and Products

Event distribution: Caffeine Crawl San Diego; U.S. Coffee Championship Qualifying Events; Coffee Fest Nashville; National Coffee Association Annual Convention; UK Coffee Leaders Summit, London; Russian Coffee Industry Event, Moscow; Amsterdam Coffee Festival

APRIL + mAy 2o17

Branding (and Rebranding)The Ins and Outs of Managing a CaféHigh Maintenance: Your Equipment Qs AnsweredStuff: The Latest Tools and Products

Event distribution: Specialty Coffee Association of America Conference + Expo, Seattle; Barista Nation New York City; Re:Co Symposium, Seattle; United States Coffee Championships, Seattle; London Coffee Festival

JUnE + JULy 2o17

Shared Spaces: RoastingManaging InventoryMaster Q+A: Interviews with Industry LegendsStuff: The Latest Tools and Products

Event distribution: Coffee Fest Chicago; Speciality Coffee Association of Europe Conference, Budapest, Hungary; Fancy Food Show, New York City

Barista Magazine’S PRESEnCE OnLInE COnTInUES TO GROW yEAR OVER yEAR, WITH HUnDREDS OF THOUSAnDS OF UnIqUE VISITS TO OUR DynAmIC, InTERACTIVE WEBSITE AnD BLOG, AnD OUR ImPRESSIVE SOCIAL mEDIA nUmBERS.

As the number of our Instagram followers climbs closer to 1ooK, we are investing even more in the production of our own online content.

Since its debut in 2oo7, the Barista Magazine blog has

been a popular destination for online coverage of news, events, and the specialty-coffee community, and in 2o16 we hired Online Editor Ashley Rodriguez to oversee the creation of new, daily content to keep up with our readers’ demands.

Ashley has a background as an educator both in academics and for top coffee roasters in New York and San Francisco.

With the addition of Ashley as Barista Magazine’s online editor, readership for our blog increases every day, and opportunities for engaging with our audience for our advertisers abound. We welcome you to see what’s new with Barista Magazine online on a daily basis.

iN 2o16, Barista Magazine BECAmE THE FIRST SPECIALTy-COFFEE TRADE PUBLICATIOn WITH ITS OWn DEDICATED APP. The Barista Magazine App allows readers to download more than four years’ worth of issues to their phone or tablet. Each downloaded issue has all of the high-quality content that our print magazine has, but also offers even more.

Every link is live, including urls on ads. With the touch of a finger, readers go from your ad directly to your website, or if it features a phone number, they can even call you straight from your ad.

The Barista Magazine App is available on iTunes, GooglePlay, and in the Amazon store. In our effort to keep education and community within reach of baristas globally, we’ve made a conscious decision to keep the app, and our entire library of issues, available for free.

barista magazine app

Barista Magazine’s readers are extremely active on social media, so that means we are, too. With just under 1oo,ooo Instagram followers, we lead all other coffee media on this fastest growing of social media platforms. And as they have been from the start, our Facebook and Twitter accounts are among the most well-followed throughout the coffee industry.

We’ve found social media to be a terrific way to reach and interact with our audience throughout the year on a daily basis. In fact, Barista Magazine’s engagement with our social media followers is so strong that we lead all coffee media and organizations in Klout Scores (a measurement of influence and interaction on social media).

THE OFFICIAL WBC EVEnT PROGRAm

Since 2oo8, Barista Magazine has been contracted by the World Barista Championship and now World Coffee Events to produce the official event program for the annual global competition. The WBC program, which includes pertinent schedule details, prize information, profiles of every national champion, and much more, is distributed throughout the event for free to all attendees.

Advertising space is available for the 2o17 WBC Seoul, South Korea, program—but space is limited, so reserve yours before it’s gone!

2o17 PRICInG Back cover: $2ooo Inside front & back covers: $17oo Full page: $14oo Half page: $875

49,175 fans*

*numbers as of 11/2o16

95,8oo+ followers* 71 out of 1oo*

52,1oo+ followers*

published by Barista Magazine

at SCAE's World of Coffee

JUNE 22–25

socialmedia

special projects

Barista Magazine readers make up the cutting-edge of specialty coffee. They are retailers and roasters from around the world who focus on creating high-quality coffee, exceptional experiences, and dynamic businesses. In a recent survey, four out of five of our readers identified themselves as café owners, managers, or baristas with purchasing power.

We print approximately 1o,ooo copies of each issue to mail directly to our subscribers, and distribute to new shop owners through our worldwide roaster program, as well as at the most relevant coffee events around the world.

In addition, each issue of Barista Magazine is read by more than 1oo,ooo people online and through our app. In order of most visits, our online audience comes from the United States, Canada, the U.K., Australia, South Korea, Germany, and New Zealand, with a total of 87 countries and counting represented.

BARISTA mAGAzInE HAS SUBSCRIBERS In mORE THAn 87 COUnTRIES AnD COUnTInG!

CaNada: 21%

AUSTRAL-ASIA: 25%

AFRICA AnD THE mIDDLE EAST: 2%

EUROPE: 46%

CEnTRAL AnD SOUTH AmERICA: 6%

PERCEnT OF SUBSCRIBERS OUTSIDE THE U.S. By GEOGRAPHIC REGIOn

SUBSCRIBER BREAKDOWn:Inside the United States: 81%

In other countries: 19%

WHAT OUR ADVERTISERS ARE SAyInG…

“Barista Magazine is a stand out in delivering customer leads. Thanks for being awesome!”

Alden Kelley Routin 1883

Portland, Oregon

“Barista Magazine has the best coffee journalism in the world. We wouldn’t miss an issue—being in it as an advertiser, and reading it as someone who wants to know the very latest about what is going on in coffee.”

Guido Bernardinelli La Marzocco

Milan, Italy

“For my money, Barista Magazine has emerged as one of the best—if not the best—publications in the industry.”

David HeilbrunnCoffee Fest

Seattle, Washington

WHAT OUR READERS ARE SAyInG…

“Barista Magazine provides a space for all of us to enjoy the fruits of the coffee community and, like a neighborhood coffeehouse, helps to encourage, inspire, and hold us together as colleagues in coffee.”

Chris DeferioLouisville, Kentucky

I’ve been reading Barista Magazine now for I don’t even know how many years. Maybe it’s because I’m a new shop owner, or maybe because of the recent content, or maybe the stars are just aligning, but everything that is in it resonates like no other. Thanks for everything you do to put together such an amazing publication.

Lorenzo PerkinsAustin, Texas

“I was a bar back when Barista Magazine started, and now I’m a coffee buyer. I travel all over the world, and I see Barista Magazine everywhere—in cafés in Korea, on tea farms in Indonesia, in barista schools in Germany, and of course, at every quality café I go to in the United States and Canada.”

Seth BeverlyToronto, Canada

circulation & distribution

testimonials

yOUR nEWS On OUR SOCIAL mEDIA

Barista Magazine continues to lead the specialty-coffee industry in social media, which constitutes our community’s most influential online forums. We invite you to let us share your company news, new products, awards, or events with our global social media audience.

yOUR COmPAny nEWS On OUR DAILy BLOG

We welcome press releases and news from our advertisers to be featured on Barista Magazine’s blog, which we up-

date with news of the industry on a daily basis. Barista Magazine online is visited by tens of thousands of people monthly!

EXPOSURE AT AT ALL THE InDUSTRy EVEnTS

Barista Magazine’s staffers travel all over the world to bring readers the most up-to-date information about coffee trends and events globally. We give away tens of thousands of magazines for free at the top coffee events, trade shows, conferences, festivals, and competitions worldwide.

blog

advertiser benefits

yOUR PRODUCTS In OUR HIGH-PROFILE SHOWCASE

Let us show off your coffee, bar tools, syrups, hats—the choice is yours! Barista Magazine’s beautiful “Stuff: Products” section appears in the front of every issue where most readers turn first to see the latest in specialty-coffee gear and merch. Advertisers are invited to share the product of their choice in “Stuff” in every issue in which they place an ad—for no additional cost!

ISSUE RESERVE SPACE By mATERIALS DUE

Feb + March 2o17 December 9 December 16

Apr + May 2o17 February 1o February 17

june + july 2o17 April 14 April 21

Aug + Sept 2o17 June 16 June 23

Oct + Nov 2o17 August 11 August 18

Dec + jan 2o18 October 13 October 2o

FULL-PAGE (InCLUDInG BACK AnD InSIDE COVERS)

8.375” X 1o.875”

1/2-PAGE VERTICAL ➝ 3.625” X 9.875”

HORIZONTAL ➝ 7.375” X 4.8125”

ISLAnD 4.875” X 7.4375”

1/3-PAGE VERTICAL ➝ 2.333” X 9.875”

HORIZONTAL ➝ 7.375” X 3.125”

SQUARE ➝ 4.875” X 4.8125”

1/4-PAGE VERTICAL ➝ 3.625” X 4.8125”

HORIZONTAL ➝ 7.375” X 2.3125”

1/6-PAGE VERTICAL ➝ 2.333” X 4.8125”

HORIZONTAL ➝ 3.625” X 3.125”

Barista Magazine’s online ad program is unique in that our ads never rotate— each advertiser owns the ad space 24 hours a day, 7 days a week, on every page of Barista Magazine’s website and blog, for the month you purchase the ad. Most websites change the ads every time you hit refresh, resulting in minimal exposure for your ad.

Our system means that we have fewer ads to sell, meaning the mes-sage behind your ad will get more exposure than ever. We offer 7 banner ads (the boxes down the right side of every page), and one leaderboard (the horizontal bar at the top of the page), per month.

OnLInE AD SIzE SPECIFICATIOnSLeaderboard ads must be submitted in

2 sizes to accommodate a variety of screen sizes: 728 x 9o pixels and 468 x 6o pixels

Banner ads: 25o x 3oo pixels

OnLInE AD PRICESLeaderboard: $1,5oo per month

Banner ad: $85o per month*Discounts may be available for purchases of multiple months.

OnLInE AD DEADLInESOnline ads must be submitted 1o days prior to the first of the

month of the run cycle.

*App advertising information available upon request

1x 3x 6x

1/6-PAGE $8o5 $745 $695

1/4-PAGE $1o25 $955 $895

1/3-PAGE $1245 $115o $1o5o

1/2-PAGE $155o $145o $135o

1/2-PAGE ISLAnD $1925 $1825 $1725

FULL PAGE $235o $225o $215o

PaGeS 3, 5, 7 $2565 $2425 $23oo

InSIDE COVER $2795 $2675 $2525

BACK COVER $3125 $2925 $2815

2-PAGE SPREAD $365o $345o $3285

On full-page ads please use a .5” margin on all sides (safety). This keeps important information from being printed into the spine. Please add a

.125” bleed on full-page ads only. Ads submitted that do not meet size requirements may be “floated” upon authorization of advertiser and at the discretion of the production staff. Any ads that require size changes

done by Barista Magazine may incur production charges.

PLEASE nOTE: Stuff submissions for each issue are due the same day as the space reservation deadline.

2o17 ad rates

onlinead submissions

layout specifications

submission calendar

4345 NE 72nd AvenuePortland, Oregon 97218

P: 800.296.9108 F: 971.233.3659info@baristamagazine.com